Tuesday, August 31, 2010

Top Misc Content on Internet

Top Misc Content on Internet

Effective SEO Keyword In Content

Posted: 31 Aug 2010 04:49 AM PDT

Many SEO experts advise practicing word stemming. This means that when you do find a keyword that works that you should not hesitate to use it in the words different forms. For example take the phrase “SEO optimization”. You might also want to use phrases such as SEO optimizing, SEO optimized and SEO optimizers which branch out linguistically from your original keyword.

What can small business owners do to ensure that they are getting seen? Submitting and using articles with SEO keywords is the first step. It is important to understand the concept behind SEO keywords, which is to get the best search engine optimization that you can from your articles. The search engines use these keywords to place your web site in the results rankings.

These are the specific ones that consumers are typing in to Google or other search engines when they are researching a product or service. Longer-tail keywords often get less searches, but have higher conversions because the consumer tends to be looking for exactly what they are going to buy.

Google SEO keywords need to be given special attention as it is one of the prime factors in making your website rank high in Google search engine results. The keywords are the best tool to tap the targeted online market and so they should be chosen wisely.

One of the most important factors that must be considered while choosing keywords for a website is placing keywords in the domain name.

Search Engine Optimization is vital for any business that decides to make its presence felt in the market through the Internet. However, when venturing out into the SEO world, it is important to choose the right SEO keywords and optimize them. Mining for the right SEO keywords may take a considerable amount of your time and effort, but the fruits of it will be rewarding.

Keyword tags really are vitally important because these items provide elementary and foundational information about the content on the website as a whole. In layperson’s terms, keywords tags get “more points” by search engines.

Therefore, the terms that are placed in keyword tags will result in a higher ranking on search engine results when a person performs a search using the words that actually are contained in these types of specialized tags.

Choose a keyword for each page on your website. If you have ten pages, there are ten chances for traffic, coming from ten different searches. Next, try to make your main keyword your title on each page and include it near the beginning of the text and in the html tags. Upload your website and you can begin marketing the site using the keywords as anchor text on other pages, linking to the appropriate page.

Keyword research is probably the most valuable step any business will ever take when starting their online marketing campaign. All it takes is missing just a few really good targeted keywords and you could potentially lose out on a great deal of targeted website traffic.

Read about content writing also read about article submissions and seo company

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Out of Court Settlement

Posted: 30 Aug 2010 10:00 PM PDT

What is out of court settlement? An out of court settlement is basically the resolution/settlement of any dispute/case before the trial court giving its verdict or judgment on the same.

NFL Salaries 2010

Posted: 30 Aug 2010 10:00 PM PDT

NFL salaries 2010 are some of the highest when it comes to sports and games. Read this abridged information about salaries related to NFL players and teams.

General Liability Insurance for Contractors

Posted: 30 Aug 2010 10:00 PM PDT

General liability insurance for contractors is a must due to the high risk environment that surrounds their businesses. Read on to know more on general contractor liability insurance...

Fitch Rating Scale

Posted: 30 Aug 2010 10:00 PM PDT

One of the best ways to assess a company's stocks is the Fitch rating scale. This scale takes a lot of parameters into consideration, and then lays down a rating of the credit worthiness of a business.

Store Manager Job Description

Posted: 30 Aug 2010 10:00 PM PDT

Some of the aspects of the store manager job description are managing and supervising the employees, try ensuring profits and managing the stock levels. The store manager also needs to motivate the staff to improve the sales figures.

How Can a Teenager Make Money

Posted: 30 Aug 2010 10:00 PM PDT

How can a teenager make money, and ways to make a decent amount of income during your teen years is what you can read about here. For those looking to save money, or taking that step to becoming independent, here's showing you how...

Jobs for Ex Felons

Posted: 30 Aug 2010 10:00 PM PDT

Government concessions for employers who offer jobs for ex felons has improved the chances for people with a checkered past to get employment. Those convicted of a felony charge can get jobs across different sectors like restaurants, military and not for profit organizations.

Air Hostess Salary

Posted: 30 Aug 2010 10:00 PM PDT

Do you dream to fly? Get to know air hostess salary and firm your resolve to enter into this field and fly high as a successful air hostess.

Part Time Jobs for High School Students

Posted: 30 Aug 2010 10:00 PM PDT

Which are the high paying part time jobs for high school students? This is one of the most searched questions on the Internet. In this article, you will know about the best part time summer jobs for high school students. So, read on to know more...

How to Buy Commercial Real Estate

Posted: 30 Aug 2010 10:00 PM PDT

Thinking of investing in commercial real estate, but don't know how to buy commercial real estate properties? Then here we give you some useful information on the steps of buying commercial real estate properties, so that you don't find it difficult to sign the contract. Read on...

Best Credit Counseling Services

Posted: 30 Aug 2010 10:00 PM PDT

People in dire financial circumstances have the option of approaching the best credit counseling services for help. Though these services will not help everyone, there are many who may find a solution to their problems with the help of these service providers.

Types of Bankruptcy for Individuals

Posted: 30 Aug 2010 10:00 PM PDT

Bankruptcy was a common phenomenon in the the era of economic recession. Types of bankruptcy for individuals is a write up that emphasizes the description of all the different definitions and characteristics of bankruptcies that are seen in the United States

Ways for Teenagers to Make Money

Posted: 30 Aug 2010 10:00 PM PDT

The following article suggests some easy ways for teenagers to make money, both online and offline. Read on...

Debt Settlement Scams

Posted: 30 Aug 2010 10:00 PM PDT

In the period where the United States economy was facing a crisis of recession many debt settlement scams started surfacing. In the following article different aspects of such scams, and the methods that can be used to avoid them, have been discussed. To know more, read on

Get the Perfect Brushes for Your Industry

Posted: 30 Aug 2010 10:00 PM PDT

Are you looking for those perfect quality industrial Spiral brushes so that you can buy them in bulk? Well, the following article would give you information about the different types of industrial as well domestic brushes so that you can make-up your mind and select accordingly.

Top 10 Buzzwords Sounding Important in Call Center Scheduling and Call Center Staffing

Posted: 30 Aug 2010 10:00 PM PDT

The last time you heard from us was when we discussed top 11 buzzwords of call center outsourcing services. This time, we are going to take a trip down to call center scheduling and staffing and understanding what are the top ten keywords that keep it alive and kicking?

Hide Your Financial Scars by Payday Loans

Posted: 30 Aug 2010 10:00 PM PDT

Payday loan is a loan product which is provided to you to cater your urgent needs and you are suppose to pay it back when your next payday arrives.

How to Select the Right Document Management Software?

Posted: 30 Aug 2010 10:00 PM PDT

Successful business implementation is based on your right selection of document management software. Document management system could change the way your company works. Whether you're solving a problem on paper, or just progress the way you handle electronic records, document management systems must provide many benefits for small and large companies.

Five Questions You Will be Asked if You Apply for a Loan

Posted: 30 Aug 2010 10:00 PM PDT

Are you worried for an interview with banker for a loan? Read out great tips and answers for questions that a banker will ask when you will go to apply for a loan.

Typo-L : The Crystal Goblet

Posted: 31 Aug 2010 04:09 PM PDT

Daylife. Tell a Better Story. - Home

Posted: 31 Aug 2010 10:31 AM PDT

Blogging For Web Designers: Editorial Calendars and Style Guides - Smashing Magazine

Posted: 31 Aug 2010 09:08 AM PDT

Blogging For Web Designers: Editorial Calendars and Style Guides - Smashing Magazine

Posted: 31 Aug 2010 08:44 AM PDT

Blogging For Web Designers: Editorial Calendars and Style Guides - Smashing Magazine

Posted: 31 Aug 2010 08:39 AM PDT

Blogging For Web Designers: Editorial Calendars and Style Guides - Smashing Magazine

Posted: 31 Aug 2010 08:24 AM PDT

Online Content: The Power of Emotion | Social Media Today

Posted: 31 Aug 2010 08:19 AM PDT

Blogging For Web Designers: Editorial Calendars and Style Guides - Smashing Magazine

Posted: 31 Aug 2010 07:59 AM PDT

Internet may phase out printed Oxford Dictionary

Posted: 31 Aug 2010 06:58 AM PDT

Blogging For Web Designers: Editorial Calendars and Style Guides - Smashing Magazine

Posted: 31 Aug 2010 06:25 AM PDT

**WriterAccess.com

Posted: 31 Aug 2010 06:24 AM PDT

Headings | Yahoo! Style Guide

Posted: 31 Aug 2010 06:22 AM PDT

Blogging For Web Designers: Editorial Calendars and Style Guides - Smashing Magazine

Posted: 31 Aug 2010 05:58 AM PDT

A Four-Step Guide to Generating Sales Leads from Your Blog

Posted: 31 Aug 2010 06:50 AM PDT

image of shaking hands

Dean: Did you know you can use your blog to make money offline?

Blogger: Offline? What is this "offline" you speak of?

Dean: It’s the opposite of "online."

Blogger: (confused silence)

Dean: You know. Offline. Not on the internet. The real world.

Blogger: (shaking phone) Not only does this stupid phone drop my calls, now it's translating them into crazy moon language.

Okay, I jest. But to listen to some bloggers, you would think a blog’s only purpose is to make money online, by selling ebooks, membership sites, or advertising.

The truth is, blogs have grown into a more powerful tool than anyone ever imagined. They’re ideal for making money online, of course. But they can also be used to generate profits for nearly any kind of business, including those that provide real services in the offline world.

This often means generating sales leads for a service or consulting business. This is how I use my copywriting business blog, which accounts for most of the new clients who call me these days.

Okay, sounds great. People read your blog and then call to hire you, right?

Well, not quite.

Are you selling a product or a service?

First, it’s important to understand that selling a service is not like selling a product.

When you sell a product, the process is usually pretty straightforward. Basically, you introduce the product, spell out some benefits, make an offer, and people make a buying decision.

Selling a service can be a little more involved.

Prospects first inquire about the service, usually comparing you with other providers. If the service is expensive, like my copywriting and marketing consulting, people are even more careful about their decision.

I’ve had clients take years to finally made the decision to hire me. And it’s common for people to start a phone call by saying, "I’ve been reading your blog for quite a while now. Do you have a moment to talk about a copywriting project?"

This shouldn’t surprise you. The more expensive the service, the more important it is, and the more commitment it requires from the customer, the more careful that customer is going to be.

Think about it. If you need your bathroom painted, you might spend an afternoon looking for a decent painter. If you need to build an extension onto your house, you might spend weeks or even months finding the perfect contractor for the job.

So if you provide a service, such as freelance writing, graphic design, web consulting, wedding photography, event planning, translation, or whatever, you can use your blog to attract prospects and begin the process of selling them on your services.

Here’s how.

Create your sales funnel

Professional sales people often talk about filling their "sales funnel" or "sales pipeline."

What they mean is that in order to make a sale sometime in the future, they want people to inquire today. They always want to have lots of people who are in various stages of readiness to buy.

To keep things simple, I like to think of the sales funnel as having just 4 simple steps.

1. Generate inquiries

This means getting people to contact you. Typically this is done by offering something of value in exchange for contact information.

For my business, I offer a free newsletter. If people go to my main website, I also offer a free white paper. In both cases, they have to give me some contact information before they get the freebie. I also provide a contact form and phone number for "hot" leads who are ready to talk business.

I get many inquiries every week. Most can't afford my services. But a few are high quality and good candidates for future business.

2. Follow up

After you’ve delivered the freebie or provided whatever information you have promised, it’s time to schedule your follow-up, usually either by email or phone.

Because you are responding to someone’s inquiry, it’s not a cold call. You have a valid reason for making contact and have an opportunity to gauge how serious the person is. Are they just gathering information? Do they need your services immediately? Or are they somewhere in between?

The most serious are your sales leads. Everyone else is a prospect. You will want to spend more time on sales leads than prospects.

3. Nurture leads

This is the step most people are tempted to skip.

Like every other person selling a service, you want to make a sale right away. But while a few people will hire you immediately, most will not. Their interest needs to be nurtured until they’re ready to buy.

You should store all contact information in a database, which could be a simple customer relationship management system like Highrise or a desktop-based program such as ACT!.

Find ways to regularly communicate with your leads. Over time, they will become more familiar with you and more comfortable with the idea of hiring you. People always prefer the familiar over the unknown.

There are many ways to nurture leads. You can send news or information they might be interested in, make additional offers for low-cost or introductory services, connect with them socially, and even seek their advice from time to time.

4. Close sales

This step is self-explanatory. A potential customer needs your service. You provide a quote or estimate, answer questions, overcome objections, and eventually close the sale.

This is your end game, the goal of your efforts. And if you’ve set up a good lead generation system and kept your sales funnel consistently full, it will actually be the easiest step in the process.

Easy ways to generate inquiries from your blog

The hardest part about generating sales leads is getting people to contact you in the first place. If you’re just starting out and no one knows who you are, this may seem impossible.

As a blogger, you may know a variety of ways to promote your blog. Obviously, the more blog traffic you get, the easier it will be to generate leads. But you don’t need a ton of traffic to make it work.

According to Alexa, my business blog is ranked at around 100,000 or so. That’s not bad, but it’s nowhere near superstar blogs such as Copyblogger. However, I get enough of the right kind of people reading it to generate a steady stream of inquiries for my services.

So don’t worry about becoming a top-ranked blog. To successfully sell your services, you just need regular inquiries from the right kind of people. The more specialized you are, and the more targeted your blog posts, the more likely this will happen.

Of course, bringing people to your blog is one thing. Generating inquiries is another. Here are some simple things you can do to make those inquiries happen.

Contact Form — If you have a blog, you almost certainly have a contact form. However, the standard contact form is not enough. You should modify your form to match the service you sell. Take a look at the highly specialized form I use.

E-Newsletter — This is an easy way to stay in touch with many people and provide great value while you're at it. Since I specialize in copywriting for direct mail and direct marketing, my newsletter features articles and information on the subject. I have several thousand subscribers and about half of my new clients say they became pre-sold on my abilities by subscribing.

Free White Paper — While a newsletter requires an ongoing commitment, a white paper is a one-time effort. Write it, post a contact/request form, and send a link to the PDF when requests come in. You could also automate the process with an auto responder, but I like to fulfill these requests personally so I can watch for hot leads from companies I want to work with. My white paper on improving direct mail response generates many requests every week.

Information Kit — If you’ve built a blog or site around your services, you should provide plenty of information online. However, you can offer pricing, forms, a client list, and other information in the form of a downloadable PDF. Remember, when someone requests information, it gives you the opportunity to capture contact information.

Webinars — These days it’s fairly simple to put together a webinar using services such as GoToWebinar. You can also create non-interactive presentations with software like PowerPoint or OpenOffice. The idea is to provide something of value that enables you to collect contact information.

Videos — Using software and hardware built into many computers, you can create simple, informative videos. They don’t have to be fancy. Just look into the camera and talk. Or edit together simple footage demonstrating your work or how you solved a problem. Video can also be a helpful tool to encourage people to sign up for your newsletter, webinar, or other information.

Pay Per Click — If you write and promote a good blog, you’re probably getting a fair amount of natural traffic. But pay-per-click ads can give you a boost for people looking for your particular services. Your results will vary depending on the level of competition and amount you’re willing to spend, but it’s worth a test.

Just remember: Your blog is a means to an end. If you use your blog to attract the right kind of traffic, and follow the advice above to generate sales leads, you should see a dramatic increase in your business.

About the Author: Dean Rieck is one of America’s most in-demand direct marketing copywriters who shares his writing and freelancing know-how at Pro Copy Tips.

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