Top Misc Content on Internet |
- Just In Time Inventory System
- Bankruptcy Trustee Duties
- Top 10 Best Paying Jobs
- Help with Credit Card Debt
- Proof of Employment Letter
- Ecommerce Solution: How to Outsource Your Content
- Eight Benefits of Using Cash Over Credit or Debit Cards
- Non-Profits Find Success With Short-Run Newspapers
- Jobs Still Tough to Get, Especially Without Clean Criminal Record
- Selecting Economical Conference Call Services
- Debt Management Program - The Right Approach
- 3 Ways to Make Sure that You Get the Property You Want as an Investor
- Time Calculators
- Benefits of Office Refurbishment
- 5 Top Tips for the Buy to Let Insurance Market
- Company Drop Ship Program
- Tips on the Characteristic of Growth
- 3 Important Points to Know When Buying a Home
- Any Good in No-Cost Affiliate Marketing Courses?
- The Perfect Business Requirements Document
- The Einstein 9: The Secret to Better Corporate Writing? | Corporate Writer Insider
- Maadmob website: » Tip sheet: Writing for the web
- Public Groupon Editorial Manual
- Make A Living Writing
- Buy Website Content, Order Articles - Constant Content
- Making More Powerful Content: Planning Beforehand
- O’Reilly Stylesheet and Word List
- The Guaranteed Way to Radically Improve Your Copywriting
| Posted: 09 Feb 2011 09:00 PM PST The following article explains what is just in time inventory system by bringing forth its pros and cons. Read on... |
| Posted: 09 Feb 2011 09:00 PM PST A very important official who presides over a bankruptcy case is the bankruptcy trustee. Duties of the bankruptcy trustee, have been discussed in the following paragraphs. To know more about bankruptcy trustees and the duties that are executed by them, read on |
| Posted: 09 Feb 2011 09:00 PM PST If you are a fresher and want to know which are the top 10 best paying jobs in the market, well, read on and find out! Here's a list to give you an update for the same. |
| Posted: 09 Feb 2011 09:00 PM PST One of the cries from American families is for credit card debt help, as more than 50 percent of them are reeling under debts due to the recent economic crisis. Here is all the info which will provide you the help with credit card debt, that you are looking to get out of... |
| Posted: 09 Feb 2011 09:00 PM PST It is important that you understand the proper format while writing a proof of employment letter. In this article, we tell you how to draft a letter to verify employment. |
| Ecommerce Solution: How to Outsource Your Content Posted: 09 Feb 2011 09:00 PM PST Consider looking at some content writing companies that specialize in delivering quality and excellence in the services that they provide. When you are working with them, there will be five key areas to keep in mind. |
| Eight Benefits of Using Cash Over Credit or Debit Cards Posted: 09 Feb 2011 09:00 PM PST There are a lot of benefits to spending cash only as opposed to using a credit or debit card. Saving money and becoming more responsible for your finances are just a few benefits. Take a look at all eight benefits described in this article to learn more. |
| Non-Profits Find Success With Short-Run Newspapers Posted: 09 Feb 2011 09:00 PM PST Non-profits and charitable organizations are finding the printed newsletters have a dramatic effect on donations. Over the past few years, many have tried shifting to emailing newsletters in an effort to save money, only to see donations drop off. |
| Jobs Still Tough to Get, Especially Without Clean Criminal Record Posted: 09 Feb 2011 09:00 PM PST Although the economy is recovering, the job market is still lean and tough. Standards have been raised (for example, many more employers are now demanding a clean criminal record) and part-time and contract work are more common, as well as many scams. |
| Selecting Economical Conference Call Services Posted: 09 Feb 2011 09:00 PM PST Conference calling services could vary from one business to another because every one has their individual set of attributes and charges. A low-priced fee might indicate limited services. The charge may be cheaper if the promoter will take on the expenses for the source. |
| Debt Management Program - The Right Approach Posted: 09 Feb 2011 09:00 PM PST Debt management program might be a great way to deal with your creditors, because what this means is that all your unsecured loans and credit card debts with all financial institutions are combined together so that you get to pay with just a single payment. |
| 3 Ways to Make Sure that You Get the Property You Want as an Investor Posted: 09 Feb 2011 09:00 PM PST Cash investors sometimes have a very difficult time proving that they are truly who and what they say they are, cash buyers. They are hoping that the seller will overlook some important details that they frankly rarely do, and as such they run the risk of missing out on the best real estate deals. |
| Posted: 09 Feb 2011 09:00 PM PST Time is the most precious and valuable thing of the world. Every human being is bond under the rules and regulations of time as no one can break it. The world is ruled by the time from the very beginning of its origination. Many years have passed science the World starts its journey with us, the human being and many event took place on the earth. But its always necessary to calculate the date and describe the history. |
| Benefits of Office Refurbishment Posted: 09 Feb 2011 09:00 PM PST Running out of storage room at your offices? Is your workforce packed like sardines? Do you need more office space but your business cannot afford to relocate? Perhaps you need to consider office fit out or refurbishment to resolve your problems as a cheaper alternative. |
| 5 Top Tips for the Buy to Let Insurance Market Posted: 09 Feb 2011 09:00 PM PST When it comes to navigating the buy to let insurance market, there are some things you certainly should know. A savvy consumer can use these tips to get the best possible insurance coverage at the best price. That combination of price and coverage is central to any customer's effort, and it's something you need to focus on. These five tips will help you as you consider which buy to let insurance policy to purchase. |
| Posted: 09 Feb 2011 09:00 PM PST A smooth and efficient compliment to day to day business operations. |
| Tips on the Characteristic of Growth Posted: 09 Feb 2011 09:00 PM PST Nigeria's No. 1 Job/Career Portal, The Largest Job Search, Employment and Career Site. |
| 3 Important Points to Know When Buying a Home Posted: 09 Feb 2011 09:00 PM PST Buying your first home should not be filled with hidden surprises and unexpected costs. Go into your purchase knowing what you are expected to pay and budgeting correctly. |
| Any Good in No-Cost Affiliate Marketing Courses? Posted: 08 Feb 2011 09:00 PM PST Best affiliate marketing tutorials can be obtained at no cost. There are good business reasons for offering them. Customers may be attracted by the gift and become faithful followers. |
| The Perfect Business Requirements Document Posted: 08 Feb 2011 09:00 PM PST The key to a perfect business requirements document is a clear, unambiguous definition of what all interested parties (end-users and stakeholders) want the new system or product to provide for them. It must use language that is readily understood by those who will create the new system or product and also by those who will ultimately use it. |
| The Einstein 9: The Secret to Better Corporate Writing? | Corporate Writer Insider Posted: 09 Feb 2011 03:50 PM PST yes yes yes |
| Maadmob website: » Tip sheet: Writing for the web Posted: 09 Feb 2011 01:32 PM PST |
| Public Groupon Editorial Manual Posted: 09 Feb 2011 01:13 PM PST |
| Posted: 09 Feb 2011 01:13 PM PST |
| Buy Website Content, Order Articles - Constant Content Posted: 09 Feb 2011 10:02 AM PST |
| Making More Powerful Content: Planning Beforehand Posted: 09 Feb 2011 05:13 AM PST Every person who from time to time gets asked to create for a newsletter or internet site, particularly when they have very little working experience of writing, must definitely have experienced that terrible sensation that emanates from being unsure of exactly where on earth to get started. |
| O’Reilly Stylesheet and Word List Posted: 09 Feb 2011 04:06 AM PST |
| The Guaranteed Way to Radically Improve Your Copywriting Posted: 09 Feb 2011 07:36 AM PST
Good copywriters follow well-established best practices, studying sites like this one to learn more techniques that pull a reader in and motivate action. Great copywriters delve into the psychology of persuasion, and make sure their copy is presented with effective design to make it even more engaging. But the best copywriters don't stop there. They know that those are just the factors that get you started. The best copywriters continue to radically improve their copy over time. They know how to create copy that works even when it defies common sense. They find the "magic words" in headlines that will never be revealed in any swipe file. How do they do that? It's not a secret technique or some special knowledge they learn from a guru at the top of the mountain. The truth is, great copywriters use split testing to radically improve their copy over time. You may have heard of split testing, but unfortunately not a lot of us actually understand it properly or use it for conversion rate optimization. (Kind of the way everyone's a social media guru whether or not they actually have a clue about how social media really works.) So what the heck is split testing?Split testing is not a buzzword and it's certainly not a fad. It's very popular among large Internet companies (Amazon, Groupon, Google, etc.). In fact, almost all of them conduct thousands (or even tens of thousands) of split tests to increase sales and conversion rates on their websites and landing pages. They have been doing split testing for years because it is a simple, methodical way to increase online conversion rate. The concept of split testing is quite simple: In a split test, you create one or more variations of a landing page and then randomly split traffic amongst them. Meanwhile you measure which variation led to maximum conversion for the result that you were looking for. Adopt the better performing landing page. Rinse and repeat. For example, if you have a landing page that sells a parrot training eBook, how do you decide which headline to use? Should you use Teach your parrot nifty tricks in 24 hours (version A)? Or should you use Your parrot speaks 20 words by tomorrow or your money back (version B)? You could ask on twitter, and get hundreds of very knowledgeable guesses. But that's all they would be. To find out, you would simply create two versions of landing page using one of those headlines for each. Send 50% of your traffic to version A and 50% to version B, and observe which version converted better. (Since there are usually two versions involved, split testing is also known as A/B testing.) What should I split test on a landing page?The easy answer to an easy question: everything! You never know what might be most influential to your sales and conversions so you should split test all aspects of your landing page copy. Asking what to split test isn't really the right question, then. The right question is: What should I test first? You have to prioritize the most influential aspects of a landing page, the elements that tend to produce the biggest changes. I am the founder of a split testing product called Visual Website Optimizer with thousands of users, which gave me the privilege of observing thousands of split tests and their results from a front-row seat. That experience showed me some of the key elements (in order of importance) that you should test on your landing page:
Let's play a guessing gameIf you are still skeptical about benefits of split testing, let's play a small guessing game. Following are some real world split testing case studies. Read the examples and then try to predict which version worked best. The answers are below — but try to resist the urge to peek. Case Study #1
Case Study #2
Case Study #3
Proof that you should be split testing your landing page nowGot your picks for each of the case studies above? Ok, now it's time to reveal the answers:
How many out of three did you get right? Unless you have already read Visual Website Optimizer case studies (or Googled them) it'd be pretty hard for you to have guessed all three of them correctly. In fact, if you guess randomly there is only 4% chance that you will get all three of them correct. Logic won't get you to the best-converting copy. Knowledge of copywriting techniques will give you good ideas to test, but it can't take you all the way there. Even experience won't get it for you. But split testing will. About the Author: Paras Chopra is the founder of Visual Website Optimizer, the world’s easiest A/B split and multivariate testing tool. Used by 5000+ companies worldwide, it allows marketers and designers to create A/B split tests and put them live on their websites in less than 10 minutes. We offer a free 30-day trial account.   |
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