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| Ways to Make Quick Easy Money Online Posted: 04 Jan 2010 09:00 PM PST There are many different ways to make money online today but finding the best option can be extremely challenging. For this reason it is recommended that beginners try Profit Miracle. |
| Credit Repair Software - A Useful Tool Posted: 04 Jan 2010 09:00 PM PST Credit repair software is an amazing tool that, when used properly, makes the whole credit repair process easier, faster, and more efficient. But having and using the software alone is not enough. It's important to know something about the process to be able to use the software to maximum advantage. |
| Retirement Planning in The Shadow of Economic Depression Posted: 04 Jan 2010 09:00 PM PST Our current economic downturn has had a broad affect on many financial sectors, including the housing market, the mortgage and loan industries, and banking as a whole. Seeping out through the economy to effect the entire nation, this economic crisis has damaged the plans of those relying upon traditional standards of retirement planning. A successful retirement plan must adjust to the new economic conditions. |
| Find Motivated Sellers From Classified Ads Posted: 04 Jan 2010 09:00 PM PST Classified ads are a great way for you to start looking for motivated property sellers. Read on to find out more. |
| Achieve New Year Resolutions With MTB Finance Posted: 04 Jan 2010 09:00 PM PST MTB finance is something you can use to buy a bike with, which can help you with popular New Years resolutions including keeping fit and going green. You will be exercising more and using your car less. Perfect! |
| Mothers Going Back to School Tips for Survival Posted: 04 Jan 2010 09:00 PM PST With a new trend of mothers heading back to school to finish or start there degree, many don't know where to start the whole process. |
| Moms Going Back to College is Starting a New Trend Posted: 04 Jan 2010 09:00 PM PST With more and more mothers looking to return to school to get better educations, it has started a new trend across the US as more mothers look to work. |
| Important Things to Remember About the Federal Loan Modification Program Posted: 04 Jan 2010 09:00 PM PST Federal Loan Mod. Program was setup by the Government to provide homeowners relief in the housing crisis. |
| Choose an Ideal Insurance Firm to Give You the Best Term Life Insurance Rates Posted: 04 Jan 2010 09:00 PM PST When you have decided to take a life insurance policy try and compare the rates of the term life insurance rates and the term life insurance quotes. The best person to guide you through this process will be life insurance sales agent. |
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| Writing for the Web: Table of Contents Posted: 07 Jan 2010 04:49 PM PST |
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| 7 Tips to Create Better Blog Posts | Social Media Examiner Posted: 07 Jan 2010 12:07 PM PST |
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| Dragon Slaying 101: How to Use Heroic Language to Battle Boring Copy Posted: 07 Jan 2010 07:07 AM PST
Ever found your eyes glazing over when you read through your own copy or blog posts? I hate to break it to you, but a lot of the products, services, or niches that we write about just aren't that thrilling. Although the finer points of search engine optimization might keep you glued to your screen, most of your clients or blog readers aren't feeling the excitement. So what can you do? You bring in a register which deals with excitement: the heroic. We've all read advertisements encouraging us to "win the battle" with our email, or our paperwork, or our tendency to procrastinate. They grab our interest by making a frankly unexciting activity sound like a heroic quest. The use of heroic language in decidedly non-heroic contexts isn't anything new. Poets have been doing it for centuries, though generally in a satirical context (if you're interested, Alexander Pope is a great example of the mock-heroic with The Rape of the Lock and The Dunciad). You can definitely still use heroic language for comic effect. (It's possible to do this unintentionally, too, by going over the top in your copy.) But the heroic is a powerful way to tap into our need for drama, for excitement, for a story, a quest . . . and a hero your reader can identify with. So how do you do it? Heroic Words WorkCertain words can turn dry topics – like writing, personal finance, small business and marketing – into something that makes you feel a frisson of excitement. You can almost hear the rallying notes of a battle horn, and see the sun glinting from swords. A few favorite heroic words are: "Battle" (Writers seem especially fond of this one: I think we just like to make our struggles sound more exciting than they really are…)
"Dragon"
"Enemy" / "Nemesis"
"Fight"
"Quest"
"Treasure"
"War"
Metaphor, Hyperbole, and OverkillHeroic language can become a running metaphor when you theme the entire post around it – see Taylor's The Dragons of Writing and How to Fight Them series on Men With Pens. Like using pop culture references, this gives you a hook to hang your post (or series) on, and potentially a structure. Heroic language can also be used as hyperbole, to set a powerful tone. Some writers can pull this off well, but for others, it's too aggressive. Dave Navarro uses it to great effect in How To Kick That Habit's Ass (When It's Been Beating Yours) on Rock Your Day – just look at these excerpts:
But for some bloggers, that's too much, and would be jarring for readers. (Can you imagine gentle, pink-haired Sonia Simone writing like that?) If in doubt, go sparingly. Try using heroic language for a punchy introduction and conclusion to your post, and ease up in the middle. Take Up Your |
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