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| Posted: 16 Nov 2010 09:00 PM PST In the modern world, common man often directly faces certain losses as a result of economic problems that are suffered by the national economy. In the following article, some of the important economic problems that tend to affect people and the economy have been defined. To know more, read on |
| Cheap Full Coverage Dental Insurance Posted: 16 Nov 2010 09:00 PM PST An affordable and cheap full coverage dental insurance comes as a big respite for your huge dental bills. Here, I list three of the popular and cheap dental insurances to help you select one as per your requirements and convenience. |
| Five Things You May Not Know About Your Consumers Posted: 16 Nov 2010 09:00 PM PST You may have an extensive marketing campaign, but your website might be the one responsible for driving away the visitors. |
| Posted: 15 Nov 2010 09:00 PM PST The student loan relief programs are applicable on Grad Plus, Federal Stafford and Perkins loans, You can look into income based repayment modules for these loans or profession based loan forgiveness options. |
| Posted: 15 Nov 2010 09:00 PM PST If you are thinking how to become an audiologist, you need to obtain specific information as per your country of residence, as the requirements may vary from country to country. This article tells you how to become an audiologist in the USA... |
| Posted: 15 Nov 2010 09:00 PM PST Choosing the best forex trading software can get quite tricky if you are a beginner. With numerous currency trading software competing against each other, it is your caution and research that helps you select the best. |
| Selling Silver Coins for Melt Value Posted: 15 Nov 2010 09:00 PM PST Pondering over selling silver coins for melt value? The text to follow this, will perhaps prove to be fruitful in that regard. Scroll down to know more... |
| Posted: 15 Nov 2010 09:00 PM PST Thinking where to invest your money? How about looking at the best stocks to invest in 2010. Now if you plan to get some more money on your invested money, read on... |
| Posted: 15 Nov 2010 09:00 PM PST This mobile monopoly review will tell you all about this new form of eCommerce that has taken the mobile world by storm. This can be seen in the fact that in its first 4 days, mobile monopoly generated a whopping $1 million in revenue. |
| Posted: 15 Nov 2010 09:00 PM PST The following article explains the various theories of leadership such as the traits theory, transformational leadership theory, behavioral theory, etc. Read on to know about the different leadership theories... |
| Posted: 15 Nov 2010 09:00 PM PST Do you want to know what jobs are in demand? This article will answer your question. Scroll down to know the details. |
| Posted: 15 Nov 2010 09:00 PM PST Of late, skimming fraud cases have increased to a great extent. This is a highly sophisticated form of crime, hence also called as 'white collar' crime. Know all about a skimming fraud in this article. |
| Obama Grants for Single Mothers Posted: 15 Nov 2010 09:00 PM PST There are several Obama grants for single mothers that provide financial aid for education, home improvement and business. The administration has set aside 247 billion dollars as government grants in the year 2009. |
| Posted: 15 Nov 2010 09:00 PM PST Want to know some ways to make extra money fast? Then quickly browse through the ideas mentioned in this article. |
| Why You Should Outsource Payroll Services Posted: 15 Nov 2010 09:00 PM PST A payroll processing company can be a great investment for many businesses. The responsibility of filing tax forms and paperwork are taken off your shoulders as well as frees up time for your to concentrate more on the work that needs to be done to help your business grow. |
| Effective Tips for Good Letter Writing Posted: 15 Nov 2010 09:00 PM PST Letter writing requires good understanding and knowledge of the language, communication skills, and interpersonal skills. Read the article below to learn some effective tips for writing letters. |
| NASDAQ - Making More Sound Investments Posted: 15 Nov 2010 09:00 PM PST This article provides an introduction to one of the largest markets in the world - the NASDAQ. |
| Know the place to find writing service Posted: 16 Nov 2010 07:44 PM PST Article writing is one of the best ways to get exposure for your MLM business. So why haven't you started doing it yet? Here are the top reasons why you should be article.This page sets out advice on how to write an effective article, including information on layout, style, and how to make an article clear,please visit our website.... |
| HOW TO Create Twitter Bait | Heidi Cohen Posted: 16 Nov 2010 07:39 PM PST Twitter Bait is the Twitter equivalent of link bait. It's content published on Twitter that's so appealing that followers can't wait to re-tweet it. |
| 20 Blog Topics To Get You Unstuck Posted: 16 Nov 2010 01:10 PM PST |
| Flavorwire » 10 Online Lit Mags You Should Be Reading Posted: 16 Nov 2010 12:59 PM PST |
| Hitting Pay Dirt on Content Farms Is All About the Traffic - Advertising Age - Digital Posted: 16 Nov 2010 12:07 PM PST |
| 99centarticles.com | Services Offered Posted: 16 Nov 2010 11:33 AM PST |
| Do Emotional Images in Advertising Pull at Heart Strings? Posted: 16 Nov 2010 07:36 AM PST |
| Clever Ticker in Texting, Tweeting Age - WSJ.com Posted: 16 Nov 2010 07:35 AM PST |
| Unique content - Textbroker.com Posted: 16 Nov 2010 06:12 AM PST |
| Content Strategists - Contentini: Web Content Strategy Services Posted: 16 Nov 2010 03:15 AM PST |
| 100 Blog Topics I Hope YOU Write Posted: 15 Nov 2010 09:12 PM PST |
| Posted: 16 Nov 2010 06:39 AM PST
Back in early 2009, Naomi Dunford of Ittybiz announced that she’d taken on a guinea pig. And, because it was Naomi’s guinea pig, it had a fair amount of attitude and tended to swear a lot. This guinea pig explained its presence in the IttyBiz big picture by telling a story about what online marketing looked like from the average customer’s perspective:
Interesting hook, right? Unknown guy who’s never made a cent online before uses blogger/marketer’s product to see if he can make a career out of nothing. It’s the ultimate case study because everyone gets to see that it wasn’t a handpicked, standout success highlighted only after it worked. And of course, let’s not forget the very real possibility that it may not work — suspense on top of hope! For anyone who doesn’t know the story above, I was that guinea pig. What I think of as “The Johnny Experiment” on IttyBiz did, in fact, work rather nicely. In the intervening year and a half, I’ve given some serious thought to why exactly it worked. I decided that while there were a lot of reasons, the magic ingredient was giving people a great story to follow. What I learned as a guinea pigLet’s acknowledge and set aside the mechanical, nose-to-the-grindstone factors that went into building my business. I had to work hard, and I had to have skills people wanted (at the time, setting up blogs and websites), and I had to make and then keep my commitments. All very important, but similarly all very known. Is anyone surprised that you need to work hard to build a business, or that you need to know what you’re doing? But here’s another rhetorical question: Is anyone out there doing all of the above stuff correctly and still getting nowhere? Any talented, hard-working, professional fledgling businesspeople out there who can’t seem to get anything going? Knowing the skills isn’t enough. If I learned anything outside of the OBS course material and Naomi’s colorful tutelage, it was that in order to succeed in this space, you need for people to like you and to be interested in you. It sounds trivial, but it is absolutely essential. You don’t just want customers. You want customers who are fans first and foremost. You want a small army of people who love you, who will stick with you and want to know what’s going on with you and tell their friends about you. The way you do that is through story. Why your story mattersA lot of details had to fall into place in order for me to turn the story of the average-guy-turned-experiment into an actual business, but the story itself was the hook that made any of it possible. I was a regular guy. The people who read my IttyBiz posts were regular people. Logic said that if I was successful, then they could be too. But the story thing goes further. It had to. I started my fledgling business by giving things away (first a free report and then free blog setups), but none of that mattered without engaged people to take advantage of that free stuff. I had to keep people coming back, and back, and back. I wanted to be like a good TV show or a good book. I needed my story to be interesting enough that people wanted to keep following it. I could beat this to death, but here are a few elements of my story that kept readers tuning back in. Check out how they mirror fiction:
Get the idea? Your business needs fans, and even though you’re in the world of nonfiction, you get those fans the way any great serial work of fiction gains fans — by crafting an interesting character and spinning a compelling yarn. How to craft your storyWhat I’ve done in creating the story of Johnny B. Truant (which is totally true, but shaped by fictional influences) wasn’t really strategic. I fell into it because I’ve always written short stories and even a “closet novel,” and I’ve read innumerable books written by other talented folks. But once I realized that stories work and why they worked, I started coaching people in the telling of their own stories. And I’m not alone. Take the Reinvention Summit. When Michael Margolis asked me to participate in his virtual summit on storytelling (which is going on right now), I thought it sounded interesting. He told me about all of the great people — like 25 of them — that he’d gathered to discuss the importance and the future of narrative and story. Very cool, but there are dozens of various summit-style products in our sphere every year. I didn’t figure it’d be making any waves or anything, especially given that translating “storytelling” to “business and moneymaking” isn’t easy for some to get. But I was wrong. I’ve been following this thing and WOW is it a packed and amazing production. Check out the lineup (and check out the price while you’re over there … it’s kind of ridiculously low.) Every one of the speakers is talking about the use of story in the way I talk about it. Copyblogger has been talking stories as marketing vehicles for a long time, so I should mention now that Copyblogger is a proud media and marketing partner for Reinvention Summit, and, like I said, I’m a presenter. Why is a conference on story called the “Reinvention” Summit anyway?
My IttyBiz story was also a story of reinvention. I was a real estate investor who was circling the drain, and I had to rethink my entire existence and adjust to avoid being sucked down. Story is important. Reinvention is important. If you’re stuck, it may be time to reinvent yourself, and tell a better story. Luckily, you can still join the Reinvention Summit. It’s a huge event, and runs until the 22nd, but you get all of the sessions that have already been conducted (including mine) as recordings. As for the live events, I’ve never seen something quite so interactive and organized. Chat live, follow and meet and interact on social media, bonus materials and webinars, you name it. A lot of events borrow the name “Summit,” but this actually feels like you’ve attended a live event and are going to individual sessions. Make the time to craft and start telling your story. It’s important. About the Author: Johnny B. Truant took his business from nothing to six figures in a year thanks mainly to storytelling as marketing. He’s one of 25+ speakers at the Reinvention Summit, running right now. He also plays the musical blender with his bandmate, Marty the Rabbit Boy.   |
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