Monday, August 16, 2010

Top Misc Content on Internet

Top Misc Content on Internet

Internet Marketing and SEO: How To Optimize Your Company Website for Universal Search

Posted: 15 Aug 2010 11:24 PM PDT

Internet Marketing and SEO: Planning for Google's New World

Maryland businesses, earlier this summer Google introduced a very significant search engine change, known as "Universal Search".This change makes a difference for businesses who do marketing online.Why? Because the way search engines display and retrieve results has changed—the content Google offers has expanded beyond basic web pages with text that we've grown accustomed to. Universal Search now displays results that include local results and listings, videos, blog posts, shopping results, images, news, and even more, depending on what search engine you're using. Not only is Google providing more data and different types of it, Google is separating that data distinctly for individuals to perform more specific and relevant searches.

For instance, if you choose to do a search for a recent movie in Google's Universal Search, you'll find images, books, news, video, YouTube trailer videos, and the option to watch those videos within the other search results. You may even see tweets, Wikipedia pages, or other types of content. Though you can break it down and search by News, Images, etc to refine your search further, Google's Universal Search aims to display all the best matches for your query in one place. Interestingly enough, this may change how people browse the web—they'll no longer be clicking on the top three results, but now interacting and engaging with content further down the display page. Despite the new result turnout, visitors will still be drawn to your web page, even if it's sandwiched between a video and a map listing—provided you've properly created a title and relevant description.

Maryland Small Business Strategies: Internet Marketing and SEO for Google Universal Search

Maryland Search Engine Optimization businesses, are you up for the challenge of marketing your website for Universal Search? If your website has consistently ranked well for certain key terms, you may find that your ranks have dropped and your company is now beneath video, local, or image results. To combat this, you'll have to make the effort to optimize your videos, blogs, local, products, news, and any other content you've put on the web. Easier said then done, and this can be complicated because optimizing a video isn't exactly the same as optimizing content for news searches. But the challenge of creating content/changing content can create new opportunities. Unfortunately, many businesses are unaware that Google Universal Search may affect their rankings and search visibility, and they won't figure it out until later in the game. Others may decide to play up their Paid Search, while other companies will take on the project of optimizing new media and take advantage of the new high exposure opportunities out there.

Maryland SEO Video Optimization: If your company is releasing a new product or service, it's the perfect time to post a new product page, photos, and perhaps a press release, going beyond simply updating your company website and content.Turning the new product into a variety of media formats is one such way to promote your image effectively across Google Universal Search.Create a quick and easy video explaining product benefits/features (you can have a colleague do this or even do it over webcam), edit the footage, then use free software to edit your short film (Windows Movie Maker, iMovie), and upload to YouTube, using appropriate keywords and description.That'll then make it easy for this video to appear on video search or in the unified search results as well.

Maryland SEO Image Optimization:Take advantage of Google image search by naming your image files names relevant to your company, product, or the services you provide. Consider submitting your images to Flickr.com, after adding relevant keywords, titles, tags, and descriptions.After you've shared your image, include a link back to your product, web page, or website.When you take the time to associate your images or videos with relevant keywords, search engines can then understand the media you're uploaded and will properly display and rank it for visitors.

Making Universal Search Optimization Easier: The overall goal of your SEO and internet marketing campaign should be creating, optimizing, and promoting all different kinds of media for universal search—text, video, images, etc… that both viewers, customers, searchers, and search engines will all respond to. If you take the time to make it easier for search engines, your product, brand, or services will be represented effectively in universal search results. And the benefits are long term. Learn more about Maryland SEO and Maryland Internet marketing and find out how to optimize your media to effectively compete against the big guys of the web.

Erica Ronchetti is a freelance writer for Maryland Internet Marketing, Social Media and Website Content Writing Company. We have years of experience in marketing, writing, sales, Web site design, e-commerce, content management systems, flash animation, and information architecture. We put it all together to help your organization leverage digital design, the latest technology and marketing trends to create an effective Internet presence. Learn more about Maryland Search Engine Optimization and Maryland SEO by visiting our website.

Continuing Education Grants

Posted: 16 Aug 2010 10:00 PM PDT

Billions of dollars worth of continuing education grants are available with the federal government, and huge amounts of continuing education grants are provided by non-profit organizations.

Stock Broker Salary

Posted: 16 Aug 2010 10:00 PM PDT

Stock broker salary, in the recent years, has shown signs of growth owing to numerous opportunities in this field. Read on, to know more about the job details of a stock broker.

Sponsorship Request Letter Template

Posted: 16 Aug 2010 10:00 PM PDT

There are many events and occasions where a sponsor is needed to cover the expenditures. A sponsorship request letter template has been given to elaborate on the concept and format of a sponsorship letter. To know more about such letters, read on

How to Increase the Chances of Your Offer to Be Approved?

Posted: 16 Aug 2010 10:00 PM PDT

Before you make an offer, see to it that it is acceptable to the seller.

Handling That Difficult Boss

Posted: 16 Aug 2010 10:00 PM PDT

Don't quit your job because of your difficult boss, Tips on how to successfully handle even the Most difficult of bosses.

Patient Care Technician Training

Posted: 15 Aug 2010 10:00 PM PDT

The following article deals with certain key issues that are involved in the patient care technician training.

High Risk Loans

Posted: 15 Aug 2010 10:00 PM PDT

Unexpected expenses, bad credit history or pending dues repayment are some of the factors that lead an individual to seek high risk loans. Most institutions and banks are nowadays offering high risk loans taking into consideration the ups and downs of the US economy.

List of Small Businesses

Posted: 15 Aug 2010 10:00 PM PDT

In the list of small businesses, catering, day care, and retail stores are good local business options. Read on to know more about the types of small businesses.

Steps in the Marketing Research Process

Posted: 15 Aug 2010 10:00 PM PDT

Marketing research is an integral part of every marketing campaign. Know more about several steps in the marketing research process by reading this write up....

Multimedia Jobs

Posted: 15 Aug 2010 10:00 PM PDT

Looking for multimedia jobs? Well this is one field that didn't see a downfall even when many companies were going bankrupt. So if you want to know which are the job opportunities in the field of multimedia, read ahead

Debt Counseling - How to Legally Eliminate Your Unsecured Debt In 2010

Posted: 15 Aug 2010 10:00 PM PDT

If you go for debt counseling, it can help you to take a decision regarding the correct method of debt settlement. You should make use of this opportunity in order to legally eliminate unsecured debt in 2010.

Debt Consolidation or Bankruptcy - Tips For Making the Right Choice

Posted: 15 Aug 2010 10:00 PM PDT

The consumers are required to make the right choice when it comes to settling their dues. It will help them in future if they choose the correct option now. Debt consolidation and bankruptcy are both beneficial at different stages.

Debt Consolidation Help - Best Techniques to Seek Professional Debt Help

Posted: 15 Aug 2010 10:00 PM PDT

Debt Consolidation Help is one of the most effective method for removing your dues. If you seek a professional debt help, your financial problems will get solved without facing any hassles.

Local Advertising Ideas

Posted: 15 Aug 2010 10:00 PM PDT

Free local advertising ideas are the best methods of publicizing your business in your locality, with no costs involved. In this article, you will get to know more about some cheap local advertising ideas and tips.

Bad Credit Home Loan Refinance - Improving Your Credit History

Posted: 15 Aug 2010 10:00 PM PDT

If you are in a bad financial situation and have difficulty in repaying your existing home mortgage, then bad credit home loan refinance may be a good option for you. This option is one of the best and most popular mean where bad-credit consumers could seek assistance.

Online Data Entry Jobs Opportunities - Do They Seriously Exist?

Posted: 15 Aug 2010 10:00 PM PDT

Want to know why there are many individuals these days have profited from online data entry jobs? This is definitely happening and the good thing is that it is easy for you to take advantage from it too! Continue reading below to know how to do that.

Reliable Work From Home Data Entry Jobs - How to Look for One

Posted: 15 Aug 2010 10:00 PM PDT

There are a large number of work from home data entry jobs online. However, not all of them are good and legit. As a result, there is certainly a increasing misconception that these types of home based work are purely scams, due to the several occurrences of fraudulence in this online sector. Despite of this, such kind of work online still exist. Finding the legitimate and genuine one is really to know where to look for.

Business Card Holder for the Smart and Stylish You

Posted: 15 Aug 2010 10:00 PM PDT

Looking for ways to give that first impression to your probable clients during your very first meeting? What better way than carrying a proper business card holder. Carrying a good card holder gives you an extra edge in impressing your future clients.

Footscray Branding Expert Explains Logo Colours

Posted: 15 Aug 2010 10:00 PM PDT

Colours evoke reactions from people, most of the time, subconsciously. This is the reason behind the importance of logo colours in graphic design, as explained by a Footscray branding expert.

Phrases to Avoid On Your Executive Resume

Posted: 15 Aug 2010 10:00 PM PDT

There are some phrases that are best not used on your executive resume. They can be phrases that are cliche, don't mean anything or could just have a negative effect on your chances of getting an interview.

Copywriting Services|Content Marketing|Website Copy|Social Media Content| SEO Copy

Posted: 16 Aug 2010 10:44 PM PDT

Mark Dery - Goodbye to All This: On Leaving True/Slant

Posted: 16 Aug 2010 05:49 PM PDT

prose isn't just some Platonic vessel for serving up content... Any chief product officer who says "quality online does not equal craftsmanship" is channeling the utilitarian gospel of the managerial class, an instrumentalist vision of journalism that presumes writing, online, is just a turkey baster for injecting content into the user's brain. Undeniably, that sort of writing is everywhere, online, from here to eHow.com, an algal bloom of brain-cloggingly awful prose. It results in reader die-off, in the long run, because bloggers posting in a workplace culture that dismisses the importance of craft will tend, unsurprisingly, to turn out stories that aren't well-crafted, and what isn't well-crafted isn't well-read.

Relly Annett-Baker – All the small things | Web Directions

Posted: 16 Aug 2010 03:43 PM PDT

The fallacy of the backstory « Mapped.

Posted: 16 Aug 2010 02:52 PM PDT

"That's what constructing a story is – no matter what you're writing about. Whether it's a novel or a product description. Whether there's a specific goal with your writing or not, you still need to figure out what you're going to do with all the stuff surrounding the immediate."

Hacker News | The best sites for content

Posted: 16 Aug 2010 02:48 PM PDT

Copywriting and Content Marketing Strategies from Copyblogger

Posted: 16 Aug 2010 02:31 PM PDT

A big ol’ list of content strategy resources for you « Brain Traffic Blog

Posted: 16 Aug 2010 01:09 PM PDT

Home | Yahoo! Style Guide

Posted: 16 Aug 2010 11:56 AM PDT

Guidelines for Writing a Good About Page

Posted: 16 Aug 2010 10:24 AM PDT

How to Use Emotional Copywriting to Kick-Start Your Sales | Copyblogger

Posted: 16 Aug 2010 09:15 AM PDT

How to Use Emotional Copywriting to Kick-Start Your Sales | Copyblogger

Posted: 16 Aug 2010 08:40 AM PDT

Web Copy That Sells - Maria Veloso Bio

Posted: 16 Aug 2010 03:26 AM PDT

Maryland Internet Marketing and SEO: How To Optimize Your Company's Website for Universal Search

Posted: 16 Aug 2010 12:43 AM PDT

How to Use Emotional Copywriting to Kick-Start Your Sales

Posted: 16 Aug 2010 08:12 AM PDT

image of man's face showing many emotions

Writing with emotion can be hard. Really hard. Especially when it’s on a subject that's technical.

I'm speaking from experience. You see, I recently launched an ebook about keeping WordPress sites more secure, and I asked my friend James Chartrand of Men with Pens if I might be able to write a guest post to try and spread the word.

If you’ve been following James’ blog for awhile, you know she doesn’t publish many guest posts, and when she does, her standards are high. The reply to the first article I submitted was, “I’d prefer one that’s less technical and more emotional.”

“Um, it’s WordPress security enhancements." I think I may have said that out loud.

Now how the heck am I supposed to tell an emotional story about setting up a WordPress Firewall?

I’ll tell you though, it can be done. The story just needs to be told in the right way. It can’t only focus on implementation. After all, the implementation and the "how to" are covered in the ebook.

To write with emotion about WordPress security, I had to get to the Why. And whys can be very emotional.

I’m not a copywriter, nor am I the world’s greatest storyteller. I’m just a guy who knows a thing or two about how to keep your blog safe at night while you sleep. I know what it's like to wake up one morning with a nightmare you never knew you had.

Telling the "why" from your heart

My wife and I had that nightmare once. Our dream was taken from us by someone we never met, someone who could care less that the website they ruined for us helped put food in our kids' mouths.

I tried to describe what happened to us, in hopes it might convince others to take action so it wouldn't happen to them.

My goal in writing the post for James was to convince her readers that the threat of someone breaking into your blog and destroying what you’ve worked so hard at building is real.

In fact, it happens all the time. And it's getting more and more common.

When I told the "why," the "how" became easy to sell.

How I learned to become a copywriter (sort of)

The truth is, I'll never be a great copywriter. I'm just a guy who wants to help people, and to sell some copies of my ebook.

But my understanding of marketing changed when I understood why emotion matters. When you’re getting out there and trying to sell your product or service, you’ve got to connect on a deeper level.

We all hear how you should mention your product’s features, but you really need to glorify the benefits.

Features, Advantages, Benefits (FAB).

Okay great, got that.

But if that’s all you're looking at, there’s one more piece of the puzzle missing.

You need connection

You can glorify the benefits of your product to customers all day long. And yeah, that might be good enough.

But they also need to connect with you.

If you can not only convey the benefits of your product or service, but also the passion you have to help your customers, especially if you tie that into your own personal story, then you’re that much closer to retiring to Hawaii.

Since I know my limitations, I asked James to tell my story for me.

Reading how James rewrote my own words made me realize just how complex attractive sales copywriting can be. It’s not only about conveying benefits. Nor is it about simply sparking an emotional response.

In fact, it’s not “simply” anything.

To me it’s almost like a mathematical formula (sorry, I have a minor in mathematics). Attractive sales copywriting is about making connections.

Connecting features with benefits. Connecting your "why" story with their problem. Connecting desire to action.

Since Copyblogger readers are some of the best copywriters around, I'd love to hear your thoughts.

What other connections do you think are critical when we're writing to persuade customers to buy?

And how have you used emotion and storytelling to create a stronger message? Let us know in the comments.

About the Author: John Hoff isn't a copywriter, but he does blog for a hosting company, WP Blog Host and has created a free video mini course on how to secure WordPress from unwanted intruders. He really, really, really hates hackers.

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