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| Shopping by Carrier: Axa Annuities Posted: 23 Jun 2009 10:00 PM PDT What are AXA Annuities, and what are their types. |
| HIPAA Compliant Medical Billing Services Posted: 23 Jun 2009 10:00 PM PDT HIPAA compliant medical billing services help healthcare facilities to submit patient claims to insurance agencies on time. |
| Finding the Right Medical Billing Company Posted: 23 Jun 2009 10:00 PM PDT Finding the right medical billing company that is HIPAA compliant is not an easy task. |
| Fast and Accurate Medical Transcription Services Posted: 23 Jun 2009 10:00 PM PDT Fast and accurate medical transcription services are offered by many medical transcription companies. |
| Cost - Effective Medical Billing Service Posted: 23 Jun 2009 10:00 PM PDT Cost - effective medical billing services are a great boon to medical facilities that hopes to function smoothly. |
| Challenges for a Medical Transcription Company Posted: 23 Jun 2009 10:00 PM PDT In the face of global financial meltdown, the challenges faced by medical transcription companies are many. |
| Benefits of Outsourcing Medical Billing Services Posted: 23 Jun 2009 10:00 PM PDT Benefits of outsourcing medical billing services include improved business efficiency, reduced expense, etc. |
| The Pursuit of Social Media Success Posted: 23 Jun 2009 10:00 PM PDT Social media has become frenzy on the world of internet. Social media channels seem to come out of nowhere. The internet is now overflowing with them. But what really is social media? |
| Posted: 23 Jun 2009 10:00 PM PDT Headquartered in Downtown Oklahoma City, Devon Energy Corporation, is a leading oil and gas exploration and production company. |
| No Credit Check Instant Payday Loans Posted: 23 Jun 2009 10:00 PM PDT The long waiting times, endless lines and mounds of paperwork that a borrower has to go through are further strikes against applying for a bank loan when you are in desperate need of cash. |
| Reverse Mortgages - How they Work Posted: 23 Jun 2009 10:00 PM PDT Covers the basics on Reverse Mortgages. |
| Forex Trading Robots are a Good Choice for the Upstart Investor Posted: 23 Jun 2009 10:00 PM PDT Discussion on which Forex Platform is a good choice for the upstart Forex Investor. The right Forex Strategies will determine an Investor's level of succeed. |
| Posted: 23 Jun 2009 10:00 PM PDT Are you looking for the best forex signal provider? This article is the review of the best signal provider. Read the content of this article to discover it firsthand. |
| Wireless Credit Card Processing for Your Business Posted: 23 Jun 2009 10:00 PM PDT Wireless credit card processing is a very important part of any business that does any work off site. It can be the difference between making a good impression on a customer, and losing one because of slow processes. |
| Does it Pay for me to Refinance my House? Posted: 23 Jun 2009 10:00 PM PDT Does it pay for me to refinance my house? This article looks at the various ways to refinance, and how to benefit from them. |
| Copyscape - Search for Website Plagiarism and Duplicate Content Online Posted: 26 Jun 2009 03:25 PM PDT |
| Advice on writing careers for those in the search engine optimation and content writing business Posted: 26 Jun 2009 10:42 AM PDT blog dedicated to advice on blogging and content writing for those that consider it a full time career |
| Posted: 26 Jun 2009 09:33 AM PDT |
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| Posted: 26 Jun 2009 10:56 AM PDT
Welp, it's time once again to log out of WordPress and turn out the lights. Once again, blogging is dead. Seems at least once a year, a flurry of discussion erupts around the imminent demise of blogging. And then the rest of us shrug our shoulders, grab some coffee, and get back to creating content that further solidifies our web presence. Don't get me wrong… as always, change is definitely happening. But it doesn't mean blogging is dead this time around anymore than it has every other time this discussion pops up. Reports of Blogging's Death Have Been Greatly ExaggeratedLike the last time I addressed this topic, the basic argument is that the rapid growth of Facebook and Twitter has dampened the urge to blog. Since social networking is much easier than creating long-form content, why bother blogging? Chris Brogan delivered the immediate logical response—that while snack-sized social networking content has its place, from a marketing standpoint it only works in conjunction with longer, more thoughtful content. And while blogging veteran Steve Rubel worries about long-form content in a short-attention-span world, he'll continue to blog—because he knows he has valuable ideas to share that don't fit in 140 characters. The impact of Facebook and Twitter is a powerful trend that shouldn't be dismissed (in fact, content creators should be using at least one of them). But the story remains the same: people who mainly want to socialize, share links, and post pictures of their cat should be using social networks instead of blogging, and that's exactly what's happening. Those of us with different aspirations continue to blog, and smartly use social networking sites to promote our content while adding value in those venues. Whether you're trying to build an online business, market your stuff, or promote a cause, those who seek maximum influence know that creating valuable longer content is the way to go. Charles Arthur of the Guardian pins this donkey of a discussion on the tail:
So, are you in the short head (or “short tail”) of blogging? What's the Short Tail of Blogging?When people think of the "short tail" of blogs, they generally think of the large blogs that reside in the Technorati Top 100. The blogs that are really new media versions of traditional publications, but have a lot of unique social media characteristics that set them apart from mainstream media (at least for now). I think that definition of the short tail is short sighted. Big blogs that rely on a CPM advertising model are naturally prominent, because they have to attract massive amounts of traffic to make any real money. But there are plenty of business-oriented blogs that drive significant revenue without massive traffic, because they use content to attract prospects and convert them into new customers. Software, training, freelance services, real estate, wine, art and more are sold thanks to the power of attraction, trust, and conversion that blogs possess (when done well). Those who recognize the decline in casual blogging also admit the power serious blogging retains:
In the broadest sense, a "brand" is anyone with a message with a point beyond what you're having for lunch. If that sounds like you, better stick with the blogging. Even if you never call it that. It's Content Marketing, Right?Here at Copyblogger, we've been teaching the intersection of content and copywriting for three-and-a-half years. We started well before the term "content marketing" came into vogue, and yet content has been the driving force behind online marketing since the inception of the web. Content marketing is really what this is all about. Blogging (in the sense of the software and the best practices that help content spread and community grow) is simply the centerpiece of the effective and efficient practice of online content marketing. So forget blogging as a movement, if you'd like. But keep the content marketing rolling. UPDATE: Steve Rubel has apparently changed his mind. This is a bold move for even a social media pioneer with a large existing following (and a job). So I’m afraid it would be a colossal mistake for a business trying to actually attract customers to mimic this approach. About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter. ![]() |
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