Top Misc Content on Internet |
- How can effective link building improve your traffic?
- Journey at THR3E Interactive
- Economic Profit
- Loan Officer Marketing Ideas
- Medical Billing from Home - Jobs
- Signature Loans for Bad Credit
- Simple IRA Contribution Limits
- Sample Performance Review Comments
- Avoiding Bankruptcy
- How to Generate Leads Using Search and Social Media
- Team Building Ideas
- Loan Underwriting Process
- Bad Credit Credit Cards
- Customer Account Management
- Land Investment
- How to Incorporate Online Business
- Easy Ways to Make Extra Money
- Event Promotions and Backdrop Stand Signs
- How to Get the Best Auto Accident Insurance Quotes Without an Accident Lawyer
- Where to Find Home Rentals
- Indian Exporters waking up to emerging opportunities Posted By : made-from-india.com
- La optimizacion en buscadores, optimizacion organica Posted By : lean fer
- How No Dig Trenchless Technology Is Opening New Opportunities Posted By : William Penworthy
- Mike Dillard Network Marketer Posted By : Jesse Miller
- Promoting Your Business with a Customized Calendar Posted By : Roberto Bell
- How To Consolidate Debt For Consumers Posted By : Brenda Lengel
- How Can You Qualify for a Mortgage Loan? Posted By : www.hairlossdynamo.com
- Achieve Imagine Financial Freedom Posted By : Top Article1
- Purchase Stocks of the Size of Company Posted By : Top Article1
- The Importance of Accountants in Payroll Activities Posted By : Alex Blackwell
- Tax Planning and Accountants Posted By : Alex Blackwell
- Choosing an Accountant in Plymouth Posted By : Alex Blackwell
- Accountants in Plymouth Posted By : Alex Blackwell
- Qualities and Behaviors That Business Owners Should Possess To Get Success Posted By : Ryan Mutt
- Accountants in Devon Posted By : Alex Blackwell
- Accountants in Cornwall Posted By : Alex Blackwell
- No Dig Trenchless Technology - Opening Up Possibilities Without Opening Up The Ground Posted By : William Penworthy
- No Dig Trenchless Technology - Opening Up Possibilities Without Opening Up The Ground Posted By : William Penworthy
- Intellectual renovation! Posted By : anatev
- INTRODUCTION TO FOREX TRADING( CURRENCY TRADING) Posted By : clifford thompson
- Course # 1 A FOREX TRADING PLAN Posted By : clifford thompson
- Is Your Company Ready for Business Integration? Posted By : Rudy Silva
- 37 Days to Clean Credit review Posted By : bbrij87
- Work From House - 7 Trouble-free Steps that Financial Security Using Your Work from House Big business Posted By : liam wharvell
- Nathan Olsen's review on MLM Lead System Pro... Posted By : Nathan Olsen
- 7 More Sure-Fire Headline Templates That Work | Copyblogger
- The Freakonomics Guide to Making Boring Content Sexy | Copyblogger
- The Freakonomics Guide to Making Boring Content Sexy | Copyblogger.com
- Content Strategy
- How To Be Influential In A Digital World: 10 More Leaders Reveal Their Secrets
- A List Apart: Articles: Content-tious Strategy
- Home | Content Science | Strategy. Content. Results.
- 24 ways: The Construction of Instruction
- Writing Microcopy « Bokardo – Social Design by Joshua Porter
- The Freakonomics Guide to Making Boring Content Sexy | Copyblogger
- zemanta.com
- A New Name for High-Fructose Corn Syrup - NYTimes.com
- Skills to transition to content strategy - http://intentionaldesign.ca/2010/06/16/skills-to-transition-to-content-strategy/
- The Freakonomics Guide to Making Boring Content Sexy | Copyblogger
- Tools and Resources for Grammar, Copywriting, Spelling and More - Noupe Design Blog
- About low-paying, low quality writing assignments
- The Freakonomics Guide to Making Boring Content Sexy
| How can effective link building improve your traffic? Posted: 15 Sep 2010 09:22 PM PDT Link building is beneficial not only for SEO purposes but can also increase the number of daily unique visitors to your website. Using such techniques as linkwheels, article submission and social bookmarking, you can increase your website's popularity and ranking with the major search engines as well sending more people to review your website. Linkwheels refers to the practice of creating links to your websites from other locations on the web. These can be additional websites that you create, host and maintain yourself or utilizing a number of free options available. For instance, creating a Blogger account and writing topical posts with links to your website will give people an additional avenue to find out about your website's products and services. Doing the same at sites such as Hubpages, Squidoo and Posterus will help drive additional traffic as well as creating much needed backlinks. Article submission is another great way to lure potential customers to your website, especially if your content is original with the style of Web Content Writing, engaging and actually benefits the reader. Of course, at the end of each article you submit you will be given an opportunity to link to your website as well as give a brief bio about yourself. Search engines love well written articles, especially when they answer a question that is often searched for. Social bookmarking is another way to create backlinks and additional traffic to your site. Sites such as Twitter, Digg, reddit, del.icio.us and Stumbleupon are very easy to submit to and can be a huge source of traffic if your post gets noticed. The most important thing to remember with social bookmarking sites is that you will want to submit quality links and content that has a shot of being noticed by others. If you get a viral hit on your hands, you can expect a temporary increase in your traffic as well as a buzz about your website. Link building is the key to improving search engine rankings and gaining organic traffic. The quality of links is of essential importance as well as the quantity. Among the many techiques which you can find for boosting your link popularity, are the article submission with Seo Content Writing, linkwheel creation, social bookmarking and of course directory submission. |
| Posted: 15 Sep 2010 06:04 AM PDT Since I am dedicating this blog to my company, I would like to start with my journey at THR3E Interactive. Having a commerce background, creativity is something I never quite understood. In order to market it I needed to believe in it and in order to believe in it I needed to understand it to convince others. A lot of research and reading various articles on the net helped me gain the confidence, gave me guidelines and a decent level of understanding to do what I am currently doing. In a design lets take for eg. typography, what difference does it make whether one uses times new roman or arial, well it does. People use the web for one main purpose i.e. Information. Typography is visual communication. When i write “something” in the font Courier and then i write “something” in the font Helvetica, its clearly visible that its a thin, crisp and a sharp font. When publishing any content on web each and every aspect of it is defined as design, hence it needs to be readable, clear, aesthetic and most relative and appropriate to what you are writing it for. Typography is now considered an art form with vaious studies and specializations. Or for that matter lets take color, space, design elements, forms, shapes all have different connotations (i will not bore you with discussing each element, will write about it my other articles, as for now typo is enough) This was just a glimpse of my journey at THR3E. I shall keep you updated about new things I learn here and can guide you in case you have any questions. My email address is riddhi@threeinteractive.com. I would love to have your comments, suggestions, ideas, thoughts and feedback as always. |
| Posted: 15 Sep 2010 10:00 PM PDT The aim of this article is to explain to you the concept of economic profit and also the difference between economic profit and accounting profit. So, keep reading to know more... |
| Posted: 14 Sep 2010 10:00 PM PDT Which are the interesting loan officer marketing ideas which when employed can make them successful? If this is the question on your mind, then the loan officer marketing strategies mentioned in this article will guide you in the right manner. So read on to know more... |
| Medical Billing from Home - Jobs Posted: 14 Sep 2010 10:00 PM PDT This article 'medical billing from home - jobs' shall furnish you all details about this profession which is largely adopted by people willing to work from home. Read ahead to know the details. |
| Signature Loans for Bad Credit Posted: 14 Sep 2010 10:00 PM PDT What can a person with a bad credit history and no assets do if faced with a financial emergency? Are signature loans for bad credit extended by financial institutions or private lenders to such a person? Read on to find the answers... |
| Simple IRA Contribution Limits Posted: 14 Sep 2010 10:00 PM PDT If you are looking for information on simple IRA contribution limits, this article will be a helpful read. Here I present simple IRA rules and an overview of current simple IRA contribution limits for your reference. |
| Sample Performance Review Comments Posted: 14 Sep 2010 10:00 PM PDT Are you conducting a performance appraisal for which you are looking out for sample performance review comments? Here are some sample employee performance review comments that you can use while conducting a performance evaluation. |
| Posted: 14 Sep 2010 10:00 PM PDT Are you looking for some useful alternatives for avoiding bankruptcy? The following article suggests some easy ways to pay off your debts and avoid bankruptcy. Read on... |
| How to Generate Leads Using Search and Social Media Posted: 14 Sep 2010 10:00 PM PDT If you are looking for tips on how to generate leads using search and social media, you have landed on the right page. Here you will find some simple suggestions on generating leads through search and social media marketing. |
| Posted: 14 Sep 2010 10:00 PM PDT Looking for some effective, at the same time, fun team building ideas? If yes, you have reached the right place. Read on for some unique team building ideas for adults as well as kids. |
| Posted: 14 Sep 2010 10:00 PM PDT Getting a loan approved is certainly a difficult task, due to the hurdle of loan underwriting process. The entire process involves ascertaining the creditability of the potential borrower. In the following paragraphs, the loan underwriting process has been discussed. To know more, read on |
| Posted: 14 Sep 2010 10:00 PM PDT Is it possible to get the bad credit credit cards? If so, then what are the pre-requisites for bad credit credit cards instant approval? If these are the questions on your mind, then this article on credit cards for bad credit will guide you in a better way. So, read on to know more... |
| Posted: 14 Sep 2010 10:00 PM PDT It is impossible for organizations today to survive the cut throat competition without undertaking effective customer account management. The following article explains what is customer account management, along with job descriptions of account co-coordinators, executives and managers. |
| Posted: 14 Sep 2010 10:00 PM PDT The aim of this article is to explain to you the land investment strategies in simple ways. So, read on to know more... |
| How to Incorporate Online Business Posted: 14 Sep 2010 10:00 PM PDT If you want to know how to incorporate online business, you have reached the right place. Read on for a complete guide on incorporating a business online. |
| Posted: 14 Sep 2010 10:00 PM PDT Looking for easy ways to make extra money, so as to supplement your income? Then here we give you some of the best and easiest ways to make extra income. Read on... |
| Event Promotions and Backdrop Stand Signs Posted: 14 Sep 2010 10:00 PM PDT You should be able to highlight your backdrop stand sign in such a way that it becomes prominent. Always remember to organize your stall in such a way that everything coordinates and the chosen backdrop stand signs work to enhance the appeal of your product. |
| How to Get the Best Auto Accident Insurance Quotes Without an Accident Lawyer Posted: 14 Sep 2010 10:00 PM PDT If one has a plan to buy a car. One must also plan to procure the best accident insurance quotes policy. And to maximize profit can do so without an accident lawyer. |
| Posted: 14 Sep 2010 10:00 PM PDT There are a few different ways to find many of the rentals that are available in the city you are interested in. Plus, it is always best to utilize as many various search techniques as possible when searching. |
| Indian Exporters waking up to emerging opportunities Posted By : made-from-india.com Posted: 02 Nov 2009 09:00 PM PST Find Indian Exporter at B2B in India. Boost your business with indian exporters. Get free verified and genuine selling leads of indian exporters at B2B Portal in India. |
| La optimizacion en buscadores, optimizacion organica Posted By : lean fer Posted: 01 Nov 2009 09:00 PM PST Para ello es interesante realizar una búsqueda para aquellos términos que consideras deberían llevar tráfico a tu web y estudiar cuales de ellos tienen un contenido complementario. |
| How No Dig Trenchless Technology Is Opening New Opportunities Posted By : William Penworthy Posted: 01 Nov 2009 09:00 PM PST No dig trenchless technology has revolutionised the way in which businesses and industries are able to lay new pipes and cables, or replace or repair existing pipes. But how is it possible to achieve this without disturbing the ground, and is no dig technology really as clever as it sounds? |
| Mike Dillard Network Marketer Posted By : Jesse Miller Posted: 30 Oct 2009 09:00 PM PDT These are just some of the compliments that you may hear being thrown towards the man who made internet businesses seem even more viable ever since he made his first over $300,000 dollars at the age of 28, and even more incredibly in just 7 days. |
| Promoting Your Business with a Customized Calendar Posted By : Roberto Bell Posted: 30 Oct 2009 09:00 PM PDT A customized calendar is a very effective marketing tool to promote your business, club or organization. Unlike other marketing premiums that may be stored away and subsequently forgotten, a calendar is a... |
| How To Consolidate Debt For Consumers Posted By : Brenda Lengel Posted: 30 Oct 2009 09:00 PM PDT Many of us worry about how to consolidate debt. We have all been tempted by easy access to credit cards and loans and we get into the habit of overspending. Once we have a large amount of debt, it is then that we seek an answer the question of how to consolidate debt. |
| How Can You Qualify for a Mortgage Loan? Posted By : www.hairlossdynamo.com Posted: 30 Oct 2009 09:00 PM PDT Tips and information for those looking for help and advice on mortgage types,payments and availability. Help with bad credit situations. |
| Achieve Imagine Financial Freedom Posted By : Top Article1 Posted: 30 Oct 2009 09:00 PM PDT Imagine a chronicle where you don't need to worry about money and you crapper hit everything your kinsfolk needs. A chronicle of business freedom is attainable. The secret is to follow a set of proven principles and techniques and apply them to your own chronicle and then you module be on your way to achieving business freedom and the chronicle you hit always desired. |
| Purchase Stocks of the Size of Company Posted By : Top Article1 Posted: 30 Oct 2009 09:00 PM PDT The have mart is sure not a gamble locate and sure not you're same your superstore where you get the fine price of every commodity. The have mart is a Brobdingnagian ocean of stocks and you ought to learn regarding stocks, funds, purchase and merchandising of stocks exhaustively before attractive a plunge into this Brobdingnagian ocean. |
| The Importance of Accountants in Payroll Activities Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT Any business that has a staff of employees relies on accurate payroll accounting in order to ensure the proper imbursement of the employees as well as the monitoring of expenditures that a business covers month in and month out. |
| Tax Planning and Accountants Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT The responsibility to pay one's taxes in a complete and timely manner is not an option - it is mandatory. This applies to the individual wage-earner and the major corporation alike. |
| Choosing an Accountant in Plymouth Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT The ways in which Plymouth's industrial foundation has changed over the past several years has given rise to the need for a more proactive approach to the practice of asset management for businesses and individuals alike. |
| Accountants in Plymouth Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT The new face of Plymouth is one of forward-looking entrepreneurial pride. |
| Qualities and Behaviors That Business Owners Should Possess To Get Success Posted By : Ryan Mutt Posted: 27 Oct 2009 09:00 PM PDT Everyone wants to get success in business and life but only few are able to taste the fruit of success. Many times you try hard but still fail to move your business on the path of success. |
| Accountants in Devon Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT There are many ways to make the most of one's assets, and accountants in Devon are qualified to assist in any endeavor with sound bookkeeping, solid tax counseling, and informed investment advice. |
| Accountants in Cornwall Posted By : Alex Blackwell Posted: 27 Oct 2009 09:00 PM PDT The importance of accuracy in accounting cannot be overstated. Millions are lost every year in the UK to incomplete accountancy, lack of expertise in tax-related issues, and mistakes in investment schemes. |
| Posted: 26 Oct 2009 09:00 PM PDT No dig trenchless technology has revolutionised the way in which businesses and industries are able to lay new pipes and cables, or replace or repair existing pipes. But how is it possible to achieve this without disturbing the ground, and is no dig technology really as clever as it sounds? |
| Posted: 26 Oct 2009 09:00 PM PDT No dig trenchless technology has revolutionised the way in which businesses and industries are able to lay new pipes and cables, or replace or repair existing pipes. But how is it possible to achieve this without disturbing the ground, and is no dig technology really as clever as it sounds? |
| Intellectual renovation! Posted By : anatev Posted: 25 Oct 2009 09:00 PM PDT Modernization of metalworking equipment - the task interesting and attractive. The development of industrial electronics, drive technology, systems of measurement and control, of course, ahead of the rotation of industrial equipment in general. |
| INTRODUCTION TO FOREX TRADING( CURRENCY TRADING) Posted By : clifford thompson Posted: 25 Oct 2009 09:00 PM PDT Traditionally stock market received huge share in the trading industry, but recent trends show that Forex) trading or currency trading is breaking that tradition. . OTC market and Spot market, is world's biggest market having daily turnover of over 3.2 billion US Dollars more than all other trading markets combined. |
| Course # 1 A FOREX TRADING PLAN Posted By : clifford thompson Posted: 25 Oct 2009 09:00 PM PDT Here is a Free example of what a FOREX Trading Plan should look like...read below. |
| Is Your Company Ready for Business Integration? Posted By : Rudy Silva Posted: 25 Oct 2009 09:00 PM PDT Are you a business that is continually growing? At some point in time you will need business integration. Do you know what business integration is? The combination of all of your business activities may require consolidation. Through the use of software you can combine your business activities. To discover what business integration really means read this article. |
| 37 Days to Clean Credit review Posted By : bbrij87 Posted: 25 Oct 2009 09:00 PM PDT If you are interested in ways and means in which you can improve credit score and boost your credit score, you can do plenty of credit repair with the help of 37 Days to Clean Credit. |
| Posted: 24 Oct 2009 09:00 PM PDT Learning that working from at your house can be a challenge that various especially when you're trying to be taught everything at your own. Countless population start out their work from at home corporation using a positive attitude, other than after a few short weeks they end up throwing in the towel that never return again. In this article we will discuss 7 steps to will help you remain committed toward your dream that become financial secured work from home. |
| Nathan Olsen's review on MLM Lead System Pro... Posted By : Nathan Olsen Posted: 24 Oct 2009 09:00 PM PDT A review of MLM Lead System Pro by Nathan Olsen. The number one top MLM lead generating system in the world. |
| 7 More Sure-Fire Headline Templates That Work | Copyblogger Posted: 15 Sep 2010 06:52 PM PDT |
| The Freakonomics Guide to Making Boring Content Sexy | Copyblogger Posted: 15 Sep 2010 03:05 PM PDT "People love "dot connectors" Our world is getting more complicated by the second. Every day your readers are trying to get a handle on what happened yesterday, what's happening now, and what will happen tomorrow. If you connect the dots for them, you can get popular in a hurry." |
| The Freakonomics Guide to Making Boring Content Sexy | Copyblogger.com Posted: 15 Sep 2010 01:33 PM PDT It's easy to write about certain topics, like celebrities, or technology, or even social media. Everybody wants a piece of it. But what if your passion is botany, supply chain logistics, or cognitive psychology? |
| Posted: 15 Sep 2010 01:02 PM PDT |
| How To Be Influential In A Digital World: 10 More Leaders Reveal Their Secrets Posted: 15 Sep 2010 12:53 PM PDT |
| A List Apart: Articles: Content-tious Strategy Posted: 15 Sep 2010 12:43 PM PDT |
| Home | Content Science | Strategy. Content. Results. Posted: 15 Sep 2010 11:56 AM PDT |
| 24 ways: The Construction of Instruction Posted: 15 Sep 2010 09:45 AM PDT |
| Writing Microcopy « Bokardo – Social Design by Joshua Porter Posted: 15 Sep 2010 09:44 AM PDT |
| The Freakonomics Guide to Making Boring Content Sexy | Copyblogger Posted: 15 Sep 2010 09:35 AM PDT Since I really can't stand economics (hated it ever since college), I skeptically handed over my $25 and took Freakonomics home. From the very first page, I was treated to a wild ride through the most bizarre stories I'd ever encountered. I learned about cheating schoolteachers and self-sacrificing sumo wrestlers. Why drug dealers still live with their moms and how the KKK is like a real estate agent. |
| Posted: 15 Sep 2010 09:20 AM PDT enrich your blog post |
| A New Name for High-Fructose Corn Syrup - NYTimes.com Posted: 15 Sep 2010 09:14 AM PDT |
| Posted: 15 Sep 2010 07:55 AM PDT post lists knowledge areas and issues that should be included in a Content Strategist's skill set. |
| The Freakonomics Guide to Making Boring Content Sexy | Copyblogger Posted: 15 Sep 2010 07:27 AM PDT |
| Tools and Resources for Grammar, Copywriting, Spelling and More - Noupe Design Blog Posted: 15 Sep 2010 05:50 AM PDT |
| About low-paying, low quality writing assignments Posted: 14 Aug 2008 08:40 AM PDT I really am not sure what are low quality writing assignments but you can feel them when they are around and their presence becomes more amplified when they are also low-paying. Of late I have been turning down low-paying, low quality writing assignments on quite a regular basis and in fact at one time I was worried that very soon I would run out of work – something that I am exaggerating perhaps because right now I have got plenty of good quality writing assignments. Now you may wonder what is a quality writing assignment. Is it an assignment that pays you well? To an extent this is applicable but it is not totally correct. Sometimes, if you're very lucky, even high-paying writing assignments can turn out to be low quality writing assignments. The experience has taught me that high-quality writing assignments constitute of:
If all these factors are present in your assignment then you have got yourself a high-quality writing assignment. Coming back to the topic of turning down low-quality writing assignments: should you turn them down at the cost of your business? I suggest you only turn them down if you have got a good amount of the work that you really want to take up. Low-quality assignments – although they can fetch you some quick money – take their toll in terms of the time you spend on them and the amount of money you lose by not focusing on the work that can improve your finances as well as your skill. Clients who approach you for low-paying and low quality assignments are generally not interested in their business as much as it takes to succeed and therefore they don't respect your business too. All they are interested in is getting done lots of work and paying as less as possible. They basically live in an illusion; they are getting lots of work done but that work is not performing well for them. 500 badly written pages can never compete with 50 well-written pages. Once you get stuck with low-quality assignments it is very difficult to move on to the next level. You get used to getting pittance for lots of labor and very little intellectual involvement. Low-quality writing assignments make sense when there is lots of work and even if you outsource the margin sustains you easily. If you have to do all the work then I suggest you stay away from such work unless you are living on the brink of starvation and destitution. Be aggressive, be proactive and get good work for yourself. |
| The Freakonomics Guide to Making Boring Content Sexy Posted: 15 Sep 2010 06:35 AM PDT 
It's easy to write about certain topics, like celebrities, or technology, or even social media. Everybody wants a piece of it. But what if your passion is botany, supply chain logistics, or cognitive psychology? How do you get noticed with a compelling story when your subject is … well … boring? In the summer of 2006, an economics book was on the New York Time Bestseller list. The title was provocative and promised to be anything but a boring read. Even my hero Malcolm Gladwell said, "Prepare to be dazzled." Since I really can't stand economics (hated it ever since college), I skeptically handed over my $25 and took Freakonomics home. From the very first page, I was treated to a wild ride through the most bizarre stories I'd ever encountered. I learned about cheating schoolteachers and self-sacrificing sumo wrestlers. Why drug dealers still live with their moms and how the KKK is like a real estate agent. Every story taught a boring economic principle in a way that made me want more. I realized that Freakonomics was an instruction manual for transforming boring blog posts into sexy must-read masterpieces. Check it out: People love "dot connectors"Our world is getting more complicated by the second. Every day your readers are trying to get a handle on what happened yesterday, what's happening now, and what will happen tomorrow. If you connect the dots for them, you can get popular in a hurry. Freakonomics is built around connecting dots in an interesting way. For example, it's long been an economic principle that almost every choice we make is connected to incentives. Pretty boring stuff — until author Steven Levitt used a story about daycare centers to show how some incentives backfire. Since parents were showing up late frequently, the daycare center started a policy of a $3 fine to incentivize parents to show up on time. Unfortunately, the fine wound up incentivizing parents to pay $3 for an hour of babysitting and not feel guilty for showing up late! Giving your reader's these "aha" moments is a great way to keep them reading a so-called boring topic and have them asking for more. Headlines still matterEven with all of our shiny social media tools, good ol' standby skills like writing a great headline still matter. You can be a masterful storyteller and write killer posts, but you still lose if no one reads them. Titles are the closest thing us writers have to a "silver bullet." Don't waste 'em. Do you think that Freakonomics would have been a New York Times Bestseller with the title Aberrational Behavior and the Causal Effect of Incentives? The quickest way to give your boring blog a facelift is to put some eye-hijacking power into your headlines. In fact, write your headline first, before you even start the rest of the post. It's that important. Numbers are a blogger's best friendOne common complaint of blogs is that they can't be taken seriously. We are accused of playing fast and loose with the facts and being weak on proof. It's easy to avoid hard numbers and focus on writing the soft stuff, but Freakonomics shows that this is a mistake. Many bloggers are afraid that statistics, equations, and hard facts will scare away our readers, but that's not giving our readers enough credit. The problem isn't the numbers — it's that we stick numbers out there without a story. Freakonomics uses numbers to reveal a hidden story. Levitt looked up the numbers on standardized tests for Chicago students. On the face of it, this was pretty boring data. This district got such-and-such a score, this district got such-and-such a score. Yawn. Until those numbers revealed that teachers were cheating. In some districts, teachers received salary boosts when their students performed better on standardized tests — motivating them to fill in a few additional correct answers for their students. The story makes the numbers interesting. The numbers make the story credible. Give it a try. Everyone loves a mysteryWhy would a successful sumo wrestler throw a match? The obvious answer would be that he's getting paid to do so, but Levitt quickly discovered there was a much more mysterious motivation that drove who won and who lost in Japan's sumo contests. The answer is buried in psychology, probability, and incentives, but the only thing that I care about is that there's a mystery. Any mystery begs for gumshoe detective work. We can't leave well enough alone and we want to know why — especially if someone else is going to do the legwork of figuring out the answer for us. That's why the CSI series has spun off more offspring than a jackrabbit. You can use this quirk of human nature to make your topic enticing. Look closely at your topic and uncover some old-fashioned mysteries. Now write a post that presents the mystery and leads your reader through the investigation to its incredibly satisfying conclusion. Provide a better way to solve common problemsFreakonomics uses a powerful set of tools to explain the way the world works. By the end of the book, you can't help but think that every problem imaginable can be solved with the right incentive, data analysis, or storytelling. When you're finished you feel that there is a better way to tackle your problems. This is what "added value" means. Simply restating a problem is boring. Offering new tools and perspectives to solve problems helps your reader get closer to their goals — and that makes you someone whose content they'll want to read every time you come out with something new. Freakonomics: The Movie is coming out soon, and I'll be first in line — because reading the book was so valuable to me I can't wait to see what else the authors have to offer. To get devoted fans who'll anticipate your every output with the same enthusiasm, give them some solutions. Time to get freakyHave you ever used any of these techniques to make your content sexier? Can you see how to apply some of them to your own blog? And if you read Freakonomics yourself, tell us in the comments about any other blog-enhancing tips you picked up! Stanford obsesses about how to get passionate people's blogs noticed and promoted at Pushing Social, except when he's fishing with his boys. Follow him to get the latest about his new ebook "Get Noticed."  |
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