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- Woodstock Georgia Real Estate
- Finding your Abode of Peace in Atlanta, GA Homes
- Road Traffic Accidents And Beating The Insurance Companies
- Lawyer Bites Dog!
- Indian Exporters waking up to emerging opportunities Posted By : made-from-india.com
- La optimizacion en buscadores, optimizacion organica Posted By : lean fer
- How No Dig Trenchless Technology Is Opening New Opportunities Posted By : William Penworthy
- Mike Dillard Network Marketer Posted By : Jesse Miller
- Promoting Your Business with a Customized Calendar Posted By : Roberto Bell
- How To Consolidate Debt For Consumers Posted By : Brenda Lengel
- How Can You Qualify for a Mortgage Loan? Posted By : www.hairlossdynamo.com
- Achieve Imagine Financial Freedom Posted By : Top Article1
- Purchase Stocks of the Size of Company Posted By : Top Article1
- The Importance of Accountants in Payroll Activities Posted By : Alex Blackwell
- Tax Planning and Accountants Posted By : Alex Blackwell
- Choosing an Accountant in Plymouth Posted By : Alex Blackwell
- Accountants in Plymouth Posted By : Alex Blackwell
- Qualities and Behaviors That Business Owners Should Possess To Get Success Posted By : Ryan Mutt
- Accountants in Devon Posted By : Alex Blackwell
- Accountants in Cornwall Posted By : Alex Blackwell
- No Dig Trenchless Technology - Opening Up Possibilities Without Opening Up The Ground Posted By : William Penworthy
- No Dig Trenchless Technology - Opening Up Possibilities Without Opening Up The Ground Posted By : William Penworthy
- Intellectual renovation! Posted By : anatev
- INTRODUCTION TO FOREX TRADING( CURRENCY TRADING) Posted By : clifford thompson
- Course # 1 A FOREX TRADING PLAN Posted By : clifford thompson
- Is Your Company Ready for Business Integration? Posted By : Rudy Silva
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- Work From House - 7 Trouble-free Steps that Financial Security Using Your Work from House Big business Posted By : liam wharvell
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| Posted: 27 Feb 2010 09:00 PM PST An article about Woodstock Georgia Real Estate. Please read below for more information |
| Finding your Abode of Peace in Atlanta, GA Homes Posted: 27 Feb 2010 09:00 PM PST An article about Finding your Abode of Peace in Atlanta, GA Homes. Read below for more detail |
| Road Traffic Accidents And Beating The Insurance Companies Posted: 27 Feb 2010 09:00 PM PST Insurance companies are quick to refuse an accident claim when the circumstances of the accident do not fit with the policy, so it might be necessary to hire a road traffic accident specialist to help fight your claim. |
| Posted: 27 Feb 2010 09:00 PM PST The press has frequent stories where people are bitten, badly injured or even killed by dangerous dogs. What should you do if you or your loved ones are bitten? |
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| How To Consolidate Debt For Consumers Posted By : Brenda Lengel Posted: 30 Oct 2009 09:00 PM PDT Many of us worry about how to consolidate debt. We have all been tempted by easy access to credit cards and loans and we get into the habit of overspending. Once we have a large amount of debt, it is then that we seek an answer the question of how to consolidate debt. |
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| The Importance of Accountants in Payroll Activities Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT Any business that has a staff of employees relies on accurate payroll accounting in order to ensure the proper imbursement of the employees as well as the monitoring of expenditures that a business covers month in and month out. |
| Tax Planning and Accountants Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT The responsibility to pay one's taxes in a complete and timely manner is not an option - it is mandatory. This applies to the individual wage-earner and the major corporation alike. |
| Choosing an Accountant in Plymouth Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT The ways in which Plymouth's industrial foundation has changed over the past several years has given rise to the need for a more proactive approach to the practice of asset management for businesses and individuals alike. |
| Accountants in Plymouth Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT The new face of Plymouth is one of forward-looking entrepreneurial pride. |
| Qualities and Behaviors That Business Owners Should Possess To Get Success Posted By : Ryan Mutt Posted: 27 Oct 2009 09:00 PM PDT Everyone wants to get success in business and life but only few are able to taste the fruit of success. Many times you try hard but still fail to move your business on the path of success. |
| Accountants in Devon Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT There are many ways to make the most of one's assets, and accountants in Devon are qualified to assist in any endeavor with sound bookkeeping, solid tax counseling, and informed investment advice. |
| Accountants in Cornwall Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT The importance of accuracy in accounting cannot be overstated. Millions are lost every year in the UK to incomplete accountancy, lack of expertise in tax-related issues, and mistakes in investment schemes. |
| Posted: 26 Oct 2009 09:00 PM PDT No dig trenchless technology has revolutionised the way in which businesses and industries are able to lay new pipes and cables, or replace or repair existing pipes. But how is it possible to achieve this without disturbing the ground, and is no dig technology really as clever as it sounds? |
| Posted: 26 Oct 2009 09:00 PM PDT No dig trenchless technology has revolutionised the way in which businesses and industries are able to lay new pipes and cables, or replace or repair existing pipes. But how is it possible to achieve this without disturbing the ground, and is no dig technology really as clever as it sounds? |
| Intellectual renovation! Posted By : anatev Posted: 25 Oct 2009 09:00 PM PDT Modernization of metalworking equipment - the task interesting and attractive. The development of industrial electronics, drive technology, systems of measurement and control, of course, ahead of the rotation of industrial equipment in general. |
| INTRODUCTION TO FOREX TRADING( CURRENCY TRADING) Posted By : clifford thompson Posted: 25 Oct 2009 09:00 PM PDT Traditionally stock market received huge share in the trading industry, but recent trends show that Forex) trading or currency trading is breaking that tradition. . OTC market and Spot market, is world's biggest market having daily turnover of over 3.2 billion US Dollars more than all other trading markets combined. |
| Course # 1 A FOREX TRADING PLAN Posted By : clifford thompson Posted: 25 Oct 2009 09:00 PM PDT Here is a Free example of what a FOREX Trading Plan should look like...read below. |
| Is Your Company Ready for Business Integration? Posted By : Rudy Silva Posted: 25 Oct 2009 09:00 PM PDT Are you a business that is continually growing? At some point in time you will need business integration. Do you know what business integration is? The combination of all of your business activities may require consolidation. Through the use of software you can combine your business activities. To discover what business integration really means read this article. |
| 37 Days to Clean Credit review Posted By : bbrij87 Posted: 25 Oct 2009 09:00 PM PDT If you are interested in ways and means in which you can improve credit score and boost your credit score, you can do plenty of credit repair with the help of 37 Days to Clean Credit. |
| Posted: 24 Oct 2009 09:00 PM PDT Learning that working from at your house can be a challenge that various especially when you're trying to be taught everything at your own. Countless population start out their work from at home corporation using a positive attitude, other than after a few short weeks they end up throwing in the towel that never return again. In this article we will discuss 7 steps to will help you remain committed toward your dream that become financial secured work from home. |
| Nathan Olsen's review on MLM Lead System Pro... Posted By : Nathan Olsen Posted: 24 Oct 2009 09:00 PM PDT A review of MLM Lead System Pro by Nathan Olsen. The number one top MLM lead generating system in the world. |
| Advertising Copywriter, Website Copywriter, SEO Copywriter - Divine Write Copywriting Posted: 02 Mar 2010 10:09 PM PST |
| http://shellybowen.com/2010/03/content-strategy-books/ Posted: 02 Mar 2010 03:03 PM PST |
| Write Better: Online Readability Testing Tools Compared | Smiley Cat Web Design Posted: 02 Mar 2010 02:44 PM PST |
| Long vs. Short Articles as Content Strategy (Jakob Nielsen's Alertbox) Posted: 02 Mar 2010 11:53 AM PST |
| Posted: 02 Mar 2010 09:54 AM PST |
| 14 Lessons Learned from One of the World’s Highest-Paid Copywriters (Lessons 6-10) | Copyblogger Posted: 02 Mar 2010 08:37 AM PST |
| 14 Lessons Learned from One of the World’s Highest-Paid Copywriters (Lessons 1-5) | Copyblogger Posted: 02 Mar 2010 08:36 AM PST |
| Posted: 02 Mar 2010 08:17 AM PST |
| 3 tips voor een site met meer persoonlijkheid | Frankwatching Posted: 02 Mar 2010 07:26 AM PST |
| The Best Writing Advice. Ever. Posted: 02 Mar 2010 02:55 AM PST |
| Final Lessons Learned from One of the World’s Highest-Paid Copywriters Posted: 02 Mar 2010 07:28 AM PST
This is the final installment of a three-part series on how to translate advice from marketing guru Dan Kennedy to a new online environment. One of the smartest things any online marketer can do is to study the "old school" guys who wrote direct mail, magazine ads, and other artifacts of advertising history. Why? Because it took a tremendous understanding of the psychology of persuasion to make those tactics work.
When you pair shiny new communication technology with tried-and-true methods to persuade and sell, you hugely increase your odds of success. So let's continue exploring what old-school guru Dan Kennedy can teach us about 21st-century marketing. This week we'll cover lessons 11 through 14 from Kennedy's book The Ultimate Marketing Plan. I can't promise these tips will make cash start spewing out of your laptop. But they do represent a lot of sound business thinking. (Incidentally, the links to the book are Amazon affiliate links, which means if you buy it, I’ll be able to buy a pack of gum! Put any of this advice into action and you should get quite a lot more out of the deal.) 11. Create a short-term sales surgeOne of the factors that plagues most small businesses, especially when they're starting out, is a shortage of cash. Creating quick "sales surges" is one of Kennedy's specialties, and he has a lot of suggestions for how to do that. (For more ideas, I can strongly recommend picking up his book.) Essentially, though, all the variations come down to one basic strategy:
Kennedy, as you can imagine, gives some rather old-school ideas like red tag sales or "My accountant thinks I'm crazy!" He also likes to pluck interesting themes out of current events. For example, at a recent conference he invited loyal customers to bring old copies of his products in a "Cash for Clunkers" promotion. Kennedy's creativity is mostly involved in coming up with a reason for his promotions. But if selling information is part of what you do, you can also create a brand-new product for your "cash surge." It doesn't have to be extensive (it's annoying how often we're short on both cash and time). In fact, you can offer something that you develop over the weekend. These "surges" can help any business, small or large, get through the lean times and amplify earnings during the best. And not only do short-term surges bring in cash, they also build your list of customers, strengthening your business for the long haul. 12. Take Advantage of New Marketing TechnologiesAs you might imagine, readers of Copyblogger are well ahead of the curve here. If any of these are missing from your current communication mix, you can very profitably add them to make your business stronger. Audio, Video and Webinars: Record a meeting, training or presentation and post it to the web where you can repeatedly benefit. Autoresponders: With a great autoresponder series, you can write copy which is delivered in a sequence, regardless of when a prospect signs up. This will enable you to automate your marketing and free up time to refine other aspects of your business. And they're great for creating rapport and trust with your customers. The next hot communication technology. Kennedy is a notorious technophobe; he doesn't personally use email or the web at all. But like many smart businesspeople, he's willing to make money with new technology even though he personally dislikes it. In fact, Sonia seemed to have experienced a warm reception when she recently spoke at one of his conferences. As long as a marketing tactic is ethical, be willing to consider it even if you aren't personally a fan. If you hate Facebook but that’s where your customers are, you may want to suck it up. 13. Avoid employee sabotageFor those who use VAs or other employees (whether they're on a contract or a regular payroll), there are some special areas to watch out for. Employees are a reflection of both you and your business. Whether they are ringing up sales or answering email, they are ambassadors for your policies, and for how you feel about your customers. In my first business, there were times when I would leave my shop on an errand only to come back to a rather unpleasant surprise.
Delegating is a great thing (and usually necessary if you want your business to grow). But you must be the captain of your own marketing ship, as well as the navigator and the crew. Even the most valuable employees are still just that — employees. And no one will ever care as much about your business as you do. This is one reason the Partnering Profits model makes so much sense in the online world. Small businesses are easier and easier to create. It makes perfect sense to partner with people to run them with you, sharing the workload and the profit. 14. Hiring and firing expertsLearn from the best, but take everything with a grain of salt. I've bought and absorbed numerous info products over the last year. Some were good, some were great, and a few were barely better than lousy. Nevertheless, even the worst has taught me something. You won't learn it all in a day or a download, nor should you expect to. Someone asked an awesome question in Sonia's Remarkable Marketing Blueprint forum the other day. They wondered, "What's the point in having memberships in different sites, like Lateral Action, Third Tribe Marketing, and the Blueprint?" I'm a member of all three, so I'm happy to share my thoughts on that. There isn’t a single download that holds all the answers. Like life, we pick up a bit here and a bit there, all of it blending to make us who we are. We experience things differently at different times. True success is a slow and steady climb, rung by rung. When you involve yourself with quality people who are putting out quality information, you get a better ladder. You still have to do the climbing yourself.. There is no guru or authority who can give you all the answers.Not Dan Kennedy, not Brian Clark, not Sean Platt. That said, you want to make sure you're taking advice from someone who's walked the walk. In Cameron Crowe's much-quoted movie "Say Anything", there's a scene where the hero, Lloyd Dobler, is standing at the gas station listening to a handful of lonely men handing out relationship advice. To which Lloyd says:
Good question. I would strongly recommend Dan Kennedy's Ultimate Marketing Plan as a powerful resource that should be in any copywriter's toolbox. He's "walked the walk" and advised thousands of traditional businesses. And with a little creativity, his advice works just as well in the new online environment. Obviously, the book contains more information than I could squeeze into a few thousand words. But I hope the "Cliff's Notes" version has been useful! Read the other posts in this series
About the Author: Sean Platt writes direct response copy, as well as helping authors write, publish and promote their book. Follow him on Twitter.    |
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