Wednesday, March 31, 2010

Top Misc Content on Internet

Top Misc Content on Internet

JDBC and JDBC drivers provided by Oracle

Posted: 31 Mar 2010 07:21 AM PDT

What is JDBC?

JDBC stands for Java Database Connectivity which is a kind of API that allows Java platform to access DBMS. This JDBC API consists of a set of interfaces and classes written in Java.

With this set of interfaces and classes, Java developers can establish connection with multiple databases and communicate directly to the database for performing various operations on them.

JDBC drivers provided by Oracle

Oracle provides 4 different types of JDBC drivers to use them under different installation and deployment scenarios. The 11.2.0 drivers can access Oracle 9.0.1 and higher versions. While all oracle JDBC drivers are almost similar, some features apply only to JDBC thin driver and some applies only to JDBC OCI drivers.

JDBC OCI (Oracle Call Interface):

With the help of Java Native Methods, this JDBC Type 2 driver calls entrypoints in an underlying C Library. This C library is called OCI which interact with an Oracle database. The JDBC OCI driver requires an Oracle client installation of the same version as the driver.

The use of native methods makes the JDBC OCI driver platform specific. Oracle supports Solaris, Windows, and many other platforms. This means that the Oracle JDBC OCI driver is not appropriate for Java applets, because it depends on a C library.

Starting from 10.1.0, the JDBC OCI driver is available for install with the OCI Instant Client feature, which does not require a complete Oracle client-installation. Please refer to Oracle Call Interface for more information.

JDBC Thin client-side driver

This is a JDBC Type 4 driver that uses Java to connect directly to Oracle. It implements Oracle’s SQL*Net Net8 and TTC adapters using its own TCP/IP based Java socket implementation. The JDBC Thin driver does not require Oracle client software to be installed, but does require the server to be configured with a TCP/IP listener.

Because it is written entirely in Java, this driver is platform-independent. The JDBC Thin driver can be downloaded into any browser as part of a Java application. (Note that if running in a client browser, that browser must allow the applet to open a Java socket connection back to the server.)

JDBC Thin server-side driver: This is another JDBC Type 4 driver that uses Java to connect directly to Oracle. This driver is used internally within the Oracle database. This driver offers the same functionality as the client-side JDBC Thin driver (above), but runs inside an Oracle database and is used to access remote databases.

Because it is written entirely in Java, this driver is platform-independent. There is no difference in your code between using the Thin driver from a client application or from inside a server.

JDBC Server-Side Internal driver

This is another JDBC Type 2 driver that uses Java native methods to call entrypoints in an underlying C library. That C library is part of the Oracle server process and communicates directly with the internal SQL engine inside calls and thus avoiding any network traffic. This allows your Java code running in the server to access the underlying database in the fastest possible manner. It can only be used to access the same database.

The use of native methods makes the JDBC Server-Side Internal driver platform specific. This server-side internal driver is fully consistent with the client-side drivers and supports the same features and extensions.

Managing the Risks of Customer Service Outsourcing

Posted: 28 Mar 2010 10:00 PM PDT

Discusses the main risks faced by a business when they are considering outsourcing customer service functions to another company. Includes advice on how to mitigate the risks.

Benefit of Outsourcing: Making Technology Work for Your Business

Posted: 28 Mar 2010 10:00 PM PDT

Discusses the best ways to leverage the use of technology to maximize profit from outsourcing for your business.

The Obama Credit Card Debt Stimulus Package - Stimulus Debt Relief If You Qualify!

Posted: 28 Mar 2010 10:00 PM PDT

Have you researched the Obama Credit Card Debt Stimulus Package? There is more to it than what you would think.

Understanding Invoice Factoring Financing

Posted: 28 Mar 2010 10:00 PM PDT

Are you looking to fund your company with invoice factoring? Read this article to learn how invoice factoring works.

Fixing Your Cash Flow With Accounts Receivable Factoring

Posted: 28 Mar 2010 10:00 PM PDT

Does your company have cash flow problems? Read this article to find out if accounts receivable factoring can be used to fix them.

The Obama Credit Card Stimulus Package - Erase Debts Fast with the Stimulus Debt Relief Program

Posted: 28 Mar 2010 10:00 PM PDT

Do you have bad debt? If so you need to look into the Obama Credit Card Debt Stimulus Package to help you erase your debts.

Financing a Security Guard Company With Factoring

Posted: 28 Mar 2010 10:00 PM PDT

Do you own a security company that needs financing? Read this article to learn how invoice factoring can help you financing your business.

ObamaCare: An Independent Perspective

Posted: 28 Mar 2010 10:00 PM PDT

Is Government regulation of insurance companies and requiring all Americans to purchase health insurance a matter of big Government taking away our liberties and threatening our freedom? As an independent swing voter, this article provides an objective perspective of the U.S. House Bill H.R. 3590, which includes an individual mandate to purchase health care insurance.

Can You Make an Accident Claim Even if You Were Hit By an Uninsured Driver?

Posted: 28 Mar 2010 10:00 PM PDT

Being involved in a road traffic accident is stressful and can lead to a great deal of pain and inconvenience, as well as leaving people out of pocket. This is why many people make an accident claim to get compensation for their loss and injury. All of this is stressful when, legally, the process is quite straightforward. What about the times when a handful of unfortunate people are involved in a road traffic accident with an uninsured driver?

How to Commission a Professional Photographer

Posted: 28 Mar 2010 10:00 PM PDT

Lift your company profile by learning how to commission a photographer. All you need to know including deciding on the best photographer, usage, copyright, getting a quotation, planning for the shoot and post production.

How to Make the Most of Car Donation?

Posted: 28 Mar 2010 10:00 PM PDT

Making money by giving your car away for free? That could be the most confusing thought of all time. However, the fact of the matter is that car donation is a very specialized field of charity.

All About the Candlestick Trading System

Posted: 28 Mar 2010 10:00 PM PDT

Being enticed to trade with candlesticks means understanding candlestick charts first and what benefits you get from them. A candlestick chart tutorial is absolutely necessary before you make use of the candlestick trading system.

Choosing a Cheap Life Cover Online Made Easy

Posted: 28 Mar 2010 10:00 PM PDT

Life insurance is crucial for protecting loved ones and now you can benefit from taking a policy on the internet. Choosing cheap life cover online may be tricky but with the right knowledge you will make a wise decision.

Understanding Life Insurance in a Nutshell

Posted: 28 Mar 2010 10:00 PM PDT

Life Insurance is an important part of securing lives of your loved ones. Read on to know the various pointers to bear in mind for understanding insurance better.

Instant Cash Advance - Helps You to Deal With Your Cash Exigencies

Posted: 28 Mar 2010 10:00 PM PDT

A wonderful loan tool which perfectly aides you in accomplishing your short term fiscal requirements in a blink of an eye is referred as an Instant cash advance.

Editorial Style Guides | Konigi

Posted: 31 Mar 2010 09:06 PM PDT

A list of links to different examples of style guides, for print publications and web sites.

web copy style

Posted: 31 Mar 2010 07:34 PM PDT

Writing for the Web: Table of Contents

Posted: 31 Mar 2010 07:33 PM PDT

My Blog Guest

Posted: 31 Mar 2010 04:49 PM PDT

Seth's Blog: The reality of digital content (lose the cookie, lose the fortune?)

Posted: 31 Mar 2010 02:14 PM PDT

Writing Content - Basics of writing for the Web

Posted: 31 Mar 2010 01:16 PM PDT

Making the Web Friendlier for Lower - Literacy Users

Posted: 31 Mar 2010 10:04 AM PDT

writing for the web content

10 Sure-Fire Headline Formulas That Work | Copyblogger

Posted: 31 Mar 2010 09:48 AM PDT

The Basics of Content Syndication

Posted: 31 Mar 2010 07:30 AM PDT

Content strategy approach and deliverables - Predicate ILC

Posted: 31 Mar 2010 07:27 AM PDT

Examples

Soc Media Press Release? We'll Settle For Some Links (via @PRNewser | h/t @amymengel)

Posted: 31 Mar 2010 07:06 AM PDT

Thesis Makes WordPress Way Better (Again)

Posted: 31 Mar 2010 10:53 AM PDT

Thesis Theme for WordPress

There's a new version of Thesis out, and this is one of the best updates in quite a while. And yet there are a lot of new Copyblogger subscribers who might use WordPress, but might not really "get" what this Thesis thing is all about.

So in this post I'll share with you why Thesis makes WordPress way better, and then let you know what's brand new in Thesis 1.7. Ready?

The lowdown on the Thesis Theme for WordPress

First of all, Thesis is the flagship product of DIY Themes, a company I own together with Chris Pearson. He's the design and code genius, I'm the rapper.

Thesis powers Copyblogger and many other high-traffic sites, but it's more accurate to call it a code and design framework rather than a theme. Basically, Thesis is software that delivers rock-solid SEO website code, plus unprecedented design flexibility for WordPress — without requiring the novice user to code anything.

For sophisticated users, Thesis is a search-optimized development framework that allows designers and web developers to build sites better and faster than ever before. Let's take a look at the three elements that have made Thesis the leading choice among online publishers and designers.

* SEO

Search legend Danny Sullivan, Google's Matt Cutts, and Microsoft search engineer Jeremiah Andrick all use Thesis for their sites. So does search and affiliate marketing entrepreneur Rae Hoffman, SEO guru Michael Gray, top bloggers Chris Brogan and Robert Scoble, web-hosting entrepreneur Scott Beale, adorable-image destination Cute Overload, and thousands of others.

To find out why the Thesis approach to site code results in maximum search engine crawlibility, watch this quick video I put together or check out this page for general information about Thesis.

* Design Flexibility

With most WordPress themes, you're stuck with the basic look and feel that the theme designer decided on. With Thesis, you can:

  • choose between 1, 2, or 3 column layouts
  • select the size of each column
  • alter font types and sizes
  • produce a magazine-style layout
  • display rotating multimedia, thumbnails images, and teasers
  • change colors throughout the theme without code
  • create killer navigation menus

. . . and lots more. And no matter how you configure it, Thesis has some of the best typography you've seen.

Again, watch this video for an overview, and then dive into the four demo videos listed below the general video to see what Thesis can do, or check out this page for general information about Thesis.

* Support

Even with everything Thesis makes easier, we know people don't want to be hung out to dry. Our support forums have evolved into a truly supportive community of over 21,000 of your fellow webmasters and bloggers. You'll have help from DIY Themes support professionals, Thesis Certified Designers, and tons of your peers who simply enjoy lending a helping hand.

Plus, we’ve just added step-by-step installation and upgrade videos. Now it’s quicker and easier than ever to get started with Thesis 1.7.

What's new in Thesis 1.7?

For all the sparkly new features added in Thesis 1.7, click here. And we're not done yet . . . upcoming releases will change the face of the WordPress theme market once again.

But don't think you have to wait. Our current pricing provides all Thesis customers with every future update and unlimited access to support . . . so you can get started with Thesis today and never miss out on what's coming next.

Check out Thesis from top to bottom:

About the Author: Brian Clark is founder of Copyblogger and wants you to know that Thesis + Scribe = SEO Made Simple. Get more from Brian on Twitter.

Scribe for SEO Copywriting

The Secret Life of Testimonials

Posted: 31 Mar 2010 06:03 AM PDT

image of woman in a mask

You've seen résumés, haven't you?

What's common to all the résumés on the planet?

Yup, they're all created to make the candidate look wonderful. So what's the first thing a company does when you present them with a résumé?

They go back and do some digging. They check the details. The smarter the company, and the more important the job, the more the company digs.

So you have to ask yourself: Why does the company check back on the résumé? And the obvious answer is: Because they want to see the complete picture. They don't want the one-sided résumé view.

Testimonials are like résumés: One-sided

Most testimonials resemble résumés. They're sugary. They’re stuffed with wonderful adjectives and powerful verbs. Every testimonial seems to talk about the “magnificent, outstanding, and amazing” qualities of the product or service.

After you've read a couple of those icky-sweet testimonials, you feel like you've had quite enough. If you had a big dose of wonderful testimonials, you start feeling a little sick.

And there's a reason why.

You're getting a massive overdose of “sugar.” Those testimonials are so sucrose-laden that there's no way on earth that you're going to believe in them.

So what would it take to make a testimonial believable?

Just like a résumé needs both sides of the picture, so does a testimonial.

When we're considering a purchase, we feel out of our depth. We feel we somehow need some reassurance. And testimonials, sugary as they are, reassure us somewhat.

But what if you had a more believable testimonial? A testimonial that not only shows us the “after” scenario, but reveals the “before” as well?

A testimonial with the complete picture.

Presenting the “reverse testimonial”

So what's a reverse testimonial? A reverse testimonial is simply a testimonial that starts off in reverse.

Traditional testimonials start off with praise, then continue with even more praise.

A reverse testimonial talks about doubt. It starts with the skepticism first. It describes the fear or uncertainty racing through the customer's mind at the point of purchase.

A reverse testimonial works because it speaks to us in the way we speak to each other. When we're recommending a restaurant or a movie to a friend, we naturally lace our recommendations with doubt.

We say things like: "You know that seedy-looking restaurant, and how you don't really feel like going inside? They've actually got the most amazing food."

Or we say things like: "You know that fancy looking restaurant that you think may be over-priced? Well we went there last night, and we had the most delicious food, and the bill was far less than we expected."

We tend to coat our testimony with at least a little bit of doubt

When a testimonial highlights these doubts first — yes, first — they make the testimonial real. And believable. They give the testimonial power and depth. They make it less like a bunch of words strung together, and more like a story.

But stories don't just fall into place. Stories have to be constructed.

So while you've probably got quite a few testimonials from your customers in the past, you've probably never “constructed” a testimonial before.

Instead of “getting a testimonial,” it's important to “construct a testimonial.”

What does “construction of a testimonial” mean?

It doesn't mean fabrication. It doesn't mean you're going to make up some fake testimonials.

Construction means you're using structure to get your testimonial. When you use structure, you don't get random testimonials, but instead get testimonials that are specific and story-like.

How on earth are you going to create testimonials that have specific details and read like stories? In the past, you've tried to get testimonials from clients, but it always seems like they're procrastinating.

The reason why clients promise to write you a testimonial and don't is because they're at a loss for words.

They don't have specific parameters. And so when they sit down to write, they stare at a blank screen. And then they either write something that's kind of boring, or it’s sugary, or they just put off the writing for another day.

There's a second reason, too. Often, we ask for testimonials days, weeks, sometimes even months after the client has made the purchase. This time delay makes it harder for a client to recall facts and results.

We have to make it easier for a client to give us a testimonial. And easily the best way to get a pretty detailed testimonial is to ask six core questions.

What are those six core questions?

I’ll tell you all about the six questions, what they are and how they work, next week in the Part Two of "The Secret Life of Testimonials.”

About the Author: Sean D'Souza offers a free report on 'Why Headlines Fail' when you subscribe to his Psychotactics Newsletter. Be sure to check out his blog, too.

Scribe for SEO Copywriting
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)