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| Email Marketing - A Powerful Marketing Tool You Cannot Leave Out in Your Marketing Strategy Posted: 27 Apr 2010 10:00 PM PDT The kind of marketing strategy you use is important in the promotion of your business, products and services. They may be through traditional methods such as advertising in newspapers, or through modern means such as Email Marketing. This method is a growing trend with businesses ... |
| What Are the Majors Challenges in Email Marketing? Posted: 27 Apr 2010 10:00 PM PDT Doing Email Marketing is the most convenient marketing strategy especially for those who do well behind a computer. Over all, this method of marketing your business is considerably effective because it has been proven to work and increase sales among others. Though there are numerous advantages involved in this form of marketing strategy, there are still challenges that arise from it... |
| 5 Ecommerce Startup Mistakes to Avoid Posted: 27 Apr 2010 10:00 PM PDT Most start-up businesses fail within the first couple of years, so be sure to avoid some of the most common blunders if you wish to stay in business for the long haul. |
| Can I Erase My Credit Card Debt? The Obama 10k Card Debt Stimulus Plan Posted: 27 Apr 2010 10:00 PM PDT Do you have 10k or more in credit card debt? If so, this article was written to inform you how you can legally erase your credit debt. |
| What is A Property Management Company? Posted: 27 Apr 2010 10:00 PM PDT Many people own a second of third home for investment purposes and have no idea how to manage them. Hiring a Vancouver, WA property manager is the best way to fully take the stress off your hands. Find out what they do in the proceeding article and how they help you sleep at night. |
| Pennsylvania Auto Insurance - Deciding Which Coverage to Buy Posted: 27 Apr 2010 10:00 PM PDT Don't be mislead by those who think they know. Follow advice from a veteran of the industry and stay safe. |
| Posted: 27 Apr 2010 10:00 PM PDT Helpful tips on filing that claim you hope you never have to use. |
| Are You Looking for a Rolls Royce Contract Hire Dealer? Posted: 27 Apr 2010 10:00 PM PDT If you have a penchant for style and are looking for the best car to spell out sophistication at your next business meet, you should indeed start looking for Rolls Royce contract hire services. Not any regular dealer can give you access to the best deals. To get a Rolls Royce that can give you comfort and sophistication you will have to indulge in a search online. |
| Skoda Contract Hire for Reliable Performance Posted: 27 Apr 2010 10:00 PM PDT If you already have a good dealer for Skoda contract hire services you are one of the few lucky one's. For those who are constantly looking for contract hire services and are disappointed each and every time, you should indeed develop a different method to identify the best dealers that are available in the market. |
| Posted: 27 Apr 2010 10:00 PM PDT Kingwood is a wonderful and affordable place to live. With inexpensive housing and a great community, you need not look any further for the perfect place to live. |
| Chevrolet Contract Hire Dealers on the Web Posted: 27 Apr 2010 10:00 PM PDT If your loyal Chevrolet is giving you trouble right about the time you are planning to take a trip with your family, it is advisable to contact a good Chevrolet contract hire dealer in your neighborhood to hook you up with the best car he has on offer. |
| Chevrolet Contract Hire is Trouble Less Like the Car Posted: 27 Apr 2010 10:00 PM PDT The article discussed the details about Chevrolet leasing formalities and the nitty gritty of Chevrolet contract hire scheme. The online resources to get the best quotation for this leasing facility and the process to know the name of the concerned dealers are mentioned here with outline details. Read on the article to know the contract hire process thoroughly so that you can also enjoy Chevrolet advantage at the most affordable cost. |
| Bentley Contract Hire: Making Things Easy and Hassle Free for Your Bentley Posted: 27 Apr 2010 10:00 PM PDT Bentley contract hire leasing agreement is an intricate deal because the car concerned with these dealings is exclusive and one of the most talk-about cars in the world. The resources to arrange the best car contract hire deal can be finalized online provided you know the shortcuts. Here the process is discussed in outline details for the ready reference of the users. |
| Debt Consolidation Setting Good habits Posted: 27 Apr 2010 10:00 PM PDT Fortunately there is such a thing as debt consolidation, because quite often these young people end up having to utilize these services at least once in their life. Often though if the credit card problem is caught quickly it can be corrected... |
| The Importance of Branding Your Online Business Posted: 27 Apr 2010 10:00 PM PDT Why branding your online business is so important. |
| Posted: 30 Apr 2010 06:47 PM PDT |
| The Two Vital Attributes of Quality Content | Copyblogger Posted: 30 Apr 2010 01:16 PM PDT Very helpful |
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| House styleguide - Boxes and Arrows: The design behind the design Posted: 30 Apr 2010 09:40 AM PDT |
| Posted: 30 Apr 2010 08:49 AM PDT |
| The Wittery: The Witty Writer Marketplace: Wit is IT for Your Business Posted: 30 Apr 2010 08:34 AM PDT small print: we admit it - the photo is completely irrelevant. What is The Wittery? |
| A Common Sense Content Strategy - Articles - MIX Online Posted: 30 Apr 2010 08:30 AM PDT |
| The Two Vital Attributes of Quality Content | Copyblogger Posted: 30 Apr 2010 07:54 AM PDT |
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| Unique content - Textbroker.com Posted: 30 Apr 2010 06:34 AM PDT |
| Written Articles, Link Building, and Content Management with The Content Authority Posted: 30 Apr 2010 06:33 AM PDT |
| http://smartblogs.com/socialmedia/2010/02/24/live-from-oms-the-10-step-content-strategy/ Posted: 30 Apr 2010 05:46 AM PDT |
| Posted: 30 Apr 2010 04:00 AM PDT |
| The Two Vital Attributes of Quality Content Posted: 30 Apr 2010 06:29 AM PDT
"Have nothing in your house that you do not know to be useful, or believe to be beautiful" ~William Morris, poet and designer Imagine the household you would have if you got rid of every item that was neither useful or beautiful. Gone would be the plastic doodad with no known purpose, the ugly frame your great-aunt gave you, the Special Free Offer™ you never opened, the collection of someday-useful peanut butter jars . . . Every room would be so much more pleasant to be in, and every tool so much easier to find. What if you applied the same rule to the content you wrote? Every email, sales letter, blog post, and comment you wrote would have to be useful or beautiful. Or both.
Does that sound a little . . . scary? Most copywriters are fine with this, in principle. (Remember the first law of content marketing? Every piece of cookie content should reward the audience for reading: by solving a problem they have, or by entertaining them. Sounds pretty similar, doesn't it?) The main problem people have with this advice is they don’t trust their own judgment. They're unsure if what they're writing is useful or beautiful. And of course, some people are certain their writing would make James Joyce weep and Dale Carnegie gnash his teeth, while their readers are wondering what this pretentious and useless fluff piece is all about. Are you unsure? Never fear! Here are some guidelines to help. How do I know if my content is useful?1. Write content that suits your audience Your content must match your audience's level of understanding. Experts won't consider entry-level content useful and beginners won't get much use out of advanced discussions. Your audience must have the required resources — time, energy, money, potato chips — to use the content. Telling new parents about a relaxation technique that requires eight hours a night of uninterrupted sleep? Not useful. Your content must relate to something your audience cares about. I'll never find content on how to dress in corporate style useful, because I don't care about dressing in that way. 2. Write specific content Generalisations aren't useful. Vague:
Specific and useful:
3. Write actionable content Useful content creates action. If your readers don't do something as a result of reading your content (change their mind, buy something, tear up their desk calendar, dance a boogaloo, write a better headline, pick a fight, talk to their children, set a goal, start a collaborative experience), then the content wasn't useful. Your content must encourage, advise, mentor, support, bully, or dare your audience into acting. And you must, must, must include a call to action in every piece of content you write. How do I know if my content is beautiful?This is the point where people get uncomfortable. Don't worry! You don't have to produce sonnets to write beautifully. Experiences that provide pleasure or meaning are beautiful. Johnny B. Truant writes posts that are beautiful, although he'll likely laugh in your face and pour jam down your pants if you say so. They're beautiful because they're funny and vigorous and meaningful. If you're not Johnny, here are some tips. (If you are Johnny, hi Johnny!) 1. Write meaningful content If you write your content with emotion, it's more meaningful. Ever read a "Thank you for subscribing" email with sincere gratitude in it? (I read one that was so beautiful I saved it. Really.) If your feelings don't match the anticipated emotion it's even more effective: an angry product review, an excited tax letter, a sympathetic auto-responder . . . Be vulnerable. Instead of writing about the mistakes some people have made, write about the mistakes you made. And what they meant to you. Write about the bigger implications. Fixing a dripping tap is ordinary. Learning to perform house maintenance as a sign of your new independence is meaningful. Real benefits are meaningful. Creating more wealth, more connection, more options, and more purpose are some of our most meaningful activities. 2. Write pleasurable content Write to inspire emotion in your readers: make them smile. Make them cry. Make them wistful. And make sure they know they're not alone in feeling that way. If you know your audience well, you can write mass communication that feels personal, where every reader thinks you're psychic because you're writing Just For Them. Everyone enjoys the pleasure of feeling understood. Use the tools in your linguistic toolbox to make the writing entertaining: play with alliteration, hyperbole, rhythm, flights of fancy, metaphor, perspective, storytelling . . . whatever feels natural and unforced to you. It's hard to beat the pleasure of seeing your name in print. Praise your readers in public, hold them up as an example, thank them, or mention them as an inspiration . . . and do it by name. Do you want to take it even further?Think of a piece of content that's critical to your success, like your sales letter. What if you applied the same rules to every paragraph of that content? What if you judged every word? If you wrote your sales letter and removed every word that wasn't useful or beautiful:
Do you think you could improve the usefulness and beauty of your content? Tell us how you plan to do it in the comments! About the Author: Catherine is wicked passionate about helping people to start and grow an awesome website: she's even published a manifesto about it. When she's not adding five-minute missions to BeAwesomeOnline.com, she can invariably be found on Twitter.   |
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