Friday, January 22, 2010

Top Misc Content on Internet

Top Misc Content on Internet

Build a Coupon Site and Start Making Money Online With Affiliate Programs Today

Posted: 19 Jan 2010 09:00 PM PST

You have a coupon web site? Are you interested in earning an extraordinary income from your coupon site? You try to earn full time income online? More importantly:

Resume Keywords - Where to Find Industry Keywords for a Resume

Posted: 19 Jan 2010 09:00 PM PST

Resume keywords reflect the jargon of a particular industry. Ideally, they are the words employers are searching for to establish that a candidate has a work or academic background suitable for a particular job opening. Here's help finding industry keyword for use on your resume.

Popular Lofts in Houston TX for Rent

Posted: 19 Jan 2010 09:00 PM PST

Discusses some of our favorite lofts in Houston to rent in Texas. Sawyer Heights Lofts and Alexan Lofts are very popular today.

Free Online Car Insurance Quotes - Do You Want To Save

Posted: 19 Jan 2010 09:00 PM PST

A simple question - Do you want to save on your auto insurance? If yes which of course I assume is everyone's answer, then read and find little tips to help you save a lot on your auto insurance

IVA Debt Solution - Advice On Using an IVA Debt Solution

Posted: 19 Jan 2010 09:00 PM PST

The IVA is a debt solution that is only available in the UK. Read this article to find out how it works, who can get one and how to go about making sure you find the best IVA specialists to help you.

The Ultimate Nightmare; Trapped with Glen Beck, a Personal Injury Attorney, and a Cobra

Posted: 19 Jan 2010 09:00 PM PST

Your nightmares might be of ghosts and the bogeyman, but the author's sleeping mind visits even more horrible creatures.

Freelancers and Online Accounting

Posted: 19 Jan 2010 09:00 PM PST

In this article Ian discusses the benefits of using online accounting software and why freelancers and small business owners should make the switch to online accounting as soon as possible to gain the most benefit.

You Should Understand Your Credit Report Before Home Buying

Posted: 19 Jan 2010 09:00 PM PST

There is a very good reason why you should understand your credit report before home buying. Your credit report is not only going to dictate whether you get the loan, it is also going to dictate the terms and amount of the home loan. You can check your credit report for free, or you can pay a small fee to receive a copy of your report.

Must My Employer Give a Reference, and Can it be Negative?

Posted: 19 Jan 2010 09:00 PM PST

An article discussing the finer points of references from your current, or old, employer, and what can or can't be done with them. It answers some oft-asked questions.

Now is the Time to Buy Bradenton Real Estate

Posted: 19 Jan 2010 09:00 PM PST

There are many reasons to buy Bradenton real estate. Close proximity to beaches, golf, shopping, the weather and the fact that you can still pick up Bradenton real estate at great prices...

Is it Actually Very Helpful to Have an Open House?

Posted: 19 Jan 2010 09:00 PM PST

As one real estate agent tells it, prospective home buyers walk through an open house and end up asking about other listings available. Selling trends have also changed in that most sellers now prefer to show their homes to serious buyers only. In a buyers' market like the one during the last few years, sellers are likely to resort to just about any measure to sell a home.

Constructing a Powerful Business Resume

Posted: 19 Jan 2010 09:00 PM PST

Through a business resume you entice potential buyers to buy you. Therefore, it should be positive, brief, communicative, expressive, and most significantly truthful.

Do You Feel Hopeless About Debt? - Why Eliminating Credit Card Debt is Easier in this Recession

Posted: 19 Jan 2010 09:00 PM PST

Eliminating credit card debt is presently gaining popularity and these companies prefer the process of debt settlement as they will be able to gain a part of their amount then getting nothing all if the clients go in for bankruptcy.

Debt Elimination Services - Why Debt Settlements Are Becoming Popular in America

Posted: 19 Jan 2010 09:00 PM PST

Apart from filing from bankruptcy debt elimination services are doing very well in America and may people are seeking help from them.

How Much Unsecured Debt Do You Have? - If Its Over $10k You Should Consider Debt Settlement

Posted: 19 Jan 2010 09:00 PM PST

Once you feel that your unsecured debt amount has exceeded $10k you can readily take a refuge to a debt settlement. There are numerous debt settlement services that are available to take you out of the trouble.

100 Ways To Find Ideas For Your Blog Posts | LifeSnips

Posted: 22 Jan 2010 08:27 PM PST

The C Word: How context can inform our design process | Carsonified

Posted: 22 Jan 2010 06:52 PM PST

Winning Content by Leen Jones

Posted: 22 Jan 2010 02:44 PM PST

Content Strategy

Posted: 22 Jan 2010 02:44 PM PST

Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior

Posted: 22 Jan 2010 02:44 PM PST

Blog Content Type « Predicate, LLC | Editorial + Content Strategy

Posted: 22 Jan 2010 02:44 PM PST

Eat Media Blog

Posted: 22 Jan 2010 02:44 PM PST

Conversation Agent

Posted: 22 Jan 2010 02:44 PM PST

Content in Context

Posted: 22 Jan 2010 02:44 PM PST

Brain Traffic Blog

Posted: 22 Jan 2010 02:44 PM PST

Headline Writing Tips For Social News Success And Visibility - Online Marketing Blog

Posted: 22 Jan 2010 01:16 PM PST

How to Blog like Shakespeare: Writing for Three Audiences at the Same Time

Posted: 22 Jan 2010 09:18 AM PST

10 Tips for Creating Compelling Web Copy | Web Design Ledger

Posted: 22 Jan 2010 09:09 AM PST

How to Blog like Shakespeare: Writing for Three Audiences at the Same Time

Posted: 22 Jan 2010 07:40 AM PST

image of shakespeare using a laptop

William Shakespeare is the shorthand we use when we want to describe a great writer. He stands for the pinnacle of writing ability.

One reason is that he mastered the art of writing for completely different audiences. He appealed to the ultra elite, to regular theater-goers who never missed a performance, and to the illiterate mobs in the cheap seats. And he managed to satisfy each audience magnificently.

I’ve written a blog series around the web about how to write for each of three different audiences: new readers, regular readers, and experts. Now it’s time for us to try the Shakespearean feat of pulling these three audiences together.

Before we move on, I want to be clear that writing for each of your audiences is not the same thing as trying to write for everybody. Writing for your different audiences isn’t the same thing as writing for Wikipedia.

Write different posts for the different groups

Not every post has to work for every reader. Sometimes, instead of trying to write one post that works for everybody, pick one of your audiences and write for them.

If your blog gives marketing tips, you might give tips for new readers on Monday, regular readers on Wednesday, and experts on Friday. To be clear about who each post is for, you could call them Marketing 101, Marketing 201, and Marketing 401.

This approach pleases all three audiences more than you’d think. New readers learn a lot all at once, regular readers get refreshers and expert knowledge, and experts appreciate the reminders and will probably send people your way, too.

Embrace the series

Series are a great way to tackle the Eternal September problem, which is one of the main challenges of blogging.

Because readers come in at different phases of the conversation, we tend to either have to constantly remind people where we are, or write each post so that someone just joining in can grasp what’s going on.

Not only that, but most blog readers are used to reading short posts, and sometimes it’s hard to complete a complex thought in 800 words. Eternal September combined with short attention spans tends to lead to posts that lack substance and offer little more than constant primers.

With a series, though, you can start everyone on the same page. Series also give you enough room to develop your thought in a little more depth.

Writing a series gives you another opportunity to please all three audiences. New readers get the advantage of being caught up all at once, and they get a great introduction to your blog and your voice. Regular readers can appreciate the longer coverage of an idea, especially since you can use the room to give detailed stories and explanations. Experts respect a good series because you can show your knowledge of the field and you have the chance to say and explain something novel.

For some concrete examples of how it's done, take a look at the Resources section to the left of this post, with series like Copywriting 101, Content Marketing 101, or SEO Copywriting.

Don’t write a series just to write a series, as it’s easy to tell the difference between a post that’s just way too long and an idea that needed several posts to cover well. A series is not a substitute for good, concise writing.

Focus on new and regular readers

Given that they make up at least 95% of your blog readers, your writing should always deliver the maximum value to new and regular readers.

This is where we tend to go wrong, by trying to write too often for experts (for example, other bloggers in our topic). In writing for experts, we run the real risk of losing everybody else.

Think about your blog post in layers. One layer of your writing should help new readers. After you have them covered, the next layer should be for your regular readers. Lastly, if you can work it in, the final layer should be for the experts.

Write as an expert, not like one

Just because you’re an expert doesn’t mean you have to write in a way that’s hard to read and understand.

Good writers know that the real challenge is writing about difficult topics in a simple, clear, and approachable way. As Einstein said, “If you can’t explain it simply, you don’t understand it well enough.”

If you’re able to write about difficult topics in a way that non-experts understand, you'll do what many experts can’t. There's no better way to establish your authority with all three groups, experts included.

The wheel has come full circle

Blogging is a new medium, sure, but it’s a medium by which we express, educate, entertain, and engage people. And people haven’t changed that much. That's why we can learn from the past; their challenges are our challenges.

As blogging evolves, what will discriminate the remarkable and memorable from the bland and forgotten?

It’s not how well you can create spikes of traffic, but how much art you bring to the craft of blogging. It's great to have a killer blog, but even better to have one with a touch of poetry.

There were dozens of playwrights in Shakespeare’s day who knew how to fill seats, but there’s only one Shakespeare. Which do you want to be?

This is the fourth and final part of the How To Blog Like Shakespeare Series from Charlie Gilkey. Check out the other posts in the series:

  1. How to Write For New Readers
  2. How to Write For Regular Readers
  3. How to Write For Expert Readers

About the Author: Charlie Gilkey writes about meaningful action, creativity, and entrepreneurship at Productive Flourishing. Follow him on Twitter to see how he does at the whole brevity thing.

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