Top Misc Content on Internet |
- Get the Latest Search Engine Optimization Programs for Free
- Puts, Calls and the Basics of Options Investing
- Work From Home With a Web Based Franchise Opportunity
- How To Rent An Apartment After Foreclosure
- How to Form a Limited Company With Ease - e1796
- Register Your Company With Companies House - Be Your Own Boss - c1796
- Understanding Company Registration Process at the UK Company House - b1796
- What is a UK Company House
- Things You Need to Keep in Mind When Preparing For an Open House
- Gauteng Open Road Tolling System May Benefit Local Car Insurance Industry
- Investing for the Long Term
- How to Become a Meteorologist
- Creating a Business Plan
- Monopolistic Competition Examples
- Oligopoly Examples
- HSA Contribution Limits 2011
- Car Refinancing: How to Refinance a Car
- What Credit Score is Needed to Buy a Home
- When to File Bankruptcy
- How to Flip a House
- Best Stocks to Buy 2011
- Second And Park | Web Copy That Works by Tiffani Jones
- How to Craft a Marketing Story that People Embrace and Share | Copyblogger
- Email Marketing Subject Line Comparison | MailChimp.com
- How Can I Get Paid to Travel - Travel Writing Tips | The Lost Girls
- Writing for the Web
- Triond - Publish Writing, Poetry, Music, Video & Content Online
- Expert Advice on Onpage Optimization and Search Engine Optimization
- 5 Essential Tips When Writing Website Content | TutToaster
- A List Apart: Articles: Testing Content
- Toward Content Quality :: UXmatters
- The “Common Sense” Mistake That Makes Your Writing Lifeless
| Get the Latest Search Engine Optimization Programs for Free Posted: 14 Nov 2010 08:12 AM PST This is an excellent opportunity for you and is something that you should not miss. However, you need to act fast before the others find out. The simple reason is that when the administrators operating the servers of sites hosting those programs find out about this trick, they will block the loophole that took someone over a year to discover. However, do not leak out this secret to others for the same reasons mentioned above. Most probably, you are a member of various online forums that specialize in SEO. You might have wanted to get your hands on the latest programs and tricks that the internet gurus release from time to time… only to be disappointed by their price. The author of this article was in the same league and he too wanted to get his hands on those juicy tit-bits. Please bear in mind that what you are going to commit is not piracy and hence you can undertake it legally without any pinches in your conscience. You might be wondering why this information is being released on public article directories where anyone can see it and use it, correct? Well the fact is that the author is not an agent of the individuals or organizations scripting those programs and writing those valuable e-books. He can use the programs on his own PC and it makes no difference to him if he shares the details with the others. However, he has a certain reason for sharing this news with you. We shall come to those details in just a few minutes. You shall not believe it, but those programs can make life extremely easy for you, especially if you are an internet marketer. Some of the programs are so awesome that they can reveal to you the exact keywords that your rivals are using. Those programs also explain how you can go one up on your rivals and beat them at their own game. If this is not enough, yet another program will help you to find out the most profitable niches and will even guide you on how to earn hundreds of dollars per week. To be frank with you, you can earn much than that, but it takes time and experience, which you lack. Else, you would not be reading this article to find out how to get programs and study materials worth tens of thousands of dollars for no cost. Let me tell you one thing before you proceed further. I have used some simple loopholes that were always there in the marketing industry and in search engines to reach this far. I shall not reveal all the programs and study materials at one go. If I did that, you would never come back to read my articles again and this is something that I want. If you have read till here, it means that you were interested in this article. I am sure that you now understand the capabilities of a simple, yet powerfully worded and titled article. There are many things that you can get free, including software to build a massive base of backlinks, but, if you want to become a real professional and want to earn big bucks like them, you need to invest a bit yourself. As far as writing articles is concerned, it is all about grabbing the attention of the viewer and to make them read it until the very end. It is not as tough as you might think, especially if you know the power of phrases like `get for free.'
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| Puts, Calls and the Basics of Options Investing Posted: 31 Jan 2011 09:00 PM PST Trading options can be a great way for investors to reduce risk and enhance the returns of their portfolios. But advanced options trading may not be for everyone. Read on to learn the basics of options and how you can increase returns in your portfolio. |
| Work From Home With a Web Based Franchise Opportunity Posted: 31 Jan 2011 09:00 PM PST Working from home is an attractive option for many. We provide a few tips on avoiding bad opportunities and consider web based franchises as a way to start up a business from your own home. |
| How To Rent An Apartment After Foreclosure Posted: 31 Jan 2011 09:00 PM PST With foreclosures reaching more than 1 million per year, where to live next becomes an important question. Follow these simple steps to successfully rent an apartment or home after being foreclosed on. |
| How to Form a Limited Company With Ease - e1796 Posted: 31 Jan 2011 09:00 PM PST Opening Ltd company in UK is possible no matter wherever you are located |
| Register Your Company With Companies House - Be Your Own Boss - c1796 Posted: 31 Jan 2011 09:00 PM PST Start off a business in UK now by doing the company register at the Companies House. |
| Understanding Company Registration Process at the UK Company House - b1796 Posted: 31 Jan 2011 09:00 PM PST If you are interested to know more about how to do your company register at the uk companies house, you can read our article |
| Posted: 31 Jan 2011 09:00 PM PST To know more and to do company register with the Companies House, read our article. |
| Things You Need to Keep in Mind When Preparing For an Open House Posted: 31 Jan 2011 09:00 PM PST Open house is a good marketing tool. But it requires thorough preparation to ensure success at the end of the activity. |
| Gauteng Open Road Tolling System May Benefit Local Car Insurance Industry Posted: 31 Jan 2011 09:00 PM PST Local car insurance companies may benefit from the newly built Gauteng Open Road Tolling System, a major project to upgrade all national roads and bill motorists per trip. |
| Posted: 30 Jan 2011 09:00 PM PST The purpose of investing for the long term is to gain financial benefit from the investment for a prolonged time period or after a time period. In this article, some long term investing options have been discussed. To know more, read on |
| Posted: 30 Jan 2011 09:00 PM PST If science is your forte and studying weather and atmospheric conditions is what interests you, then a career in meteorology certainly beckons you. Read on to know how to become a meteorologist along with an in-depth job description of the same... |
| Posted: 30 Jan 2011 09:00 PM PST The following article lists the steps to creating a business plan, along with the importance of a business plan for any organization. Read on... |
| Monopolistic Competition Examples Posted: 30 Jan 2011 09:00 PM PST In the following paragraphs, some prominent monopolistic competition examples have been discussed. This article also defines and elaborates monopolistic competition and explains some of its prominent features. To know more, read on |
| Posted: 30 Jan 2011 09:00 PM PST Some common and eminent oligopoly examples have been discussed in the following article. Brief explanation of oligopoly as a market structure has also been elaborated upon in the following paragraphs. To know more, read on |
| Posted: 30 Jan 2011 09:00 PM PST If you are looking for information about the HSA contribution limits (2011), you have landed on the right page. Here I provide you with basic information about health savings accounts and the current limits on contributions which you are allowed to make in 2011, to your account. |
| Car Refinancing: How to Refinance a Car Posted: 30 Jan 2011 09:00 PM PST Refinancing your car can be a great money saver idea. Know, how to refinance a car in this article. |
| What Credit Score is Needed to Buy a Home Posted: 30 Jan 2011 09:00 PM PST The following article, is a column to the query, 'what credit score is needed to buy a home'. Some basic trends, concepts and current policies that have been adopted by lenders in recent times have also been discussed in the following paragraphs. Let's take a look at some such concepts |
| Posted: 30 Jan 2011 09:00 PM PST When to file bankruptcy is probably a question one would never want to ask to himself! However, one also never has control on situations, right? Reading this article may not take you out of the situation, but it will definitely help you deal with it! |
| Posted: 30 Jan 2011 09:00 PM PST Flipping houses is perceived as a quick money making venture. Know more on how to flip a house if you are interested in this business. |
| Posted: 30 Jan 2011 09:00 PM PST The following article, discusses some of the best stocks to buy. 2011 is a very different, but good year to invest in the stock market, as several economic issues are in the process of being resolved and almost all economies and businesses are settling down once again. To know more about the stocks to buy in 2011, read on |
| Second And Park | Web Copy That Works by Tiffani Jones Posted: 31 Jan 2011 07:30 PM PST |
| How to Craft a Marketing Story that People Embrace and Share | Copyblogger Posted: 31 Jan 2011 06:55 PM PST blog post on persuasive writing - this blog has many similar articles |
| Email Marketing Subject Line Comparison | MailChimp.com Posted: 31 Jan 2011 01:50 PM PST |
| How Can I Get Paid to Travel - Travel Writing Tips | The Lost Girls Posted: 31 Jan 2011 11:49 AM PST www.budgettravel.com |
| Posted: 31 Jan 2011 10:50 AM PST |
| Triond - Publish Writing, Poetry, Music, Video & Content Online Posted: 31 Jan 2011 09:57 AM PST |
| Expert Advice on Onpage Optimization and Search Engine Optimization Posted: 31 Jan 2011 09:20 AM PST Creating quality blog posts that target search engines & readers is an effective way to ensure good ranking and traffic for websites. Learn how to do it with these useful tips. |
| 5 Essential Tips When Writing Website Content | TutToaster Posted: 31 Jan 2011 06:36 AM PST 5 Essential Tips When Writing Website Content |
| A List Apart: Articles: Testing Content Posted: 31 Jan 2011 05:29 AM PST |
| Toward Content Quality :: UXmatters Posted: 31 Jan 2011 01:50 AM PST |
| The “Common Sense” Mistake That Makes Your Writing Lifeless Posted: 31 Jan 2011 07:00 AM PST
Have you ever been inside a money booth? People rent them for parties and events. If not, let me describe it for you: You're in a clear glass booth and money is swirling in a breeze all around you. Bills are brushing your cheeks, your hair. You want to get as much money as you can in the thirty seconds you've been given, so you grab for the fattest clumps. But as you reach for them, they disperse. Twenty seconds left. You keep grabbing after new clumps and clusters, trying to make up for lost time. You lunge for a fat bundle with both hands … but it flutters away. Ten seconds. You grab again. Seven, six, five. All too quickly your time runs out, leaving you empty-handed. How can you beat the money booth? Go after individual bills. Methodically, systematically. One at a time. You'll feel a stack amass in your hands, instead of ending up with a fistful of nothing. Strangely enough, the same thing happens with writing. Instead of painting a picture with individual details, we try to go for a "clump," a generalization that can cover every reader, every scenario. And we end up with nothing. Chasing after a single bill or a single detail feels like forsaking the greater opportunity — like we're settling for something smaller than we should. But actually, it's the only way of coming out with a fistful of dollars. Why details often feel like sacrificesDrilling down on a detail entails sacrifice. It means you won't get the chance to say everything good there is to say about your beloved product, service, brand, company, niche topic, etc. At least not on that ad, page, or post. It feels like common sense not to exclude any potential readers or customers. It feels like common sense not to shut anyone out — particularly someone who would, in fact, be a great fit for your product or service. So copywriters and content marketers refuse to make that sacrifice. They pull up to a 50,000-foot view so they can fit everyone in. Their copy is filled with abstractions and generalizations, assuming readers will mentally fill in the specific from the general. But the human brain doesn't work that way Imagination trumps logicTell me a Zappo's-style story about an amazing support experience and I'll conclude that you've made a commitment to superior service. But tell me you have "great customer service" and I'll conclude you're full of it. You expect me to fill in the details about specific ways your service might manifest itself, but I won't. I don't have any details to "prove" your point to myself. The specific can be imagined. It has dramatic power. Generalization just results in easily dismissed, flaccid copy, devoid of any emotional power or credibility. Here's another example of this same principle at work, as described by Jay Heinrichs (of Figaro Speech fame) in his book Thank You For Arguing:
Tell us a storySee what I'm talking about? You have to be willing to tell one small sliver of your story powerfully, instead of trying to summarize the whole experience in the neutered grays of abstract generalizations. This means you have to do two things:
For instance, I write radio ads for a builder of pole barns up in Ontario. His barns are markedly better built than his competitors because he refuses to cut corners and underbid jobs. But any 30-second ad about generalized "build quality" in barns is likely to suck harder than a Dyson vacuum. I have to pick out one small detail about build quality and hammer it home through short-form drama. For instance, I might dramatize how my client fired his old supplier of roof vents when they wouldn't change their design to prevent leaks. My client then went out and had his own superior design manufactured for his exclusive use. Of course, in telling this tale, I'd be as vivid as possible, making the mini-drama come to life inside the imaginations of my listeners. I won't ever have to say "committed to quality," I'd get the listeners to make that conclusion for me. And all because I put my faith in the vivid, dramatic power of specifics. Here's another exampleKeep In Touch with the People You Love I helped script that video, and, in doing so, I had to make two choices:
These seem like straightforward decisions, but both of them involve sacrifices, and so most writers never make them. In order to dramatize a specific narrative, I had to exclude other uses. The CEIVA frame most certainly is not limited to use as gifts from grown children to their parents. A “common sense” copywriter (or her client) would be worried about excluding the many customers who don’t fit this profile. But telling a story about “everyone” means you tell a story about no one. Have faith in your viewers to conclude the general from the specific, rather than the other way around. And then there's the red bicycle. The general idea I wanted to get across was "grandparents get to see their grandkids' life in real time, which helps them have more meaningful conversations with them." But that general description lacks any sort of emotional power. So I had to pick a specific instance of this — the boy's new red bicycle — in order to dramatize it. In the moment, it can seem like a hard choice. Narrowing down to a specific feels like a loss. But it's never a loss. Instead, dramatizing a specific always equates to a gain in credibility and emotional power. What about you?Moving this to the content marketing realm, instead of blogging about meta-topics or generalities, why not try doing a series of posts on highly specific aspects of your membership site, niche field, product, or service? Instead of a white paper or special report that talks about general functionality, how about a set of three case studies that show what you do with specific detail? Chances are, many of you have already tried this and gotten some great results. I'd love to hear about your experiences and tips in the comments … About the Author: Jeff Sexton is a partner in the Wizard of Ads consulting firm, a well-known online copywriter and optimization expert, as well as a faculty member at Wizard Academy, where he co-teaches Writing for the Radio and the Internet. You can find him online at www.jeffsextonwrites.com.   |
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