It's no secret that the web is moving more and more toward video and audio content. Text is still going strong and will always be a prominent part of the web content mix, but the shift to multimedia will only continue and intensify.

And for some, this is very good news. Not every one is (or wants to be) a great writer, and audio and video content can allow these folks to shine.

So does copywriting matter if you're not dealing exclusively with the written word?

Well, given the subject matter of this blog, what do you think?

The answer, of course, is an unequivocal yes.

In fact, multimedia combined with a strong working knowledge of how best to present information (which is what copywriting is all about) can make you an incredibly engaging and influential web presence. All you need is a nudge in the right direction.

So here's what's coming in this Multimedia Copywriting series:

Three Copywriting Techniques for Engaging Podcasts and Audio Presentations
Persuasive Video Strategies That Prompt Action
50 Emotional Trigger Words for Powerful Multimedia Content

Stay tuned…

About the Author: Brian Clark dreamed up Copyblogger some random day in late 2005. He’s still unreliable, and also runs DIY Themes, which means he’s saying if you don’t check out the innovative Thesis Theme for WordPress, you’re likely gay.. I =Follow me on Twitter… or not.

How to Create Dreamy Content While You Sleep

Posted: 30 Mar 2009 07:48 AM PDT

Asleep at the Keyboard

Having trouble coming up with creative angles for your content?

Beating your head against the wall trying to come up with fresh ideas that take your online marketing from good to great?

Maybe you should take a nap.

Or drift off into a daydream.

And if you're like most people, you're definitely not getting enough sleep at night.

All of the above seems to go against the grain of what we expect. It's the hard-charging, grind-it-out entrepreneur who wins the game, right?

Not necessarily.

Check out this article I wrote for Lateral Action about enhancing creativity with sleep and daydreams. Sleeping in or indulging in a daydream may be the most productive thing you do all day.

About the Author: Brian Clark is Executive Editor of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.

10 Must-Have Linux Applications

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Matt Hartley sings the praises of Evolution, WINE, GIMP, Filezilla, Swiftfox, Pidgin, and others.

Wacky Developers: Dangerous or Brilliant?

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A story of a highly talented but egocentric developer, the type we all know and dislike. Can we stop enabling these people?

Sunday, March 29, 2009

Top Articles & Content Writing on Internet

Using a Virtual Assistants (VA) to help run your digital record label – Part 5 of 5

Posted: 29 Mar 2009 02:36 PM PDT

We've learned that VA's are an important part of your digital hip-hop label success, and we learned that they can help you get tasks done… that they can take a lot of the necessary small stuff off your plate. But here's an even better one – they can not only get things done, but they can help you plan how to get things done over a long period of time. In other words, if you find a good one (and again, that may take some work on itself), they can become another strategic partner – som

Jimi Hendrix Experience and Cream with Eric Clapton

Posted: 29 Mar 2009 02:32 PM PDT

When it started to happen, the people in England went nuts and of course this new vibe traveled to America very fast and caught fire too. It was in the mid '60's when big name guitarists Eric Clapton, and the band Cream , and Jimi Hendrix (the only American) and his The Jimi Hendrix Experience Band (no introduction necessary), FYI , Jimi was the only American among them, and the band Cream, formed bands that literally exploded on to the music scene, going about 99 and a half miles per hour.

Mouse Polling Rates Examined

Posted: 29 Mar 2009 02:22 PM PDT

As a fervent PC gamer you want to get the most out of the hardware you've purchased. However, not every piece of equipment you buy is quite optimally configured out of the box. Sometimes a bit of tweaking can go a long way to improving your performance in games. Particularly if you're into competitive play in games such as Quake Live . For that reason I wrote this article a while ago, during the FiringSquad Editor's Challenge ( ranked in 4th ). This is a retooled version of the same article,

Cessationism: An Ultimate Resource

Posted: 29 Mar 2009 02:20 PM PDT

Please note that despite the catchy headline, this is not the "ultimate" resource in that there are further items that could be listed here. If you have suggestions for other items not listed below that affirm the Cessationist position, then please comment or contact us . Please also be aware that this post is not here to debate the subject at hand; rather, it is here as a resource for the affirmative position. If you do not hold to the Cessationist position, and wish to debate the subje

Starting A Session The Right Way

Posted: 29 Mar 2009 02:16 PM PDT

Some people have the advantage (and sometimes disadvantage) of playing against the same lineup again and again. Whether it's a home game with the same eight players each week or it's a nosebleed online game where only a dozen or two names pop in and out, poker is a different game when you have in-depth experience with all your opponents. Most of us routinely play against a lot of new faces, however. Sure, you get to know some of the players, but in most small and medium online and casino games

Marketing Your Consultancy Using 3rd Parties

Posted: 29 Mar 2009 02:13 PM PDT

When it comes to Marketing your consulting practice the old saying that any publicity is good publicity is not completely true – negative publicity can have dire consequences. In this information age however, where information about literally any topic is available at the click of a button, making sure you build a network of third party [...] Related posts: Marketing Consulting Services – Behind the Scene The consulting services industry is volatile, far ranging and cyclical.... Consult

The Twitchhikers guide to the World Wide Web

Posted: 29 Mar 2009 02:10 PM PDT

Twitter is a microblogging communication technology that has been receiving a large amount of attention recently - what are it's potential uses within tertiary education? Read the following short overview of the educational potential of Twitter, from Educause: http://connect.educause.edu/Library/ELI/7ThingsYouShouldKnowAbout/44762?time=1238360153 Campbell Live, National News Headline Feed, recently featured the Twitter phenomenum: "The twitchhiker's guide to the World Wide Web" Article

Flipping Houses in Grand Rapids, Michigan

Posted: 29 Mar 2009 02:10 PM PDT

One of our premium properties. The entire kitchen is new. Razmus Ventures Inc has always strived to bring the best properties to our clients. We are a company that offers several real estate services in the Grand Rapids area, and are also involved in flipping houses . What this means is that we buy foreclosures, short sales, or any other type of distressed property, and make it like new again. We use high quality materials, and try to make each property one of the best in the neighborh

LastPass: Free password syncing for PC/Mac

Posted: 29 Mar 2009 02:04 PM PDT

If you visit lots of websites, you've probably started to accumulate a LOT of passwords for each site. For security reason, you should have SEPARATE passwords for each site. (Else, if someone learns that one password of yours, they could access any other site you visit. Not secure.) Also, these [...]

Using The Article Directory For Content

Posted: 29 Mar 2009 09:25 AM PDT

The article directory is an archive of information, clearly organized and laid out in an orderly and clean format.

Bush Like Me : Rolling Stone

Posted: 29 Mar 2009 08:19 AM PDT

Ten weeks undercover in the grass roots of the Republican Party

Free Article Spinning and Unique Article Submitter - Jetsubmitter

Posted: 29 Mar 2009 08:16 AM PDT

Free Article Spinning and Unique Article Submitter - Jetsubmitter

Pun for the Ages - NYTimes.com

Posted: 29 Mar 2009 12:45 AM PDT

Fun article on puns

Mystery Man on Film: The "Raiders" Story Conference

Posted: 29 Mar 2009 12:38 AM PDT

Article Writing Tips for Quality SEO

Posted: 29 Mar 2009 12:36 AM PDT

Some common quality tips and techniques for working with search engine optimization (SEO) in article writing, of course most authors will be writing for their audiences and target customer anyways and this is the way it should be. But in addition, there is nothing wrong with applying some mild optimization techniques to your article content for better SEO exposure and quality ranking on the search engines (SEO). Targeting specific type of customer will be better in particular article content, 6 tips how you can achieve better SEO by article writing....

How to Disagree

Posted: 28 Mar 2009 11:49 PM PDT

How to Write a Thank-You Note by Leslie Harpold

Posted: 28 Mar 2009 11:47 PM PDT

Frank Sinatra Has a Cold - Gay Talese - Best Profile of Sinatra - Esquire

Posted: 28 Mar 2009 08:29 PM PDT

Classic magazine feature from Gay Talese, 1966, on Frank Sinatra. Considered one of the best magazine features ever.

How to become an advertising copywriter: career advice from John Kuraoka, freelance advertising copywriter

Posted: 28 Mar 2009 05:13 PM PDT

The Walrus " Struck by Lightning " Nature " By Jill Frayne

Posted: 28 Mar 2009 02:54 PM PDT

For CAPTAIN LADY Screenplay ___By Sam Reese