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| How you can make online content more effective Posted: 02 Apr 2009 07:50 AM PDT Are people turning away from your website despite an impressive design? Read on to find out how to make your content engaging and effective enough to keep people on your website. Online readers are some of the hardest to please in the industry. The reason is quite simple, they often only scan through the text, stopping at key words and making conclusions from those words or sentences. Over the years, there has been a large shift in trends, with more website owners opting for concise and precise text, rather than reams of sentences. With the Internet providing a uniform platform to all sorts of people, institutions and organizations, big or small, rich or poor, it is has become absolutely essential to showcase yourself effectively. An Internet user can move from one site to another with just a few clicks, and that is all it takes to lose out to competition. But if you ensure that the reader actually registers the information you are trying to convey, your job is done. Let's look at some points that you need to keep in mind while writing online content. Do not look at these points as strict rules; they are in fact guidelines that you could adopt for your content.
Despite all these points, it is important to keep your content true to your purpose. In other words, do not get lost in wooing the reader; make sure that you get your main point across. This is important not just with regard to readers, but to search engines as well. Relevant content, which is most likely to appeal to your target audience, is the best form of content there is. Aditi Verma |
| Book Printing, Self Publishing, Short Run Book Printers -- Printed in 2 Days! Posted: 02 Apr 2009 07:33 PM PDT |
| Triond - Publish Writing, Poetry, Music, Video & Content Online Posted: 02 Apr 2009 03:32 PM PDT |
| Data Entry Services, Outsourcing Data Entry in India Posted: 02 Apr 2009 01:16 PM PDT |
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| Freelance writing, freelance writer, ghost writer Posted: 02 Apr 2009 12:52 PM PDT |
| The Art of Storytelling | InsideRIA Posted: 02 Apr 2009 12:35 PM PDT |
| 5 Writing Tips for Web Designers Posted: 02 Apr 2009 12:09 PM PDT Poorly written web writing misleads visitors and wastes millions of hours daily. For today's more than one billion Internet users, that translates to frustration. For your web design clients, it means missed opportunities. Gain insight into highly effective web writing tactics that will help promote positive online experiences with every website you design and develop. Visitors will reward your clients with more leads and sales, and make you look good along the way. |
| 5 Writing Tips for Web Designers Posted: 02 Apr 2009 08:50 AM PDT |
| Posted: 02 Apr 2009 07:45 AM PDT Contentcloud lets you create content clouds (like a tag cloud) from your text. If this means nothing to you, check out the FAQs page to find out more. |
| Posted: 02 Apr 2009 05:23 AM PDT |
| Pure Content The Website Content Creation Company - Buy Web Content & News Feeds Posted: 02 Apr 2009 05:21 AM PDT |
| What An Executive Blog Editor Needs to Know | chrisbrogan.com Posted: 02 Apr 2009 03:53 AM PDT Great tips for folks looking to start a mutli-contributor blog. I'm inspired to write one myself talking about my own experiences... soon. |
| How to Make Search Engine Optimization Easy | eHow.com Posted: 01 Apr 2009 11:42 PM PDT great eHow article on getting site listed with the search engines. |
| Need an Article -- Automated Article System! Posted: 01 Apr 2009 05:11 PM PDT |
| Posted: 01 Apr 2009 10:34 AM PDT |
| Check Out These Copywriting Case Studies (Plus a Free Report) Posted: 01 Apr 2009 12:29 PM PDT
Just a quick note to let you know that copwriting guru John Carlton is putting out a bunch of case studies over at his Simple Writing System Blog. Lots of interesting stories about real people boosting their conversion rates through the roof thanks to John's advice. He's also giving away a free copywriting report. It covers finding hidden markets, turning skeptical prospects into fans, even picking the perfect price. All of these goodies are a lead up to the re-release of John's Simple Writing System. This time around, I'll be personally contributing to the program as one of the coaches, so check out the free stuff to see if it's something you're interested in.  |
| How To Get Great Copywriters to Mentor You For Free Posted: 01 Apr 2009 09:28 AM PDT
If you've ever longed to write with the same persuasive power and attention-holding prose as your copywriting heroes, a one-on-one mentorship could be your most effective way of getting very good, very fast. But what if you don't have the money or opportunity to mentor with the best of the best (or worse, your copywriter of choice is no longer with us)? What do you do then? It's easy. You get inside their head, and you get all the mentoring you need … for free. Here's how.
Copywriting Class Is In Session … And It Always Has BeenWhen I first started writing blog posts, web content, and sales pages, I was able to skip a lot of the learning curve by following a simple technique: every time I saw a compelling headline, an effective opening paragraph or a persuasive sales page, I set aside some time and copied it down. Not copied as in "plagiarized." I mean copied as in slowly and carefully writing those masterly crafted words down, by hand, in a notebook. The simple act of writing by hand – something so basic that most people overlook or dismiss it – helped me get very good, very fast, and it can do the same for you. Here's why. Writing Other People's Words By Hand Opens Your EyesMost people get their copywriting education by reading the words that others write, and I won't dismiss the usefulness of that. But reading alone will give you just a fraction of the benefit you would gain by writing. When you read someone else's copy, you might say to yourself "I need to use that style," or "I'd never write like that," but you're only doing a superficial analysis (and you're prone to distraction, to boot). But when you write by hand, you slow down. You engage the part of your brain that creates, not just the part that takes in the sights, and it changes your perspective. All at once, your eyes are opened to the creative process as someone else sees it, and you truly get "into their mind" as if they were personally mentoring you. Why Mental "Muscle Memory" Is Holding You Back"Muscle memory" is the term used to describe the way you can condition your body to perform certain movements almost on autopilot by steady practice. It's what allows you to touch type, or tie your shoes, or even dial a phone number without looking at your hands. But that muscle memory comes at a price – it locks you into a pattern that you're destined to repeat again and again (which is great for dialing the phone, but not so great for your writing style). You experience the downside of muscle memory when you write checks in January, and you're still putting the previous year in the date field by accident. And you'll see just how strongly this is ingrained in you the very first time you copy down someone else's writing. Prepare Yourself For A Bumpy RideAs you write down sentences that other people have written, you will immediately feel a vague sense of discomfort as you challenge that mental muscle memory – your mind will push back, as if to say "This is not how I would do it!" The words will feel foreign to you because they are spilling out in a pattern that's different than you're used to. And it's weird. It's weird because you're totally used to reading things written by people who aren't … well, you. But you're not used to writing things that didn't come from your imagination. The brain-to-hand transaction is coming through all scrambled … and it could be the best thing that's ever happened to your writing. How Challenging Your Muscle Memory Will Help You GrowThe point of copying down other people's writing isn't to become a parrot – instead, it's to evaluate why your copywriting peers and "superiors" write like they do. As your pen moves across the paper, you'll gain a whole new appreciation for why your mentors selected those exact words, why they focused on those specific details and you'll be able to judge whether each turn of phrase is a teachable moment or a call you wouldn't make for yourself. And this all happens on a much more visceral level than a simple read through of your swipe file. Does it work? It's how I landed on the Digg front page over and over again in 2008 and how I consistently owned 50% of the "Most Popular" article section at FreelanceFolder during the same time. And it wasn't because I'm brilliant or anything like that – it was because I practiced. What You Should Do Right Now To Challenge Your Status QuoGrab a pen (or at the very least open a text editor) and copy down the first three paragraphs of this post. See how it feels to write in someone else's style, and as you challenge your own mental muscle memory, ask yourself what you can learn from the experience. Then leave your comments below, and realize that you've just done what only the smallest percentage of copywriters will do … and that you're already a step ahead because of it. Make this a habit, and you'll discover your writing gets better and better as you become a more discerning and well-rounded writer. Go ahead and get started – you'll thank yourself for it. About the Author: Dave Navarro is coach-turned-blogger who writes at Rock Your Day and The Launch Coach, and loves to do more by 9 am than most people do all day. |
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