Wednesday, February 2, 2011

Top Misc Content on Internet

Top Misc Content on Internet


Search engine optimization Content writing Guidelines for Increased Profits

Posted: 23 Nov 2010 02:38 PM PST

Anyone can create content for a internet site, but it takes skill to write for both search engines and also readers of the human persuasion. It requires writing subject matter in a systematic manner so as to get as much out of it as you can. You will soon learn what it takes to write systematically so that you can create copy that gets results.

The best tip anyone can give you when learning SEO copywriting is ways to create headlines that get attention. When individuals search web for things, they’ll usually leap from site to site so it is important to write headings that get their attention. Headings are vital to human readers because they give away the essence of what’s going to come up. The heading tells your readers what they’re getting into. Google, along with other search engines, are completely aware of the importance of headings and they make use of them when trying to determine how to rank a page. That’s why you need to make sure your headings are pertinent and have to do with your key words.

It’s important that you refrain from using words that have nothing to do with your main strategies. To put it in simpler terms, only use headings that convey what your copy is going to be about. Never forget about your human readers when creating copy for the search engines.

It’s important to get your readers’ focus while also trying to rank high in the search engines. You can often do this by utilizing bold text when necessary. This will not only reveal your keywords and phrases but you will also pull them in. Google will recognize the bold words and will usually put them above other search phrases.

Google will look for anything readers can use and will utilize these things when deciding on how to rank the page. The copy that you are writing has to create a fair balancing between helping your target audience and the search engines to rank the page.

Always keep your focus on giving away as much guidelines as possible. Your site’s site visitors are searching for sites that offer great value in their subject matter. Use however numerous words it takes to explain the helpful hints you’re giving in the right way. The more content you have, the better it’s. Search engines determine search engine postion based on finding sites that offer good subject matter that matches what their users are seeking. If you skimp on the subject matter you offer, you may be avoiding what the search engines really look for. You must also work to stick to the primary topic at hand within your subject matter. Focus on the main topic and you’ll increase the relevance of your content. Overall, SEO copywriting will help you write better subject matter, that gets you search engine traffic from the search engines and rave reviews from the readers.

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Does FedEx Deliver on Saturday

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The Straight Dope on Facebook, Twitter, and SEO

Posted: 02 Feb 2011 07:15 AM PST

image of a twitter icon

Ever wonder if all those links that result from people retweeting and sharing content on Twitter give you a boost with SEO?

For a long time no one was sure, because the dreaded nofollow is in use on big social sites to keep those links from being counted as a “vote” for search engine purposes. No matter what, social networking links are still highly useful from a traffic perspective, because they have the power to get new readers to your content.

But in December, Google confirmed that the playing field had changed a little. Here's what that means for you and your content.

In May, 2010, Google’s Matt Cutts announced that Google was not using social media links as a signal. And then in December, 2010, he announced equally firmly that they had changed their mind:.

We do use Twitter and Facebook links in ranking, as we always have in our web search rankings, but in addition we're also trying to figure out a little bit about the reputation of an author or a creator on twitter or Facebook. […]

This is something that is used relatively lightly for now, and we'll see how much we use it over time, depending on how useful it is and how robust it ends up being. The one thing I would caution people about is, don't necessarily say to yourself, "Aha, now I'm going to go out and get reciprocal follows and I'm gonna get a ton of followers," just like people used to get a ton of links.

In the same way that PageRank depends on not just the number of links but the quality of those links, you have to think about what are the followers that mean quality, who are the people who are actually not just bots, or some software program or things like that.

What that means is that Google has decided that social media sharing is a smart way to weed the creeps from the good guys.

Right now the effect is still probably small, while the Google teams figure out if social media sharing patterns are a reliable way to uncover the best sites and pages — and leave spam at the bottom of page 10.

(Remember, the first rule of SEO is a lot like the first rule of Copyblogger — don't try to send users to crappy content.)

Signals

Google uses about 200 "signals" to suggest if a given page is useful or junk.

Right now, links from Twitter or Facebook are still a weak signal. That means that more weight will be given to the usual suspects — how many traditional links you have, the authority of the pages that link to you, what kind of anchor text they use, and your on-page keywords and related copy.

(Check out our free report on SEO copywriting if you want to know more about how this works.)

But those links from social sharing are now a signal that search engines using — and if it proves a reliable way to get better pages to the top of the SERPs, they'll turn up the volume on it.

Authority matters

Google and Bing have confirmed that they do take into account the authority of users who tweet links to your site.

If someone who looks, acts, and smells like a real user with actual authority tweets a link to your site, that counts for more than if a newbie (or a bot) does it. Which makes sense — just like if an authoritative site links to you, that counts for more than if a small, new site does.

Does that mean you should suck up to people with lots of Facebook friends and Twitter followers? Not exactly.

It does mean that you'll want to create content that stands out in the crowd. Because of the nature of social sharing, the best stuff tends to find its way to the top. You may not have 100,000 followers, but someone in your 100 followers knows a bigger fish, and so on and so on.

But your content can only capture the attention of the biggest fish if it's exceptional. So create the best work you can, always.

What should you do differently?

Probably the worst thing you could do would be to start gaming social networking sites to try and manufacture bigger follower/friend numbers.

Forget lame tricks that you think will make you look bigger than you are. Put that time and energy into creating better content — either by becoming a better writer or by partnering with a fantastic writer who needs what you bring to the equation.

(Your side of the bargain might be a paycheck, or it might be business expertise, or a great sense of graphic design, or killer chocolate-cream-cheese cupcakes. You've got to figure that part out on your own.)

If you've put off social media because you rely exclusively on SEO to get traffic, you might want to reconsider that.

Not only because social sharing will probably become a stronger signal, but because of the many other benefits that get the right visitors to your site.

That's why Scribe SEO added Twitter to its link-building tools late last year. (And we'll include more social media link-building tools in upcoming releases.) As SEO evolves, Scribe evolves.

Social media and SEO were never actually as separate as people think — but they're becoming more entwined every day, and there's every reason to think that will continue.

What if Google changes their minds tomorrow?

This is always a good question to keep foremost in your mind when you're planning your SEO strategy.

Using Twitter or Facebook purely to generate links for SEO is a short-term play that probably isn't worth your time.

But using Twitter and Facebook to:

  • yes, generate links and also
  • get content in front of readers and
  • develop relationships with other content marketers that will earn you high-quality organic links (the old-fashioned kind) and
  • let prospective customers come to know, like and trust you and
  • translate online connections into real-world relationships and
  • do market research by listening for customer problems you might be able to solve …

… well, that's a smart long-term play that will build your business.

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. Share your content and copywriting insights with her on twitter.

P.S.

If you find SEO confusing, Scribe SEO was designed to make it simple. It helps you optimize content faster, choose the right keywords, and build quality links — and all with writing that sounds like you, not a robot. Check out Scribe SEO today.


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