Top Misc Content on Internet

Writing 4 Web
The Content Conundrum - Boxes and Arrows: The design behind the design
Second And Park | Web Copy That Works by Tiffani Jones
Contribution of Web Writers in Online Professional Fields
How to write a copy deck in five easy steps | Kate Toon
GetArticlesDone - Article Writing Service
The Economics of Content | paidContent
How Little Do Users Read? (Jakob Nielsen's Alertbox)
Long vs. Short Articles as Content Strategy (Jakob Nielsen's Alertbox)
Are Vampire Words Sucking the Life Out of Your Writing?

Writing 4 Web

Posted: 01 Sep 2009 06:53 PM PDT

The Content Conundrum - Boxes and Arrows: The design behind the design

Posted: 01 Sep 2009 03:03 PM PDT

Second And Park | Web Copy That Works by Tiffani Jones

Posted: 01 Sep 2009 01:59 PM PDT

We help businesses communicate with copywriting, editing, and reviews that work.

Contribution of Web Writers in Online Professional Fields

Posted: 01 Sep 2009 01:11 PM PDT

Proper credentials in web writers host fascinating measures of publicizing the websites and contributing a significant share of resources to the progress of online marketing. Alacrity in designing public conceptions should be focused while jotting down articles for exclusive web pages.

How to write a copy deck in five easy steps | Kate Toon

Posted: 01 Sep 2009 11:34 AM PDT

GetArticlesDone - Article Writing Service

Posted: 01 Sep 2009 10:22 AM PDT

The Economics of Content | paidContent

Posted: 01 Sep 2009 06:35 AM PDT

Paid content site

How Little Do Users Read? (Jakob Nielsen's Alertbox)

Posted: 01 Sep 2009 05:36 AM PDT

Long vs. Short Articles as Content Strategy (Jakob Nielsen's Alertbox)

Posted: 01 Sep 2009 05:33 AM PDT

Are Vampire Words Sucking the Life Out of Your Writing?

Posted: 01 Sep 2009 04:57 AM PDT

Vampire

Vampires are everywhere at the moment. At the movies (Twilight), on your TV (True Blood) … and in your copy.

It's nothing new. E.B. White recognised the problem in his revision of Strunk's Elements of Style:

“Rather, very, little, pretty – these are the leeches that infest the pond of prose, sucking the blood of words.”

White was writing back in the 1950s, though. With the internet making writers and publishers of us all, those little words aren't just leeches: they're full-grown vampires. And they need to be stopped.

How to Spot Vampire Words

As well as White's "Rather, very, little, pretty", there's a few other words you might recognize in your own copy. Here's a few examples:

Quite
Fairly
Sometimes
Often
May

These are all qualifiers: wishy-washy qualifiers at that. They suck the life-force from a red-blooded sentence. They make readers yawn, or switch off, or lose confidence.

So stop qualifying. Start being bold and direct. Sure, you might risk a few pedantic types taking issue in the comments – but you'll be keeping the rest of your readers gripped.

When you edit your copy, hone in on those words that are sucking your sentences dry. What grabs you?

"You may see fairly impressive results"

"You'll see impressive results"

Grab a piece of your copy. Go through it and highlight every qualifying word you can find: adjectives and adverbs. Here's an example, from Ten Timeless Persuasive Writing Tips:

Want to convince your readers to do something or agree with your point of view?

OK, that was a silly question. Of course you do.

Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can't refuse, but not in the manipulative Godfather sense.

If you take a word out, would the sentence still make sense?

"Silly" and "Beneficial" are obviously necessary. "Manipulative" isn't grammatically essential, but it makes the meaning clearer.

When you're not sure with a word like "generally", ask yourself whether it makes the sentence stronger, or whether it's draining its life blood.

"Generally" is the one word that could be cut, to make the sentence read "Persuasion is an exercise in creating a win-win situation".

Clear Those Suckers Outta Your Headlines

The worst place for a vampire-word to lodge itself is in a headline. A quick reminder from How to Write Magnetic Headlines:

"On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest."

Want more people to make it past the headline? Then don't put a vampire in their way.

Don't write "Fairly Recent Research May Indicate…"

Write "New Study Shows…"

Don't write "Some Reasons Why List Posts Usually Work"

Write "7 Reasons Why List Posts Always Work"

Don't write "Why Your Blog Might Not Be Making Much Money"

Write "Why You Can't Make Money Blogging"

You get the idea.

What To Do With Your Vampire Words

We all know how to deal with vampires.

Stake them.

Cut those words right out of your copy, and don't look back.

About the Author: In between watching episodes of True Blood, Ali Hale occasionally gets some writing done. She's a freelancer, a post-grad creative writing student, and a blogger for several sites, including her own Aliventures on "getting more from life". (Go ahead and yoink the RSS feed.)