Top Misc Content on Internet |
- Content Writing Jobs
- Why Keyword Selection Tools and Competitor Analysis Are Essential in Local Maryland SEO
- Stock Options Basics
- Best Fidelity Funds for 2011
- Jobs That Require Overseas Travel
- Easy Careers in the Medical Field
- How to Get Disability Benefits in California
- 2010 Tax: Job Creation Act of 2010
- Working With Quality Answering Service
- On Finding a Great Moving Company in Varanasi
- 5 Tips to Refinance a Rental Property
- Top Career Fields for the Future
- Liability vs Full Coverage
- Equipment Rental Agreement Template
- Advantages of Internet Advertising
- Best Jobs for 16 Year Olds
- Medical Jobs Without a Degree
- Babysitting Jobs for 13 Year Olds
- Form 1040 Schedule B
- What is Considered Full Coverage Auto Insurance
- Best Paying Careers for the Future
- Advantages of Radio Advertising
- C&C Articles : Cheap and Consistent SEO Article Writing Service
- Contently | Contently
- Affiliate Marketing Programs - Article Writing Techniques for Affiliate Marketers
- How To/Tools: Simple Word Suggestions
- Content Farms Vs... | SEO Book.com
- Create stories using social media - storify.com
- 11 Quick Tips For More Usable Content | UX Booth
- How to Create Engaging Online Content | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe
- How to Use the “Rule of Three” to Create Engaging Content | Copyblogger
- A List Apart: Articles: Writing Content that Works for a Living
- User-Friendly SEO
- The Golden Rule of SEO: Content is King - Search Engine Watch ...
- Copyscape - About
- How to Legally Steal Copy That Converts Like Crazy
- The Guaranteed Way to Radically Improve Your Copywriting
| Posted: 02 Dec 2010 07:19 PM PST As we talked about the forum stated by James at http://www.webtrendforum.com He has also started a blog at http://www.blog.webtrendforum.com. This blog covers a wide variety of topics including SEO, content writing, wordpress plugins, and others. For all those people who are finding content writing jobs and have to visit a lot of content writing jobs to find these sites they can just go to http://blog.webtrendforum.com/tag/content-writing-jobs/ At this link. I have scrolled through some of these content writing jobs and i think you will find a lot of useful information there. Best of luck in find your dream content writing jobs. |
| Why Keyword Selection Tools and Competitor Analysis Are Essential in Local Maryland SEO Posted: 29 Nov 2010 01:48 AM PST Keyword Research for Local Maryland SEO Keyword research is the starting point for local Maryland SEO, especially for small or local businesses. Even if the small business owner believes that he or she knows the best keyword phrases that people use to find their business, these assumptions can lead them down a less successful path in their internet marketing efforts.Instead of making assumptions, local Maryland SEO should begin with strategic keyword research based on statistical facts. As with traditional keyword research, the local Maryland SEO keyword research process should begin with a list of the keyword combinations that the business owner suspects are going to bring in leads. For instance, the name of the business, the nearby cities, states, counties, zip codes, and the products or services offered should be tested in various combinations and added to a spread sheet.The goal of this part of the research is to brainstorm all the various terms people could use to search for the business.You should also look for any synonyms and colloquial phrases that people might use for your products and services. Once you have your list of phrases, you can begin to check their search volume and competition. Local Maryland SEO keyword research can be difficult because local phrases have relatively low search volume, and many keyword research services don't have the data, and will report back "insufficient search volume". Local keyword research is important is because using the most searched phrases the business can focus local SEO to get better qualified leads. There are some tools, which can help, in local Maryland SEO keyword research. For instance, Google Insights, Google Adwords Keyword tool and Google trends are free tools that show search traffic and usually have information on local phrases. Other keyword research tools like Trellian's Keyword Discovery have so little data that they tend to skew the results because their data comes from smaller search engines and ISPs, so it is just a subset of the entire internet. Now that Google has started to show local results for broader keyword phrases, by using the searcher's IP addresses to discern their location, it is becoming less necessary to add the city name in your optimization. Searchers will likely stop typing in the city name during their searches, and we will be back to making assumptions about local phrases. However Google Insights does show the search volume for the phrase by country, states, and major city. Once you have completed local Maryland SEO keyword research, you still need to decide if these phrases are worthwhile to optimize for. You can do this by looking at how competitive these phrases are. There are two steps to competitive research. First determine how many pages are already optimized and indexed for the phrase, and then check to see whether there is at least one poorly optimized website ranking for the phrase on the first page of Google. Looking for a poorly optimized site can be done quickly by putting the search term in and using a tool to check each site on the first page of Google for incoming links (look for any less than 100), google page rank (look for any less than 3), has the keyword in the title and description META tags (look for any that do not), etc.Indicate each phrase with a weak site indexed. On the same spread sheet you used for your keywords you can add the following fields: Google broad match (search for the phrase in quotes and record the number of results), Intitle (search intitle:"keyword"), Inanchor (search inanchor:"keyword"), intitle & inanchor (search intitle:"keyword" and incancor:"keyword" to show sites with optimized titles and incoming links anchor text), and #1 site for the term. After you finish the spreadsheet you can sort it to show you the best results that will give you the most searchers with the least competition. You can also search to see who your main competition really is, and see if you can rank quickly above the site that is poorly optimized for that phrase. Sue McCrossin is owner of Boomtown Internet Group, and is interested in educating the general public about Maryland SEO and local search marketing. For more information on SEO Maryland visit our website. |
| Posted: 24 Feb 2011 09:00 PM PST In the following article, a brief explanation on some stock options basics has been provided. The article, explains the basics of what is commonly referred to as a stock option contract. Options, have come to be used extensively for stock trade in the recent past. To know more about stock options, read on |
| Posted: 24 Feb 2011 09:00 PM PST In the following article, a brief elaboration on some of the best Fidelity funds for 2011, has been provided. Fidelity funds is a family of investment funds which is quite well known in North America and Europe. To take a look at the best Fidelity funds for 2011, read on |
| Jobs That Require Overseas Travel Posted: 24 Feb 2011 09:00 PM PST If you are looking for some jobs that require overseas travel, this article will give you good info about a few of them. The best part of these jobs that require overseas travel is that you get to work when you're traveling. Sounds good fun, doesn't it? Have a look and find out for yourself! |
| Easy Careers in the Medical Field Posted: 24 Feb 2011 09:00 PM PST Medical field is a demanding field that requires responsibility and diligence. Here are a few easy careers in the medical field, if you are particularly interested in making a mark in this field. |
| How to Get Disability Benefits in California Posted: 24 Feb 2011 09:00 PM PST Getting to know how to get disability benefits in California or in any other state for that matter is very important. More on that in the article to follow. |
| 2010 Tax: Job Creation Act of 2010 Posted: 24 Feb 2011 09:00 PM PST The Job Creation Act of 2010, Tax Relief and UIR (Unemployment Insurance Re-Authorization), passed in the 2010 Tax year, on December 17th, consisted of many modifications that affected employees and their net income, per paycheck, and retiree's after taxes pension disbursements for the year 2011. |
| Working With Quality Answering Service Posted: 24 Feb 2011 09:00 PM PST Mankind and businesses are always in search of alternatives and options that will make things easier for them. Internet has been invented and mobile phones have their own ways of making lives more convenient for everybody. |
| On Finding a Great Moving Company in Varanasi Posted: 24 Feb 2011 09:00 PM PST Packers and Movers varanasi provide all type packing moving services, relocation services, office shifting in varanasi.Rely only on registered moving company. There are hundreds of moving agencies in Varanasi but all of them are not registered. Unregistered companies can put you in trouble. They will let you relocate safely and smoothly. |
| 5 Tips to Refinance a Rental Property Posted: 24 Feb 2011 09:00 PM PST Now is a great time to refinance your rental property. Mortgage rates are at an all-time low, so it is very likely that you will be able to reduce your monthly payments by refinancing. Here are 5 best practices to help ensure you get the best deal possible. |
| Top Career Fields for the Future Posted: 23 Feb 2011 09:00 PM PST This article tells you about some of the top career fields for the future that make sure you land up getting a lucrative job that guarantees success. |
| Posted: 23 Feb 2011 09:00 PM PST If you are clueless about how liability and full coverage auto insurance are different, the liability vs full coverage auto insurance comparison presented in this article will clear out all your doubts. Read to know the difference between liability vs full coverage auto insurance. |
| Equipment Rental Agreement Template Posted: 23 Feb 2011 09:00 PM PST Do you want to learn the correct equipment rental agreement template? In this article, we tell you what the correct format for an equipment rental agreement is. |
| Advantages of Internet Advertising Posted: 23 Feb 2011 09:00 PM PST There are numerous advantages of Internet advertising, both for the businesses as well as the potential customers. The article below brings forth all these benefits of web advertising. |
| Posted: 23 Feb 2011 09:00 PM PST Summer is here and you want to know which are the best jobs for 16 year olds that you can take up to earn some extra money. In this article, we tell you which are the ten best jobs for you. |
| Posted: 23 Feb 2011 09:00 PM PST Getting medical jobs without a degree is not impossible. Find out what are the options within the medical field that you explore even if you don't have a medical degree. |
| Babysitting Jobs for 13 Year Olds Posted: 23 Feb 2011 09:00 PM PST Need to know something more about babysitting jobs for 13 year olds? Read the following article and you'll know just what this job entails and how best to go about it. |
| Posted: 23 Feb 2011 09:00 PM PST The following article provides some guidelines for filing of Form 1040 Schedule B. The article provides some brief instructions in the matter and also provides some essential guidelines. To know more about Form 1040 Schedule B, read on |
| What is Considered Full Coverage Auto Insurance Posted: 23 Feb 2011 09:00 PM PST If you have no idea about what is considered full coverage auto insurance, this article is just what you need to read. Here I explain what all is included in a typical full coverage auto insurance. |
| Best Paying Careers for the Future Posted: 23 Feb 2011 09:00 PM PST The following article lists some of the best paying careers for the future. Read on to know some of the top paying jobs in America today and in the coming decade... |
| Advantages of Radio Advertising Posted: 23 Feb 2011 09:00 PM PST Are there any advantages of radio advertising in this age of Internet? Read on to know how radio advertising benefits businesses... |
| C&C Articles : Cheap and Consistent SEO Article Writing Service Posted: 24 Feb 2011 09:49 PM PST |
| Posted: 24 Feb 2011 07:42 PM PST |
| Affiliate Marketing Programs - Article Writing Techniques for Affiliate Marketers Posted: 24 Feb 2011 06:06 PM PST |
| How To/Tools: Simple Word Suggestions Posted: 24 Feb 2011 04:41 PM PST |
| Content Farms Vs... | SEO Book.com Posted: 24 Feb 2011 01:44 PM PST A great take on the debate over content farms and seo writing. |
| Create stories using social media - storify.com Posted: 24 Feb 2011 12:27 PM PST |
| 11 Quick Tips For More Usable Content | UX Booth Posted: 24 Feb 2011 09:58 AM PST |
| Posted: 24 Feb 2011 09:39 AM PST |
| How to Use the “Rule of Three” to Create Engaging Content | Copyblogger Posted: 24 Feb 2011 09:38 AM PST |
| A List Apart: Articles: Writing Content that Works for a Living Posted: 24 Feb 2011 06:34 AM PST |
| Posted: 24 Feb 2011 03:08 AM PST |
| The Golden Rule of SEO: Content is King - Search Engine Watch ... Posted: 24 Feb 2011 01:36 AM PST |
| Posted: 23 Feb 2011 07:09 PM PST |
| How to Legally Steal Copy That Converts Like Crazy Posted: 10 Feb 2011 07:30 AM PST
Everyone knows better copy gets you more buyers, but professional copywriters are ridiculously expensive for a bootstrapped business, right? And of course every entrepreneur should study copywriting, but it takes time to get really good. You want a great sales page today, not in three years when you’ve finally read all those copywriting books on your bedside table. Wouldn’t it be great if you could get high-quality copy that converts — for free? Well, you can. I’d like to share a process with you that’s straightforward, completely legal (and ethical), and won’t cost you a penny. We now use it in our business for every product we create, and it’s created fantastic results for us. So let’s get started. Step 1: Survey your customersLet’s start by creating a survey. Google Docs forms work well and are totally free. Write a one-paragraph overview of your product, then ask your customers just two questions: “Given what you know so far, make a guess: would you buy this product?” and “What problem do you expect this product to solve for you?” If you’re selling an information or teaching product, you can instead phrase the second question as “What do you hope to learn from this product?” Use a text box for the second question, but limit the first to preset options to something like: no / probably not / maybe / probably / yes Include a note saying that by submitting a survey response, the respondent authorizes you to use it for any purpose. Step 2: Throw out the non-buyersSometimes people who respond “no” or “probably not” will leave interesting comments to the second question, and their feedback can help you position your next offer differently. For this purpose, however, ignore them. They won’t buy, so don’t let them distract you. Throw out all the “no” and “probably not” answers. Step 3: Throw out the sure thingsThis one may seem a little counterintuitive at first. But your landing page doesn’t need any copy to convince a “yes” to buy — it just needs a buy button. The point of a landing page is to convert “maybe” and “probably” to “yes”. Set aside the “yes” responses and focus only on people who said “maybe” and “probably.” Step 4: Copy and paste.Most copywriting is making your best guess at what motivates your customers. But if you just ask them, you can eliminate the guesswork. Your customers will tell you exactly what motivates them, and then you can repeat it back to them in their own words. Copy and paste snippets of the remaining responses — those “maybe” and “probably” buyers — into your landing page. These survey responses form the core of your Features and Benefits section. Step 5: Rephrase and generalizeRephrase “I” as “you” and “my” as “your.” For example, if a customer writes, “I want to know how I can get out of debt,” you might rephrase as “You’ll learn how you can get out of debt.” Then take the specifics and make them general enough that your target market will find them relevant. If you get “I want to learn how to keep my obnoxious aunt Betty from getting on my case when I visit her for Christmas,” generalize it to “You’ll learn how to keep your obnoxious relatives from getting on your case when you visit them for the holidays.” Don’t generalize too much — for example, don’t generalize “obnoxious” to “troublesome,” or try to find a fancier way to say “get on your case.” The whole point of this process is to get your customers’ own words onto your landing page, so only generalize personal things that apply to just one individual. Step 6: Profit!That’s it. When you go directly to your customer, find out the benefits and features they’re looking for, and use their own words to describe them (and, of course, to be sure those needs are addressed in your product), you’ll become a marketing genius. You’ll spend less time writing copy and your conversion rates will soar. (And of course, you can make it work even better if you split test it.) How about you — ever “legally stolen” copy from potential customers? What questions did you use? Did you use a survey, twitter searches, your blog comments, or another source? Let us know about it in the comments! About the Author: Pace Smith is the co-leader of the Connection Revolution, teaching people how to change the world through connection. Her latest project, co-created with Copyblogger’s own Johnny B. Truant, is a course called Profitable Idealism that teaches how focusing on your ideals can benefit your bottom line.  |
| The Guaranteed Way to Radically Improve Your Copywriting Posted: 09 Feb 2011 07:36 AM PST
Good copywriters follow well-established best practices, studying sites like this one to learn more techniques that pull a reader in and motivate action. Great copywriters delve into the psychology of persuasion, and make sure their copy is presented with effective design to make it even more engaging. But the best copywriters don't stop there. They know that those are just the factors that get you started. The best copywriters continue to radically improve their copy over time. They know how to create copy that works even when it defies common sense. They find the "magic words" in headlines that will never be revealed in any swipe file. How do they do that? It's not a secret technique or some special knowledge they learn from a guru at the top of the mountain. The truth is, great copywriters use split testing to radically improve their copy over time. You may have heard of split testing, but unfortunately not a lot of us actually understand it properly or use it for conversion rate optimization. (Kind of the way everyone's a social media guru whether or not they actually have a clue about how social media really works.) So what the heck is split testing?Split testing is not a buzzword and it's certainly not a fad. It's very popular among large Internet companies (Amazon, Groupon, Google, etc.). In fact, almost all of them conduct thousands (or even tens of thousands) of split tests to increase sales and conversion rates on their websites and landing pages. They have been doing split testing for years because it is a simple, methodical way to increase online conversion rate. The concept of split testing is quite simple: In a split test, you create one or more variations of a landing page and then randomly split traffic amongst them. Meanwhile you measure which variation led to maximum conversion for the result that you were looking for. Adopt the better performing landing page. Rinse and repeat. For example, if you have a landing page that sells a parrot training eBook, how do you decide which headline to use? Should you use Teach your parrot nifty tricks in 24 hours (version A)? Or should you use Your parrot speaks 20 words by tomorrow or your money back (version B)? You could ask on twitter, and get hundreds of very knowledgeable guesses. But that's all they would be. To find out, you would simply create two versions of landing page using one of those headlines for each. Send 50% of your traffic to version A and 50% to version B, and observe which version converted better. (Since there are usually two versions involved, split testing is also known as A/B testing.) What should I split test on a landing page?The easy answer to an easy question: everything! You never know what might be most influential to your sales and conversions so you should split test all aspects of your landing page copy. Asking what to split test isn't really the right question, then. The right question is: What should I test first? You have to prioritize the most influential aspects of a landing page, the elements that tend to produce the biggest changes. I am the founder of a split testing product called Visual Website Optimizer with thousands of users, which gave me the privilege of observing thousands of split tests and their results from a front-row seat. That experience showed me some of the key elements (in order of importance) that you should test on your landing page:
Let's play a guessing gameIf you are still skeptical about benefits of split testing, let's play a small guessing game. Following are some real world split testing case studies. Read the examples and then try to predict which version worked best. The answers are below — but try to resist the urge to peek. Case Study #1
Case Study #2
Case Study #3
Proof that you should be split testing your landing page nowGot your picks for each of the case studies above? Ok, now it's time to reveal the answers:
How many out of three did you get right? Unless you have already read Visual Website Optimizer case studies (or Googled them) it'd be pretty hard for you to have guessed all three of them correctly. In fact, if you guess randomly there is only 4% chance that you will get all three of them correct. Logic won't get you to the best-converting copy. Knowledge of copywriting techniques will give you good ideas to test, but it can't take you all the way there. Even experience won't get it for you. But split testing will. About the Author: Paras Chopra is the founder of Visual Website Optimizer, the world’s easiest A/B split and multivariate testing tool. Used by 5000+ companies worldwide, it allows marketers and designers to create A/B split tests and put them live on their websites in less than 10 minutes. We offer a free 30-day trial account. |
| You are subscribed to email updates from Content Writing on Internet To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
No comments:
Post a Comment