Top Misc Content on Internet |
- Content Writing Can Be A Pain Sometimes
- Newest SEO Strategies - Stay Up To Date
- Anesthesia Technician Salary
- Ultrasound Technician Training
- Air Traffic Controller Jobs
- Government Employee Salaries
- SEOSally Search Engine Optimisation, SEO, Page Rank, Backlink ...
- How To Get Blog Post Ideas | Search Engine People | Toronto
- A List Apart: Articles: Good Help is Hard to Find
- Letter to a Content Strategist « Greenonions
- Marco.org - How I write and time-manage
- Content Marketing 101: How to Build Your Business With Content | Copyblogger
- Bukisa - Learn More
- Letter to a Content Strategist « Greenonions
- Copyblogger Weekly Wrap: Week of October 11, 2010
| Content Writing Can Be A Pain Sometimes Posted: 17 Oct 2010 06:20 AM PDT It’s Sunday afternoon and for some reason I have decided to do some article writing. Not because I love it and want to do it at the weekend but because I do not have much else to do and thought why not get a head start for the week ahead. This can sometimes have good results and I can just breeze through them but sometimes you are not in the ‘article writing mood’ and so writing one article can be slow, hard and painful. Ok I am probably being a little dramatic here but I guess I just needed a little rant so I can get it out of my system and finish one more article off! Also I have not done anything this weekend but get into reading blogs, posts, forums and Whiteboard Friday videos on seo and copy writing topics. this isn’t a big deal as next week I am joining the gym which will be great for me to get fit again. Also I have found that over the years my best commercial thinking comes at the gym – I don’t know why this is but I just seem to be able to workout and think about business and things more clearly there. Whats not helping me and my content writing today is the diabolical temperature that my room is, it is freezing! I have one of these great rooms that stores the heat in the summer but is awful at heat retention in the winter. Again I think I just need to rant a little bit about it so I can move on. Blogs are quite good for that it seems. You can kind of mix personal rants and work nicely together. In terms of my progress with my own website I have been refining the front page and making sure all the links are quality and simple. I know it isn’t the best design by a long shot but this whole project at this stage is just about good content and good links. To be honest I am having a great time with it all and I have definitely been bitten by the buzz of doing something and then seeing the effects the have on Google. It is early days yet but I am really enjoying myself with it all. Yesterday I submitted my website into a few good directories for new businesses which is great and already they are showing up on Google and today I am going to do the same. I think I will submit to around ten directories this month and let Google Index my website before I do too much. Next I will improve the website and get all the content on all pages updated thoroughly and perhaps increase the amount of content on the index page to make it as content rich as possible. The two keywords I expect to have the most success with in the short-term are copywriter services and content writing as these are the least competitive. I would like to think I will be ranking well for these by Christmas and then by February / March I will be in the top eight for both these terms. The other terms affordable seo and copywriter will be much harder because they are more competitive, however I think if I keep this blog updated daily, get a blog active daily on my website, keep a gradual link building campaign going each month and submit an estimated twenty articles each month to a variety of article sites – then I think I could have some good joy with the core terms. Time will tell, anyway…I am freezing and so am going to make yet another cup of earls grey tea to try to warm me up some more. |
| Newest SEO Strategies - Stay Up To Date Posted: 26 Sep 2010 09:23 AM PDT SEO is an evolving art or science, depending on how you look at it and is actually a bit of both. Over time the Search Engines have refined the way in which they grade or determine which websites should be given the highest standing in the SERPs (search engine results pages). What may have worked 3 years ago to push a website to the top of the search engines will not work the same today, and most likely will not work the same a year from now. There is no way of knowing precisely how Google or Yahoo or Bing calculates their SERPs exactly but a solid strategy proven through trial and error does exist. For the purpose of this article I will only discuss those techniques that would be considered 'white hat' or you might say 'officially approved' of by the Internet community. There are many sources out there perpetuating the idea that you cannot get indexed quickly or rank near the top using only 'white hat' SEO. This is simply not true. In many cases site owners actually damage their ranking status and lower their SERP position by trying to use some 'quick' 'Black Hat' trick to get their website into the top position over night. In some cases there could be a temporary increase in page rank and SERP position for some of the 'black hat' strategies that exist out there but in the long run those 'quick ranking' tools are only an illusion. Over time the search engines weed out the 'trash' and give high rank and good SERP placement to those websites that genuinely provide quality content, outstanding service, or fill a vacant 'niche'. Usually, it is the websites that manage to accomplish all three of these requirements that sit in the number one position. Ok everyone the lecture is over. Let's start talking about the things that we can do to get our website ranked high and stay at the top. First, foremost and most importantly is the basic design and structure of the actual website itself. A carefully planned out, user friendly, logical, and straightforward landing page or home page is critical. Remember, this is the page that your first time visitors usually see first and it is the one that the search engines 'bots' see first as well. 'You never get a second chance to make a first impression.' Actually I tend to believe that the search engines are far more forgiving than a typical Internet customer. The search engine's bots will keep coming back to crawl your site no matter how bad it sucks. Your website could be full of broken links, scripting errors, spelling errors and grammatical mistakes and the bot doesn't care at all. Well actually it does care, it reports all of these things back to search engine HQ. Because it is only a bot, and bots do not have feelings, the bot does not hold a grudge for long and in a few days or sometimes weeks, the bot will come crawling back to you again (and yes, the pun is intended). In all seriousness however, if a new 'human' guest lands on your site for the first time and runs into those same kind of issues: broken links, scripting errors, misspelled words or poorly worded content pages, they are more than likely not going to spend the time to come back and see if the website has been updated or corrected. That particular 'potential customer' has just become a 'statistic' (definitely in the red and not in the black). You will hear a lot of talk about 'Meta Tags' and 'Meta Descriptions'. These are actually words or phrases that are included in the website's 'code' that are only visible to the search engines. The Meta Description however, many people see quite frequently but probably didn't know what they were looking at when they saw it. I Googled 'Search Engine Optimization' and the top 3 results are listed below: What is placed in a Web Page's Meta Description is normally what the search engine will use to display in the area just below a Web Sites title in the SERP. I have highlighted this information in the first listing above. Using ordinary English and being descriptive in the Meta Description on each page of the Website will result in a good looking SERP listing. Meta Keywords are also important. Meta Keywords are the keyword phrases that best target the specific page that they are used upon. These keywords should be targeted and be related to the content contained within the page body. Keyword density refers to the ratio of a how many times a specific keyword phrase appears within a body of content to the total number of words that are within that content. In the early days of SEO this number was very critical to ranking high is the SERP's. Today this number is much less important and while the appearance of a targeted keyword is important within article content, keywords phrases should be used in a natural sounding context and not 'overloaded' or 'stuffed' into the content. Other practices that should be completely avoided are: the use of hidden content and the use of content that is completely unrelated to the overall website subject matter. The technique of using very frequently searched for keywords but keywords with no relationship to the actual website they were embedded within was once a very common and effective tool to increase SERP rank. This does not work today so do not be tempted to try using it. Some Internet Marketers might try to convince unwary website owners to engage in this technique; do not bother as it will not be effective. Use the H1 header tag to focus each web page on a particular keyword phrase. Embedding the keyword phrase that best summarizes the content of a particular web page in the H1 header tag helps the search engine organize the content of your website and rank the importance of the content of the pages. And, of course, if you have chosen a topically relevant and appropriate Keyword Phrase, it will help your Website guest know they have found the right page. Maintaining a structured, easy to navigate, uncluttered and not overly complicated web design results in lower bounce rates. A confusing or very unorganized web design will turn off most Internet Surfers really quickly. The typical Web Surfer is expecting to find a website with information that is easy to find, well organised, and truly informative. It can be highly useful to actually layout the design of a proposed website on paper before any computer design work even begins. Using a graphical 'flowchart' also greatly helps keep things organized and makes the design much easier to understand for anyone who may not have been around during the conception of the design but will eventually be involved in the design, coding or implementation of the final project. A flowchart is basically just a simple graphical representation utilizing directional lines, graphical symbols and pointer arrows that is utilized to depict the design characteristics of a websites menu-flow, page-order, and logic path. In designing any website probably the most important thing to keep in mind during the actual development of the content is to include as much useful, high quality, informative data, about the business, industry, or focal point of the website as possible. The more original content that appears within the body of the website the better the search engines will like it. Your target market will appreciate this as well. In addition to highly descriptive content describing the products and services that a website is providing, a glossary of terms related to the industry the website specializes in is a good addition to any website as well as a FAQ's (frequently asked questions) page. When it comes to SEO, there can literally never be too much information included in a website as long as it is all completely original unique content (or where appropriate, references are duly noted). Original content means copying pages of data from the Wikipedia, or using content pages found on other websites or even 'lifting' excerpts of content directly from other websites simply will not work. Plagiarized content 'lifted' from other sources without express consent can also be a source of legal concern. This is one place where Google in particular, is extremely good at detecting copied content and will give no SEO advancement for such material included in one's website. If a business owner is not able to author original content themselves it would be advisable to hire someone to write original content for the website. Original content is just as important if not more important than any other aspect of achieving good SEO results. Additionally, there are many so called 'article submission' websites that are available to host uploaded content articles written about almost any subject. As a matter of fact it is very possible that you may be reading 'this' article on an article submission site at this very moment. The purpose, in SEO, to the process of uploading and submission of articles to these types of websites is twofold: first, popular article submission sites have thousands of guests each day which is a huge potential market for readers of the submitted articles and second, as an author one is allowed to create a signature that can include a link that directs traffic back to the website of the author's choice. Posting articles with content that relates to the target website and then including links that have the keyword phrase tagged as the anchor text either embedded within the article or as part of the author’s signature, is an excellent way of building good high quality back-links. Blogs are another great place to submit articles where there is a good chance for a posted or submitted article to be viewed by a large audience. Blogs also allow the author of the article to receive feedback through comments left by readers of the blog. This brings us to the topic of links, and more specifically 'back-links'. The term back-link refers to a hypertext link, which is located on an external website that links, references, or points back to one's own website. A 'back-link' is made up of two parts:
An example of a 'back-link' written in html code would look like the following: <*a href=’http://www.yourwebsiteurl.com’>Your Keyword Phrase<*/a> When displayed this link would appear as: 'Your Keyword Phrase' would be an active link pointing to the 'url' that follows the 'href' in the link statement above. (Please be sure to remove the asterisks – I used them only to prevent the link from becoming active.) In the early days of the Internet back-linking was the holy grail of SEO. One merely needed to acquire many, many links pointing back to one's website to achieve a very high position within the result set of a search engine. At that time it was mainly just the quantity of back-links that determined a websites PR and not the quality of the incoming links. Those days, I'm afraid, are long, long, gone. The search engines are much 'smarter' today and the number of back-links is not nearly as important as the 'quality' of the back-link in determining whether or not the back-link will provide any benefit to SEO at all. To help prevent the misuse of link farming and other types of link manipulation the use of the 'no follow' attribute was created and has been implemented. When the use of the 'no follow' attribute is applied to a link it directs the search engine to award no PR or 'PageRank' benefit to the landing site no matter how high the 'PageRank' of the referring site may be. The use of this attribute has only been somewhat effective in reducing the amount of spamming and 'spamdexing' that is used to try to boost SERP position. The practice of simply blasting back-links out all across the Internet is on the decline as its effectiveness diminishes. There is however, some benefit to having a good deal of back-links inbound to the target site. Today it is more a matter of how to acquire numerous good high-quality back-links than simply an exercise in who can accumulate the most. At this point it becomes necessary to discuss PR or PageRank. PageRank is the method of grading a websites 'authority' or importance on the Internet. The process was developed primarily by researcher Larry Page (hence the name 'Page' Rank) at Stanford University as part of a research project. Page and another researcher named Brin later founded Google and took the technology with them and it is still the basis of the Google search engine and search tools to this day. A website's PageRank is a numerical weight ranging from 0 to 10 that is assigned to a website based upon, among other things, the quantity of and the PageRank of the external websites that link in or have inbound links that refer to the target site. A website that has many inbound links from websites that have high PageRank themselves will in turn be given a high PageRank as well (at least that was the way it worked before the implementation of the no-follow attribute.) According to Google's website the PageRank is calculated by 'considering more than 500 million variables and 2 billion terms.' Needless to say trying to understand an algorithm this complex exactly will never be possible but there are still many things that can be done to boost a sites PR and help improve its placement in SERPs. We have discussed the importance of a high quality website design, the need for very informative original content, article submissions, back-linking and PageRank. This would be a good time to begin discussing the process of determining keywords and keyword phrases. Selecting the correct keywords and keyword phrases to focus the SEO efforts on can be the determining factor as to whether or not it will be possible to successfully achieve effective SEO. It is very important to take the time to do some research on competition and keyword popularity. In general the most common terms that describe a business would be the best place to start. For instance if you own a business that provides roofing contracting services keywords that you might consider focusing on might be 'Roofing Contracting' or 'Roofing Contractor'. Google provides a tool that displays the average number of searches for selected keyword phrases. You can find this tool by searching Google for 'keyword tool'. After entering the keyword or keyword phrase and pressing the 'search' button a page of results will be displayed that indicate the number of times the particular keyword(s) has been searched for on average each month. Also displayed are many other similar phrases that most closely match the keywords that were searched for. Take the time to scroll through this list and many good alternative phrases can be found in this way. Choosing the phrase that has the most searches and most closely matches the website's line of business is a solid practical approach. San Antonio Internet Marketing |
| Posted: 17 Oct 2010 10:00 PM PDT Read the following article to get an idea of what an anesthesia technician salary is like and what some of the factors that determine it are. |
| Ultrasound Technician Training Posted: 17 Oct 2010 10:00 PM PDT Interested to make a career as an ultrasound technician? If yes, go through this article to get information on ultrasound technician training, job prospects, and more. |
| Posted: 17 Oct 2010 10:00 PM PDT Looking for information on air traffic controller jobs, you have landed at the right article. In this piece of information we learn about the nature of work of an air traffic controller and the various responsibilities that they face. |
| Posted: 17 Oct 2010 10:00 PM PDT Though it is difficult to pen all the federal and state government employee salaries of the US, this article gives you figures of the well known professions under the government employment. |
| SEOSally Search Engine Optimisation, SEO, Page Rank, Backlink ... Posted: 17 Oct 2010 10:56 PM PDT Content Writing |
| How To Get Blog Post Ideas | Search Engine People | Toronto Posted: 17 Oct 2010 05:52 PM PDT |
| A List Apart: Articles: Good Help is Hard to Find Posted: 17 Oct 2010 01:32 PM PDT A person who has trouble using a website to accomplish a task will quickly grow frustrated. At best, a frustrated person will leave the site; at worst, they will complain about the experience to others. When our users hit a roadblock within a website or application, effective help content is our last chance to transform a negative experience into a positive one. If content is the red-headed stepchild of web development, help content is even less popular. No one wants to create it or maintain it. When it does exist, it's frequently hard to find, poorly written, and not terribly helpful. But done well, help content offers tremendous potential to earn customer loyalty. |
| Letter to a Content Strategist « Greenonions Posted: 17 Oct 2010 11:15 AM PDT But what I can do is tell you what I need. I can tell you how I'd like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content |
| Marco.org - How I write and time-manage Posted: 16 Oct 2010 04:31 PM PDT |
| Content Marketing 101: How to Build Your Business With Content | Copyblogger Posted: 16 Oct 2010 11:25 AM PDT |
| Posted: 15 Oct 2010 11:08 AM PDT |
| Letter to a Content Strategist « Greenonions Posted: 15 Oct 2010 05:10 AM PDT |
| Copyblogger Weekly Wrap: Week of October 11, 2010 Posted: 17 Oct 2010 07:39 AM PDT
I don’t understand air travel in the least. I mean, I’m on a plane as I’m writing this, and really, the physics of the whole thing are astounding when you stop to think about it. The Wright brothers get all the credit for inventing flight, but they did the easy part. Get many tons of metal into the air, defy gravity, yada yada. Whatever. But who figured out you could get ten passengers to fit into three square feet of space? And who was first brave enough to charge for baggage, and movies, and make the seat cushion flotation devices coin operated? Now that’s impressive. So… as soon as my spine uncurls from the shape I forced it to assume when I got into this seat, we can get down to discussing what happened this week on Copyblogger. Monday:7 Tips for an Authentic and Productive Writing Process Hate writing? Or maybe love it, but sometimes can’t come up with stuff and get all nervous and twitchy and small children start running away from you? Then you should read this post on being authentic and getting unstuck. (The post’s author has a post brewing in him about Gene Simmons, so you really should listen.) Tuesday:Announcing the Prose Theme for WordPress There’s a new Genesis framework child theme out there now called Prose that you need to take a look at. And if you have no idea what any of that means, it’s all in this post. (Hint: Child themes are not themes for your child. This is a common misconception. Child themes are actually the offspring of adult themes that fell in love, settled down, and started a family. Okay, not actually.) Wednesday:3 Steps to Take Yourself from Good to Great Like so much on Copyblogger, this post reminded me of a quote by powerlifter Dave Tate. Dave classified skill levels in a discipline as “shit,” “suck,” “good,” and “great.” (It totally translates because copywriting and powerlifting are essentially the same thing.) Dave said it was super hard to go from good to great, but apparently he was wrong, and Sonia proved it! She has tips on moving from good to great, and implied tips on why you should sidestep the shit. So to speak. Thursday:Madonna's 6 Secrets to Personal Branding Mastery I think the key message to this one is that you may need to grow a pair. Madonna has a really strong brand because she has the guts to stand out, and also apparently to adopt significant portions of Third World nations. So are you like Madonna? Are you? Are you? Didn’t think so. So get out there and start Vogueing like you mean it. Friday:Think writing is hard and complicated? Yeah, kind of, I guess, but Taylor doesn’t want to hear any of your lame excuses anyway. She says it may be hard, but it’s NOT complicated. There’s really only one thing you need to know if you want to become better and more prolific, so here’s how you do that. This week’s cool links:
About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)   |
| You are subscribed to email updates from Content Writing on Internet To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
No comments:
Post a Comment