Friday, October 1, 2010

Top Misc Content on Internet

Top Misc Content on Internet


Management Skills for New Managers

Posted: 30 Sep 2010 10:00 PM PDT

Management skills is one of the most important factors that is scrutinized while hiring new managers. Here is a write-up to know about the management skills for new managers. Training for this is often provided to groom new budding leaders that help them understand all the roles, duties and responsibilities of being a manager. Nourish yourself by reading through, to become one amongst the successful.

Forbes Rich List

Posted: 30 Sep 2010 10:00 PM PDT

The Forbes Rich List ranks the top 10 richest people in the world. Currently, the US has most of the billionaires in the world, though the top spot belongs to Mexico. However, according to economists, India will soon shatter that record, and become the country with the most number of billionaires.

Profitable Business Ideas

Posted: 30 Sep 2010 10:00 PM PDT

The economic recession, prompted many people to start their own profitable business. Ideas for such business ventures were simple, and though some of them started off as small passive income ventures, some businesses indeed turned out to be very profitable. In the following article, a small elaboration of some such business ideas has been given. To know more about such businesses, read on

Ice Breaker Games for Meetings

Posted: 30 Sep 2010 10:00 PM PDT

The different ice breaker games for meetings that are presented in this article should be useful. Different aspects of the development of communication are dealt with by means of these games.

Management Information Systems

Posted: 30 Sep 2010 10:00 PM PDT

Inferred from the omnipresence of computers today, management information systems hold a significant place in the business decisions of all organizations. Let us know more about this assiduity of business and technology...

Customer Service Resume

Posted: 30 Sep 2010 10:00 PM PDT

If you are a new entrant in the service industry, then you may need to learn how to draft a good customer service resume. In this article we give you a sample resume and some tips that will help you draft one.

Project Manager Resume Sample

Posted: 30 Sep 2010 10:00 PM PDT

This article shares some insights on project manager resume sample that can guide you in creating one of your own...

Fundraising Letter Examples

Posted: 30 Sep 2010 10:00 PM PDT

Carefully go through the fundraising letter examples mentioned in this article. After you're done reading it, you'll be aware of simple tips and ways on writing an effective fundraising letters...

Starting a Small Business

Posted: 30 Sep 2010 10:00 PM PDT

The starting a small business checklist consists of tasks right from determining the kind of business you want to do, to arranging the finances for the same. This article comprises information on starting a home business.

Sonographer Salary

Posted: 30 Sep 2010 10:00 PM PDT

Want to know the average sonographer salary and the usual sonographer salary range? Read on to know more about the various specializations available, and the salary standards for each.

Steps of Choosing International Movers

Posted: 30 Sep 2010 10:00 PM PDT

International Movers are firms that do the job of moving all your belongings to your new home. Though, this includes other things as well, but precisely, they pack and transport the goods from your old abode to the new one.

20 Tips for Improving Your Web Writing - http://www.cmswire.com/cms/web-content/20-tips-for-improving-your-web-writing-005409.php

Posted: 01 Oct 2010 09:26 PM PDT

Fair Syndication Consortium

Posted: 01 Oct 2010 11:14 AM PDT

The Social Media Words & Phrases Most Retweeted

Posted: 01 Oct 2010 10:18 AM PDT

Positive language about learning new things and serving the self-interest of readers is the most common characteristic of blog post titles that get shared the most on Twitter, according to new analysis posted on the blog Smart Data Collective. An analysis of 3,000 titles concluded that the words increase, socialize, automate and manage appear most in posts that prove popular. Terms including write, talk and trust appear to have a negative weight on the likelihood of a post being retweeted.

Text is more important than images on the Web: Gerry McGovern

Posted: 01 Oct 2010 05:14 AM PDT

The Ongoing Myth That Web Content Must Always Be Short

Posted: 30 Sep 2010 01:41 PM PDT

What impact will Google Instant have on your organic search engine results

Posted: 09 Sep 2010 06:39 AM PDT

So have you been using Google’s new feature called Google Instant? It is an Ajax-like effect where the search results are constantly updated as you are typing your query into the search box. This means you don’t have to click the search button or hit the Enter key in order to see the results. By the time you are done with writing the query the search results are already there. It means people immediately start looking at the results even when they have entered partial search queries. It is totally changing the way people use search engines.

It also means that it is more so important to get higher search engine rankings for your relevant keywords because it can really make a big difference if your link appears within the top 5 links. Also your website must rank higher even for partial queries. This is going to be a challenge and the strongest weapon in your arsenal is going to be your content.

Read more.

Why Getting Attention Won’t Make You Rich

Posted: 01 Oct 2010 07:00 AM PDT

image of woman in Renaissance costume

Be remarkable. Be the purple cow. Get yourself noticed. Just be your own beautiful and unique snowflake self, and your allotment of raving fans will come find you and buy everything you make.

Ever heard that advice?

It's a social media truism that as long as you're authentic, you can't go wrong. Fame, fortune, and the latest Apple products will all be yours.

Let's face it — authenticity can be a great way to draw a crowd. Especially if you have an over-the-top personality. And because we live in the age of attention scarcity, many people think that getting attention is the hard part.

If only I could get noticed. If only I could get someone to read my stuff.

But attention isn't actually the rarest commodity in the 21st century.

Trust is.

It’s true that the first letter in every sales formula is "A"

All marketing has to start with attention.

If you can't attract attention in the first place, nothing else you do has a chance to work. This is why headlines matter more than anything else you do.

And that's been the case as long as selling has existed. If you've ever been to a Renaissance Faire, think about the way the food vendors let you know what they've got to offer.

When the pretty girl in the tight bodice shouts Hot Turkey Legs! and Cold Beer Here!, those are headlines. They attract your attention and let you know the most important details of the offer.

But you need to remember that the work of the headline is not only to attract attention.

The true job of the headline is to get the first line of your copy (whether it's a blog post, email message, sales letter, video, or podcast) read, watched, or listened to.

In other words, if you gaze happily at the pretty girl but you never approach her for a beer, the headline (and the bodice) have failed.

Copywriting formulas have more than one letter

(If the whole idea of copywriting formulas is new to you, you can find 15 of them here.)

Conversion is the copywriting term for all the stuff that happens between that initial "A" and the sale.

  • You craft an offer that people will actually want to buy.
  • You build trust.
  • You answer questions and counter objections.
  • You describe appealing benefits to spark interest and fan it into desire.
  • You make it easy for the prospect to see herself as a customer.
  • You increase desire with appealing bonuses.
  • You deliver a clear, compelling call to action.
  • You build in urgency elements to get the prospect to act today.
  • You state your call to action again.

Being a jerk is bad for business

Lots of us will reward a jerk with attention. But not many will reward a jerk with business.

Jerks can't be depended on. They play head games. They don't respect their audience. They amuse themselves at the expense of other people.

Prospects are already fearful enough. If your prospects don't trust you, they're not likely to spend any money with you.

You don't have to be a wimp

You'll notice that some very successful businesspeople have strong, tough personas.

They may well make themselves unlikeable to most of the population. That's ok – they're filtering out the customers who aren't right for their business.

The message they send to their right customers, though, is always that they can be trusted. That they'll tell the truth, even when it's not pretty. That they're consistent, whether you like them or not.

The dad from Sh*t My Dad Says would make a good marketer. Let's face it, if you bought a car from that guy, you know that you'd have a completely accurate picture of what was good and bad about the car. He may be offensive at times, but he's trustworthy.

(At least, the real dad and not the one who will be played by William Shatner.)

The dad from "Family Guy" would make a lousy marketer. He's capricious, he goes for the cheap laugh every time, and he has no integrity. There are no customers gullible enough to buy a car from that guy. You may find him hilarious, but no sane person would find him trustworthy.

It takes more than being remarkable

Hey, I'm a big fan of remarkable. I built a blog and a lovely business around it.

But "remarkable" doesn't mean "remarkably annoying," "remarkably mean," or "remarkably useless."

You have my permission to swear on your blog, to fearlessly embrace controversy, or just to make yourself a likeable jackass.

But never, ever do it at the expense of the trust of your readers.

There is no effective copywriting formula that leads directly from getting Attention to creating a Scandal to making a Sale.

That's just a formula for making an A-S-S of yourself.

About the Author: Sonia Simone is CMO of Copyblogger Media and founder of Remarkable Communication. Follow her on twitter.

Flickr Creative Commons image by Alaskan Dude


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