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- The Glee Guide to Attracting a Raving Horde of Social Media Fans
| The Latest With Demand Studios Posted: 19 Nov 2011 11:50 AM PST
New Notice At Demand Studios I went to Demand Studios today to check up on my monthly earnings and lo and behold I was not able to access the information. It seems that DS had posted a message that I needed to update the Contributor’s Agrreement that I had signed, when I started writing for the company back in 2008. That in itself was not so bad, but the fact that the site programmers had changed the page coding, so that I could not access my earnings data without signing the agreement has made me rather upset about the whole state of affairs at the Santa Monica content mill. What It Means At present it looks like I will not receive any more money from DS unless I sign the agreement. Is anyone else experiencing the same thing? Uncertain Future My first impulse was to sign the agreement so that I could continue receiving the measely 15 to 25 dollars per month that the California company still owes me on Revenue Sharing articles until they expire several years from now. However, common sense came over me and I realized that DS should honor its previous agreement without any further ado. Having to sign an additional agreement after my termination as a regular article writer seems way out of line. What This Means My hunch is that Demand Studios is presently facing a host of complaints and legal actions regarding the way that they let go of the vast majority of writers during the summer of this year. Personally, I am not so mad that I was let go, but more upset over the way that it happened. The real issue that bothered me was taking articles that I had claimed, out of the queu, so they could not have been completed. However, on their behalf, I must say that they did allow articles in draft to be finished. My Recourse At this point I think I will not sign the new agreement, because I don’t think it is necessary. Losing the several hundred dollars that will eventually come my way seems minor compared to what they are asking me to do… And that is modify an agreement after it has gone into effect. |
| Importance of SEO Content Writing Services Posted: 18 Nov 2011 07:47 AM PST The fundamental idea behind SEO Content Writing service is the requirement to promote online businesses through targeted keywords. Internet businesses are aggressively seeking SEO companies to create search engine friendly creative content for a strong online presence. Despite the impressive link building process, SEO content writing significantly improves the search engine ranking for Internet businesses. |
| Posted: 16 Nov 2011 12:41 AM PST A guest blog post increases exposure to your audienceIf you know your target audience well, a guest blog post on another blog that they are likely to read is a good idea to attract more eyeballs to your blog or website. One of the biggest mistakes made with guest blogging is writing purely for the objective of getting a decent link into a website. This is a seriously flawed approach – links shouldn’t be the reason behind why you do something to promote your website or business. Sure, links are a valuable outcome – from a genuine source. It’s a natural link, which is very rare on the web, so it should be one of the more valued links to your site. The objective of your guest blog article should be your existing audience or prospective audience. Your blog article should deliver quality content to your target audience; it should be something the host blog is going to benefit from publishing in some way; and it should ideally, make the readers think ‘yeah, I’ll come back here again and read some more’. The motivation behind guest blogging and posting in general should be to build a loyal readership – people who rely on your content. The more they rely and trust in what you have to say, the more likely they are to buy from you at some stage in the future. It’s also worth noting that you shouldn’t write a blog post for an external blog until you’ve agreed the context, writing style and length of the blog post with the host. There’s nothing worse than writing a blog post and then discovering your intended host doesn’t want to publish it for whatever reason. |
| Instant Content Robot Members Area Instant Content Robot Software Review Launch Jan. 31 2012 Posted: 26 Jan 2012 10:55 PM PST |
| Posted: 26 Jan 2012 10:02 PM PST |
| Posted: 26 Jan 2012 07:38 PM PST |
| The Content Strategist | by Contently.com Posted: 26 Jan 2012 07:19 PM PST |
| Make Money Online by writing articles for other people’s websites. Posted: 26 Jan 2012 04:58 PM PST |
| Copyscape - Website Plagiarism Search - Web Site Content Copyright Protection Posted: 26 Jan 2012 03:38 PM PST |
| 26 Tips for Writing Great Blog Posts | Social Media Examiner Posted: 26 Jan 2012 03:07 PM PST |
| quality written articles for your website Posted: 26 Jan 2012 03:00 PM PST |
| quality written articles for your website Posted: 26 Jan 2012 03:00 PM PST |
| quality written articles for your website Posted: 26 Jan 2012 02:59 PM PST |
| The Glee Guide to Attracting a Raving Horde of Social Media Fans Posted: 26 Jan 2012 03:00 AM PST
If your memories of high school involve wedgies, broken hearts, and getting stuffed into your locker, you probably love Glee. The musical comedy TV show — Ryan Murphy’s smash hit about the nerds, misfits, and social outcasts of McKinley High School’s glee club — is equal parts quirky, cheesy, heartbreaking, and surprisingly delightful. Over its first two seasons, the show has also attracted millions of obsessive fans from all over the world. Glee fans, or “Gleeks,” follow the moves of their favorite show with a passion once reserved for Cabbage Patch Kids or the Toyota Prius. What is Glee’s secret formula for creating crazed fans who would rather die than miss an episode of the show? And how can you use Glee’s techniques to market your business and turn your listless readers into raving groupies? Here are a few ideas … Harness the power of the underdogThe Glee kids are the underdogs at McKinley High. They constantly have to battle not only the school’s evil cheerleading coach, Sue Sylvester, but vicious classmates who taunt them in the halls and throw Slushies in their faces. We want them to succeed, to show the world how truly talented they are. We want those bullying football players to see the light and drop the 7-11 cups. Having someone to cheer for is essential. If your customers can’t get behind you and support you, you’ll never turn them into raving fans. Show them what you’re up against — whether it’s battling writers block, standing up for mom-and-pop stores in a hostile corporate culture, or even stretching yourself to do something that scares you. Show your audience what you’re fighting for. Share your biggest obstacles, even if those roadblocks are intangible, like fear of success or struggles with technology. Once your customers know what you’re fighting for (and fighting against) they can rally behind you and become your biggest fans. Be undeniably awesomeThe kids of McKinley High may be underdogs, but they can sing. They sing, they dance, they twirl, they shine. And when they perform, they put their hearts and souls into it. Want to be like Glee? Be really, really good at what you do. Social media is full of quirky people who aren’t very good at their jobs. The underdog and quirk factors only work if you have something remarkable to offer. Put your absolute best writing on your site. Craft those autoresponder messages so they’re impressively well written and amazingly useful to your prospects, every single time. Make sure your products and services are remarkable and fan-worthy. Create an atmosphere of excellence. Put your absolute best effort into every detail of your business. Remember that when you’re online, people are watching, so show ‘em your best side every day. Your customer will learn to expect the best from you every time you put something out in the world. When they expect greatness and you give it to them consistently, they’ll become loyal. And loyal fans are the best fans to have. Take risksOne of the most popular characters on the show is Kurt Hummel, played by actor Chris Colfer. Ryan Murphy took a huge risk by casting Colfer in the show. Chris had no previous professional acting experience and was a complete unknown. Murphy was so impressed with Colfer during his audition that the Glee creator actually wrote the role of Kurt specifically for him. Murphy thought Colfer had something special, and figured out a way to include him in the show. Murphy listened to his heart, even though it was a risk. The result of Murphy’s risk? Last year Chris Colfer won a Golden Globe and was nominated for an Emmy for his brilliant portrayal. Kurt has become one of the show’s most-beloved and most-talked-about characters. The upshot? Follow your gut. If you think something needs to be said on your blog, say it. If you want to link to something on Twitter that might be a wee bit controversial? Tweet it. If you feel like going out on a limb and creating a bold new product for your customers, and your heart is telling you it’s the right thing to do, listen to your heart. Don’t create controversy for its own sake, but don’t be afraid to stand out for doing the right thing either. Think of Kurt, and be brave. Let your freak flag flyThe characters on Glee are quirky. They’re odd. In some cases, they’re downright bizarre. And that’s part of the reason we adore them. Cheerleader Brittney is one of the most unusual kids in the group. Her dry observations have been known to stop lunchroom conversations cold. Despite some strange looks and the tendency of her McKinley classmates to assume she’s dim-witted, Brittney’s not afraid to be herself. And the more we hear from Brittney and glimpse the world through her oddball observations, the more we cheer for her. It’s Brittney’s oddness and naïveté, or Rachel’s songs about her headband, or Finn seeing the face of God in his grilled cheese sandwich, that make us love these characters. If they were all perfect, they’d be boring. And we’d be bored watching them. What characteristics can you share with your customer that might show them a surprising new side of you? Can you tell them you love show tunes? Religiously follow Manchester United? Have visited all seven continents? Don’t be afraid to show a little personality. Your customers need to know you in order to like and trust you. So make sure they know some of your oddness, too. Your customer will see your quirkiness as a part of you and will feel connected to you and your business. And then they will adore you and want to put up your Tiger Beat posters on their walls. Encourage your fans to connect with youGlee’s marketing team are absolute geniuses about social media. Glee has a vibrant website with regularly updated content, including video sneak peeks, interviews with actors, quizzes, and photos. The site features discussion boards and a weekly Gleek newsletter. The website even features an iPhone app called “Tap Tap Glee” for fans who want to go mobile with their McKinley spirit. In social media circles, Gleeks are invited to participate in the Glee conversation in a myriad of ways, including:
By creating an online presence that gives fans scores of ways to interact with the makers of Glee and their fellow fans, they provide an extraordinary supplement to the experience of watching Glee at home. They offer Gleeks the opportunity to talk about their favorite things — reliving this week’s show, and speculating on possibilities for the next episode. Have you given your customers places to connect with you via social media? Do you give them news, interviews, and fun behind-the-scenes previews of what you’re up to next? If you’re not, you’re missing a fantastic opportunity to turn your regular customers into crazy screaming fans. Give them a place to show the love. Your turn in the spotlight …During sixty minutes of show tunes and Journey covers, Glee somehow pulls off a magic act. It shows the world a bizarre, ragtag group of high school performers and manages to give each of us someone with whom we can relate. And while we’re relating to these kids, they touch our hearts and make us smile. So whether you identify with Kurt, Mercedes, Artie, Rachel, or Finn, there is something in the Glee formula that can help you transform your business into an organization that people follow with fanatical loyalty. Best way to get started? Stand up and sing it, people. About the Author: Beth Hayden helps business owners make more money by helping them create fabulous websites, blogs, and social media campaigns. Get her best tips for achieving blogging nirvana by downloading her free report, From Blah to Hurrah: 25 Ways to Make Your Blog Bigger, Better and More Profitable. TweetShare |
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