Friday, May 29, 2009

Top Misc Content on Internet

Top Misc Content on Internet
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Practical Challenges for Phr & Sphr

Posted: 26 May 2009 10:00 PM PDT

Sphr study guide shows ethical approach towards the term 'human resource'. The guide ensures that in resource could never come ahead of 'human'. After all, how can we disrespect 'humanity'!

Network Marketing Training For You And Your Team

Posted: 26 May 2009 10:00 PM PDT

If you are in network marketing then you need training. It doesn't matter your experience level. With the innovation of the internet ways to market your network marketing business are changing everyday. You don't need the same old fashioned ways of recruiting from your upline.

What are the Major Features of Smartphones?

Posted: 26 May 2009 10:00 PM PDT

In this age of high technology if you haven't heard of smartphones, you are out. In recent years, we witness a rapid evolution of smartphones in the global cell phone market. As the name implies, smartphones are supposed to be smart.

The Most Important Part of Getting a Mortgage

Posted: 26 May 2009 10:00 PM PDT

If you need to know what the most important part of getting a mortgage is, then you need to read this article.

Leads To Fuel Your Network Marketing Business - Where Are They?

Posted: 26 May 2009 10:00 PM PDT

Multilevel marketing (MLM) remains one of the most tried and true methods for becoming independently wealthy, using the direct sales model of referral marketing.

Global Resorts Network, the Best Option Today

Posted: 26 May 2009 10:00 PM PDT

The condition of the economy around the world today poses much threat to businesses, regardless if it is on its pioneering or retentive stage. Not all businesses today are able to achieve their maximum potential in generating profits due to the current economic crisis.

Is Your Lifestyle Recession Proof?

Posted: 26 May 2009 10:00 PM PDT

The tradition business or way of earning an income tends to become more difficult today especially with the current global crisis. However, there a number of persons, the CarbonCopypro team, who are not affected by whats happening. These persons are implementing the strategies of the 'Business In A Box', the New Business Model, the complete guide to successfully market on the internet.

How To Improve Your Credit Score

Posted: 26 May 2009 10:00 PM PDT

Having a decent credit score will help you in a number of financial situations. Here's how you can help improve your credit score.

Essential Practice Building Tips for Coaches

Posted: 26 May 2009 10:00 PM PDT

If you want to attract high-quality clients who can pay you what you're worth, then here are a few tips you MUST use to make it easier for them to say YES!:

Fixed Annuity vs CD: Comparing Investment Options

Posted: 26 May 2009 10:00 PM PDT

Comparison between fixed annuity and CD, and the investment options is both of them.

Advantages of Having Classic Car Insurance

Posted: 26 May 2009 10:00 PM PDT

If you own a classic car considering classic car insurance may often lead to better protection and even better rates.

Sell Your Property in 28 Days

Posted: 26 May 2009 10:00 PM PDT

Learn how to sell your property within the quickest possible time without spending out thousand of pounds in fees. Avoid dealing with time wasters, estate agents, & so called property buyers.

Relocation Services Providers in Ahmedabad

Posted: 25 May 2009 10:00 PM PDT

Ahmedabad is a city in the state of Gujarat, India. There are several moving companies (packers and movers) in this city helping people on their relocation needs. Ahmedabad is emerging as a big hub for relocation and transportation industries. Several offices of moving and transportation companies can be seen in this city. Such companies help people on relocation or shifting situations.

Home Insurance Tips for Bad Weather

Posted: 25 May 2009 10:00 PM PDT

When bad weather strikes you need a home insurance policy you can rely on. So what factors should you look for in a policy and how can you minimise your chances of having to make a claim?

How to Save Money on Car Insurance

Posted: 25 May 2009 10:00 PM PDT

Around 13 per cent of the UK's drivers are willing to ditch their car in favor of a motorcycle in a bid to save cash on expenses such as car insurance. However, with a more thrifty approach they can slash their car insurance premiums and start driving with four wheels again.

round up of web copy posts

Posted: 29 May 2009 07:39 PM PDT

A List Apart: Articles: The Discipline of Content Strategy

Posted: 29 May 2009 06:54 PM PDT

Article Writing & Article Marketing - Write, Market & Monetize Articles, Articles on Article Marketing

Posted: 29 May 2009 06:34 PM PDT

Microcontent: Headlines and Subject Lines (Alertbox)

Posted: 29 May 2009 01:04 PM PDT

Title tag writing

Skelliewag.org » Posts » Tutorial: How to Write a Viral-ready Article in 2 Hours Flat

Posted: 29 May 2009 12:03 PM PDT

Quality Content is King

Posted: 29 May 2009 07:35 AM PDT

This probably isn't the first time that you have heard this. It is almost always emphasized that high quality and unique content will certainly bring you up in Search Engine Rank Positioning (SERP's)

Quick online writing resources

Posted: 29 May 2009 07:19 AM PDT

Round up of web copy posts « Boagworld

Posted: 29 May 2009 07:16 AM PDT

Round up of web copy posts « Boagworld

Posted: 29 May 2009 06:32 AM PDT

Stuck Writing? Get Letters and Templates for Microsoft Office at WriteExpress

Posted: 29 May 2009 02:11 AM PDT

Looking for Quality and Affordable Contents for your Site?

Posted: 29 May 2009 12:10 AM PDT

professionally done contents for your websites...

Copywriting Tips for Online Marketing Success From Copyblogger ...

Posted: 28 May 2009 11:29 PM PDT

Creative Stream Marketing /// B2B Marketing

Posted: 28 May 2009 10:32 PM PDT

The #1 Conversion Killer in Your Copy (And How to Beat It)

Posted: 29 May 2009 05:40 AM PDT

Troll

What makes people almost buy? What makes them get most of the way there, then drop out of your shopping cart at the last second? What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?

It turns out there's a hideous troll hiding under the bridge. Every time you get close to making a sale, the troll springs out and scares your prospect away. Get rid of the troll and your copy will start converting better than it ever has before.

The ugly, smelly, dirty, bad-mannered troll is prospect fear. And it's sitting there right now, stinking up your landing page and scaring good customers away.

Fear of wasting money

Remember when you were a kid and you went to that rinky-dink carnival that came through town? After eating all the cotton candy you could manage, and throwing it all back up again on the Tilt-a-Whirl, you checked out something called the Midway.

Remember that persuasive fellow who convinced you to spend a whole months' allowance throwing softballs at those damned milk cans?

It looked so easy. He showed you exactly how to do it. Toss the softball, knock over the milk can, win a cool stuffed animal for a prize. Simple.

You spent quarter after quarter trying to do it yourself.

When all your quarters were gone, you got an inkling. It looked easy, but actually if you were standing at the throw line, it was pretty close to impossible. Now the carnival guy had all your money, and you didn't even have an ugly green plush monkey to show for it.

The troll is born.

Fear of mockery

When the sting of the carnival wore off, you were innocently minding your own business and you ran across an ad for the wonderful product Sea-Monkeys.

They were little people! With tails! They looked pretty awesome on the cover of the package. You begged your parents to get them for you and told everybody you knew. Your little brother. Your best friend. Your entire third-grade class.

This was going to be so cool. The ad said you could even teach them to do tricks. You planned on getting them medicine, vitamins, special formulas, everything they needed to be the happiest pets ever.

You followed the instructions to the letter. You waited breathlessly. You told anyone and everyone how amazing this was going to be.

It turns out Sea-Monkeys are just brine shrimp. In no way do they resemble little people. They resemble fish food, which is what they are.

Your little brother, your best friend, and your entire third-grade class now thought you were an idiot. And they delighted in letting you know that at every opportunity.

The troll gets a little bigger.

Fear of feeling stupid

Every time we're betrayed by a sleazy salesperson, we toughen up just a little. The troll grows. Our mistrust grows and our inclination to believe shrinks.

And then a blogger shows up with a wonderful ebook, MP3 course or membership site that will solve a problem that's been really bothering us. Let's call that blogger . . . you.

We want to believe you. We want to get the benefit from what you have to offer. We want to have something — anything — work out the way it was promised.

We would love to be able to trust our own judgment.

But the troll keeps whispering in our ear, with his truly horrendous breath, how stupid we're going to feel when we fall for that again.

(By the way, do you think the troll gets even stronger when the economy is bad and folks are in a general state of anxiety? Yep, I agree.)

How to kill the troll

Killing the troll isn't easy, but you have to do it if you want to monetize your site.

Trustworthiness, transparency, credible authority, lots of high-value content, and just plain old decency are your best weapons.

Everything on your site needs to show that you can be trusted. Real contact information. Showing your photograph. Displaying seals for anti-hacker technology and the Better Business Bureau on your shopping cart. FAQs that actually answer questions. Clear, reassuring calls to action.

Every detail matters. Even things like hosting your site on your own domain, or how frequently you post. Everything you do needs to build trust and kill the troll.

Unless you sell to ten-year-olds, your prospect has been kicked around so often by unscrupulous (or incompetent) businesses that the troll is a very hard fellow to kill. Give the prospect any tiny reason to mistrust you, and all those wretched old experiences come back.

There's an old joke that a second marriage is the triumph of optimism over experience. In fact, that's exactly what happens every time you make a sale, especially to someone who hasn't done business with you before.

So let's declare war on the trolls. Be extraordinarily trustworthy. Show your value. Put your customers first. Keep your promises.

The troll is tough and hard to kill. But with dedication and commitment, we can chase him off to go wreck somebody else's business.

Get free updates from Copyblogger for more troll-killing advice.

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.

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