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- Content Blueprinting - Where Are You Writing?
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- Affordable Life Insurance Is A Reality, Not A Myth
- There Is Affordable Car Insurance For You
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| Content Blueprinting - Where Are You Writing? Posted: 28 Jun 2010 12:34 PM PDT So your website is up and running and you're really on top of that whole search engine optimization [SEO] thing. You know good content is essential to the increase in search results you need from a website, and you are ready to roll. Team in place (or your own efforts ready to be allocated), writing skills sharpened, and website updating capabilities are in full control. You are the master of your SEO fate! But wait – what's that annoying little tick in the back of your mind? A page a week of content would be excellent and you're ready for at least 2 a month at a minimum. Check!
So what can go wrong – why does it just not seem like you have a solid plan? Well, it's possible that you don't feel you have a solid plan because you DON'T have a solid plan. What content and when are the keys to successful optimization. A game plan of what to write and when to deliver; an outline of activities to perform no different than any other business plan; a Content Blueprint is what is missing. Content Blueprints are exactly what they sound like; a blueprint of the topics and keywords to be covered in your writing efforts. Think how much more solid your SEO will be when you build the optimization of a group of keywords with more web pages. The math of SEO is simple – 5 quality content pages covering a single topic around a small group of keywords will have more and longer term positive value than a single page on that subject. Add to the content element the internal linking those new pages logically will have and it becomes easy to understand the value of a blueprint. Arbitrary content, no matter how well the content is written, is still arbitrary. You cannot expect the search engines to quickly build up the value of your most important search terms when each time they index new pages they are turned towards new topics. In addition, if you cannot outline the order of importance and business relationships of the search terms you hope to optimize through content, you certainly cannot expect automated algorithms (the tools of the search engines in determining search term values) to make those terminations. Just like you would want a plan (a blueprint) for each vital step required to start, grow, stabilize, and expand your business, you need a similar blueprint of the content you hope to add to your website over time. And that content blueprint should mirror your business blueprint as closely as possible to best gain the optimization needed. |
| Business Mission Statement Examples Posted: 28 Jun 2010 10:00 PM PDT Business statement examples can give you a deep insight about the aspirations of a firm. Go through this article that helps you to know more about business mission statements and their roles... |
| Down Payment Assistance Grants Posted: 28 Jun 2010 10:00 PM PDT Federal Government offers various down payment assistance grants for eligible home buyers. If home buying is on your cards, then you might want to read this article. |
| Executive Summary Report Example Posted: 28 Jun 2010 10:00 PM PDT The best way to write an executive report for your summary is to have a look at an executive summary report example. The following article provides a brief outline of such a sample executive summary report. To know more, read on |
| Posted: 28 Jun 2010 10:00 PM PDT Most of the home loans require a certain down payment on a house to be made by the borrower to secure financing, in order to purchase the same. Read on to know more about this provision. |
| Posted: 28 Jun 2010 10:00 PM PDT Want to know how to write a solicitation letter to raise funds for an event? If so, then you are at the right place as the article provides you with solicitation letter sample and some guidelines on how to write a solicitation letter. |
| How Much Does the President Make Posted: 28 Jun 2010 10:00 PM PDT How much does the president make? Curious, aren't you? Let's delve into the financial aspects of being the president of the United States. |
| What do Employers Look for in a Background Check Posted: 28 Jun 2010 10:00 PM PDT Many potential employees fear that the background checks are conducted to ensure their credibility and genuineness. But what do employers look for in a background check? Find out here. |
| Convenient, Easy To Use Virtual PBX Phone Service Posted: 28 Jun 2010 10:00 PM PDT The convenient, easy-to-use virtual PBX phone service helps professionals to remain connected with their business office. |
| Promoting Since History - Advertising and Promotions Posted: 28 Jun 2010 10:00 PM PDT What are advertising and promotions? What are their significant to any business? Do you need this to obtain the success in your products or services? All these question will be answered in this article. |
| Affordable Life Insurance Is A Reality, Not A Myth Posted: 28 Jun 2010 10:00 PM PDT There are affordable life insurances to fit every budget. All you have to do is to receive quotes from reliable broking firms. They will not only advice you on the most affordable life insurance, but will also do every thing that is to be done. |
| There Is Affordable Car Insurance For You Posted: 28 Jun 2010 10:00 PM PDT Car insurance is to protect you and other road users. |
| An Insurance Claim Attorney in Chicago Discusses Theft Loss Coverage Posted: 28 Jun 2010 10:00 PM PDT Insurance disputes do not end just because the injured party has been paid. |
| Debt Consolidation Loans Professional Posted: 28 Jun 2010 10:00 PM PDT Before contacting a debt consolidation professional and inquiring about any type of debt consolidation loans you need to... |
| Credible Payday Loans For High Living Costs Posted: 28 Jun 2010 10:00 PM PDT Recent research reveals that British adults are unable to save money as they did before end of 2008. Due to the global economic crisis that began two years ago, the recession still takes its toll on many people. As the high cost of living is on the rise, more people are borrowing money to sort out both personal as well as family finances. |
| Posted: 28 Jun 2010 10:00 PM PDT Considering choosing the legal profession, there are many avenues you can pursue. Whether it's criminal law, tax law or family law, there will always be job opportunities within the legal field. |
| Are Your Employees Your Worst Enemies? Posted: 28 Jun 2010 10:00 PM PDT If you have attracted the best and brightest employees and you reward their efforts with generous vacation days, bonuses and other perks. This is all in an effort to keep your employees loyal and focused. |
| A New Job or a Vacation: What Will it Be? Posted: 28 Jun 2010 10:00 PM PDT Are you becoming increasingly difficult to be around at work or home or both? Is everyone treading lightly? That could be a sign that you're burned out. Exercise, as we all know, is often the cure all. |
| Choosing the Right Removals Company in Your Area Posted: 28 Jun 2010 10:00 PM PDT Make a list of some of potential removals firms in your areas. Internet is a good resource to gather information about moving companies in your area. Most of moving companies have their websites. |
| Hosting Service Providers in India: Ways to Solve Outgoing Spam Problem Posted: 28 Jun 2010 10:00 PM PDT Spammers use hosting service providers in India to send outgoing spam. This spoils the credibility of the service provider. Though efforts made by hosting service providers in India have not been much effective, steps can be taken to minimize this problem. |
| Posted: 27 Jun 2010 10:00 PM PDT Affiliate marketing is said to be the best way to make money online. However, there are many other ways which are as lucrative as affiliate marketing. To know all about them, read on... |
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| HiLobrow | Middlebrow is not the solution Posted: 28 Jun 2010 09:28 PM PDT |
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| 20 Warning Signs That Your Content Sucks | Copyblogger Posted: 28 Jun 2010 08:09 PM PDT |
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| SEED.COM - Where Your Content Flourishes Posted: 28 Jun 2010 07:49 PM PDT |
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| The Grateful Dead 4-Step Guide to the Magical Influence of Content Marketing Posted: 28 Jun 2010 05:28 AM PDT
What did one Grateful Dead fan say to the other when the drugs wore off? "Man, this music sucks!" Jokes aside, no one can argue the cultural influence of the Dead and the legions of loyal Deadheads who continue to love the band. And a big part of how it happened was due to the band's pioneering content marketing approach. Instead of banning recording at concerts, the Dead actively encouraged audience taping and distribution of the band's legendary live shows. This turned attendees into raving fans – a word-of-mouth marketing force that out-performed most of the contrived corporate attempts we see today in social media. So what are the key differences that set the Dead apart from, well … the dead when it comes to content marketing? Let's see what Grateful Dead co-founder Jerry Garcia had to say. 1. The ThingAnd the live show is still our main thing. ~Jerry Garcia Content marketing, in its simplest definition, involves giving away something valuable in order to sell something related. The Dead knew that its related "thing" was not the band’s recorded albums, or even the bootleg recordings of the shows, but the experience of the live show itself. Rather than restrict recording and bootlegging, the Dead saw the practice as a gift from the fans, not a gift to them. The distribution of recordings from fans to future fans intensified and channeled desire for the authentic experience of a Dead show. Plus, getting people to the live venue fueled the other profit center for the band – merchandise. If you're still afraid to give anything of value for marketing purposes, you need to think long and hard about what it is you're really selling. Telling people how to do something is not the same experience as doing it for them – so in that sense you're not giving anything away. And yet the trust and awareness you build with valuable content is the essence of what a brand is, and that brand allows you to continue selling related things to people for years. Give away the recording, but sell the show, the t-shirt, and the Cherry Garcia ice cream. There are many ways to do something similar in any business. 2. The DifferenceYou do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do. ~Jerry Garcia The Grateful Dead, Boston, and Nirvana were (and remain) all in the same business. They're competing for the same customers, right? People who listen to and buy rock music. But of course, they're not. Positioning seems brain-dead obvious when you think of it in the context of musicians, doesn't it? Those three bands appeal to distinctly different types of people despite being in the same general business category. It's really not any more complicated than that with any other type of business. Garcia had another take on this:
Don't follow the herd, cave to consensus, or aim for the latest fad. If conventional "wisdom" says your approach is off, you might be on the right track. 3. The GoalBut my whole point was to inspire people to take action. ~Jerry Garcia It's easy to say the Grateful Dead were simply being cool by not prohibiting recording and distribution of its shows, but that ignores reality. By Garcia's own admission, the Dead wanted their music and the live show experience to spread far and wide. Remember, the fans were giving a gift to the band. And they did it because sharing the tapes helped fans feel like part of something much bigger than just another concert. Yes, the content still must be created, but the hardest thing for most content creators is to then get out of the way. The more important point is that the Dead wanted action in a larger sense. It wasn't just about money, or even just music – it was about a cultural shift the band and the fans participated in together. Action requires motivation first and foremost. And one of the best ways to motivate people is to invite them to be a part of something bigger than themselves – with you, not for you. 4. The PayoffOut on the road today I saw a Deadhead sticker on a Cadillac. ~Don Henley The payoff from content marketing is so much larger than the vast majority of traditional advertising. Much like the magical influence the Dead still have with fans and the broader culture, you too can wield industry influence that expands your brand almost effortlessly into the future. You get that ironic sticker on the Cadillac, since your fans grow up and gain more wealth and influence along with you. But you also get the industry equivalent of that lyric from Don Henley's 1984 hit The Boys of Summer – those who follow in your footsteps are not competitors, they're disciples who pay homage to you with their own content. Will it work the same way it did with mass media? No, but it won't work that way for most anyone else, either. You only need to inspire and influence the people who matter to your business, and it doesn't take mass awareness to achieve niche prominence. The reason we use so many pop culture analogies on Copyblogger is simple – online content marketing is more about media production than it is about traditional marketing. Adopt the mindset that your company is a media company no matter what your "thing" is, and online marketing becomes less puzzling and more fun. P.S. After writing this post, I discovered that my friend David Meerman Scott and HubSpot CEO Brian Halligan offer a free (registration required) webinar called Marketing Lessons from the Grateful Dead. I haven't watched it and have no affiliation with it, but with those two involved, my bet is it's good. Check it out to dig deeper into Dead marketing. About the Author: Brian Clark is founder of Copyblogger and wants you to know that Thesis + Scribe = SEO Made Simple. Get more from Brian on Twitter.   |
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