Tuesday, November 30, 2010

Top Misc Content on Internet

Top Misc Content on Internet

Five People That Will Help You Set Up a Flawless Office Relocation

Posted: 30 Nov 2010 09:00 PM PST

Are you relocating to a new office space soon? You can make it completely seamless with the right kind of help. Here are five people you need to have on your relocation team to undergo a flawless move.

Mixed Signals From The Florida Real Estate Market

Posted: 30 Nov 2010 09:00 PM PST

Florida real estate market may not yet have hit bottom. Home prices and mortgage rates are expected to remain low throughout 2011. A lot depends on the job sector. The unemployed don't buy homes. Home owners who lose their jobs may lose their homes to foreclosure.

California Payday Loans - Save the Most Online

Posted: 30 Nov 2010 09:00 PM PST

Living in California doesn't mean that you need to pay more for a payday loan. Save money by shopping online for the best payday lenders in the country.

What Types of Grocery Store Jobs are There?

Posted: 30 Nov 2010 09:00 PM PST

The grocery store industry offers a variety of jobs, from bakers and cooks to managers and stock clerks. Whatever type of career you're looking for, you should be able to find a grocery store job that suits your needs.

Why Freelancers Should Keep Up to Date on Tax Issues.

Posted: 30 Nov 2010 09:00 PM PST

Once you move into the contracting sector you will quickly find that your finances might become a whole lot more complicated. It is essential that you stay up to date with all the latest legal and tax announcements surrounding the contracting sector as they can make a massive difference to the way you work and the way you earn.

How to Bid on Contractor Websites

Posted: 30 Nov 2010 09:00 PM PST

Bidding for contracts requires a few basic steps to ensure your proposal is up to scratch. This article covers these steps.

Staff Team Building for Schools

Posted: 30 Nov 2010 09:00 PM PST

When it comes to helping teams be more effective and boost their morale, schools are no different to other types of organisation. Quality team building is important but it also needs to be relevant and suitable.

Mortgage Options for Contractors.

Posted: 30 Nov 2010 09:00 PM PST

in recent years there have appeared a number of new and more intuitive mortgage brokers and mortgage lenders who sell products aimed squarely at the contracting market which permit borrowing according to an annualized multiple of their normal contracting rate and with a lower deposit and less punitive charges.

Secrets of the Winners in Business

Posted: 30 Nov 2010 09:00 PM PST

What is it about how some business owners and directors act that makes their businesses winners even in these difficult times?

Packing Kid's Stiffs - Learn Some Useful Tips

Posted: 30 Nov 2010 09:00 PM PST

Moving home with kids is always a challenging task. It becomes more tormenting when kids are resistant to move. It is because they love their place very much. They do not want to relocate.

FDA Compliance - Keeping the United States Safe

Posted: 30 Nov 2010 09:00 PM PST

Find out how FDA compliance is helping to keep the US safe.

Spies are a Hard Sell

Posted: 30 Nov 2010 09:00 PM PST

Many parallels can be drawn between recruiting spies and recruiting clients in a tough economic market.

Important Tips for Choosing a Property Management Company in Baltimore

Posted: 30 Nov 2010 09:00 PM PST

Managing property in Baltimore is a big deal. You cannot manage your property in right manner. You will need the help and assistance of property management company to manage all your properties.

Avoid Financial Ruins by the Best Bankruptcy Attorney Arlington Texas

Posted: 30 Nov 2010 09:00 PM PST

In this article you will come to know that how can you avoid financial ruins by the best bankruptcy attorney in Arlington Texas.

Buying Municipal Bonds

Posted: 29 Nov 2010 09:00 PM PST

The activity of buying municipal bonds is not a new one and there have been several instances where a large volume of funds have been raised by municipal governments with the help of municipal bonds. In the following article, the basics of buying municipal bonds have been discussed. To know more, read on

Small Business Grants for Veterans

Posted: 29 Nov 2010 09:00 PM PST

One of the best resources for small business grants for veterans is the US Small Business Administration (SBA) office near you. Federal government grants are also available for veterans looking to make a difference in the community.

How to Get a Copy of Your Tax Return

Posted: 29 Nov 2010 09:00 PM PST

There might occur instances wherein you will wonder 'how to get a copy of your tax returns'. Tax return copies or rather transcriptions are given by the IRS (Internal Revenue Service) post a small application procedure. To know more about the transcripts and procedures, read on

Memorandum Format

Posted: 29 Nov 2010 09:00 PM PST

In the following article, a memorandum format has been briefly discussed. A small template for an average memorandum has also been given. To know more, read on

Radiologist Technician Requirements

Posted: 29 Nov 2010 09:00 PM PST

If you wish to become a radiologist technician, you have to go through precise training. Radiologist technician requirements forms the subject matter of this article.

Revolving Line of Credit

Posted: 29 Nov 2010 09:00 PM PST

What is revolving line of credit? How does a revolving line of credit differ from a fixed interest loan? Read to find out...

The 10 Commandments of Writing Web Content

Posted: 30 Nov 2010 10:51 PM PST

Content Composer Software | SEO Content Writer | Web Content Writing | Article Writing

Posted: 30 Nov 2010 10:50 PM PST

The 10 Commandments of Writing Web Content

Posted: 30 Nov 2010 01:21 PM PST

How to Captivate Your Audience with Story (From America's Greatest Living Playwright) | Copyblogger

Posted: 30 Nov 2010 10:28 AM PST

Online Copywriting and Content Marketing Strategies | Copyblogger

Posted: 30 Nov 2010 08:45 AM PST

A List Apart: Topics: Content: Content Strategy

Posted: 30 Nov 2010 08:44 AM PST

How to Be Interesting | Copyblogger

Posted: 30 Nov 2010 08:28 AM PST

25 Ways to Use the Web to Find Content for Your Blog – Danny Brown

Posted: 30 Nov 2010 08:09 AM PST

Dr. Jeffrey H. Toney: Evolution of a Citizen Journalist

Posted: 30 Nov 2010 07:45 AM PST

TypeIt - Type accent marks, diacritics and foreign letters online

Posted: 30 Nov 2010 07:05 AM PST

Email Subject Lines that Won't be Ignored | Copyblogger

Posted: 30 Nov 2010 06:47 AM PST

The Most Important Element of Your Marketing Story

Posted: 30 Nov 2010 06:30 AM PST

image of actor Charlie Chaplin

Robert wrote yesterday about David Mamet's advice on dramatic tension, the key element that drives every compelling story.

But there's another element that's critical to story, and it's particularly important when you're telling a story that intends to persuade.

Whether you want to make a sale, gain an email subscription, or motivate a change in behavior, your dramatic story will fail if it doesn't have one thing:

A relatable protagonist.

In other words, your story needs to be about someone we care about.

Sometimes that can be easier said than done. So here's how to put together a memorable protagonist who will pull your readers into your story — and more important, will persuade them to take the action you're looking for.

The protagonist is the actor in your story

I'm sure you remember this from Freshman English class, but the protagonist is just the main actor of the story. We used to say "hero," but protagonists aren't always what we would call heroic.

In fact, the archetypal story described by scholars like Joseph Campbell starts out as a very ordinary person, living in an ordinary world. It's the circumstances of his life that pull him into a "hero's journey" to extraordinary places and incredible events.

The protagonist might be you

A lot of marketers base their stories on themselves.

You show where you've come from, where you started, the difficulties you faced and how you overcame them.

Then you tie that back to what you're selling. Because you've taken this hero's journey yourself, you know how to defeat the dragons and storm the castle.

Your own experiences make you a dragon-slaying authority. And you can use that authority to persuade your audience to buy or adopt the solutions you recommend.

The protagonist might be your past customer

Not everyone wants to be the star of his own marketing story.

You don't have to make your stories all about you. It's often more effective to tell a compelling story about the people you help.

Case studies and testimonials are just good stories about how your product or service solved thorny problems for your customers.

Like any good other story, testimonials and case studies need dramatic tension. Going back to Mamet, there needs to be a gap between what your protagonist wanted and what he attained. His attempt to close that gap is what makes the story interesting.

That means you've got to show a "before" (customer facing a tough problem) and an "after" (how you solved that problem for them).

The protagonist is always your buyer

Coming full circle, the reader always needs to put herself in the shoes of your protagonist.

That's what fiction writers mean by a "relatable" character.

It isn't always about being likeable. Not every great character is likeable. But we won't be pulled into a story unless we can relate to the character, which means he has the emotions we imagine we would have in the same situation.

Your potential buyer is the real star of every marketing story. If she reads the story and thinks, "I can see myself doing that," you've won.

Social proof without numbers

A lot of content marketers want to know how they can use social proof before their blogs get big.

Storytelling is one great answer.

We're a "monkey see, monkey do" species. Many forms of human behavior are contagious. We can certainly be prone to mimic ugly behavior, but we also mimic admirable behavior like generosity and courage.

We unconsciously imitate the stories we see around us, both real and fictional.

So show the behavior you want your reader to "catch." Sell a product or service by showing how it benefits people, and telling stories about those people.

With a relatable protagonist and a good sense of drama, you'll be able to craft a marketing story that pulls readers in, keeps them coming back, and makes it easy for them to see themselves as your happy customers.

About the Author: Sonia Simone is CMO of Copyblogger Media and founder of Remarkable Communication. Share your 140-character hero’s journey with her on twitter.

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