Top Misc Content on Internet |
- The Forex Robot Debate
- A Simple Way to Raise Your Credit Scores
- Debt Relief and USA Debt Help
- Debt Relief - An Economic-Based Decision
- Debt Relief for Small Business Owners
- The Close of Escrow Explained in a Simple Manner
- Effective Tips on Making an Offer for a Potential Home
- No 1 Up Cash Gifting: Beat Any Recession
- Home Improvement Loans Introduction
- Cheap Marketing: Cheap Customer Promotional Gift Ideas
- How to Sell a Home Fast
- Your Alternatives to Foreclosure
- Best Lifetime Balance Transfer
- Using Invoice Factoring to Improve your Cash Flow
- Relocating: Create a Checklist for a Moving Company
- Chronos vs Kairos: Do We Plan for the Right Concept of Time? | Winning Content by Leen Jones
- Writing for the Web
- Reading on the Web (Alertbox)
- Snipsly | Crowdsourcing Content – Adsense Revenue Sharing
- 13 Writing Tips | The Cult
- Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI
- I Really Dig Warren Buffet's Simple Crisis Comm Advice (via @PRNewser @MediaBistro)
- Home | Content Science | Strategy. Content. Results.
- The Structure of Persuasive Copy | Copyblogger
- Creative Writing Tips for LinkBait Production | Search Engine Journal
- Live from OMS: The 10-Step Content Strategy | SmartBlog On Social Media
- Incisive.nu
- Shhh! Secret Journalism Startup (a.k.a. NewsLabs) wants to build your brand and make you money » Nieman Journalism Lab
- The 5 Es of content usability « Writing for the Web
- Give and Grow Rich: The Power of Focused Generosity
| Posted: 28 Feb 2010 09:00 PM PST Can money be earned with forex robots? Read more and find out... |
| A Simple Way to Raise Your Credit Scores Posted: 28 Feb 2010 09:00 PM PST A low credit rating might not even be your fault. Here are some suggestions on how to improve yours, including the simplest method of all. |
| Posted: 28 Feb 2010 09:00 PM PST Almost everyone needs financial aid and debt relief due to the every increasing unemployment rate, poor performance of the stock market, and lowering of the homes' value. Year after year, most individuals end up with mounting debts. Collection companies are quite busy these days in calling or sending out communication letters to debtors to secure payments. |
| Debt Relief - An Economic-Based Decision Posted: 28 Feb 2010 09:00 PM PST Nothing is sweeter to the ears than news about debt relief. You see, countless people are suffering from huge debts. Anyone will surely be overjoyed to know that there is still solution to their problems. |
| Debt Relief for Small Business Owners Posted: 28 Feb 2010 09:00 PM PST In the recent years, a lot of businesses and companies went bankrupt. Many people lost their jobs, which led to huge debts. Regardless of the type of debts you've obtained, you may need to find a suitable debt relief program offered by the government. |
| The Close of Escrow Explained in a Simple Manner Posted: 28 Feb 2010 09:00 PM PST During the end of your home purchase, you will be obliged to participate in the closing process. If you are unfamiliar with this particular stage, you should know more about it in order to participate well during the said procedure. This article will discuss the different things that you should know about the close of escrow accounts. |
| Effective Tips on Making an Offer for a Potential Home Posted: 28 Feb 2010 09:00 PM PST Finding the perfect new home for you and your family would be easier once you learn important information about the real estate industry. One home buying stage that you will come across is the need to make an initial offer. Read this article and learn some effective tips on making reasonable bids for a potential home. |
| No 1 Up Cash Gifting: Beat Any Recession Posted: 28 Feb 2010 09:00 PM PST Legitimate No 1 Up Cash Gifting is the way to stay afloat in this downed economy! Getting involved in this activity can help fix your finances and put you on the right path to financial freedom, but don't quick to just join any system! This article is a must read for the seasoned cash gifter or a newbie whose looking forward to getting the 1 up on the subject. |
| Home Improvement Loans Introduction Posted: 28 Feb 2010 09:00 PM PST Home improvement loans are granted for those who would like to expand or reconstruct existing home space. They have very low interest rates and less processing times. |
| Cheap Marketing: Cheap Customer Promotional Gift Ideas Posted: 28 Feb 2010 09:00 PM PST Puchase Cheap Customer gifts that are effective, but inexpensive. Brand yourself with cheap marketing products. Marketing ideas for cheap promotional gifts. |
| Posted: 28 Feb 2010 09:00 PM PST Even in today's economic downturn, you can still sell a home quickly. There are several home selling techniques that are proven to ensure a home sale. |
| Your Alternatives to Foreclosure Posted: 28 Feb 2010 09:00 PM PST Foreclosure need not be the only answer to your mortgage woes. As a homeowner with this predicament, bear in mind that there are still several options for you to retain your home or else dispose of it to get a sum to pay the mortgage. |
| Best Lifetime Balance Transfer Posted: 28 Feb 2010 09:00 PM PST Thinking about applying for a lifetime balance transfer credit card? This article will outline how you can make very sure that you are getting the best lifetime balance transfer for your situation. |
| Using Invoice Factoring to Improve your Cash Flow Posted: 28 Feb 2010 09:00 PM PST Is your company having cash flow problems? Read this article to learn about a possible solution called invoice factoring. |
| Relocating: Create a Checklist for a Moving Company Posted: 28 Feb 2010 09:00 PM PST When you are relocating, it would be helpful to have a checklist with the things you are looking for in a moving company. While it is true that hiring a moving company is quite a bit more expensive than doing it yourself, they will save you energy, stress, and perhaps broken items, or even a broken or sprained body part. |
| Chronos vs Kairos: Do We Plan for the Right Concept of Time? | Winning Content by Leen Jones Posted: 03 Mar 2010 11:03 PM PST |
| Posted: 03 Mar 2010 09:24 PM PST |
| Posted: 03 Mar 2010 09:23 PM PST |
| Snipsly | Crowdsourcing Content – Adsense Revenue Sharing Posted: 03 Mar 2010 08:19 PM PST |
| Posted: 03 Mar 2010 07:30 PM PST Number Four: Surprise yourself. If you can bring the story - or let it bring you - to a place that amazes you, then you can surprise your reader. The moment you can see any well-planned surprise, chances are, so will your sophisticated reader. |
| Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI Posted: 03 Mar 2010 05:01 PM PST |
| I Really Dig Warren Buffet's Simple Crisis Comm Advice (via @PRNewser @MediaBistro) Posted: 03 Mar 2010 03:28 PM PST |
| Home | Content Science | Strategy. Content. Results. Posted: 03 Mar 2010 03:10 PM PST |
| The Structure of Persuasive Copy | Copyblogger Posted: 03 Mar 2010 01:35 PM PST |
| Creative Writing Tips for LinkBait Production | Search Engine Journal Posted: 03 Mar 2010 10:00 AM PST tips for writing linkbait. Tool suggestions to help |
| Live from OMS: The 10-Step Content Strategy | SmartBlog On Social Media Posted: 03 Mar 2010 09:52 AM PST Good fundamentals article on content strategy. |
| Posted: 03 Mar 2010 07:24 AM PST Erin Kissane is a content strategist, editorial consultant, and writer based in New York City. She got this way by reading too much. |
| Posted: 03 Mar 2010 06:54 AM PST |
| The 5 Es of content usability « Writing for the Web Posted: 03 Mar 2010 02:47 AM PST |
| Give and Grow Rich: The Power of Focused Generosity Posted: 03 Mar 2010 05:52 AM PST
There are two kinds of people on the Internet: the greedy and the generous. The greedy want you to pay for everything. Every link is an affiliate link. Every recommendation has a profit motive. The really good content is locked away until you fork over some money. The generous want to give you everything free. It never occurs to them that their time or expertise has value. They’re kind, selfless, giving, and (too often) dirt poor.
But there’s a third kind of person on the Internet. And yes, they belong to the Third Tribe you’ve been reading about. This person understands that you can’t be greedy and build a following. But you also can’t just throw all your treasure to the wind. This is the person who understands the power of focused generosity. To help understand this and get a little perspective, let’s look at how this works in the real (non blogging) world. It’s an idea that has been used by savvy marketers forever. Here are just two examples. Example 1The first act of generosity happened one December. I had recently ordered holiday gifts from Amazon. A package arrived in the mail from them, with a letter inside signed by Jeff Bezos, the company's founder and CEO:
I don't drink coffee very often, but this little thank you struck me as particularly effective. You'll notice that nowhere is there a solicitation for more business, but I felt so good about Amazon, I wanted to immediately log on and order a book . . . or anything. Example 2The second act of generosity came in the form of unexpected customer service from Current, a printer online that specializes in bank checks. For some time I had been struggling with an ancient, plastic checkbook cover which was slowly deteriorating from hard use and age. (My wife is responsible for most of the "hard use," but that's another subject.) It was a small thing, but I didn't know how to go about getting a new one. So I wrote a note to Current explaining my problem. To my surprise, a brand new checkbook cover arrived a few weeks later with this note, signed by the customer service manager:
Cool! I had expected them to send me a web address or catalog so I could order a new checkbook cover. The fact that they just sent me one — placing my problem above their profits — impressed me greatly. The note was clearly written for general inquiries. That suggests that sending my checkbook cover wasn't part of their corporate policy, but instead a judgment call, a pure act of generosity for a loyal customer. A personal letter would have been a smart addition, but the gesture on its own works pretty well. The power of focused generosityYou might shrug off these two small acts of generosity. But there's something important going on here. And it’s related to the principle of reciprocity. Someone does something for you. Then you feel obligated to do something in return. It might or might not translate immediately into a purchase. Instead, it could be tweeting your content, recommending your email newsletter, linking to one of your blog posts, or otherwise getting the word out about what you have to offer. Researchers — and yes there is an entire field of study dedicated to such matters — have referred to this idea of doing for others and getting something back in return as a "web of indebtedness,” a form of social interaction that is "central to the human experience, responsible for the division of labor, all forms of commerce, and how society is organized into interdependent units." In other words, being generous is a very big deal indeed. It's the ultimate in guerrilla marketing. Much more than simply being nice, it's a central, essential, and incredibly potent way to do business. You might say that there is a "payback" urge hardwired into our brains. And it's very difficult to resist. Remember the last time a friend insisted on paying for lunch? (No? Maybe you need new friends.) When it happens you immediately swear you'll pay for the next one, don’t you? Which is why you should spend more time thinking about how you can be generous on your blog or other online ventures, and a little less time thinking about how to bludgeon people to death with requests to buy, buy, buy. Those who get the most tend to be those who give the most, while also keeping a few desirable items that they aren't afraid to sell. Making generosity work for youOkay, so how does this work as a business strategy online? Here are a few pointers. Offer something free. It can be an ebook, a blog tool, a product sample, a subscription to a genuinely terrific newsletter, or any form of valuable information. It can be anything really, as long as it’s free and relates to your core product or service. One newsletter I subscribe to used to barrage me with products to buy. I was just about to unsubscribe when suddenly the publisher started being generous, sending occasional emails with valuable information and tips with no hard sales pitch. That made the other more product-focused emails a lot easier to swallow, and I remain a loyal subscriber to this day. Give something beneficial. Of course you have reasons for being generous, but don't make people feel manipulated. Do something for the recipient's benefit. No conditions. No self-serving verbiage. Allow the "payback," if and when it happens, to come naturally. Not only does this make you more likable, it can actually change the way you think about people. They stop being "marks" or even "prospects," and start being real people you honestly care about. And that will come through in your content. Give something of value. What you give should have real value for the person on the receiving end. If you run a blog on financial planning and want to "upsell" your readers to a paid online seminar, don’t just give them a self-serving "tease" that piles on the sales patter . Offer an informative sample of the course with solid value even for those who don’t sign up. Put a personal face on your gift. Take off the corporate suit and tie. Don’t have the gift coming from your "business." It should come from you personally. It is much easier to feel indebted to a person than to a faceless, formal company. And people are more likely to be loyal to you as a person than to your business empire. Nice guys finish firstHere’s another classic example from the offline world, and this one may be revealing my age. Ever heard of Amway? Years ago, some bright business person got the idea to have distributors go door-to-door and give homeowners a package stuffed with cleaners, deodorizers, and other product samples. They called this package the "BUG." The distributor would leave a BUG with a homeowner for up to three days with no cost or obligation. They only asked that the homeowner try out the products. Later, the distributor would come back to pick up the BUG and, of course, to ask for orders. By this time, having used the products for free for so long, the homeowner felt obligated to buy something from this generous distributor who seemed almost naive in his trust and generosity. Just how successful was this nice guy approach? As one Amway distributor put it, the response was “Unbelievable! We’ve never seen such excitement. Product is moving at an unbelievable rate . . . .” The point is that you should consider what people really care about. Instead of always asking yourself, "How can I squeeze more money from people?" occasionally ask yourself, "How can I help people?" In most cases, focused generosity ends up being more profitable in the long run. About the Author: Dean Rieck is one of America’s top freelance copywriters and publisher of Pro Copy Tips, a blog that provides copywriting tips for smart copywriters.    |
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