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| Posted: 06 Jul 2010 10:00 PM PDT Are you a third party beneficiary in a contract and know nothing about it? Wondering what it means according to law? Read on more to find out what is third party beneficiary. |
| Posted: 06 Jul 2010 10:00 PM PDT It's time to ditch the day job and get started on your own. Take a look at some of the best self employment ideas for you to choose from. |
| Types of Lawyers and their Salaries Posted: 06 Jul 2010 10:00 PM PDT This article includes a general list of the different types of lawyers and their salaries. Read on... |
| Posted: 06 Jul 2010 10:00 PM PDT How much does a financial analyst earn? Want to find out? Read the following article to know the financial analyst salary range. |
| Objectives for Administrative Assistant Posted: 06 Jul 2010 10:00 PM PDT The following article will give you an insight on the objectives for administrative assistant along with some examples of the same. |
| Vice President Job Description Posted: 06 Jul 2010 10:00 PM PDT Let's take a look at the vice president job description so that you get an idea of his or her responsibilities things which they do. The vice president of a country is one of the most important positions in the government. Read on... |
| Cash Advance Loans No Employment Verification Posted: 06 Jul 2010 10:00 PM PDT Worried about your financial condition and looking for no employment verification cash advance? Then don't worry, here we give you some information on how to apply for cash advance loans no employment verification. Read on... |
| Find the Best Fixed Deposit Interest Rates in Singapore Posted: 06 Jul 2010 10:00 PM PDT If you are planning to invest your money in Singapore Deposit schemes or Term Deposit for a fixed time period, you can earn good returns for your investments. On maturity, you will be getting the amount invested as well as the interest for the same. |
| Posted: 06 Jul 2010 10:00 PM PDT Mutual funds are a great investment that everyone should be aware of. In this article there is a definition of mutual funds that is easy to understand and the reasons why they are so popular. |
| Becoming a Superstar 6 Candidate Using Your Executive Resume Posted: 06 Jul 2010 10:00 PM PDT To get an interview for an executive position, you must be one of the few superstars out of all the applicants. There are some very simple tips to follow to help you be one of the select few. |
| Have You Been Rejected? Consider Reapplying Posted: 06 Jul 2010 10:00 PM PDT It might sound absurd but reapplying for a job that you already got turned down for is a good idea. There are many reasons why you weren't given an interview but reapply and those situations may be different. |
| Your Executive Hiring Habits Could Determine Who Will Hire You Posted: 06 Jul 2010 10:00 PM PDT There are many factors that influence your executive job search success. It's not only what you have been able to accomplish in your career but also who you have hired as part of your team. |
| Online Home Loan Calculator - Utilizing A Finance Calculator Efficiently Posted: 06 Jul 2010 10:00 PM PDT Let us talk about the fundamentals associated with home loans, and additionally the benefits of using a loan calculator to assist you to look for a basis of the place to start looking. Most home loans tend to be determined by some important components, which you'll find are, the loan value, the period of time to repay the financing back over, and as well , the particular interest rate. |
| Debt Consolidation Home Equity Posted: 06 Jul 2010 10:00 PM PDT Just how do you get a debt consolidation loan started with a home equity line of credit? It all starts with the home and ends with a debt consolidation loan that uses... |
| Posted: 06 Jul 2010 10:00 PM PDT If you are struggling with your student loan payments, you should understand that there are options! Here are some ways that you can reduce or even suspend your payments. |
| Debt Consolidation Loan With Bad Credit Posted: 06 Jul 2010 10:00 PM PDT Debt consolidation loans seek to consolidate several debts by transferring the balances to a single loan or line of credit. These credit lines are loans are usually presented with... |
| The First Thing to Think About When Planning Your Retirement Posted: 06 Jul 2010 10:00 PM PDT When you're planning for retirement you probably think about saving money--which is good! But to really plan the financial side of things you need to look at how much you'll need, and to do that you have to think about what your life will be like. |
| Arizona Residents Looking for Affordable Housing - No Down Payment Money? No Problem! Posted: 06 Jul 2010 10:00 PM PDT Today, many Arizona residents simply don't have to money for a down payment on a home. |
| Are You Making A Home Mortgage Mistake? Posted: 06 Jul 2010 10:00 PM PDT Preparing your home for a refinance is vital in avoiding bumps in the road when applying for a home loan. From accurately estimating your home's worth to being readily available during the application process, here are five mistakes homeowners need to avoid to when getting approved for a home loan. |
| Does Corporate Communications Own Social Media? Posted: 06 Jul 2010 10:00 PM PDT The arrival of social media has created a conundrum in the organization and structure of corporations: Who owns social media? |
| Writing for E-Commerce: Do’s and Don’ts Posted: 07 Jul 2010 05:56 PM PDT Tips for writing e-commerce content |
| The 4 Pillars of Ecommerce Copywriting « Get Elastic Ecommerce Blog Posted: 07 Jul 2010 03:31 PM PDT |
| Posted: 07 Jul 2010 02:11 PM PDT |
| Don’t shoot the copywriter - RICHTEXT Posted: 07 Jul 2010 01:34 PM PDT Does copywriting have a bad name in content strategy circles? |
| The 4 Pillars of Ecommerce Copywriting « Get Elastic Ecommerce Blog Posted: 07 Jul 2010 12:09 PM PDT |
| On Writing Clearly : Hugh McGuire Posted: 07 Jul 2010 12:02 PM PDT |
| Seven Simple Ways To Engage Your Facebook Fans In Three Minutes Or Less Posted: 07 Jul 2010 06:34 AM PDT |
| 20 Websites with Carefully Crafted and Convincing Copy | Design Shack Posted: 07 Jul 2010 06:19 AM PDT |
| The Importance of Copywriting in Web Design | Design Shack Posted: 07 Jul 2010 06:15 AM PDT ideas for making the home page content and article teasers better |
| Blogging: Voice Is The Most Important Part Of Your Content Posted: 07 Jul 2010 06:14 AM PDT Voice is the part of your content that makes you look like a person, and not a robot. If you don't look like a person, your content will never preform as good as you want it to. |
| Myth: People Read Less Online : Incisive.nu Posted: 07 Jul 2010 06:00 AM PDT |
| The Force that Powers Persuasive Content (And 3 Ways to Intensify It) Posted: 07 Jul 2010 08:17 AM PDT
You hear it from us all the time… If you want to engage and influence, connect emotionally and then justify logically. That's still true. But there's a Force more powerful than logic or emotion… And it's you.
Same as it Ever WasFirst, what do we know about effective persuasion?
It's a cliché, but the more things change, the more they stay the same. In other words, technology, media, and cultural context are dramatically different and ever evolving, but human beings respond fundamentally the same way we always have. And when it comes to persuasion, people respond to a person's perceived character way more than logic. Strong character can even defeat an eloquent emotional appeal in many persuasion duels. So let's take a closer look. The Origin of the ForceThe ancient art of rhetoric is based on three compelling components:
Of the three, Aristotle said ethos may well be the most effective means of persuasion a person possesses. And while general reputation certainly comes into play, Aristotle further said that ethos is best demonstrated through the tone and style of the messages you deliver. That's right – the content of your character is determined by the character of your content. Here are three powerful ways to strengthen the force of your ethos. The Force is Strong in Those Who…1. Show Some DecorumEthos is driven first and foremost by virtue, with a twist. Rather than an inherent trait, virtue is perceived by the audience when they believe you share and uphold the same values they do. You connect with them when you satisfy their expectations. The ancient Romans called this meeting of audience expectations decorum. It's not necessarily about being prim and proper – after all, the best person to persuade a gang of drunken bikers to sleep it off is likely one of their own, not the local schoolmarm. In short, you can't lead a tribe that thinks you don't belong – and it's totally up to them to decide if you fit in. So if the idea of changing to meet the expectations of an audience doesn't sit well with you, you'll have to attract an audience that naturally fits with who you already are. Luckily, that's what the Internet is famous for. 2. Have Han Solo AuthorityThere's no doubt that Han Solo is a pragmatic bad ass. Whether you're raiding the spice mines of Kessel, rescuing a rebel princess, or seeking just-in-time help at a murderous moon-sized space station, Solo is the likable, talented, practical pro for the job. In terms of ethos, you want to display similar practical wisdom to increase your persuasive mojo. Be the likeable street-smart authority whose content helps get things done, not an aloof academic expert looking down from the lectern. You don't have to be perfect (Solo sure isn't). In fact, letting your flaws flow increases your authenticity and strengthens the bond with those you're trying to reach. When it comes down to it, all that matters is you know your stuff and deliver. A Wookie sidekick is nice, but optional. 3. Exhibit Jedi LeadershipThe final key element of an ethos that persuades is the goodwill and receptivity cultivated between you and the audience. This is usually best accomplished when people feel you are acting out of selfless leadership, without a vested interest or ulterior motive. "Wait a minute Brian," you're saying about now. "I do have a vested interest. I want to sell stuff and build my business!" Okay, I hear you (and these voices in my head are freaking me out a bit). That's where we come back once again to valuable free content. Even while naturally promoting you and your business, great content with independent value is nonetheless a gift to your market. As long as you're transparent (and unapologetic) about the reason you're providing the content, you're exhibiting effective leadership that entitles you to pull Jedi mind tricks at will. Put the audience first and you'll get what you want in return. Everyone wins. Jedi Mind Tricks Without Going to the Dark SideA strong perceived ethos is powerful stuff, which is why many have faked congruent character for fun and profit over the centuries. Church, state, and aristocracy have all seen healthy amounts of character manipulation thanks to the persuasive power of ethos. Social media seems ripe for similar shenanigans. But great content can't be faked, and a worldwide reach means you can be you and attract like-minded people who think you rock just the way you are. So there's no need to go to the dark side of the Force to fit in. Freed from the tyranny of geography, the Internet allows us to avoid being character chameleons and be authentic instead. Smart online marketers realize they don't need a tiny niche topic to lead a tribe, because they themselves are the niche. Never forget it's all about the audience. But it's you who has the appeal. About the Author: Brian Clark is founder of Copyblogger and co-founder of Thesis and Scribe. Get more from Brian on Twitter. ![]() |
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Hi,
ReplyDeleteYou've nice blog. Numerous individuals these days don't know whether they're acquiring appropriate salary for their profession. To be clear one can check online salary comparison websites to know what other organizations provide for the same position. For instance to compare wage of an analyst one can just type analyst salary in a salary comparison website like Whatsalary.com