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- Why Blog?
- Low Deductible Health Insurance
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- Sample Hardship Letter for Loan Modification
- Secured Loan Calculator
- Major Currency Pairs
- How Much does Renters Insurance Cost
- How to Relocate Smoothly and Safely In Punjab
- Improving Your Credit Before Buying a House
- Brand New Home: Why Purchase One?
- Hot Dog Stand Business Opportunities
- Jobs For 14 Year Olds - The Best Jobs At 14 Right Now
- Web Designer Recruitment Services for Developing Companies
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- How to Calculate EBITDA
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- 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger
- A List Apart: Articles: Good Help is Hard to Find
- Serv.io
- How to write for the web: 23 useful rules | Econsultancy
- The Elements of Editorial Strategy | Predicate, LLC
- 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger
- How to write for the web: 23 useful rules | Econsultancy
- 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger
- 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger
- 8 Incredibly Simple Ways to Get More People to Read Your Content
- 8 Incredibly Simple Ways to Get More People to Read Your Content
- 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger
- 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger
- 8 Incredibly Simple Ways to Get More People to Read Your Content
| Posted: 07 Dec 2010 05:01 AM PST Blog Blogging has become an art. Some of the best logo designers & other freelancers showcase |
| Low Deductible Health Insurance Posted: 07 Dec 2010 09:00 PM PST Are you confused regarding which insurance plan to opt for? This article on low deductible health insurance may help you in making the right decision. |
| Posted: 07 Dec 2010 09:00 PM PST If you have no clues about what is a VAT invoice, this article will be an insightful read. Here you will find information about, how to write a VAT invoice for trade in any of the European countries. |
| Sample Hardship Letter for Loan Modification Posted: 07 Dec 2010 09:00 PM PST Wondering how to write a letter of hardship? The free sample hardship letter for loan modification in this article will give you both. |
| Posted: 07 Dec 2010 09:00 PM PST Secured loan calculator details, given in this article, will help you to calculate how much monthly installments you will be paying. So, refer to the content on secured loan payment calculator details and get your basics cleared. |
| Posted: 07 Dec 2010 09:00 PM PST If you are looking for a major currency pairs list, this article has what you are looking for. Here you will find the currency pairs that have the largest trade share in the foreign exchange market. |
| How Much does Renters Insurance Cost Posted: 07 Dec 2010 09:00 PM PST If this question 'how much does renters insurance cost', is plaguing your mind, perhaps this article to follow will give you an idea regarding that. Scroll down to know more... |
| How to Relocate Smoothly and Safely In Punjab Posted: 07 Dec 2010 09:00 PM PST Relocation is one of the most daunting and painful task. Even relocation within a city or state is not a cakewalk. The packing of goods and then transporting them to new place is very tricky and risky affair. |
| Improving Your Credit Before Buying a House Posted: 07 Dec 2010 09:00 PM PST Always check your credit before you purchase a home. |
| Brand New Home: Why Purchase One? Posted: 07 Dec 2010 09:00 PM PST Brand new homes are great investments. Find one that suits your needs and lifestyle. |
| Hot Dog Stand Business Opportunities Posted: 07 Dec 2010 09:00 PM PST Once you have one successful hot dog stand up and running how do you scale up from there? Here are some common opportunities in the hot dog business. |
| Jobs For 14 Year Olds - The Best Jobs At 14 Right Now Posted: 07 Dec 2010 09:00 PM PST Jobs for 14 year olds are not easy to find. Here is a couple of way that you can find jobs for 14 year olds easy. Many teens worldwide are now using this method to successfully gain paid employment. Come see for yourself just how easy it really is to find jobs at 14. |
| Web Designer Recruitment Services for Developing Companies Posted: 07 Dec 2010 09:00 PM PST It is no secret that websites have moved on since their early conception. The work of web designers is now a fundamental part of any business' development. Whether a business uses a specialist web design agency or an in house designer, expectations are high |
| IT Recruitment Services For Corporate Employers Posted: 07 Dec 2010 09:00 PM PST The key to running any successful enterprise is to have the right professionals working under your corporation. In the present business environment, proper IT recruitment has become an essential part of the entire job distribution scenario |
| Posted: 06 Dec 2010 09:00 PM PST How to calculate EBITDA margins? This might be one of the many questions in the minds of people looking for quality stock market investments. This article on calculation of EBITDA will help to understand things in a better way. So, read on to know more... |
| Posted: 06 Dec 2010 09:00 PM PST Read this article to know all about the car repossession process and the rights that you have as a borrower. Have a look |
| Posted: 06 Dec 2010 09:00 PM PST This article aims at putting forth the apartment leasing agent salary along with the content on who is a leasing agent exactly. So, continue reading to know more... |
| Posted: 06 Dec 2010 09:00 PM PST With every spurt in crime rate, there is a somewhat proportionate increase in the number of investigative jobs. Let's look at what challenges forensic toxicology jobs pose and what are the duties and responsibilities that come with this profile... |
| Posted: 06 Dec 2010 09:00 PM PST EBITDA calculation is very important before we take any decision regarding buying shares in a company. This article will help you in calculating EBITDA in a systematic way. So, continue reading to know more... |
| Posted: 06 Dec 2010 09:00 PM PST When you are out searching for jobs, there are two things that one looks for; satisfaction and money. Here are some of the well paid jobs that will give you both. |
| Posted: 07 Dec 2010 09:06 PM PST When trying to create text for your website you may find that it is tricky to establish where to start. With Yazs Web Page Creation Services UK, this stress can be taken away from you. |
| 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger Posted: 07 Dec 2010 07:13 PM PST |
| A List Apart: Articles: Good Help is Hard to Find Posted: 07 Dec 2010 06:06 PM PST |
| Posted: 07 Dec 2010 02:35 PM PST |
| How to write for the web: 23 useful rules | Econsultancy Posted: 07 Dec 2010 02:13 PM PST |
| The Elements of Editorial Strategy | Predicate, LLC Posted: 07 Dec 2010 01:53 PM PST |
| 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger Posted: 07 Dec 2010 12:57 PM PST Tips for keeping readers on your blog |
| How to write for the web: 23 useful rules | Econsultancy Posted: 07 Dec 2010 12:44 PM PST |
| 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger Posted: 07 Dec 2010 12:09 PM PST |
| 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger Posted: 07 Dec 2010 09:44 AM PST |
| 8 Incredibly Simple Ways to Get More People to Read Your Content Posted: 07 Dec 2010 09:07 AM PST good read |
| 8 Incredibly Simple Ways to Get More People to Read Your Content Posted: 07 Dec 2010 09:04 AM PST |
| 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger Posted: 07 Dec 2010 09:02 AM PST |
| 8 Incredibly Simple Ways to Get More People to Read Your Content | Copyblogger Posted: 07 Dec 2010 08:54 AM PST |
| 8 Incredibly Simple Ways to Get More People to Read Your Content Posted: 07 Dec 2010 07:00 AM PST
Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content. Think you need to spend another 10,000 hours perfecting your writing skills? Probably not. Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention. Impatient searchersJakob Nielson’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. The web is a “lean forward and participate” medium. Television, by contrast, is a “lean back and let it wash over me” medium. What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information? Make it snappyTo write successfully for the web, you need to forget some of what you learned in English composition class. Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it. If you want to cover a complex topic, consider breaking it into a series of posts. It’s a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes. Structure your paragraphs in the inverted pyramid style. This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper. Once you’ve done that, use the following easy design techniques to make your content much more reader-friendly. It takes just a few minutes to turn a post from an overwhelming mass of gray text to something that engages the reader and pulls her in. 1. Embrace the line breakThere are few easier ways to make your content more readable. Even complex content can be made much more reader-friendly with the simple introduction of lots of white space. Feature one idea per paragraph, and keep them short — three or four sentences at most. And try writing some paragraphs with one sentence only. 2. Break up your content with compelling subheadsOne technique taught here at Copyblogger is to write your headline and subheads first. A strong headline (and therefore a strong premise) is vital to getting readers to come check you out in the first place. And solid subheads keep the reader engaged, acting as “mini headlines” to keep them moving through the rest of your content. Make your subheads intriguing, but informative, too. Web readers have well-honed BS meters, so don’t exaggerate or you’ll lose credibility. “Compelling” is not the same as “hypey.” Once you’ve written your subheads, review them to see what your reader/scanner will understand if he or she reads only that part of your article. Is there a compelling story? Will they get the gist of your information? 3. Use bulleted lists
4. Use deep captions.Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.” Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article. 5. Add highly relevant linksInternal links back to your own cornerstone content will keep people on your site and reading your best material. External links demonstrate that you’ve researched the topic and want to highlight other experts. Good content uses both to expand your reader’s understanding and add value. Another advantage of internal links is they make it less frustrating when some dirtbag scrapes your content (cuts and pastes it to their own site without attribution). 6. Use strategic formattingAdd emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance. Don’t highlight everything (which would have the same effect as highlighting nothing). Instead, emphasize the key points so the scanner can quickly pick them out. 7. Harness the power of numbersThink those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented. If you don’t believe me, take a quick look at the “Popular Articles” on the right hand of this site. You’ll get a mini-tutorial in some of the ways you can use numbers (and other techniques) to make a post more inviting. You can often make a post more compelling just by numbering your main points. Give it a try. 8. Check your dual readership pathOnce you’ve used subheads, numbers, bulleted lists and other formatting to highlight the key elements of your post, read through it again — looking only at the text you’ve called special attention to. Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader? How about you? What are your favorite techniques for getting readers to lean in to your web content? Let’s talk about it in the comments. About the Author: Pamela Wilson helps small businesses grow with great design and marketing tips. Learn the basics with her free Design 101 e-course at Big Brand System. ![]() |
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