Monday, January 18, 2010

Top Misc Content on Internet

Top Misc Content on Internet

US Government Debt Assistance - A Rescue Plan For Thousands of Mortgage Holders

Posted: 15 Jan 2010 09:00 PM PST

The new US government debt assistance programs are offering help to many Americans who are working their selves out to deliver their monthly loan payments on time.

Government Debt Assistance - How to Get It

Posted: 15 Jan 2010 09:00 PM PST

Government Aid Assistance is available now for more Americans who are fighting to pay their debts. The federal assistance offers financial support to modify delinquent loans.

The Worst Things You Can Do At a Job Fair

Posted: 15 Jan 2010 09:00 PM PST

For those of you that find yourselves being forced to attend a Job Fair and have not interest in finding employment opportunities there are a number of things you can do to render this activity useless. If you are looking for a job then just do the opposite of what is suggested here and you will greatly leverage you efforts and increase the probability of received solid job offers.

Resume Summary - Why Your Resume Must Include a Summary Section

Posted: 15 Jan 2010 09:00 PM PST

A resume summary is a thumbnail sketch of the particular skills, strengths and accomplishments that make you the perfect fit for the job in question. It's your advertising pitch to the reader. If your resume summary doesn't grab the reader, address his needs and pique his interest in reading further, all hope is lost.

Holiday Injury? Speak to An Injury Claim Specialist

Posted: 15 Jan 2010 09:00 PM PST

If you have suffered an injury whilst on holiday, did you know that you can claim when you return to the UK? Speak to an injury claim specialist to get the justice you deserve.

Too Much Credit Card Debt? - Don't Pay Ridiculous Fees - Learn How to Settle Credit Card Debt

Posted: 15 Jan 2010 09:00 PM PST

Debt settlement is easy to formulate but doing going the appropriate way is more important. The debt settlement process is habitually made possible by a third party service provider. These debt settlement programs proffer clients a wide range of consolidation services as in loan consolidation which today in the time of recession is very much quintessential everywhere.

Established Debt Relief Services - Where to Find Established and Proven Debt Relief Services Online

Posted: 15 Jan 2010 09:00 PM PST

It is unfortunate that you have to take time out looking for established debt relief services. However it is necessary as there are many vultures lurking online ready to take advantage of your weak and vulnerable financial situation.

Debt Settlement - A Quick Way to Eliminate Your Debt By 70%

Posted: 15 Jan 2010 09:00 PM PST

The debt settlement benefits the creditor as much as it does the debtor as it allows the former to recoup at least some of their money even if at a lowered interest rate. At the very least, they can make back the principal.

Debt Relief Programs - How Gain Leverage and Legally Eliminate 50% of Your Debt

Posted: 15 Jan 2010 09:00 PM PST

Opt for debt relief programs to do away with your overbearing credits. Debt relief programs are very well available on the internet.

Debt Relief For Small Businesses - How to Reduce Your Small Business Debt By 60%

Posted: 15 Jan 2010 09:00 PM PST

You can also go for debt relief on your own provided your intentions are genuine. When you visit your creditors, be sure to impress them with your honesty. You would be surprised how many of them will give you a patient and sympathetic hearing.

Tips For an Amateur Entrepreneur to Opt For Bad Credit Loans

Posted: 15 Jan 2010 09:00 PM PST

An idea plays a powerful role in entrepreneur's life. No matter, how strong an idea may be, money is direly needed to materialize it. Bad credit loans can prove immensely helpful.

Secured Homeowner Loan - Pledge Your Home For Huge Amounts at Lower APR

Posted: 15 Jan 2010 09:00 PM PST

Being a homeowner in UK can act as a pillar of strength in your bad times. Secured homeowner loan serve your cash urgencies distinctively.

95 South and Beyond - Latin America Investments

Posted: 15 Jan 2010 09:00 PM PST

Endowing in Latin America Real Estate.

Route 66 of Real Estate Maneuvering

Posted: 15 Jan 2010 09:00 PM PST

Inferring the real estate process in simplistic terms.

Effective Marketing Resume

Posted: 14 Jan 2010 09:00 PM PST

Marketing resume is a simple yet sophisticated marketing tool that will help you market your own potentials.

The C Word: How context can inform our design process | Carsonified

Posted: 18 Jan 2010 04:39 PM PST

The Death Of The Blog Post - Smashing Magazine

Posted: 18 Jan 2010 02:29 PM PST

Content Strategy - a knol by Jeffrey MacIntyre

Posted: 18 Jan 2010 01:45 PM PST

Content Strategy: The Philosophy of Data - Boxes and Arrows: The design behind the design

Posted: 18 Jan 2010 01:31 PM PST

http://www.textbroker.com/

Posted: 18 Jan 2010 12:16 PM PST

Writing for the Web

Posted: 18 Jan 2010 11:53 AM PST

Editorial Style Guides | Konigi

Posted: 18 Jan 2010 11:25 AM PST

101 Five-Minute Fixes to Incrementally Improve Your Web Site

Posted: 18 Jan 2010 10:37 AM PST

Romance 101: How to Use Feminine Words That Sell

Posted: 18 Jan 2010 07:14 AM PST

image of lipstick kiss

If gender stereotypes make you uncomfortable, there’s a good chance you’re going to hate this post.

Because this post is overflowing with gender stereotypes. It’s all about identifying, valuing, and celebrating the feminine.

Today I’m going to talk about the use of words that are traditionally considered “feminine” to spice up your copy. Why would you want to do that?

Well for one thing, whether you know it or not, you’re probably writing for a female audience.

The economic power of women

Women’s buying power has increased tremendously in recent years. Mothers alone account for $1.3 trillion of sales per year. Women either make or influence buying decisions for all sorts of things, from cars to home furniture, from clothing (for the entire family, not just the gals) to electronics.

Even if you’re marketing to what you think of as a “male” market, it can still pay to have a feminine appeal. That dude reading your copy is very likely to have a girlfriend, wife, or mother who’s going to sign off on making that purchase. If he thinks buying your product will make him look dumb in her eyes, he’s a lot less likely to hand over his credit card.

So listen up. Slaying dragons and pumping the testosterone aren’t the only ways to put feeling and excitement into your copy.

The enduring popularity of romance

Where can you find feminine words? Nothing is as feminine as romance fiction, and numbers show women are continuing to lap it up.

As the economic recession raged, do you think women ditched their romance reading habits? Hardly. Romance fiction made $1.37 billion in sales in 2008 and, in fact, had the largest share of the book market (13.5 percent).

To find feminine words that have been proven to sell to women, I mined the titles of the late Barbara Cartland, whom Vogue magazine called “the Queen of Romance.” And for good reason. Cartland sold more than a billion copies of her books. She certainly knew a thing or two about writing purchase-inducing titles.

10 romantic words that sell

Here are 10 unabashedly feminine words that have also been proven to sell.

Love

As John Lennon sang. “All we need is love,” and this word doesn’t only dominate the titles of romance fiction. It’s commonly used in songs as well. Maybe it’s because love is what we’re all longing for. Yes, guys too. Even if you don’t always admit it.

Heart

Now becoming synonymous to “love” (e.g., “I heart Copyblogger”), this word is increasingly used to soften traditionally tough topics: “business with a heart,” “writing for the heart,” “selling from the heart.”

Secret

As the stereotype would have it, women love to keep, tell and discover secrets. Actually, so does everybody else. This word appears in all the headline swipe files of those (male) copywriting masters.

King, Queen, Princess, Prince (or some other honorable title)

Women are fascinated with royalty. Blame it on fairy tales. But it’s not just women who respond to a market position as the “King,” “Queen,” or “Duke” of your niche.

Temptation and Forbidden

That darned Eve started it all, giving into temptation and making Adam bite the forbidden apple. These are still two irresistible words to make your copy more compelling.

Cloud, Moon, Stars (and other celestial bodies)

These words evoke freedom, creativity, and unlimited possibilities. No wonder women love them.

Heaven, Paradise

We use these words to describe ultimate pleasure, goodness and perfection. “How was the spa?” “It was heaven!”

Kiss

Sweet, mysterious and seductive, a kiss is the ultimate romantic word.

Virgin

Here’s one word that’s sure to make your heart race — whether you’re male or female. And of course, Richard Branson, a masculine guy if ever there was one, built an entire mega-brand around it.

Magic, Enchanted, Bewitched (and other references to the supernatural)

Our fascination with these words is another result of childhoods molded by fairy tales. The idea of having a fairy godmother to make all our dreams come true and get rid of our evil stepmother is simply irresistible.

Take your magic wand and transform your copy

Here’s the real test. How do romantic words hold up in real-world copy? To find out, I decided to give a romantic makeover to the same copy Ali Hale put a heroic twist to.

Here’s what I came up with:

Plain: “Solve Email Problems”
Heroic: “Battle Your Email Overload”
Romantic: “Love Your Email Inbox Again”

Plain: “Stop Procrastinating”
Heroic: “Defeat Procrastination”
Romantic: “Kiss Procrastination Goodbye”

Plain: “Advice to Help You Do Better”
Heroic: “Advice to Help You Win”
Romantic: “Advice to Make You a Star”

Plain: “Ditch Your Bad Habits”
Heroic: “Conquer Your Bad Habits”
Romantic: “Make Your Bad Habits Disappear Like Magic”

Women’s pockets are growing bigger and deeper. Isn’t it time our copywriting and marketing language caught up?

If your writing is bland, sprinkle a little romance into it. You don’t always have to resort to pumped up, violent imagery to put more zing in your copy. A little romance may be just the flavor your readers are craving.

About the Author: Lexi Rodrigo is a copywriter and online marketing consultant who used the words “love,” “heart,” and “passion” on her home page long before researching for this post.

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