Tuesday, June 2, 2009

Top Misc Content on Internet

Top Misc Content on Internet
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Brain Traffic

Posted: 02 Jun 2009 04:33 PM PDT

Article Writing Secrets (For Non‐Writers!) - How-to-Guides & Manuals, article, and marketing

Posted: 02 Jun 2009 04:19 PM PDT

How To Improve Your Branding With Your Content | How-To | Smashing Magazine

Posted: 02 Jun 2009 03:57 PM PDT

Are Your Compelling Offers Actually .... Compelling?

Posted: 02 Jun 2009 03:44 PM PDT

Coy Shaffstall, content manager

Posted: 02 Jun 2009 03:32 PM PDT

Coy Shaffstall's website via Spider Trainers.

Where’s the beef? | Fresh

Posted: 02 Jun 2009 02:59 PM PDT

The development of the content should happen in sync with the design, and they will inform each other along the way.

Redesigning Your Website: Who’s Taking Care of the Content? | Marketing Profs Daily Fix Blog

Posted: 02 Jun 2009 02:07 PM PDT

Why does this happen? In the drive to redesign, too often the focus is purely visual. There are dazzling new designs, clean grids, fresh photography, appealing colors. And no content. The redesign becomes a book without words. A business plan without a business. "There is no there there."

Brain Traffic

Posted: 02 Jun 2009 01:18 PM PDT

Brain Traffic

Posted: 02 Jun 2009 11:35 AM PDT

Guerrilla SEO

Posted: 02 Jun 2009 11:27 AM PDT

Are Your Compelling Offers Actually .... Compelling?

Posted: 02 Jun 2009 11:07 AM PDT

So what IS a compelling offer? I now have a series of questions that I can ask someone about their business, in order to help them create compelling offers. Here are the questions: 1. Who do you sell your products or services to? (Be specific. Pick one market and one decision maker in the buying process if your sale is complex.) 2. What problem do you solve for them? 3. How do you solve that problem? How do you do it better than anyone else? (If you can avoid it, don't mention your product features. Use industry terminology only.) Ok. Now that you have that, create a sentence that goes like this: How [insert who you sell to] can [insert verb] [insert the problem] through [insert solution]. If that's too confusing, here's an HubSpot example: How small business owners can turn their brochure websites into lead generation machines by leveraging SEO, social media blogging and website design best practices. (Yes, that's a link to the landing page.)

Is Commenting on Blogs a Smart Traffic Strategy?

Posted: 02 Jun 2009 09:31 AM PDT

Comment

No.

And yes.

It depends on how you do it.

Some people do it horrendously wrong.

Let's take a look.

Curiosity-Click Traffic is Crap

If one of your primary traffic strategies is to leave fast comments on the posts of larger blogs in your niche just to get a few clicks from the passing traffic, stop. You could get more traffic from one piece of stellar content than months of that type of comment strategy.

And without good content, there's no reason to attract a few "curiosity clicks" anyway. What's going to make them stick around after the click if your content sucks?

Nothing.

Plus, the root motivation for those curiosity clicks is often bad to begin with. The nature of the game makes it that way.

Many new bloggers take the misguided approach of trying to be the first or second comment on every post of a larger blog. They do this because those positions in the comment stream get the most click-throughs, all other things being equal.

The problem is, in the rush for "first," the resulting comments are often incoherent and banal. Sometimes it's quite clear the commenter didn't read the post, or missed the entire point in the hurry for top position.

So any curiosity clicks are usually motivated by "I wonder just how bad this bozo's blog is going to be?" It's true… lame blogs are entertainment for the rest of us.

So, is commenting on blogs worthless?

Nope. In fact, you can actually attract that traffic you want via a smart commenting strategy.

How Comments Can Lead to Real Traffic

So, we've established that great content is rule number one. Without it, all traffic to your blog is pretty much a waste.

Beyond that, the secret to blog comments that ultimately lead to traffic establish…

…relationships.

Shocking, I know.

Think about it. It's no secret that many of the people who comment on blogs are also bloggers. They simply have more motivation to take the time to comment.

So when you meaningfully participate in the community aspect of a blog, you're creating meaningful relationships with people who can send you significant traffic—bloggers and other active social media users.

Getting links, re-tweets, social media votes and bookmarks… this is the way that content spreads. This is the way you get real traffic that actually matters.

This doesn't entail kissing up to the blog owner (most of us hate strategic-sounding praise). What it means is creating a network that provides the payoff for all the effort you've put into your content.

It takes time, but at least it actually works.

Can't I be First and Fabulous?

I have seen some people who manage to leave exquisite, meaningful comments who also routinely score the first or second position. But I don't recommend it.

Watching your feed reader or tweet stream that closely throughout the day has got to be distracting. Maybe I'm not as good a multi-tasker, but I find that the higher level of singular focus I place on content development, the better the content turns out.

But that's just my opinion.

So, what do you think? Am I right, wrong, or middling?

It's no secret that Copyblogger readers are a cut above the rest of the crowd. So please leave an exquisite, meaningful comment. :)

About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.

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