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- How you can outsource content?
- Small Business Ideas for Small Towns
- Guidelines to Write a Resume for a Medical Assistant Job
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- Application Hosting Company UK - Choose the Best
- American Company Hosting North Web - Affordable Hosting Plans
- Jobs That Hire 15 Year Olds
- Jobs in Demand
- Prenuptial Agreements
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- Killer Web Content book homepage: Gerry McGovern
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| How you can outsource content? Posted: 20 Oct 2010 06:57 AM PDT Outsourcing content for your personal blog and Search engine marketing reasons is actually gaining popularity not to mention cost effective as business people lack enough time or expertise to make it happen on their own. While you may well be nervous at the beginning to allow another person to try and do such a critical task, locating a skilled freelance writer or service isn’t very difficult to try and do. More importantly, yourself lodge logic to accomplish it to suit your needs, you can keep to use them whenever fresh ventures occur. The main rule once you start to outsource content will be to control the topics that you would like covered, the keyphrases for being included as well as the overall entire article itself. Only you know the achievements you would like covered and leaving topic selection to one who might not have expertise within your field can turn out to be a tremendous waste and funds. Additionally, by selecting the keywords you need as part of your content you be sure that this great article remains on topic and doesn’t drift inside of a different location. The amount of writers offering article writing is expanding each and every day so pricing continues shed. Don’t be lured in by cheap article writers who turn out many words each and every day. You’ll need to be sure the freelancer under consideration is either competent inside your field or does proper research so that they can build a professional article. Choosing the native English writer just isn’t always necessary but request examples of previous work to guarantee the writer includes a fluent way of writing and isn’t at risk of grammatical errors. Lastly, never be afraid to inquire about revisions to a article when you are not happy by it. When you mostly enthusiastic about what continues to be delivered as well as alter it slightly, make the purchase anyway. There will come an occasion the spot that the writer has written something entirely different then everything you had anticipated. If that’s that case, request a rewrite or start seeking the latest writer to acquire article writing from. |
| Small Business Ideas for Small Towns Posted: 20 Oct 2010 10:00 PM PDT If you are looking for small business ideas for small towns, you have landed at the right place. Scroll down and have a look at these successful small business ideas... |
| Guidelines to Write a Resume for a Medical Assistant Job Posted: 20 Oct 2010 10:00 PM PDT Medical assistant resume has to be enriched with personal skills and professionals achievements in the medical field. Read the article below to learn some tips on writing a medical assistant resume. |
| Constructing an Effective Banking Resume Posted: 20 Oct 2010 10:00 PM PDT Banking resume needs a detailed explanation of all the banking related professional experience. Read the article below to learn some excellent tips to write the banking resume. |
| Application Hosting Company UK - Choose the Best Posted: 20 Oct 2010 10:00 PM PDT This article will guide you in choosing the best application hosting company UK. Read it gently... |
| American Company Hosting North Web - Affordable Hosting Plans Posted: 20 Oct 2010 10:00 PM PDT Are you looking for North America Web Hosting Company? This article will show you the best... |
| Posted: 19 Oct 2010 10:00 PM PDT Are you 15 and broke? Are you looking for jobs that hire 15 year olds? Jobs that pay you well enough to last the summer? Then this is the article for you. It will give you a list of all the jobs that a 15 year old can take up. Read on for more information... |
| Posted: 19 Oct 2010 10:00 PM PDT Medical, management and IT fields hold promise for numerous jobs in demand in the coming years. Here is some information about the same. |
| Posted: 19 Oct 2010 10:00 PM PDT Have you always been surprised by the talks of prenuptial agreements between celebrities? In this article we tell you why, it may become important for you to consider one if you are getting married. |
| Posted: 19 Oct 2010 10:00 PM PDT There are a considerable number of short term investments that all markets shout out aloud at us and as always we tend to not to see them. In the following article, some good short term investments have been discussed. To know more, read on |
| Posted: 19 Oct 2010 10:00 PM PDT The best companies to invest in are enlisted in the article below. These companies are amongst the best due to performance delivered on a consistent basis. |
| Posted: 19 Oct 2010 10:00 PM PDT There are a huge number of options available for those interested to join the US Army. To know the different jobs in the army, read this article. |
| Posted: 19 Oct 2010 10:00 PM PDT Good company slogan ideas are the best way to get your company's name out in the market. Let us see some in this article. |
| Posted: 19 Oct 2010 10:00 PM PDT This article on pharmacologist salary will divulge some important information about this particular profession. A lot of research, and a doctorate in pharmacology is necessary for carrying out research for the best companies. |
| Posted: 19 Oct 2010 10:00 PM PDT Walmart employment can provide good opportunities to make excellent careers in numerous fields. Read further to know more. |
| Are Annuities Good Investments Posted: 19 Oct 2010 10:00 PM PDT The question, 'are annuities good investments?' is a common query that is put forth by several people. In the following article, some important facts and queries regarding annuities and their mechanisms, has been elaborated upon to know more, read on |
| Factors Affecting Health Insurance Costs Posted: 19 Oct 2010 10:00 PM PDT This is an article about the factors that can cause the rise and fall of health insurance costs. |
| Posted: 19 Oct 2010 10:00 PM PDT Earning profit on safe short term investments is really difficult owing to the fact the returns on short term investments are substantially low. Well, in cases where you are planning to take a bit of risk and also invest more amounts, you can churn out a substantial profit. However, invest wisely and smartly, you will be able to get a good level of profit. To know more, read on |
| Killer Web Content book homepage: Gerry McGovern Posted: 20 Oct 2010 01:25 PM PDT |
| Posted: 20 Oct 2010 12:10 PM PDT |
| We We Calculator - measure your copy for customer focus Posted: 20 Oct 2010 12:03 PM PDT |
| Online Marketing - Familiarize Yourself Posted: 20 Oct 2010 12:49 AM PDT Online marketing has become an enhanced tool. It is certainly necessary for running a successful business. The people who are able to make money though internet know the proper structure and functioning of online marketing campaign. |
| Should Your Content Aim for Traffic or Conversion? Posted: 20 Oct 2010 06:00 AM PDT
Which articles attract reader attention, bringing you more traffic, more tweets and Stumbles, more eyeballs on the page? Which articles convert, bringing you more subscribers and sales? And how do you roll out a strategy that maximizes the twin impact of attraction and conversion? Head to your local newsstand. The best attraction and conversion techniques are hidden between the pages of two very different magazines: Cosmopolitan and The New Yorker.
Cosmopolitan articles attractWhy does a Cosmo-type article attract more attention?
Seriously … 77 sex positions in 77 days? That's a lot of daily practice — but the sex isn't what's actually attracting readers. We find it impossible to walk past anything that gives us seven, seventeen, or seven hundred ways to do or achieve something. We’re greedy, and we're attracted to articles that feed our lust for excess — even excess information. Most of us are suckers for list posts. Mostly the articles are just bullet points stacked up against each other that go on forever. Sometimes there’s some meat to the bullet points, but often (especially in Cosmo) it’s just points. This of course gives you the feeling that you’re learning something — and you are — but there’s no depth to the knowledge. Cosmo-type articles are light reading. And we like light reading. Gossip magazines sell like hotcakes for a reason. And just in case you're thinking attraction is strictly a women's-interest magazine strategy, you'll find men's magazines do it too. Men’s Health and Money always includes light-reading articles on their covers like "How to Get Rock-Hard Abs" and "7 Secrets to a Richer Retirement." In fact, for years Men's Health ran essentially the same four covers over and over again. They figured out the headlines and formats that were most effective and they just kept running the same ones. Add light reading and a huge list together and what do you get? The promise of a lot of information without putting much work in to get it. No wonder we find them so attractive. Cosmo-style content gets retweeted, shared on Facebook, and sent around all the other social media channels more often, too — because everyone knows other people are attracted to this kind of format. And by sending it on, it makes the person who posted it seem more attractive by association. If you create articles that offer Cosmopolitan-style headlines and light, easy-reading body copy, you will get the same results that Cosmo has gotten for decades on end. And those results are very good indeed. (That's one reason Copyblogger has recommended Cosmo as a great resource for headline inspiration.) New Yorker articles convertThe New Yorker produces in-depth, well-written articles that drive home a specific point. When you write articles in that same style, you impress the heck out of your reader. They see you're smart. They see you know what's going on. And they see you can tell them something they don't already know. That impression is so powerful that the reader is compelled to investigate further to see what else you can tell them. The more in-depth articles they find, the more they think you're a smart person to check in with often — and the harder it is for them to resist the Subscribe button. This doesn’t just apply to text articles, but to video and audio as well. An in-depth piece in text, audio or video sucks you in. The more time you spend reading, listening or watching something, the more keen you are to follow up with the source. Those of you who have read the back-of-magazine articles at The New Yorker might be worried this means you have to write incredibly long articles. You don't. Being interesting is far more important than going on and on about a topic, and even The New Yorker has plenty of short pieces that still offer great insight. For a New Yorker-type article, you need depth, detail, and analysis. Those three things empower your reader a lot more than Cosmo-style fluff. Put more in-depth detail and analysis in your writing, and you'll see your conversion rates skyrocket. So which is the best strategy?It depends on you, of course. Some blogs — just like some print publications — are driven almost entirely by Cosmopolitan-style headlines and copy. Others are driven by the New Yorker style. But you don't actually have to choose. You'll notice that even Cosmo includes at least one in-depth article per issue. And The New Yorker always has a couple short, lighter items up front. Heck, even Playboy made a name for in-depth articles and attention-getting pin-ups. You can use both of these strategies at the same time. And you should. A strategic mixture of both types of articles will not only attract a larger number of clients, but also get you greater conversion. You can also interlink articles, so that a Cosmo-style short article leads to a more in-depth New Yorker-type article. Or a Cosmo-influenced headline can pull the reader into a piece with more depth than Cosmopolitan ever dreamed of. In print, magazines normally separate the two styles. The front of the magazine has mostly short, light pieces; the back has longer, more in-depth pieces. Online, you get to be more flexible. You can drive them from light material to deeper, more detailed content so they get a brilliant mix of both kinds of pieces (you'll get great SEO benefits, too). They'll be more attracted to you at the same time they're inclined to convert and check in with you daily. If you want to attract attention (that means more traffic, more readers, and more social media sharing), go with Cosmo-style articles. At a minimum, make sure you've crafted a drop-dead attention-grabbing headline. If you want conversion (that means subscribers and paying customers), lean toward New Yorker-influenced articles, with plenty of depth, detail, and thoughtful analysis. And if you want both, give your readers both. Copyblogger doesn't settle for just one approach, so why should you? About the Author: Sean D'Souza offers a great free report on 'Why Headlines Fail' when you subscribe to his Psychotactics Newsletter. Be sure to check out his blog, too. P.S.If you’d like to get more traffic and more conversion for your site, be sure to pick up Copyblogger’s free email newsletter, Internet Marketing for Smart People. It kicks off with a 20-part series featuring our very best advice on how to grow your online business. ![]() |
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