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| Posted: 28 Oct 2010 05:23 AM PDT This is the Truth, the pen is better than the sword. Many fights are won by Pen in place of sword. The pen is mightier than the sword means that a person can cause people to change their opinions on a large scale whereas a sword can only change a person’s opinion by force and then often only results in the person’s death. It means that written material like books or poetry has more influence than fighting or war. We may also understand from it that ideas are more effective than violence. For example, an idea is more powerful than a nuclear bomb and a long knife. A pen can do a lot more things than a sword. Unlike a sword, it can be both constructive and destructive. And its destructive power is stronger than the sword’s. The power of a pen is out of people’s imagination. First, the pen is much more influential than the sword. Some may say that a pen cannot hurt anyone, but a sword can actually kill someone. However, what matters the most is not the pen itself, but the words. As history and facts have revealed, the impacts of wars cannot last long. It can last for a few centuries, at most. Yet books can last for thousands of years. For example, the Holy Bible is the most influential book that has ever been published. Many people study and read it every day. Moreover, it changes people’s lives. It is not only the Holy Bible that influences people, but a lot of classic books are also playing an important role in inspiring and guiding people. Moreover, a pen can hurt others eternally. As a matter of fact, a sword can cause trauma in someone. Yet that kind of trauma is physical and can be healed. However, for most of the time, the wound, which is caused by words, cannot be healed easily. For example, if you have a fight with your friends, and you quarrel with them, you may talk to each other after a few days. But if you write a letter to revile your friends, you may not be able to be friends with them anymore. It is because the harm that words can bring to others can be huge. Finally, a pen can control people’s minds. People can use a sword to force others to do something, but they are never willing to do. Yet, a pen can actually make people to something with all their might, no matter whether the thing is merciful or felonious. There was a notorious man in history, who knew the fact that a pen can control people’s minds, caused a big war. That man was Adolf Hitler. He used his speeches to control people’s minds, and caused a poignant disaster in history. In conclusion, people can do huge things with a pen, as it can control people’s minds, cause trauma on others eternally, and influence people. The power of a pen can change a person’s mind from inside out, while a sword can only hurt or kill the body. The sword is powerful, but the pen is much more powerful. The pen is mightier than the sword means that words and communication are more powerful than wars and fighting. Writers, intellectuals, and philosophers are more powerful to control or change the world than conquerors. |
| Low Risk Investments with High Returns Posted: 14 Feb 2011 09:00 PM PST Do you wish to know of the low risk investments with high returns? If yes, then the useful suggestions and options given on high return investments with low risk in this article will help you in investment management and planning... |
| Posted: 14 Feb 2011 09:00 PM PST Some of the most high paying careers for women are those of CEOs and computer engineers. Read on to get to know about high paying jobs for women. |
| Posted: 14 Feb 2011 09:00 PM PST The airline pilot salary 2011 has a wide range and it can be anywhere between USD 60,000 to USD 105,00 annually. The job profile and the employer are the two major contributing factors to the pilot's salary. |
| Posted: 14 Feb 2011 09:00 PM PST Ghostwriting contract is a legally binding document on the basis of which ghostwriters take up writing. To ensure that not-being-credited doesn't end up in not-being-paid, read on... |
| Hiring the Right Lawyer for Your Big Rig Accident in Dallas Posted: 14 Feb 2011 09:00 PM PST Big rig accidents often times occur due to negligence from the companies. The smart and safe procedure to take after an accident is hiring the right lawyer for your case. |
| Paid Collections Haunting Your Credit Posted: 14 Feb 2011 09:00 PM PST Disputing paid off collections is a great way to improve your credit profile and it is very safe. Almost all the time collectors will not respond to a dispute on a paid collection as long as you time your dispute properly. |
| Five Secrets for Women in Management Posted: 14 Feb 2011 09:00 PM PST Five Secrets for Women in Management Who Want to Avoid Costly Mistakes and Make Better Decisions. Women in management face tremendous pressures to make good decisions and avoid costly mistakes. Failure can have serious consequences. It's important to apply these five secrets so women in management can achieve their goals and aspirations. |
| Gold Investment Advice: Warning, These Two Gold Investments Are Not the Same! Posted: 14 Feb 2011 09:00 PM PST Here's some valuable gold investment advice for new investors - please don't invest money into a gold ETF and think it is the same thing as owning gold, with the same safety and security benefits. It's not the same thing and here is why. |
| The Benefits of a Real Estate Agent Posted: 14 Feb 2011 09:00 PM PST Realtors are quite beneficial to buyers due to the major role they play in the buying process. Realtors have connections of individuals who are in a position to tell them the current statues of the market, such individuals are always aware of the houses available in the market and their current prices. |
| How Does a Bucket Truck Become A Forestry Bucket Truck? Posted: 14 Feb 2011 09:00 PM PST What is it that transforms an ordinary bucket truck into a forestry bucket truck? Read this article to learn all the important information about the conversion from one vehicle into the other! |
| Global Demand of Japanese Used Car Posted: 14 Feb 2011 09:00 PM PST Used car exporter from Japan has gain huge importance in the automobile market. Widely demanded in international market, used cars from Japan mark their performance and exceptional functionalities by all means. Read on to know their global impact and integrated features that make them stand unique among others. |
| Reverse Mortgages Get More Attractive Posted: 14 Feb 2011 09:00 PM PST Find out the advantages of reverse mortgages. Recent changes have made reverse mortgages more appealing to seniors. |
| Start Your Online Business Today Posted: 14 Feb 2011 09:00 PM PST Affiliates are earning billions of dollars selling other people's products, but affiliate marketing is not a get-rich-quick scheme; it takes dedication and hard work. If you want to start your own online business then get some help from a reputable affiliate marketing training program. |
| Instant Cash Loans Online - Get Easy Instant Payday Advance Posted: 14 Feb 2011 09:00 PM PST Instant cash loans online are the great solution of your financial difficulties. Try easy payday advance with no credit check. |
| A Brief Overview of Mexico Shipping Industry Posted: 14 Feb 2011 09:00 PM PST Mexico's shipping industry, which is one of the country's most important income sources. |
| Car Hire Insurance: Be Liable To Pay The Amount Posted: 14 Feb 2011 09:00 PM PST Car hire insurance is the five day plan costs lower than five pounds a day, so when evaluate to the cost to repair damage in case of that unfortunate even, it is well worth it. The person that is 75 to 85 years old have complexity purchasing an insurance plan for a hired car. |
| Increasing Workplace Productivity To Increase Profits Posted: 14 Feb 2011 09:00 PM PST Most, if not all, business owners are constantly finding ways to increase profits. Some are able to find success in their efforts while others often find failure. |
| Posted: 13 Feb 2011 09:00 PM PST Choosing the best low risk mutual funds requires a lot of knowledge and research of the mutual fund industry and available mutual funds. So, read on to know about the high yield low risk mutual funds in this article... |
| Posted: 13 Feb 2011 09:00 PM PST Which are the highest paying careers 2011? This might be a big question before recent graduates. The guidance on jobs that pay well given in this article will help you know things better. So, continue reading to know more... |
| Posted: 13 Feb 2011 09:00 PM PST Are you searching for part time jobs for teachers? Want to make extra money? If yes, then read the following article for helpful choices... |
| Posted: 14 Feb 2011 09:11 PM PST Best SEO Services India (BSSI) is providing professional SEO content writing service to get maximize ROI. Our services areas are Pune, India, USA, UK, Canada many more countries. |
| Join Our Team | The Writers Network Posted: 14 Feb 2011 06:59 PM PST |
| Welcome to the information age – 174 newspapers a day - Telegraph Posted: 14 Feb 2011 03:30 PM PST IMPORTANT!!! |
| Getting Real: Copywriting is Interface Design (by 37signals) Posted: 14 Feb 2011 02:32 PM PST |
| Content Strategy - a knol by Jeffrey MacIntyre Posted: 14 Feb 2011 02:20 PM PST |
| Posted: 14 Feb 2011 12:27 PM PST |
| Andrew Chen’s Guide to Writing Killer Headlines | Small Business Tips for Smart People! Posted: 14 Feb 2011 09:56 AM PST |
| A List Apart: Articles: Words that Zing Posted: 14 Feb 2011 07:02 AM PST |
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| Starting Your First Blog? 29 Tips, Tutorials and Resources for New Bloggers Posted: 14 Feb 2011 05:26 AM PST |
| Monthly Trends + How to Instantly Triple Your Post Ideas Posted: 14 Feb 2011 04:44 AM PST |
| Business Writing Lessons and Tips | Improve Your Business ... Posted: 14 Feb 2011 01:27 AM PST |
| Need More Customers? 5 Ways to Get Them to Know, Like, and Trust You Posted: 14 Feb 2011 06:01 AM PST
It's Valentine's week on Copyblogger! This week's posts will focus on how to improve reader and customer relationships to grow your business. Dating and business are both all about forming relationships. You need to get out there and be seen. You need to "romance" potential customers and get them comfortable with what you have to offer. If you’ve been in business for a while, you’ve probably heard the concept of know, like, and trust. Salespeople often talk about it as a lead-generating tactic used before the sale. Good salespeople know that a prospect needs to know, like and trust you before she’s willing to complete the sale. And it’s a key component of good content marketing. But the most important moment for know, like and trust isn’t before the sale … it’s after. Creating more love … when it countsEverything’s all roses and candy during the romantic “does he like me?” courting phase. And any competent salesperson gives "great customer service" before the sale. It’s what happens the day after that really matters. Here are five ways know, like, and trust works during and after the “transaction” in both business and dating. (And for any readers who have been striking out romantically, these tips just might come in handy there as well.) 1. Go beyond small talkI’ve been married for a long time and my husband has given me insights on how scary it is for guys to ask women out on a date. No one likes rejection. You can go into a lot of bars, but if you actually want a date, eventually you’re going to have to get beyond small talk and ask someone out. Making small talk in business is easy. You give away all that fabulous cookie content and have a good time chatting up commenters on Facebook, twitter, and your blog. But eventually you have to ask for the sale. If you don’t, you aren’t in business, you have an expensive hobby. And those don't pay the mortgage. 2. Don’t mess up the big momentThe person of your dreams says Yes — she actually will go out with you! You feel fantastic about yourself and walk around like a proud peacock. Now don’t screw it up. Do not take the object of your affections to a grimy dive bar for your first date. Or to your mom's basement to watch Biggest Loser. Go somewhere nice. Make a great first impression. In business, when someone finally says Yes and clicks the magical Add to Cart button, everything needs to work seamlessly. A bad shopping cart experience kills sales.
3. If things don’t work out, be graciousSo you go on your date and discover, Gee, although the guy does have all his teeth, he’s also got the personality of a Western Conifer Seed Bug. We’ve all been on bad dates. It happens. When both of you agree that you have nothing in common and it’s time to move on, don’t be a jerk about it. In much the same way, in your business life, some people who buy your products will hate them. Don’t make them hate you too. Offer a strong money-back guarantee, and be as gracious about returns as you were about the purchase. 4. Don’t lieAlmost every woman I’ve ever met has a story about the guy she dated who didn’t opt to reveal some important facts about himself. Leaving out important information like “I’m married," "I just robbed a bank and am on the lam," or "I’m from the future" is a sure way to ensure a really ugly breakup. Bad idea. When it comes to your business, you need to deliver on what you promised. If you say you are going to provide 10 Q&A calls in your training program, that means you have to get on the phone 10 times. Don’t promise stuff you can’t deliver. It’s a sure way to kill trust. Word gets out about that kind of thing. Sure, sometimes it's really hard to honor your promises. That's business. (And love.) Cowboy up. 5. Follow upAssuming you go on a date, and maybe even more than one, eventually there’s that magic moment where you make the big connection. In the movies, we’d just fade to black here, but I think you know what I mean. Here’s where know, like, and trust gets really important. The day after, give her a call. If you don’t, you’ll be branded a schmuck forever. Wham, bam, thank you ma’am doesn’t work well in business either. No customer wants to feel like a one-night stand. Yes, you can use marketing techniques upsells and cross-sells, but that's not the only way to follow up. Don't underestimate how big an impression you can make just by saying Thank you. When your customers know you care, they stay customers. After the sale, the customer who knows, likes and trusts you is far more likely to buy from you again. That’s how you build a business (or a romantic) relationship that lasts. About the Author: Susan Daffron teaches people how to write and publish profitable client-attracting books at SelfPubU. Stop by and get a free e-course, the 7 Simple Steps to Finishing Your Book. P.S.Want more ideas for getting potential customers to know, like and trust you … before and after the sale? You’ll find dozens of techniques and tips in the free Copyblogger newsletter, Internet Marketing for Smart People. It kicks off with a 20-part series on the most effective strategies for growing your online business.   |
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