Friday, February 19, 2010

Top Misc Content on Internet

Top Misc Content on Internet


SEO in India

Posted: 19 Feb 2010 10:46 PM PST

Web Marketing India delivers high quality SEO services to whole world by premium and affordable means. It is the capability of our expert team that provides inexpensive services to clients worldwide. SEO India has talented and well experienced professionals that keep track of SEO services.SEO India performs search engine optimization to make website in high rankings by top ten search engine. Search engine optimization techniques of SEO India are better and efficient. SEO India offers quality services by special SEO methodologies. This aims to follow techniques and paradigms whose effects are long-lasting. Link building and search engine marketing are widely accomplished services.Keywords are entities that represent the business organization over the web. Keyword selection is efficient job of SEO's to increase the web sales and traffic over the internet thereby increasing visibility. Thus turnover of enterprise enhances by an outstanding figure. SEO India makes business organizations to concentrate more on their key business prospective by outsourcing their non key processes to foreign companies.SEO India provides inexpensive and affordable SEO services by organic methods. Better SEO services enhance the internet marketing, web sales, huge inward traffic to your website.

SEO in India | SEO in Dubai | SEO in UK | SEO in Canada

How to Hire an SEO Professional

Posted: 19 Feb 2010 12:35 PM PST

“The SEO business is 80 percent scam,” says Peter Kent, an internet marketing strategist and author of Search Engine Optimization for Dummies. “It’s very, very difficult to find a good firm.”

This quote comes from an article published by Entrepreneur just this month, and it’s a sadly accurate assessment of some of the services purported “SEO consulting firms” are offering to unwary clients. I’ve been digging my heels into the content side of SEO and I understand pretty well what can get lost in the shuffle, but what is often the mantra of good developers and SEO professionals: content is king. The problem is, this phrase is being used and abused by some firms who ultimately just make their clients look bad while leaving them with empty wallets.

Yes, content is king. But let’s stress something: GOOD content is king. READABLE content is king. Should you use keywords? Absolutely. Should you do your best to incorporate them into the copy of your page? Definitely. But don’t lose sight of the ultimate goal: communicating to your current and prospective customers in ways that are clear, intelligent, and readable.

Improper word usage and forcing words make you and your company look sloppy and unprofessional – but this is what sometimes happens to your web content if you fail to hire a good writer. Many SEO firms are more focused on the technical side of SEO rather than on quality writing, and this should be a red flag to you when considering hiring.

Your best bet? Talk to your web developer about SEO and see what they recommend. Chances are, between your developer and hiring a good writer who understands content-based SEO, you’ll end up with a site that’s very well written and very well optimized without wasting your time. As Entrepreneur recommends, the best time to “do” SEO is during a new website build. This way, you get everything taken care of and have a solid organic SEO foundation to work from right out of the gate. If you have an existing site and just want to jazz it up, again, look for a writer who knows SEO. You’ll get snappy and creative copy that sells, plus someone to research keywords and optimize page tags like titles and headings; keywords will be chosen by the person who will actually be using them in writing, so you get a solid guarantee that it’s going to read well.

Link building is time consuming to undertake and can be costly. Want to do it yourself? Talk to colleagues in your line of business, your suppliers, and your customers about swapping links. It might be easier than you think to start a reciprocal link partnership on your own. Just be sure that if you link to a site, they’re returning the favor by linking to you. To take it one step further, get involved by sharing your link with blogs that highlight your industry. Keep it relevant, and the blogosphere will come.

Have questions about SEO or SEO writing? Leave a comment here and I’ll do my best to answer!

The Title Company's Role Explained in Simple Terms

Posted: 16 Feb 2010 09:00 PM PST

The closing process is an important stage where the property title is carefully transferred to your name. Title companies usually handle this matter, so understanding their role would give you a better idea of how it is dealt with. This article would discuss the essential role of title companies in finalizing your real estate transactions.

Musts for Locating Good and Trustworthy Renters

Posted: 16 Feb 2010 09:00 PM PST

Are you also planning to put up a rental property? If you want to make sure that your property is safe, you will have to find good tenants first. This article would discuss some valuable tips that would help you find renters who deserve the key to your precious home.

Law Crossing

Posted: 16 Feb 2010 09:00 PM PST

How did so many law careers become so accessible to the public? It is simple; Law Crossing is the only law employment site that is dedicated to provide nothing but quality law careers you actually want. Law Crossing has more than 300 professional to the ends of the country finding the latest law job openings.

Legal Outreach

Posted: 16 Feb 2010 09:00 PM PST

Legal Outreach is a New York City based program with the goal of inspiring high school students from varying backgrounds and who wish to pursue a legal career. It works with the American Bar Association, several nationally known law firms, companies with corporate law departments, law schools and high schools to identify those wishing to become lawyers.

President Obama's Plan - Win or Loss?

Posted: 16 Feb 2010 09:00 PM PST

President Obama announced big plans to jump start the economy. Among those plans were financial incentives for employers to bring folks on board. In theory, that sounds great; but in practice? Maybe not so much.

What You Absolutely Must Know Before You Join Any Work From Home Businesses!

Posted: 16 Feb 2010 09:00 PM PST

Working from home can be a scary thing. If you do not have the proper tools and training, you will not succeed in this industry. This article is going to show you exactly what you need in order to have success in any of the work from home businesses.

Getting Approved: The Guidelines for Mortgage Application

Posted: 16 Feb 2010 09:00 PM PST

Do you want to be assured of mortgage approval? Read through the article and find more tips...

Movers and Packers in Patna - For Stress-Free Relocation

Posted: 16 Feb 2010 09:00 PM PST

Patna, the state capital of Bihar, has been emerged as a big center for relocation and transportation industries. Many big moving companies are being set up their offices & associates in Patna to facilitate citizens of Bihar on their repositioning.

Where to Find Affordable Real Estate in the Italian Lakes

Posted: 16 Feb 2010 09:00 PM PST

An Italian property expert explains why one of the lesser-known Italian lakes is becoming more popular with forward-thinking house-hunters.

Role of a Real Estate Investor Website in Real Estate Investing

Posted: 16 Feb 2010 09:00 PM PST

A successful real estate investing business must be backed by a good, feature-packed Web Site that not only runs the business but also makes it easier and fun to manage increasing productivity. Here are a few tips to consider when looking for a real estate investor website.

Difference Between a 401k and IRA

Posted: 16 Feb 2010 09:00 PM PST

There are a lot of differences between a 401k and IRA that need to be considered before deciding how to invest for your retirement. You need to consider your future tax obligations, what your employer offers you, and contribution limits, among other things.

Providian Credit Card Services

Posted: 16 Feb 2010 09:00 PM PST

Discover the history and journey of Providian credit card services.

Wealthy Affiliate Review - What Makes it One of the Elite Internet Affiliate Programs Today?

Posted: 16 Feb 2010 09:00 PM PST

The Wealthy Affiliate University has been a time-tested and proven model for anyone who wants to know the ins and outs of internet marketing ... and take action and make money online. It has helped thousands of people make their first fortunes on the web, get a supplemental stream of income and for others - quit their day jobs and work from the comforts of their own home.

Credit Cards To Start Building Credit

Posted: 16 Feb 2010 09:00 PM PST

Learn 4 tips on how to use credit cards to start building credit.

Education Grants for Mothers Looking To Succeed

Posted: 16 Feb 2010 09:00 PM PST

Grants available to mothers returning to colleges like the scholarships from the government, elearners, MRSGG, etc.

Content Is King

Posted: 19 Feb 2010 09:41 PM PST

Crazily enough, in this social media Web 2.0 world, what I'm learning is that everything old is new again. Tips and teachings from editors past and a journalistic life past keep coming back around, finding their way into my blog writing, much to my surprise.

The Small Print: Writing User Interface Instructions

Posted: 19 Feb 2010 09:11 PM PST

The Best Writing Advice. Ever.

Posted: 19 Feb 2010 06:24 PM PST

Helping Your Niche Site Swim in the Mainstream

Posted: 19 Feb 2010 03:03 PM PST

Before You Hire a Writer | brown blog

Posted: 19 Feb 2010 02:50 PM PST

Before You Hire a Writer | brown blog

Posted: 19 Feb 2010 02:31 PM PST

Terrific, useful post from @ticjones: Before You Hire a Writer >> http://tr.im/OXiv

10 Sure-Fire Headline Formulas That Work | Copyblogger

Posted: 19 Feb 2010 02:19 PM PST

Before You Hire a Writer | brown blog

Posted: 19 Feb 2010 01:32 PM PST

Sorting through the digital debris « Brain Traffic Blog

Posted: 19 Feb 2010 11:57 AM PST

Lessons 6-10 from One of the World’s Highest-Paid Copywriters | Copyblogger

Posted: 19 Feb 2010 10:50 AM PST

Case study: 2 kinds of organic seach competition

Posted: 19 Feb 2010 10:04 AM PST

Search optimization of the Decade of Smart speech page.

http://www.textbroker.com/

Posted: 19 Feb 2010 09:37 AM PST

14 Lessons Learned from One of the World’s Highest-Paid Copywriters | Copyblogger

Posted: 19 Feb 2010 09:12 AM PST

101 Great Posting Ideas That Will Make Your Blog Sizzle — I Help You Blog

Posted: 19 Feb 2010 06:40 AM PST

14 Lessons Learned from One of the World’s Highest-Paid Copywriters (Lessons 6-10)

Posted: 19 Feb 2010 07:21 AM PST

image of U.S. cash

This is part two of a three-part series on how to profitably translate advice from old-school marketing guru Dan Kennedy to a new online environment.

Last week we looked at the first 5 steps in Dan Kennedy's Ultimate Marketing Plan, and how you can translate those old-school ideas into an online marketing strategy.

This week we've got five more for you.

6. Get Free Advertising

In the book, Kennedy focuses on methods for getting free advertising through traditional media. However, times have changed. These days, it's social media that can best butter your bread.

If you're comfortable navigating online, you have a clear advantage here. Other than the expense of time, the majority of social media tools are entirely free. There have never been more easy to implement and widely available instruments to help you smartly promote your business.

If you're a regular reader of Copyblogger, you already know this goes hand-in-hand with the content marketing gospel flowing from the pulpit, day in and day out.

If you deliver value on a consistent basis, eventually others will help you with the hard work of promotion. They’ll spread your influence and draw prospects to your business like metal to a magnet.

Whether you do this by being flamboyant, an expert, an observer, or otherwise, it's never been simpler to reach a worldwide audience without having to have a war chest budget.

7. Become Hot!

Trends are great; fads are not.

The last thing you want is to be here today and gone tomorrow. Getting people engaged so they are not only talking about whom you are but also what you're doing is a tremendous way to increase business.

Once in your sphere, you can groom your one-time prospects into evergreen customers.

Kennedy cites seven ways to get people talking:

  • Gain prestigious recognition. Get name checked by someone in the know. Perhaps Chris Brogan or Darren Rowse mentions you, thus instantly putting you on the radar of a wider audience. Guest posting is a great shortcut to accomplish the same thing.
  • Offer new products. Offer something new or put a unique spin on something old. Offer something decidedly different or measurably better than your competitors, and people will be talking.
  • Offer new services. Find a unique way to service your clientele, or create an unbeatable guarantee and people will naturally want to share it with their friends.
  • Tie into trends and news events. Always have an open ear for what people are discussing these days. This doesn't mean you need to jump on a Tiger Woods Infidelity Special!, but you can find ways to make the headlines relevant to your business.
  • Tie your business to seasons and holidays. From Groundhog Day to Christmas, there's always a jubilee to jump on. Be creative. Why wait for a "Harvest Sale," when you could promote your business during "Talk Like a Pirate Day?" The possibilities here are endless.
  • Tie your business to movies and entertainment events. We love to talk about the latest movies we've seen or television we've watched. Even if we pretend not to, most of us glance at the tabloids while paying for our groceries. Make your business a part of the water cooler conversation.
  • Piggyback off the fads of others. Fads are here today and gone tomorrow. Though you wouldn't want to build your business on a passing whim, it can be great to ride the waves while they're good.

8. Poor Boy Marketing

It's easy to fritter mountains of money on poorly placed advertising, but moving your enterprise online has made it far easier to avoid this tragic mistake.

See #6 – Get Free Advertising. Get online and get going. Don't spend tons of money on Adwords or banner ads when you're getting started. Instead, spend tons of time making connections and getting your message heard.

9. Maximizing total customer value

The life of a customer over time is, by far, one of the biggest assets your business can have. The cost to gain a new customer is substantially higher than that to keep an old one happy. Yet a common mistake many business owners make is giving too much attention to getting new clients, rather than focusing on their existing loyal customers.

Losing some customers is unavoidable, but there are many things you can do to avoid the fallout.

According to Kennedy, businesses lose customers because:

  • 1% die. Until we figure out how to cyborg ourselves, there's not much we can do about this one.
  • 3% move. Offline, this is due to geography; online, it's due to shifting interests. You must do all you can to hold the attention of your audience. Some loss is acceptable over time, but stay remarkable and you will minimize the losses.
  • 5% switch to something else due to a friend's recommendation. There is no more valuable referral than that from a friend. Yet, if your customer is truly happy with your product or services, the odds of them leaving are slim.
  • 9% switch to a better product or service. The best way to fight this is to make sure your products, services, and offers are simply the best around.
  • 14% leave for general dissatisfaction. Again, it's a good idea to trim the tribe, as you're never going to please everyone. However, if a customer leaves, make sure you did everything within reason to keep them.

All together, those five reasons only add up to 32%. A staggering 68% of customer loss is due to indifference.

Appreciate your customers, give them value at every opportunity, and allow the relationship to grow over time.

10. Fueling Word-of-Mouth

Online, we call this going viral. The best referrals come from other happy customers. Your job as a business owner is to fuel that praise.

Kennedy suggests using the "EAR" formula:

  • E- Earn your referrals. Do what you do so well that others can't resist talking about you. Publish content that makes others eager to share.
  • A- Ask. It might make you uncomfortable, but you shouldn't be shy about asking for referrals if you are doing a job that warrants praise. Give your customers the tools they need, clearly communicate your desires, and watch your business grow.
  • R- Recognize and Reward. Acknowledge your customers when they give you the gift of a referral and never fail to reward them for their efforts. Reciprocity goes a long way, both online and off.

That's it for this week. The final four elements of Kennedy’s Ultimate Marketing Plan applied online will be in next week's final installment of the series.

About the Author: Sean Platt writes direct response copy, as well as helping authors write, publish and promote their book. Follow him on Twitter.


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