Friday, November 12, 2010

Top Misc Content on Internet

Top Misc Content on Internet

Eviction Letter

Posted: 12 Nov 2010 09:00 PM PST

Looking for free sample eviction letter or notice? This article gives you the format, example as well as the template for eviction letter. Have a look.

Small Business Grants for Minorities

Posted: 12 Nov 2010 09:00 PM PST

The government sets aside millions of dollars as small business grants for minorities to help this marginalized section of the population.

What is Rent to Buy?

Posted: 12 Nov 2010 09:00 PM PST

Rent to Buy is a scheme new to the U.K. which enables first time buyers to get on the property ladder and in turn help more owners sell their properties.

Cost Accounting vs Financial Accounting

Posted: 11 Nov 2010 09:00 PM PST

In the following article, a brief elaboration on the concept of 'cost accounting vs financial accounting has been provided. The points of differentiations, some technical factors that differentiate them from one another have been also provided. To know more, read on...

Blank Invoice Template

Posted: 11 Nov 2010 09:00 PM PST

Want to know how having a blank invoice template can be of great use to you? Want to know how one can make a blank invoice and use it for future use? This article will tell you all about this kind of a template. Read on and find out more.

Home Based Business Ideas

Posted: 11 Nov 2010 09:00 PM PST

This article consists of home based business ideas for men and women, which can be used for earning a good amount of income. Read on to know about few home based business ideas 2010...

Credit Counseling for Payday Loans

Posted: 11 Nov 2010 09:00 PM PST

Credit counseling for payday loans is available and a counselor might put you on a debt management program or debt consolidation program.

Forensic Psychiatry Jobs

Posted: 11 Nov 2010 09:00 PM PST

The field of forensic psychiatry is greatly expanding, and so are the various forensic psychiatry jobs. Take a look at the types of careers you can pursue as a professional in this field.

Tips for More Efficient Blog Marketing

Posted: 11 Nov 2010 09:00 PM PST

Your blog is one of the most powerful media you can use to market your business. However, blogging is not just about writing and posting articles, it is also about forming meaningful conversations and relationships with fellow bloggers. To be more effective in doing this, you need to develop a system that you have to follow.

Advantages to Business of Flat Fee Recruiting

Posted: 11 Nov 2010 09:00 PM PST

One of the best ways to get an affordable recruiting agency is to search for the ones that charge a flat fee. Most of the time, the client would not have to pay an upfront fee. The agency is not paid until an employee is hired. Read more.

The Two Best Ways to Make Money Online

Posted: 11 Nov 2010 09:00 PM PST

Making money online has never been so easy, and after you see this you will know why. If you want to make money then do what everyone else started doing to get started online. The easiest part is that you can start for free and make a ton of money rather quickly.

Selling Your Home With a Realtor - Do You Really Need One

Posted: 11 Nov 2010 09:00 PM PST

Home selling normally depends on the realtor. If you prefer to do it alone, you must prepare yourself for the challenge.

How To Start A Very Profitable Funny Pages Newspaper Business

Posted: 11 Nov 2010 09:00 PM PST

Here is a business that has remarkable profit potential with only a part time effort. Requiring no start up costs, you will find everything you need in this article to start, maintain, and make a success of this business. Read on!

POS Software - How You Can Turn A Pizza Delivery Shop Into A Restaurant

Posted: 11 Nov 2010 09:00 PM PST

Once you have reached the limitations to expansion of a small pizza delivery shop, you may be possibly looking to acquire a number of extra establishments or you might like to expand your store into a bona-fide Italian or possibly pizza restaurant...

Pizza Delivery Point Of Sale Equipment - Bolster Purchases, Delivery, And Training

Posted: 11 Nov 2010 09:00 PM PST

In this article, you will find out how, irrespective of how small you start out in a pizza restaurant company, the fitting pizza point of sale system or pizza point of sale cash register will help you come to be profitable faster, and invest less time managing the shop and a lot more...

How to Invest in Stocks?

Posted: 11 Nov 2010 09:00 PM PST

Here you will see the main things to know about stocks before you decide to invest in them.

Dallas Office Space - What to Look Out For

Posted: 11 Nov 2010 09:00 PM PST

Here are some of the major considerations you need to take care of, while selecting your Dallas office space from among the available options.

Is It Wise To Get Involved With The Indian MLM Industry?

Posted: 11 Nov 2010 09:00 PM PST

Are you involved with the Indian mlm industry? Read this article to find out out about the present situation of the Indian mlm industry and also learn about what is in store for it in the future.

HOW-TO: Write Effectively for Twitter & the Social Web

Posted: 12 Nov 2010 01:52 PM PST

Blog Users Don't Read, They Scan... Write Accordingly | Social Media Today

Posted: 12 Nov 2010 01:52 PM PST

WordPress › uCan Post « WordPress Plugins

Posted: 12 Nov 2010 10:55 AM PST

Brain Traffic - Content Strategy Is All We Do

Posted: 12 Nov 2010 10:30 AM PST

A List Apart: Articles: The Discipline of Content Strategy

Posted: 12 Nov 2010 10:28 AM PST

Content Strategy - a knol by Jeffrey MacIntyre

Posted: 12 Nov 2010 10:26 AM PST

How to Build Your Business by Walking Away from the Sale

Posted: 12 Nov 2010 07:00 AM PST

image of high-heeled shoes walking away

Some marketing feels almost impossible to resist.

Your favorite product is 85% off! This really smart expert is only offering advice until Monday! This service will change your life or your money back!

Smart marketers know how to reduce risk, boost urgency, and tempt our wallets with irresistible offers.

But are there times when those techniques work a little too well?

Have you ever been so excited by great marketing that you bought something you just plain didn’t need?

I’ll give you an example. As I was cleaning out my closet this morning, I came across a pair of shoes that I must have bought in another life.

They weren’t my style, I had nothing to wear them with. And — worst of all — they didn’t fit. Why did I buy them?

There was nothing wrong with the shoes. For another person with a dressier wardrobe, a flashier style, a higher pain tolerance, and smaller feet, they would have been perfect.

Some clever shoe store had managed to entice me with a great sale — only for me to wind up with a product that was a bad fit in every possible way.

Are you helping your customers get a good fit?

There are lots of strategies to persuade people to buy. (I mentioned a couple of them in the first couple of paragraphs above, and you can find a lot more in those “resource” links to your left.)

But if too many people buy something they don’t actually want (or need), what happens?

They get their shiny package and realize it’s not for them. At all. They’re frustrated, disappointed, and feel sort of dumb for being taken in.

They may not ask for a refund. They may not say anything to you at all.

But the next time you have a product for sale, they’ll be far less likely to buy it.

That's why the really smart marketers, the ones who have fantastic customer loyalty that lasts for years to come, let prospects know immediately who the product is for … and who it's not for.

To figure out whether it’s better to give up the sale or urge your customer to make a purchase they won’t regret, ask yourself a few questions:

Who, specifically, is it designed for?

If you offer a training program for people who run small businesses, and wouldn’t be useful for those who don’t, you’ll want to specify that in your sales page.

If someone asks if your product would work for a freelancer or a large business, tell them it wouldn’t be the best fit — but you’d be happy to tell them about new products that might work for them.

It’s a bit like selling flashy designer shoes to a lifelong Birkenstock wearer. If it just doesn’t suit who they are, they won’t get any use out of the product — and they’ll be unhappy you convinced them to buy.

How much prior knowledge do they need to benefit from your product?

If your product is a 101 guide, it’s just going to bore and annoy advanced users.

And on the other hand, if your product requires an advanced degree to be able to understand and use it, don’t pitch it to newbies or you’ll just frustrate the daylights out of them.

Don’t sell five-inch stiletto heels to a woman who’s only ever worn flats in her life. Sell them to someone who has the entire Sex and the City box set and could climb Everest in her Jimmy Choos.

Let your customers know beforehand what level of expertise is required for your product, and they’ll be able to tell if they’ll enjoy owning it.

Is it location-specific?

If your resource list includes only US and Canadian locations and all of your buyers are in the UK, you’re going to have a bit of a problem.

Or if you’re explaining something that varies from country to country, you could actually wind up leading people astray.

Some sneakers are meant for gym use only; some are great for trail running.

If your customers don’t know where your product is designed to work, they might wind up getting hurt — or at the very least, annoyed and frustrated.

Cultivating customers for the long haul

I recently had someone give up a sale he could have made to me — and I was so grateful I became a longtime loyal customer.

I wanted to buy a specific e-book as a Christmas present, and sent a quick e-mail to the author to ask if it would be a good fit for a relative beginner. He quickly responded to let me know that the information was really intended for a more advanced audience.

This was in 2007. Although he did not get this particular $99 sale from me, I’ve since bought four other products from him.

Giving up a few sales that will make your customers unhappy isn't just good karma, it’s also a good long-term strategy for customer loyalty.

Tell someone the too-small shoes look great on her, and you’ll sell a pair of shoes your customer will always regret buying.

Tell the same person the shoe doesn’t really fit, and you’ll have a customer for life.

About the Author: Yael Grauer is a freelance writer who owns a lot of shoes. Find her at www.yaelwrites.com.

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