Top Misc Content on Internet |
- HD Voice in VoIP
- Byworks to Consider When Buying a Real Estate for Retirement
- Auto Insurance For Young Drivers - I Saved $214, You Can Too
- Discovering Debt Consolidation Loans
- Buying a Foreclosed Home at Auction
- Employee Confidentiality Agreement
- Cost Benefit Analysis Example
- Market Capitalization
- Best Ways to Make Money on the Internet
- Different Types of Lawyers and What they do
- Net Sales vs Gross Sales
- Importance of Agriculture
- Writing a Will Without a Lawyer
- Benefits and Advantages of Partnering With Inbound Call Center
- The Basics of Passive Income
- Payday Loans Are an Interesting Option
- What You Should Know to Get Your Luxury Dream House
- Locating Your Next House
- Niche Marketing is Where the Money Is - How You Can Find & Profit From Hot Niches
- How to Trade Hot Penny Stocks
- 3 Simple Ways to Repurpose Your Blog Posts for More Exposure | Social Media Examiner
- Advertising Copywriter, Website Copywriter, SEO Copywriter - Divine Write Copywriting
- 3 Simple Ways to Repurpose Your Blog Posts for More Exposure | Social Media Examiner
- The 7 Essential Steps to Creating Your Content Masterpiece | Copyblogger
- 3 Simple Ways to Repurpose Your Blog Posts for More Exposure | Social Media Examiner
- A List Apart: Articles: In Defense of Readers
- How To Be An Expert Without Being An Ass | Brass Tack Thinking
- A List Apart: Topics: Content
- is it the clients job to write content for their job or the designers? - SitePoint Forums
- A List Apart: Articles: Calling All Designers: Learn to Write!
- The 7 Essential Steps to Creating Your Content Masterpiece | Copyblogger
- Textbroker.com-Unique content -
- 10 Sure-Fire Headline Formulas That Work | Copyblogger
- Landing Page Makeover Clinic #27: HiddenSoy.com
| Posted: 01 Jul 2010 10:00 PM PDT Explains what HD voice is all about. Also discusses why it's better and when it can be used. |
| Byworks to Consider When Buying a Real Estate for Retirement Posted: 01 Jul 2010 10:00 PM PDT Things to consider when buying requirement property. |
| Auto Insurance For Young Drivers - I Saved $214, You Can Too Posted: 01 Jul 2010 10:00 PM PDT Everybody needs auto insurance, and especially young drivers. But it can be tough to get an insurance policy. Not to mention expensive! Understanding a few things about how the insurance companies work will help you to get a better rate like I did. Check out these tips for getting low cost insurance. |
| Discovering Debt Consolidation Loans Posted: 01 Jul 2010 10:00 PM PDT A secured debt consolidation loan is a loan which is collateralize by a home, car, boat or some other form of valuable asset. The normal collateral utilized for this type of loan is... |
| Buying a Foreclosed Home at Auction Posted: 30 Jun 2010 10:00 PM PDT Buying a foreclosed home at auction can be profitable, but, such transactions may have certain risks too. Read on for some information about buying a foreclosed home at auction. |
| Employee Confidentiality Agreement Posted: 30 Jun 2010 10:00 PM PDT Want to know all about the employee confidentiality agreement letter? Here's an article on how to write the employer - employee confidentiality agreement, followed by an employee confidentiality agreement sample... |
| Posted: 30 Jun 2010 10:00 PM PDT What is cost benefit analysis? How does it play a key role in business management and development? If these are the questions on your mind, then the cost benefit analysis example and the detailed explanation mentioned in this article will be useful for you. So, keep reading to know more... |
| Posted: 30 Jun 2010 10:00 PM PDT An important method of assessing the market standing of joint stock companies is of market capitalization. The following article explains this terminology, with logical examples and some related terminologies. To know more, read on |
| Best Ways to Make Money on the Internet Posted: 30 Jun 2010 10:00 PM PDT Everyone is cashing in on the best ways to make money on the Internet, and you can be part of this grand plan too, by employing some of the ways mentioned here. |
| Different Types of Lawyers and What they do Posted: 30 Jun 2010 10:00 PM PDT By knowing the different types of lawyers and what they do, you will come to know what kinds of attorneys are actually present out there for our help. This article lists few types of lawyers and descriptions regarding their jobs. |
| Posted: 30 Jun 2010 10:00 PM PDT Before starting a company, you should know the difference between net sales vs gross sales. Only then will you understand how much profit your company is earning, or whether it's going through a loss. Read on, if you want to know more about net sales and gross sales. |
| Posted: 30 Jun 2010 10:00 PM PDT All of us are aware of the importance of agriculture, but do you know agriculture does much more than just feeding the entire population of a country. Read ahead to know what more it does. |
| Writing a Will Without a Lawyer Posted: 30 Jun 2010 10:00 PM PDT Writing a will without a lawyer might seem like a tough job but it need not be. Especially after this article. Read to know more on this issue: |
| Benefits and Advantages of Partnering With Inbound Call Center Posted: 30 Jun 2010 10:00 PM PDT You do not need to develop in-house customer call center and recruit professional and spend money in recruiting or training procedures. |
| Posted: 30 Jun 2010 10:00 PM PDT This article discusses what passive income is and how to get started earning your own passive income. |
| Payday Loans Are an Interesting Option Posted: 30 Jun 2010 10:00 PM PDT Sometimes a person needs funds and in a time efficient manner and that can be only got through payday loans. |
| What You Should Know to Get Your Luxury Dream House Posted: 30 Jun 2010 10:00 PM PDT If your fantasy is to find your luxury dream house and have it for your own, there are some things that you need to know. |
| Posted: 30 Jun 2010 10:00 PM PDT When you have decided to purchase your next home and have found the amount of money you qualify to borrow, the next thing is, obviously, going house hunting. |
| Niche Marketing is Where the Money Is - How You Can Find & Profit From Hot Niches Posted: 30 Jun 2010 10:00 PM PDT All the obviously hot niches are already over worked and too competitive for the average entrepreneur trying to generate a sustainable income. However some of the lesser known niches that have a decent demand can be a gold mine for the savvy niche oriented entrepreneur. |
| Posted: 30 Jun 2010 10:00 PM PDT Trading a Penny stock is not easy for new investors.You need to know several aspects of the Market to really make good amount of Profit. |
| 3 Simple Ways to Repurpose Your Blog Posts for More Exposure | Social Media Examiner Posted: 01 Jul 2010 08:47 PM PDT |
| Advertising Copywriter, Website Copywriter, SEO Copywriter - Divine Write Copywriting Posted: 01 Jul 2010 08:45 PM PDT |
| 3 Simple Ways to Repurpose Your Blog Posts for More Exposure | Social Media Examiner Posted: 01 Jul 2010 07:20 PM PDT |
| The 7 Essential Steps to Creating Your Content Masterpiece | Copyblogger Posted: 01 Jul 2010 07:17 PM PDT |
| 3 Simple Ways to Repurpose Your Blog Posts for More Exposure | Social Media Examiner Posted: 01 Jul 2010 07:00 PM PDT |
| A List Apart: Articles: In Defense of Readers Posted: 01 Jul 2010 06:44 PM PDT |
| How To Be An Expert Without Being An Ass | Brass Tack Thinking Posted: 01 Jul 2010 06:40 PM PDT |
| Posted: 01 Jul 2010 05:46 PM PDT |
| is it the clients job to write content for their job or the designers? - SitePoint Forums Posted: 01 Jul 2010 05:24 PM PDT If the client can't get the written content in a timely manner, that's a sales opportunity for you. If you don't think you're up to the task, then partner with someone who is. And, as a refreshing change of pace, pretend for just one minute the phrase content is king means something and try building a site with great writing as the foundation. (That means a content driven site with not one line of code written before the copy.) |
| A List Apart: Articles: Calling All Designers: Learn to Write! Posted: 01 Jul 2010 05:22 PM PDT We've all been there. The client says, "Just design it. We'll flow the content in later." Or the designer says, "Here's what the page looks like. I just used gobbledygook for the text, cause that's not my job." Unfortunately, that's no way to design a good experience. |
| The 7 Essential Steps to Creating Your Content Masterpiece | Copyblogger Posted: 01 Jul 2010 04:44 PM PDT |
| Textbroker.com-Unique content - Posted: 01 Jul 2010 04:20 PM PDT |
| 10 Sure-Fire Headline Formulas That Work | Copyblogger Posted: 01 Jul 2010 03:35 PM PDT |
| Landing Page Makeover Clinic #27: HiddenSoy.com Posted: 01 Jul 2010 07:31 AM PDT
This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Most days I just don’t know what’s safe to eat or drink, but I’ve always thought that soy was a better, more nutritious choice for my protein needs — didn’t you? More vegan and all that.
Well, that’s not the way Dianne Gregg sees it. In fact, she thinks the stuff is downright dangerous to your health and well-being. Ever wonder how much soy is actually lurking in the food we eat, unannounced and unidentified? Dianne has the goods on that info, too, and she wants to share. She’s got a blog, a newsletter, and a book. She wants more subscribers and she wants to sell more books. For the purposes of this makeover, we want to focus on growing her subscriber base. Grow the subscribers and the book sales will follow.
The Maven’s 10-Point Critique#1 — Focus your readers' attention with a strong establishing headline.Your content doesn’t offer a clear entry point (I’ve highlighted the different areas where you dance all around it) where you connect the dots for the visitor. You need a strong headline to tie it all together, like:
(A variant for moms could be: “Could All the So-Called “Healthy” Soy You’ve Been Giving Your Family Actually Be Making Them (and You!) Sick?”) It's not enough to just present the danger; you need to make it personal. #2 — Focus your content on the single most important thing you want visitors to do.Here’s a heat map I did for your current site. (Courtesy of Feng-Gui.com.)
Notice how your newsletter sign-up area doesn’t light-up at all. The main focus is on your book cover and your headshot. If the goal is to increase newsletter sign-ups, then all content — directly and indirectly — needs to support the visitor from first view to action. Your current content is a disorganized hodge-podge with no clear path from A to B. You need to put your book and its ancillaries in a secondary position and push your newsletter forward. Also, does your newsletter have an actual title? I couldn’t tell from your current content. If not, give it one. Add “Dianne Gregg’s” in front of the name, just like you did the website. #3 — Focus your content on building your authority and credibility for the topic.Since you’re focusing on you and your expertise, you want to give your visitors enough info on your experience, background, quality of information you present, etc. Starting with your personal story is fine, but you want to bring in scientific and medical experts as well as fans to support your expertise in this space. You do this in your book section, but there’s no reason why these kudos wouldn’t apply as general testimonials, as well. Use them that way. Get them on the homepage where they’ll do you some good, as well as a separate section on the navigation. (Please note that a poorly written testimonial from a medical professional undercuts its value to you. All testimonials — from experts and just folks — should be written in clean and properly spelled standard English.) I like the audio player. I might consider doing a video intro, as well. #4 — Provide intuitive paths for your visitor to move around the site.If you’re going to use your homepage as your main landing page, you need to have a navigation strategy that organizes your content for your visitor in a common-sense way. Right now, you have ZIPPO navigation which makes moving through the site a tedious, frustrating exercise, even for the most committed soy-information seeker. Here’s a recommended first pass:
You have a lot of content on the site that could easily be thrown into these or equivalent buckets. Don’t make your visitors hunt for what they need. #5 — Rethink and reorganize your homepage/website from the ground up.Detecting a theme here? Sites that do a great job of organizing their content through intuitive navigation and clean, supportive design make for a comfortable and pleasant visitor experience. The easier and more pleasant the visit is, the longer the visitor stays on your site and engages with your message. I found this simple WordPress blog template (courtesy of Notepad Theme Demo at IThemes) that provided a reasonably good format as a jumping off point for a possible redesign.
What works well here is that it allows you highlight several different inputs for visitors to interact with, yet still focuses the primary attention on newsletter sign-up and you. #6 — Rework the current banner.Most people, including myself, wouldn’t know a soybean from a chick pea. I don’t think the image of the soybeans underscores the ‘dangerous food’ motif. I’d substitute a new banner that’s clean, clear and forceful about your topic. #7 — Clarify your calls to action.Right now, your call to action focuses on “Send me free stuff.” There’s no connection to the benefits of your topic (I want to stay healthy) or even that I’m getting a monthly newsletter (Subscribe or Join us now). Again, connect the dots for your visitor. Remind me of the value of what you offer and how great it is that I’m going to get this important health information every month — free. #8 — Clarify the newsletter specifics.I read your newsletter page several times and wasn’t sure how the newsletter was formatted or what information/regular features came with it. If this was a print publication, you’d talk in terms of number of pages, size, a number of main articles and a few regular features. So using this as a model, how can you translate this kind of detail to a description of your digital newsletter? Give your prospects specifics. Design a cover visual and pop a thumbnail into the newsletter box on the homepage. Make it real. #9 — Clarify the bonuses new subscribers get.You offer a ton of free information for a sign-up (as noted on one of your interior pages), but I’m not sure what format they're in. Are they individual reports? Articles? Separate emails? Again, be specific. Don’t just list a title and call it done. Add 1-2 sentences of description and detail. Add a value to each bonus offering, as well. Tally them up, restate the value of good health in the face of lies, and make a strong call to action that makes the prospect ‘gotta have it’ — and wrap it all with a big fat call to action button. #10 – Strengthen your SEO title and description (critical).I did a quick search for “soy risks” on Google and you were nowhere to be found. That’s because your pages are missing those super important SEO title and meta descriptions. Here are your current listings:
Here’s another way of going about it:
Do your keyword research. What are the words and phrases people use to find your info? Those are the words and phrases that will form your site glossary for content as well as SEO and make it easier for people to find you. My thanks to Dianne Gregg for her supreme patience and support of Heifer International. Look for my next makeover in about 4 weeks. Want your own Copywriting Maven landing page makeover?Got a landing page that’s more poop than pop? Need to get better results from your online marketing? If you’re interested in a private page makeover, site audit, or other services, please email Roberta directly. About the Author: Roberta Rosenberg is The Copywriting Maven at MGP Direct, Inc. Find her @CopywriterMaven on Twitter.   |
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