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- What Signifies ‘Good’ Freelance Writing Services?
- Common Job Application Mistakes That You Should Try to Avoid
- How to Use Linkedin for Business
- Proportional Tax
- Jobs in Demand for 2011
- Certified Medical Assistant Job Description
- Credit Debt Relief
- How to Claim Bankruptcy
- Office Etiquette Tips
- Best Paid Careers in the US
- Sample Cover Letter for Internship
- Copy Editor Job Description
- Best Long Term Stocks to Buy
- Holiday Office Party Games
- PIP Insurance Coverage
- GAAP Depreciation
- Office Safety Quiz
- Light It Up, Baby: Glow-in-the-Dark Surgery in The Works - TIME NewsFeed
- Top 20 Reasons Presentations Suck and How To Fix Them | BNET
- Plain English for corporate intranet content (Intranet diary)
- http://www.copyblogger.com/creativity-killers/
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| What Signifies ‘Good’ Freelance Writing Services? Posted: 26 Nov 2010 09:08 PM PST Freelance writing services are vastly becoming a popular source for big and small businesses and companies alike to turn to when looking for Internet services. When outsourced, freelance writing services can be significantly cheaper to the marketing budgets of businesses and can sometimes even produce higher quality work than paying a professional writing firm. Freelance writers are professionals in their areas because they are versatile workers; meaning they know how to cater articles, keywords, tones, and formats for every individual company they work with. Freelance writers can be cheaper to hire, but a business must know what truly signifies good freelance writing services before investing into an outsourcing company, because as with every other thing in life, freelance writers can be bad and produce poor quality work if you're not careful. What do you need to look for when considering investing in freelance writing services? First of all you need to find an established company that clearly has the experience in Internet marketing and related services with a professional team familiar with SEO who are keyword smart, know HTML coding, have knowledge of social media platforms, and can tap into inside information on the requirements of different social media. A great freelance writing service will have the ability to target very specific or very broad demographics for your company's products or services. Additionally successful freelance writing services should present themselves with a professional looking website with testimonials and examples of their past work; showing their clients exactly the talent they have to offer. Prices for freelance writers and freelance writing services can vary greatly across the board, but it is essential that you can agree upon a price that will help your budget but will also be enough to afford quality service. Freelance writing services that have established themselves as reputable in the Internet network have the experience to offer services such as business development solutions, marketing campaigns, online web content, email newsletters, eBooks, real estate and finance, health and fitness and more. Having a wide variety of services means that a freelance writing service company has established themselves into the right outlets of social media and have the network and resources to best determine how to maximize and fulfill all of your businesses goals. The best freelance writing services will no doubt be able to demonstrate exactly how they plan to make your business more relevant to its industry, and how they are going to increase your searchability so that you are accessible to a greater audience than ever before. The most important thing to do when seeking an outsourcing company for writing services is to research. Dig into their samples, ask them specific questions, tell them your goals, and see how they present a solution to you. Finding a great service will not only reduce your worry and stress, as well as your budget, but can have some of the most rewarding effects that your business has ever seen. |
| Common Job Application Mistakes That You Should Try to Avoid Posted: 08 Feb 2011 09:00 PM PST Filling out some job applications can prove to be tedious and mundane. If you think you can just rush through it and get everything right, kudos to you. But for anyone that needs help with the entire process, this blog will give solid advice. |
| How to Use Linkedin for Business Posted: 07 Feb 2011 09:00 PM PST One of the great ways to increase your profits is by using Linkedin for business. Learn how to use Linkedin for business from the tips given in the following article. |
| Posted: 07 Feb 2011 09:00 PM PST In the following paragraphs, the system of proportional tax has been explained. This age old system is still used to impose some common indirect taxes. The common mechanism for such a taxation system has been explained in the following paragraphs. Let's have a look |
| Posted: 07 Feb 2011 09:00 PM PST The following article lists some of the top jobs in demand for 2011. Read on to know of the most lucrative and safe careers today. |
| Certified Medical Assistant Job Description Posted: 07 Feb 2011 09:00 PM PST The certified medical assistant job description involves performing a variety of tasks ranging from administrative duties to clinical work. They play an integral role in ensuring the smooth running of the hospital or the clinic they work in... |
| Posted: 07 Feb 2011 09:00 PM PST Lot of people are clamoring for credit debt relief since the economic recession hit the US markets; the number of people approaching credit counseling services and debt management agencies is rising steadily... |
| Posted: 07 Feb 2011 09:00 PM PST Before deciding when and how to claim bankruptcy, it is essential to understand what steps to take so that you're able to successfully file an application for a financial commitment as stringent as bankruptcy. |
| Posted: 07 Feb 2011 09:00 PM PST Office etiquette is an important part of your workplace personality. In this article we will take a look at some office etiquette tips which can be helpful for you in the workplace... |
| Posted: 07 Feb 2011 09:00 PM PST Which are the best paid careers in the US? This might be a question before many recently passed out graduates and post graduates. The content on highest paid jobs in the US given in this article will help you know things better... |
| Sample Cover Letter for Internship Posted: 07 Feb 2011 09:00 PM PST Use this sample cover letter for internship to write an outstanding one yourself, and get that dream internship you have always desired, to start off with. |
| Posted: 07 Feb 2011 09:00 PM PST The main tasks in the magazine or newspaper copy editor job description is to make the content more appealing to readers. This article focuses on the job description of a copy editor. |
| Posted: 07 Feb 2011 09:00 PM PST Identifying the best long term stocks 2011 is indeed a challenging task because of deceptive moves in many stocks in the market. The good long term stocks mentioned below will help you emerge as a winner in the markets. So, continue reading to know more... |
| Posted: 07 Feb 2011 09:00 PM PST Need some holiday office party games to keep in stock for the next office event? Read the following article to get some of the best and most entertaining ones. |
| Posted: 07 Feb 2011 09:00 PM PST In the following article, a brief elaboration on what is known as a PIP insurance coverage has been provided. Some constituents of this kind of coverage have been discussed as well. To know more, read on |
| Posted: 07 Feb 2011 09:00 PM PST In the following article, some GAAP deprecation principles have been discussed. The GAAP depreciation methods mentioned here are quite generalized in nature and are followed in different nations, jurisdictions and regions with certain minor modifications. To know more, read on |
| Posted: 07 Feb 2011 09:00 PM PST Does your office have a mandatory office safety quiz? Are you searching to include more questions to the existing office safety quiz? If you require a fresh quiz or need to make an update on the old one, read the article for help... |
| Light It Up, Baby: Glow-in-the-Dark Surgery in The Works - TIME NewsFeed Posted: 08 Feb 2011 01:15 PM PST GREAT EXAMPLE OF ANALOGY IN THE FIFTH GRAPH |
| Top 20 Reasons Presentations Suck and How To Fix Them | BNET Posted: 08 Feb 2011 12:07 PM PST |
| Plain English for corporate intranet content (Intranet diary) Posted: 08 Feb 2011 11:04 AM PST |
| http://www.copyblogger.com/creativity-killers/ Posted: 08 Feb 2011 09:57 AM PST |
| 4 Ways to Improve Content | Geoff Livingston's Blog Posted: 08 Feb 2011 07:35 AM PST |
| Posted: 08 Feb 2011 06:34 AM PST |
| EzineMark - Free Content Article Directory Posted: 08 Feb 2011 05:08 AM PST |
| Instant Article Wizard - Write quality articles on any subject in minutes! Posted: 08 Feb 2011 04:05 AM PST |
| Document Translation Services | Online Proofreading Services | Professional Proofreading | Servio Posted: 07 Feb 2011 11:53 PM PST |
| Want More Copywriting Clients? Here’s a Surprising Way to Find Them Posted: 08 Feb 2011 06:30 AM PST
As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way. I didn't use SEO or pay-per-click. I didn't go to networking events and shake hands with half the Rotary Club. And I didn't take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE. I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective. I sent them a sales letter. Not the kind that's an HTML page, but a good, old-fashioned paper letter in an envelope with an honest-to-goodness stamp. The same copywriting techniques you use for online pages can be moved to the physical mail world. (In fact, that's where they came from in the first place). Direct mail can still be surprisingly effective, and it has a few real advantages. Why prospect by direct mail in the internet age?I conducted my first direct mail campaign in 1997 and got an amazing 11% response rate of prospects asking for my information kit. From that I landed several high-paying, long-term clients. After a hiatus to focus on magazine writing, I decided to get back into copywriting this year and garnered a good client base (and a lot of interested prospects for my pipeline) with my very first wave of direct mail. Here are a few benefits of prospecting via mail as opposed to e-mail:
Want to try the low-tech way to land clients? Here's where to start: the essential components of a simple direct mail campaign. The letterMulti-page sales letters typically pull in clients better than single-page ones, so my sales letter is two pages long. It starts with a question that readers are sure to answer "Yes" to, tells the reader about the benefits my clients experience when they work for me, and makes the offer of a free information kit with my samples, client list, testimonials, and fee schedule. Sound familiar? It should — the ingredients of this paper letter are the same ones you'd include in an effective landing page. If you're looking for the mechanics of writing a killer sales letter, you’ll find articles on persuasive copywriting every week here on Copyblogger. Even better, sign up for Copyblogger’s Internet Marketing for Smart People newsletter. It starts with a 20-part tutorial that includes lots of tips for writing killer sales copy. The mailing listFor my first campaign, I went through a business directory at the library and entered likely prospects into a Filemaker file. I then called every one of those businesses to make sure the information was up to date. Only then did I compile my mailing. Time consuming, yes — but also effective. For my second campaign (which started late last year), I bought a list of 900 marketing executives in my new home state of New Hampshire from Hoovers.com for around $225. (There are tons of list services out there, but most of the ones I found had a $500 minimum order.) I stupidly had faith that a purchased list would be as accurate as the one I compiled myself — and received an e-mail from a prospect complaining that both his first and last names were spelled wrong. (Though, thankfully, he still did ask for my information kit.) Now before I send a letter I always call the business to check all the key information, or I at least verify the information online. You'll save yourself from making a poor first impression with someone who could turn out to be a great client. The reply cardI include an old-fashioned reply card that the prospect can fill out and mail back. My mailing address is on one side, and there are blanks for the prospect’s name, phone number, e-mail address, and mailing address. The prospect can choose to receive my information kit via snail mail or e-mail, schedule a phone call to discuss a project, or be removed from my mailing list. (By the way, to date, no one's ever checked that last box.) For my first campaign, there was the question of whether to include postage on the reply card. I did this for the first wave or two, but another, more experienced copywriter told me that something as small as a stamp is not a barrier for people who are genuinely interested in contacting you. In other words, if someone really wants to send the reply card back, they’re fine with sticking on a stamp. I stopped stamping the cards and my response rate didn’t budge. The information kitWhen someone requests your information, it’s really helpful if you have something to actually send them. For my first campaign, my information kit was in hardcopy and I kept all the components — samples, testimonials, etc. — in folders, ready for me grab the components when needed and stick them in a large envelope. Now, I also have each component in PDF format so I can send the kit via e-mail if that’s how the prospect chooses to receive it. You can use any electronic resource you have available (your blog, some great web sites you’ve done copy for, or even a well-crafted Facebook page) to support your direct mail efforts. Just because you’re prospecting by direct mail doesn’t mean you have to stay there. The cover letterAlong with my information kit I include a one-page cover letter that restates my experience and the benefits I offer, and invites the prospect to call me to discuss any projects she may have. If I have a particular interest in this company, I can easily customize the cover letter to show that I've done my research and understand that company's needs. The follow-upOver the last 13 years that I’ve been freelancing, I’ve learned the value of the follow-up e-mail or phone call. Every few months, go through your database of all of the people who have asked for information from you — your prospects. Touch base with each one to let him know what you’re up to and to ask if there’s anything you can do for him. I know this sounds like a lot of work, but once you have a system in place it becomes second nature. Also, I prefer putting in some work up front and reaping real rewards, rather than taking the seemingly easier route of shooting off e-mails to untested addresses and not get any response for my time. How about you? Have you ever tried a direct mail campaign to land clients? What did you learn? Would you do it again? Let us know about it in the comments. About the Author: Linda Formichelli is the co-author of The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success and runs the Renegade Writer Blog. Linda offers phone mentoring, e-courses for magazine writers, and an e-book on productivity for freelancers. She lives in Concord, New Hampshire with her writer husband, toddler son, and German exchange student. P.S.Whether you’re delivering your persuasive message by blog, email, direct mail, mass media, or carrier pigeon, you need to know about the essentials of content marketing and copywriting. You’ll find a free 20-part course on these marketing essentials in Copyblogger’s Internet Marketing for Smart People newsletter. Sign up now! ![]() |
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