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| Posted: 20 Sep 2010 10:00 PM PDT The causes of unemployment are associated with a plenty of reasons. Read the article for the detailed information. |
| Posted: 20 Sep 2010 10:00 PM PDT Letter of interest is the letter to express your interest in obtaining a job in the company. Read on to find out how to write this letter. |
| Posted: 20 Sep 2010 10:00 PM PDT What is cause marketing? How can it be useful for the corporates and charities? These are some questions which are frequently raised by the common masses. This article has explanation of cause related marketing in detail. So, read on to know more... |
| Advantages and Disadvantages of Real Estate Contingencies Posted: 20 Sep 2010 10:00 PM PDT Contingencies are a necessary part of real estate when someone cannot buy or sell a property until a specific condition is met. However what is seen as beneficial for one party can be seen as a inconvenient for the other. |
| 5 Things to Help You be Successful in Your Home Based Affiliate Business Posted: 20 Sep 2010 10:00 PM PDT Affiliate businesses are a popular method these days to make money. But if you do not do your research, you may not get the results that you want. |
| Free Government Money for School Posted: 19 Sep 2010 10:00 PM PDT The US government has several education programs which some people refer to as free government money for school. Each program has an eligibility criteria, which needs to be fulfilled by the applicant, in order to receive educational scholarships. |
| Scholarships for Moms Going Back to College Posted: 19 Sep 2010 10:00 PM PDT Those who are finding it difficult to acquire a higher education due to financial restrictions, can avail scholarships for moms going back to college. All you have to do is apply, by filling up the students aid form and submitting some basic documents. |
| Contractor Liability Insurance Posted: 19 Sep 2010 10:00 PM PDT This article shares some insights on contractor liability insurance that will help you cover the damages on the job site if something goes wrong while working. |
| Posted: 19 Sep 2010 10:00 PM PDT Fretting over what to wear to an interview? Worry not. This article will highlight the points to keep in mind to help you select the right clothes to wear... |
| Personal Reference Letter Examples Posted: 19 Sep 2010 10:00 PM PDT Personal reference letter examples on this page will help you know how to write personal as well as professional reference letters, and provide you samples of recommendation letters... |
| Dental Insurance No Waiting Period Posted: 19 Sep 2010 10:00 PM PDT A good way to cover up the expensive dental care costs, is to opt for a dental insurance, no waiting period policy. In the following article, the provisions and features of such a policy have been discussed. To know more, about dental insurance policy that does not require any kind of waiting, period, read on |
| Posted: 19 Sep 2010 10:00 PM PDT Why is oil so expensive! Why is gas so expensive! If these questions have been troubling you lately, then this article has some answers for you. |
| Facts about the Great Depression Posted: 19 Sep 2010 10:00 PM PDT Various facts about the Great Depression given below will give you a brief account of the chaotic condition that prevailed in the world, especially in the United States of America, when this economic crisis occurred. |
| Full Coverage Dental Insurance Plans Posted: 19 Sep 2010 10:00 PM PDT Taking care of your teeth can be an expensive affair and hence, full coverage dental insurance plans by insurance companies, have been introduced. To know more about such dental insurance plans that provide a full coverage to your dental health, read on |
| Posted: 19 Sep 2010 10:00 PM PDT The importance of cultural sensitivity training has increased manifold due to rise in inter-cultural interactions at economical, social and political levels. Read on to know more on cross cultural sensitivity training. |
| The Business School for People Who Like Helping People Posted: 19 Sep 2010 10:00 PM PDT The Business School for People Who Like Helping People referred as a network marketing industry. The basic idea of this book is, if you feel happiness while helping others to be successful, than you yourself have many more chances to be a successful man. This article discuss about few things you need to know regarding network marketing. |
| Posted: 19 Sep 2010 10:00 PM PDT Creating a new website with beautiful look is not at all enough to grab the attention of the visitors or the clients to increase you sales of promote your product and services. But to make your business grow you must follow the algorithms of Google and promote your website so that your product and your business get a global presence. |
| Posted: 19 Sep 2010 10:00 PM PDT Fap Turbo is low cost, justly priced (if not dumped), easy to instal, and has a money back warrantee, creating the purchase riskless. Get it, run it yourself on a demonstration account until you experience secure with it. |
| Dreamweaver Templates are Great for Business Posted: 19 Sep 2010 10:00 PM PDT Businesses are seeing an increased need for effective websites. However the process of building a website can be long and difficult, which costs businesses time and money. Dreamweaver templates can help with this as they require a lot less work and yet still provide great looking standards based websites. |
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| Wor“KING” With Words – Importance Of Web content Writing, Editing And Research Posted: 20 Sep 2010 08:23 PM PDT Writing, editing and research are integral to generating quality content. Only a competent writer can provide a well-researched, well-written and well-edited content! |
| Internet Slang words beginning with L - InternetSlang.com Posted: 20 Sep 2010 07:10 PM PDT |
| 20 Websites with Carefully Crafted and Convincing Copy | Design Shack Posted: 20 Sep 2010 07:07 PM PDT |
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| 20 tips for writing for the web | FatDUX | blogging about user experiences Posted: 20 Sep 2010 06:39 AM PDT |
| Content Marketing Playbook | Content Marketing | Junta42 Posted: 20 Sep 2010 06:38 AM PDT |
| Unique content - Textbroker.com Posted: 20 Sep 2010 03:14 AM PDT |
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| Posted: 19 Sep 2010 11:13 PM PDT |
| Why Being Too Diligent About Your Facts Can Hurt Your Content Posted: 20 Sep 2010 08:00 AM PDT 
Once upon a time, the world was flat. Now it’s round. Who knows? Maybe some day we'll find out it's square. It's hard to come across a cold hard fact anymore. Drink 8 glasses of water a day. Drink 16 glasses of water a day. Don’t drink any water; get all your water from fruits and vegetables. The contradictory advice goes on forever. There’s almost nothing you can nail down with absolute certainty. Even your own content. When you're writing a game-changing piece of content, it's natural to want to nail that article down with irrefutable data. So you spend seventeen hours to come up with data from books, white papers, and online sources. But your research is taintedNo matter how hard you work to nail down the facts, you're going to run into accuracy problems. That's because your information sources aren't entirely reliable. Even if the source is reliable, the information may not be. For example, a magazine may accurately report the findings of a study, but who says the study results are actually correct? Here are just a few ways your research can become tainted:
Let's look at them one by one. Problem 1: Research may not be objectiveLet’s say a lobby group wants to increase sales of lemonade. They fund research to find more reasons for you to drink lemonade. They pour squillions of dollars into their research, and amazingly enough, all that research comes to the same conclusion: lemonade has amazing health benefits. Of course, that's not how the research is presented to you. The research is presented in an interesting, fact-driven way that makes you believe it. Given a slew of reasonable-sounding facts and a truckload of statistics, and most of us will change our perception. That's not to say lobby groups are bad people. They're just like you and me. We tell our kids to eat spinach because it will make them big and strong. Doesn’t matter if the spinach doesn’t actually have the nutrients to get kids big and strong. Doesn’t matter if we’ve cooked the goodness out of the spinach. The kids swallow the idea — and hopefully the spinach. We all present information in the best light. And when we add figures and facts, it becomes something written in stone. Except it's not written in stone. It's not cold, hard fact. It's just one view, one presentation of the data. Problem 2: Hand-me down factsUse tea bags to polish hardwood floors. Mix turmeric and honey in hot water and drink it for a cough. Use the underside of a ceramic mug to put an edge on that dull kitchen knife. These are hand-me down facts. They work — but do they work just the way they're written? Did the author leave out a piece of critical information in the re-telling? Perhaps you have to steep the tea bags for a certain amount of time. Maybe you have to be careful to get the exact correct angle between your knife and that ceramic mug. Facts often develop holes over time. As stories get handed down, they lose information. The main part of the story may be true, but misleading without key pieces of information that go with it. The only way to be sure it to check for yourself. You take those tea bags and polish a part of your hardwood floor. If the floors shine, you’ve got a personal story of your own to tell. Hand-me-down data looks valid, but unless you've proved it yourself, you're quoting unproven research. And that takes us to the final problem: The data keeps changing. Problem 3: Facts evolveAs recently as 1980, most neuroscientists would tell you with confidence that the brain had no meaningful plasticity. Plasticity means that the brain is adaptable. That it can heal damage from strokes, accidents, and other horrible things, and that it can change and adapt after the critical period of childhood. There’s now research (yeah, I'm aware of the irony in referencing research in this article) that all areas of the brain can change and evolve even in adulthood. Destroyed function can be "re-routed" to other areas of the brain. And intense mental activity (like studying for med school exams) can change the brain in measurable ways in a matter of weeks. I want you to understand one thing: these original nay-sayers were neuroscientists. They live, breathe, and map their entire careers around research about how the brain works. Some of the smartest people on the planet. And they were wrong. Today, neuroplasticity is an irrefutable fact. But who’s to know what will come around the corner? Does this mean you shouldn't research your articles?Not at all. Research matters. Facts matter. All I'm saying is that it isn't necessary to spend all those hours tracking down facts. Often, the facts you find are only half-right, or they’re just a part of greater truths to be revealed. Go ahead and do your research, but put on an egg timer. If you don’t get what you’re looking for in about 20 minutes, it’s time to get your own facts together. Don't make up facts that aren't true, but tell us your own experience. It's better to simply write what you know. Not only does it make for a good story, you can be secure that what you're saying is really true. Research makes things interesting, but your own case studies are just as interesting. So don’t be bashful. Use your personal stories and experiences more often — you don't need fifteen sources and two experts to back you up. You might be wrongSure, you may be wrong about the way you interpret what you experience. The neuroscientists were wrong too. So were all the smart, educated people who insisted the world was flat. There have been countless geniuses who insisted on theories that would ultimately prove to be wrong. Research won't save you from being wrong. It'll just get in the way of telling your story — and that's more important than having irrefutable facts. Especially because the facts are never irrefutable. No matter how much research you do. About the Author: Sean D'Souza offers a great free report on 'Why Headlines Fail' when you subscribe to his Psychotactics Newsletter. Be sure to check out his blog, too.  |
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