Thursday, January 5, 2012

Top Misc Content on Internet

Top Misc Content on Internet

Content Writing: Deciding Who to Hire for Providing the Writing Content for Your Webpage

Posted: 11 Oct 2011 11:50 AM PDT

In the world of online businesses and SEO content writing, "Content is king." This is because having new web content on a regular basis allows search engines to know that your website is alive. However, content writing takes time and when you run your own business you may not have the time to devote to writing. So, to build brand awareness along with increasing search engine ranking, many website owners opt to hire content writers to provide web content.

How to Choose a Content Writer

But how do you know which content writer to choose? After all, there are thousands of web content providers available, each with their own style of content writing. So, if you are looking for a web content provider, here are some of the characteristics of a good SEO content writer:

  • The content writing provider should be a self-starter. Doing web content writing is not for the faint of spirit. It requires taking the time to research the topic thoroughly and then provide content writing that appeals to the client as well as the reader. A competent content writer will provide SEO content writing on time and not require babysitting along the way.
  • The web content writing provider should be organized. When you are talking to someone about content writing be sure to ask how the approach writing content. Do they use a writing checklist, a calendar or task organizer? Perhaps, the content writing company has a team of content writing specialist where jobs are divided up based on skill sets. The more you know about the content writing development phase the more at ease you can be in hiring a specific content writing company for a job.
  • Does the potential content writing provider understand the various types of web content writing? An effective content writer knows how marketing writing differs from navigational writing, as well as how to write good descriptions, SEO friendly titles and paragraphs that are informative yet interesting to read.
  • The SEO writer is able to not only provide web content writing but can edit, as well. This is especially helpful if your company frequently re-designs websites where the site owner wants you to take the existing web content and give it a new look.
  • Does the web content writing provider submit nearly flawless (preferably, error-free) work? Despite living in an age where texting and three letter acronyms are common, content writing issues like misspellings, typos, improper subject-verb agreement, poor grammar and slang should not be a part of a properly executed content writing. When corresponding with a content writer pay attention to how they write. If there is a plethora of problems in their e-mails, chances are their content writing will reflect the same.

These are some of the most important traits for a content writing provider. After all, effectively composed content writing can make the difference in the success of your web business. Content is king, but if the content writing reflects the mind of the jester rather than the elegance of royalty, your web content may do more harm than good. Be sure to hire a content writing provider whose work successfully promotes your company!

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15 Copywriting and Content Marketing Blogs that Will Make You More Money

Posted: 05 Jan 2012 03:00 AM PST

Image of a globe made of dollar bills

As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year’s Top 10 Blogs for Writers.

We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

So today I put together a list of 15 writing blogs I think you’ll get a lot out of.

I got lots of great suggestions for blogs to check out (thank you all), and it was tough to narrow them down to a manageable few.

When winnowing down the list, I had a few rough criteria.

First, writing advice had to be a key element of the blog.

There are hundreds of terrific social media and business blogs, and they’re wonderful resources, but we wanted to focus on sites that would make you a better writer.

I defined better writer in two ways — either as “a writer who ethically and effectively convinces customers to buy more stuff” or “a writer who’s landing more and better clients.”

We also didn’t include the big “name brand” sites — we wanted to focus on some smaller sites you might not have seen yet. Not surprisingly, we’ve got a good sample of Copyblogger guest writers here, but also plenty of folks you haven’t seen here. (Not yet, anyway).

By the way, when you click through, notice how most of these blogs make great use of their tag lines to tell you exactly how they can help solve a specific problem. Smart copywriters. :)

BenSettle.com
Ben Settle
If you’ve heard Ben speak on our radio show or you’ve read his Copyblogger posts, you know he isn’t wishy-washy. He likes to sell, and he likes to make money. He uses email marketing to do those things, and he has a lot of strong, sharp advice for email marketers. If you’re still nervous about selling, reading Ben Settle might freak you out. Which may be a good and useful thing for you.

Copylicious
Kelly Parkinson
A January post makes us optimistic that Kelly will start writing actively again for this smart, funny writing blog. From her bio: " … this is not really about copy. This is about improving your whole business.” We couldn’t agree more.

Direct Creative
Dean Rieck
Dean has been one of our most popular guest writers here on Copyblogger, because he knows his stuff. His blog delivers no-nonsense tips and advice on how to improve your direct response copy. If you want to improve your persuasive writing chops, Dean’s site is a must-read.

The Domino Project
Seth Godin
This is a small blog around Seth’s Domino Project, a digital publishing experiment. Seth’s published articles here about digital publishing, ebooks, and how they affect writers and publishing. If you’ve considered publishing a book in this century, you should probably take a look at this site.

Ghostwriter Dad
Sean Platt
Sean has gone from a sweet, enthusiastic fledgling ghostwriter to a sweet, enthusiastic, and really, really successful marketing writer (as well as launching a thriving fiction series. He’s a busy dude). He’s publishing lots of great advice about how he made that journey, and how you can, too.

Good Copy, Bad Copy
Clare Lynch and David Pollack
A charming blog about “good business writing and bad. Especially the bad. Because there’s so much more of the bad.” If you ever help corporate clients communicate with their customers, you need this blog.

Harrison Amy Copywriting
Amy Harrison
Amy doles out copywriting advice for professional writers and businesspeople alike. She has some nice resources on the site, including a good guide on getting your sales page done if you aren’t a professional writer. (Or maybe even if you are.)

Jeff Sexton Writes
Jeff Sexton
If you want to get really good as a copywriter, you have to read Jeff Sexton. He’s not afraid to dive into the thorny, complicated tangle of what makes for truly effective copywriting. Jeff’s a pro, and he writes for pros. This is a great site.

Make a Living Writing
Carol Tice
The name of Carol’s blog says it all — she keeps a tight focus on professional writers and how they can make a better living. Her blog’s got writing tips, business, and marketing advice.

Men with Pens
James Chartrand
The times certainly have changed. For example, now there are actual men writing for Men with Pens. What hasn’t changed is a site that mixes business and writing advice for content marketers, pulled together by James Chartrand’s no-nonsense approach to online marketing.

Success Works
Heather Lloyd-Martin
Heather’s bio describes her as “split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.” That dual focus shows up consistently in sharp, well-written articles and videos by her and her team about the art and science of SEO copywriting.

The Rant
John Carlton
The name of the blog gives you fair warning — John Carlton does enjoy the sight of his own voice. But he’s also an excellent copywriter and a terrific copywriting teacher. Look to the “Must Read” and “Popular Posts” sidebars for some classic writing advice, given with a healthy dose of … well, ranting.

RicardoBueno.com
Ricardo Bueno
Ricardo specializes in content marketing for real estate professionals, and he’s got lots of resources for using blogs, social media, and content to create effective marketing for that market. I love this example of a content marketer working within a well-defined niche. (If you’re a writer struggling to stand out, think about the niche you could be serving.)

The Well-Fed Writer Blog
Peter Bowerman
Peter’s written some great books on going from being a starving writer to a well-fed one, and his blog continues that tradition with savvy business advice for professional copywriters. No writing advice here — it’s all about how to build your copywriting business, not your writing chops.

Words That Begin With You
Justin Lambert
Justin combines copywriting insights with content marketing advice, wrapped up in a strong writing voice. We like that! Lots of good articles here on becoming a better content marketer.

And one bonus

This isn’t an active blog, but it’s a wonderful resource that no content marketer or copywriter should overlook … Gary Bencivenga’s wonderful Marketing Bullets.

Gary’s one of the most successful copywriters in the history of the business, and he has a lot of simple (but not always easy) advice about mastering the craft of persuasive writing. We’re big Bencivenga fans and we think you will be, too. I have all of these printed out in a binder, and I refer back to them often.

No, this isn’t a complete list!

This is obviously a very partial list of the best copywriting and content marketing blogs out there — what are your must-reads?

We collected some from you in our post on Tuesday, but if we missed your favorite today, let us know in the comments.

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. Share your favorite writing resources with her on twitter.

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