Wednesday, September 1, 2010

Top Misc Content on Internet

Top Misc Content on Internet

Sample Debt Settlement Letter

Posted: 01 Sep 2010 10:00 PM PDT

The sample debt settlement letter provided in this article will make the concept of debt settlement easier for you to understand. Continue reading for more information about how to write a debt settlement letter.

Landlord Liability Insurance

Posted: 01 Sep 2010 10:00 PM PDT

Landlords and their tenants often have a strained relationship over several issues. Landlord liability insurance is an effective method of covering all tenant related risks. Landlord liability insurance comes in handy during court proceedings that are initiated by tenant or in cases where one more tenants sue the landlord. To know more about this type of liability insurance, read on

Buy Here Pay Here Dealers

Posted: 01 Sep 2010 10:00 PM PDT

Looking to buy a car, but worried about your credit situation? Then you can explore the option of getting one from buy here pay here dealers, without worrying about your credit score. Here we give you an idea about the pros and cons, besides the process you need to follow to get a car from buy here pay here car lots. Read on...

Cost of Solar Panels for Electricity

Posted: 01 Sep 2010 10:00 PM PDT

A consistent rise in the cost of energy has pushed people to hunt for the cost of solar panels for electricity. In the following article, the prices and monetary value of the cost of solar panels for electricity have been discussed. To know more, read on

Performance Review Comments

Posted: 01 Sep 2010 10:00 PM PDT

Performance review comments are an important part of the process of performance appraisal. Here we give you some examples of performance review comments by employees and managers so that you know how to give your comments during the performance appraisal process. Read on...

Should I Lease a Car?

Posted: 01 Sep 2010 10:00 PM PDT

Find out if it makes sense for you to lease a car in this article.

How to Find 0% Financing Car Deals Online

Posted: 01 Sep 2010 10:00 PM PDT

Zero interest car loans can offer you the savings of buying a car with cash with the convenience of financing. That said, these 0% financing deals can be tough to find. One of the best ways to get approved for zero percent auto financing is online. Find out how in this article.

Don't Finance Through a BHPH Car Dealer (Until You Read This Article)

Posted: 01 Sep 2010 10:00 PM PDT

More Americans than ever are financing used cars through Buy Here Pay Here car dealerships. Don't be one of them until you read this article. There are risks associated with Buy Here Pay Here financing. Know them before you make your decision.

Mortgage Types: Fixed and Adjustable Rate Mortgage

Posted: 01 Sep 2010 10:00 PM PDT

Understand the different types of mortgages so that you will be able to choose the best option for you.

Staying Away From Moving Company Scams

Posted: 01 Sep 2010 10:00 PM PDT

Moving companies are of big help to homeowners who wish to have a smooth sailing transfer. But it can be terrible if you are caught in a moving company scam.

Purchasing Commercial Property: Helpful Tips

Posted: 01 Sep 2010 10:00 PM PDT

What are the things you need to keep in mind when purchasing a commercial property?

How to Get the Most Out of Your Annual Leave

Posted: 01 Sep 2010 10:00 PM PDT

Annual leave is an important part of everyone's working life. Follow our guide to help you get the most of out it.

Free Government Grants to Pay Off Debt

Posted: 31 Aug 2010 10:00 PM PDT

It might sound surprising, but the government does offer grants to pay off its citizens' debts. Learn all about free government grants to pay off debt, in this article.

Fast Easy Money

Posted: 31 Aug 2010 10:00 PM PDT

For all of you in need of an extra source of income, take a look at some ways of making fast easy money by means of the Internet.

Cash Loans: No Credit Check

Posted: 31 Aug 2010 10:00 PM PDT

Cash loans no credit check can help you to meet your emergency requirements quite easily. This article has some useful information on quick cash loans no credit check. So, read on to know more...

Performance Evaluation Phrases

Posted: 31 Aug 2010 10:00 PM PDT

Performance evaluation phrases comes handy when one is trying to describe a worker's performance at the work place. Read some of the sample performance evaluation phrases presented in this article...

Free Credit Score Without Credit Card

Posted: 31 Aug 2010 10:00 PM PDT

Looking for free credit score without credit card? The following paragraphs will give you an idea of how to get free credit score without credit card info, so that you know your credit score without having to reveal your personal information. Read on...

Learn How to Play Stock Market

Posted: 31 Aug 2010 10:00 PM PDT

Do you wish to learn how to play stock market? If yes, then this article will help you understand how to play the stock market for quick profits. Continue reading to know more...

Importance of Communication

Posted: 31 Aug 2010 10:00 PM PDT

Communication is an integral instinct of all living things. The importance of communication is best understood when there is a lack of it. The following article discusses how important communication is and why it plays such a vital role in our daily lives.

What is Electronic Cash

Posted: 31 Aug 2010 10:00 PM PDT

What is electronic cash? Simply put, it is a form of money that makes its transfer, for whatever reason, easy. Read on to know more about what is e-cash and its pros and cons...

Reading on the Web (Alertbox)

Posted: 01 Sep 2010 06:05 PM PDT

Headline Writing for Online Content and Copy | Copyblogger

Posted: 01 Sep 2010 03:19 PM PDT

12 Tips for Writing Better Content

Posted: 01 Sep 2010 01:22 PM PDT

3 tips for web writing

Posted: 01 Sep 2010 01:16 PM PDT

Web writing untangled

Posted: 01 Sep 2010 01:16 PM PDT

Copyblogger

Posted: 01 Sep 2010 12:41 PM PDT

2009's Hundred Best Tweets and Links for Marketing Copywriters ...

Posted: 01 Sep 2010 10:42 AM PDT

4 Tips for Writing SEO-Friendly Blog Posts

Posted: 01 Sep 2010 10:29 AM PDT

7 More Sure-Fire Headline Templates That Work | Copyblogger

Posted: 01 Sep 2010 09:07 AM PDT

Pattern Your Audience with Editorial Calendars | Dosh Dosh

Posted: 01 Sep 2010 09:07 AM PDT

Stuck for Content Ideas? Here’s How to Get (Nearly) Instant Relief | Content Marketing Institute

Posted: 01 Sep 2010 07:25 AM PDT

Purecontent | Unique Web Content And News Feed Copy Writer.

Posted: 01 Sep 2010 06:59 AM PDT

Mimulus: Organizzazione, Contenuti e Tecnologie

Posted: 01 Sep 2010 01:12 AM PDT

The 10 Essential Ingredients of Successful Sales Pages

Posted: 01 Sep 2010 07:12 AM PDT

image of ten food ingredients

When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust?

After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan. What do you do in the face of these wildly different sales letter styles?

The first step is to realize that copywriting is more than any one “formula” — it’s an exercise in communication and persuasion.

Just like a recipe, different formats will give you different results. The recipe you’re looking for will depend on your audience — and you’ll have to test yours to find out what they respond to best.

But whatever sales page recipe you choose to follow, the important thing is to understand the reasoning behind the “ingredients” that go into it. Let’s take a look at what every successful sales page should have — regardless of how your recipe gets stirred up.

1. Headlines that make promises and demand attention

Here at Copyblogger we’ve talked extensively about writing great headlines — and the importance that a solid lead-in has for getting your copy read.

If you don’t nail the headline (the single most important part of your sales letter), no one will stick around for the rest.

Your headline must pre-qualify the reader based on their needs and wants, as well as promise them an intriguing result if they’ll stick around and read what comes next.

Want to get good at making this happen? Practice. If you’re not cultivating a headline swipe file and honing your attention-grabbing skills with each blog post you write, then you need to get started now.

2. Opening paragraphs that promise and persuade

Presuming your headline piques your readers’ curiosity, you then need to lead readers to a psychological commitment to read every word of your copy.

You can do this by using those initial paragraphs to draw them in, establishing rapport, and expanding on the promise you made in the headline.

This is the place to get more specific about what your readers are about to learn. Most important of all, let them know how that knowledge will get them closer to their desired result.

There’s a reason opening paragraphs are often called “teasers” — they’re meant to show just enough to make the reader want to see more.

Continue to help your reader understand they’re in the right place (and that there’s juicy knowledge to be gained by scrolling down), and they’ll keep reading all the way to the very end.

3. Stories that reveal the reasons behind the offer

The old expression “Words tell, stories sell,” is still 100% true — people become more emotionally connected with copy that tells a story. You’ll do well to create a compelling (and true, of course!) backstory to why the offer you’re making came into existence, because that pulls the reader into your copy on a deeper level.

We all want to see how the story unfolds — and that’s precisely why so many effective sales pages include transformative stories about the product’s author (or the people the author has helped). The reader wants a result via your offer, and they’ll pay close attention to storylines that involve that result coming to pass.

If you’re not a natural storyteller, then revisit some sales pages you’ve seen in the past and read them again with an eye for story. You’ll be surprised how you see good writers work these seamlessly into their copy.

4. Details that foster rapport and credibility

Many sales letters include a “Who am I and why should you listen to me?” section meant to establish credibility (and more backstory) about the product author. You can definitely emulate this straight-to-the-point delivery, but there are other ways of achieving the same result with more subtlety.

Let’s go back to the story — this is the perfect place to weave in the writer’s background — the results received, the credentials that establish authority, and the reasons that make that person the perfect choice for satisfying the reader’s needs.

Readers buy from those they trust and like. Pepper your copy with details that make the product author an interesting and authoritative source, and the overall message becomes much more compelling.

5. Subheads that stop scrollers and make reading easy

Solid subheads serve two powerful purposes in a high-conversion sales letter.

First, they make it easy for the reader to know why they need to read the section of text below. Essentially, they are mini-headlines designed to set up a promise and entice the reader to keep going.

For each text block in your sales letter, ask yourself “Why should anyone read this?” and translate the answer into a compelling sub-head. Revisit blog posts you loved reading, and watch how the author kept you hooked with solid sub-headlines.

The second purpose of subheads is to convey such an attention-getting promise that the people who “scroll and scan” stop in their tracks and say “I’ve got to go back and read this.”

Don’t let a subhead into your sales letter without first asking if it’s “stop-worthy.”

6. Anxiety-reducing testimonials

Most people treat testimonials as an exercise in stroking the product author’s ego.

But readers don’t care about that. They care about their own problems (and specifically, getting them solved) and they care about the objections they have when they consider clicking that “Add to Cart” button.

They’re going to be thinking things like:

  • “Will this work for my situation?”
  • “Is this going to be too hard?”
  • “Will I have time for this?
  • “What if I need to return this?”
  • “How can I trust this person?”

It’s your job to anticipate their objections and gather testimonials that show an antidote to the anxieties behind them. Take a look at your testimonials and ask if they’re doing their job. If not, you know what to do.

7. Proof that your product or service actually works

If “the proof of the pudding is in the eating,” then you need to have some full bellies to show to your soon-to-be-customers.

Walk them through specific examples of how the product or service worked for you (which incidentally, you can easily do by weaving these elements into your story).

If you have customers on hand with success stories, here’s where you work these in as well — taking special care to position the results in a way that reduces customer anxiety.

Look for ways that previous customers were able to get results despite the obstacles, setbacks, or circumstances that your new customers are likely to be worried about. Then use those examples to show how your new prospects can do it, too.

8. An offer they can’t refuse

Remember, you’re selling more than just a product or service — you’re selling solutions, outcomes, and experiences.

Break out every detail of what your product does for them (and weave that into your story as well), and get very specific as to how much each benefit is worth — financially and emotionally.

Paint a clear picture of everything they’re getting. Stack value upon value until your readers are filled with the sense that your offer is exactly what they need — and furthermore, that the price is a no-brainer bargain.

Shoot for the “10X factor.” If you can show the reader that your offer is truly worth ten times what you’re charging, the buying decision becomes much, much easier. And if you can show how the product pays for itself (essentially becoming “free”), so much the better.

9. A risk-free environment

People are terrified of being oversold, scammed, and taken advantage of on the internet — and so their shields are up when it comes to trusting what you say.

That’s why it’s such a good idea to offer a strong guarantee that takes all the burden of risk off of their shoulders.

It’s called “risk reversal,” and it’s easy to do. Simply offer a 100% satisfaction guarantee — if they don’t like what you’re giving them within 30 or 60 days, let them get their money back.

Never make refunds difficult — the goodwill you generate from being a no-hassle provider is worth any cost of returns.

Of course there are some exceptions — when a return is truly costly to you (for example, for a physical product), you may need to put some guidelines on returns so that you don’t get taken advantage of.

But if what you’re selling is digital, the downside just isn’t there. The small and temporary cost of refunds will be more than made up by the word-of-mouth referrals of happy customers.

10. A solid close that gets your “buy” button clicked

All good things must come to an end, and when your sales message does the same, you need a strong call to action.

Remind your customer what benefits they’ll get when they buy, and resurface the pain and inconveniences that will go away when they’ve fully used your product or service.

Once you’ve done that, ask them explicitly to buy. Not doing so will cost you conversions, and it’s an easy mistake to make because we can be hesitant to ask for things.

You don’t have to do the “hard sell” here — just invite them to “join you,” or “get access,” or “download” — just by clicking and making a purchase.

And that “P.S.” that’s such a sales letter cliché? Works like a charm.

When people get to the end of your letter, all their lingering objections get put on one end of the scale, and your price tag gets put on the other. Here’s your opportunity to tactfully let them know that they have the chance to get the benefits they want, and solve their problems at the same time.

Your call to action: Tell us what else you think is essential to a great sales letter

As I said at the beginning, there are dozens of copywriting formulas out there, and all of them serve their purpose and have solid avenues of conversion. This list isn’t meant to be exhaustive, it’s meant to give you the basic framework for persuasive copy.

Why don’t you join us in the comments below, where you can add your wisdom and get access to the ideas of others? Click in the comment box below and tell us what other essential “ingredients” you would add to this list. We’ll see you there.

About the Author: Dave Navarro is a product launch manager who can't wait for you to join the 7,000+ people using his free workbooks in the Launch Coach Library (a crowd favorite in the Third Tribe forums).

P.S.

Don’t forget to bookmark this page after you leave your comment, so that every time you return to it in the future, you can learn even more about writing great sales letters.

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