Monday, March 14, 2011

Top Misc Content on Internet

Content Writing on Internet

Top Misc Content on Internet

What is the Difference Between Simple and Compound Interest

Posted: 13 Mar 2011 10:00 PM PDT

It is essential that any body involved in a business dealing or any kind of financial transaction, knows what is the difference between simple and compound interest. In this article, you will find a clear definition of simple and compound interest rate, along with their formulas. Also included is a simple and compound interest rate calculator.

Stock Market Predictions 2011

Posted: 13 Mar 2011 10:00 PM PDT

Predicting the stock market is perhaps the most difficult job in the world. Even experienced traders and investors have been left completely surprised with sudden and unexpected moves in the market. However, stock market predictions 2011 can help you to chalk out investment strategies and earn fast bucks...

What Does it Take to Be a Leader

Posted: 13 Mar 2011 10:00 PM PDT

There's a reason why we can have only one prominent figure to lead and inspire the masses. So what does it takes to be a leader? Well, the traits and characteristics that set the leader apart from the masses while allowing the masses to identify with him/ her at the same time are what forms the subject matter of discussion in the following writeup.

How Felons Can Get Jobs

Posted: 13 Mar 2011 10:00 PM PDT

Many people find it difficult to understand how felons can get jobs. The information in this article on how can a convicted felon get a job will definitely help millions of needy people...

Structural Engineer Salary

Posted: 13 Mar 2011 10:00 PM PDT

Structural engineers are one of the most creative and talented professionals in the engineering industry. If you are eager to know about the structural engineer salary range, this article, will serve as a perfect guide for you.

Multimedia Job Titles

Posted: 13 Mar 2011 10:00 PM PDT

Graphics and game designers are the most opted for multimedia job titles. These jobs are most appropriate for creative tech-savvy professionals...

Proof of Employment Letter Template

Posted: 13 Mar 2011 10:00 PM PDT

The following article, provides a 'proof of employment letter template'. This template will give you a good idea about how to frame a proof of employed letter. You may also use this template, modify it, print it or download it, as per your own convenience.

How to Become a Patient Care Technician

Posted: 13 Mar 2011 10:00 PM PDT

Patient care technicians, who are also known as health care assistants, certified nursing assistants, and nurse assistants, are very important professionals in the medical industry. In this article, you will get information on how to become a patient care technician, and some insight on the patient care technician salary...

Which Mutual Funds to Invest in 2011

Posted: 13 Mar 2011 10:00 PM PDT

Which mutual fund to invest in 2011? This is probably the first question that people will ask who are looking to make some investments. This article talks about the best mutual funds which you can invest your money in.

Ways to Build Business Relationships

Posted: 13 Mar 2011 10:00 PM PDT

Building and maintaining business relationships is essential for better business leads. While some are charismatic enough to do so naturally, others need to master the art gradually. Either way, it is not an impossible task and can be done easily if you follow the laid down rules of building these relationships. The following article will throw light on a few ways to build business relationships.

Examples of Capital Goods

Posted: 13 Mar 2011 10:00 PM PDT

Having a tough time while trying to figure out what capital goods are? Going through some capital goods example may work in your favor! Here is a short writeup on capital goods - along with some examples of the same, which will help you understand this economic concept with ease.

Best Ways to Raise Money Fast

Posted: 13 Mar 2011 10:00 PM PDT

Want to know more about certain 'successful' techniques to make money fast? Read and you'll find something that is just right for you.

How to Start a Gym

Posted: 13 Mar 2011 10:00 PM PDT

If you thought starting a gym was just about a huge capital investment, then you are definitely incorrect. Read on to know how to start a gym, and more importantly, run it successfully...

Difference Between a Real Estate Broker and Agent

Posted: 13 Mar 2011 10:00 PM PDT

Real estate agents and brokers are not the same. There is a difference between a real estate broker and agent's scope of work, education and licensing. In this article, you will find a clear explanation of how real estate agents are different from brokers, although both have an almost similar business.

Indian Exporters waking up to emerging opportunities Posted By : made-from-india.com

Posted: 02 Nov 2009 09:00 PM PST

Find Indian Exporter at B2B in India. Boost your business with indian exporters. Get free verified and genuine selling leads of indian exporters at B2B Portal in India.

La optimizacion en buscadores, optimizacion organica Posted By : lean fer

Posted: 01 Nov 2009 09:00 PM PST

Para ello es interesante realizar una búsqueda para aquellos términos que consideras deberían llevar tráfico a tu web y estudiar cuales de ellos tienen un contenido complementario.

How No Dig Trenchless Technology Is Opening New Opportunities Posted By : William Penworthy

Posted: 01 Nov 2009 09:00 PM PST

No dig trenchless technology has revolutionised the way in which businesses and industries are able to lay new pipes and cables, or replace or repair existing pipes. But how is it possible to achieve this without disturbing the ground, and is no dig technology really as clever as it sounds?

Mike Dillard Network Marketer Posted By : Jesse Miller

Posted: 30 Oct 2009 09:00 PM PDT

These are just some of the compliments that you may hear being thrown towards the man who made internet businesses seem even more viable ever since he made his first over $300,000 dollars at the age of 28, and even more incredibly in just 7 days.

Promoting Your Business with a Customized Calendar Posted By : Roberto Bell

Posted: 30 Oct 2009 09:00 PM PDT

A customized calendar is a very effective marketing tool to promote your business, club or organization. Unlike other marketing premiums that may be stored away and subsequently forgotten, a calendar is a...

How To Consolidate Debt For Consumers Posted By : Brenda Lengel

Posted: 30 Oct 2009 09:00 PM PDT

Many of us worry about how to consolidate debt. We have all been tempted by easy access to credit cards and loans and we get into the habit of overspending. Once we have a large amount of debt, it is then that we seek an answer the question of how to consolidate debt.

How Can You Qualify for a Mortgage Loan? Posted By : www.hairlossdynamo.com

Posted: 30 Oct 2009 09:00 PM PDT

Tips and information for those looking for help and advice on mortgage types,payments and availability. Help with bad credit situations.

Achieve Imagine Financial Freedom Posted By : Top Article1

Posted: 30 Oct 2009 09:00 PM PDT

Imagine a chronicle where you don't need to worry about money and you crapper hit everything your kinsfolk needs. A chronicle of business freedom is attainable. The secret is to follow a set of proven principles and techniques and apply them to your own chronicle and then you module be on your way to achieving business freedom and the chronicle you hit always desired.

Purchase Stocks of the Size of Company Posted By : Top Article1

Posted: 30 Oct 2009 09:00 PM PDT

The have mart is sure not a gamble locate and sure not you're same your superstore where you get the fine price of every commodity. The have mart is a Brobdingnagian ocean of stocks and you ought to learn regarding stocks, funds, purchase and merchandising of stocks exhaustively before attractive a plunge into this Brobdingnagian ocean.

The Importance of Accountants in Payroll Activities Posted By : Alex Blackwell

Posted: 27 Oct 2009 09:00 PM PDT

Any business that has a staff of employees relies on accurate payroll accounting in order to ensure the proper imbursement of the employees as well as the monitoring of expenditures that a business covers month in and month out.

Tax Planning and Accountants Posted By : Alex Blackwell

Posted: 27 Oct 2009 09:00 PM PDT

The responsibility to pay one's taxes in a complete and timely manner is not an option - it is mandatory. This applies to the individual wage-earner and the major corporation alike.

Choosing an Accountant in Plymouth Posted By : Alex Blackwell

Posted: 27 Oct 2009 09:00 PM PDT

The ways in which Plymouth's industrial foundation has changed over the past several years has given rise to the need for a more proactive approach to the practice of asset management for businesses and individuals alike.

Accountants in Plymouth Posted By : Alex Blackwell

Posted: 27 Oct 2009 09:00 PM PDT

The new face of Plymouth is one of forward-looking entrepreneurial pride.

Qualities and Behaviors That Business Owners Should Possess To Get Success Posted By : Ryan Mutt

Posted: 27 Oct 2009 09:00 PM PDT

Everyone wants to get success in business and life but only few are able to taste the fruit of success. Many times you try hard but still fail to move your business on the path of success.

Accountants in Devon Posted By : Alex Blackwell

Posted: 27 Oct 2009 09:00 PM PDT

There are many ways to make the most of one's assets, and accountants in Devon are qualified to assist in any endeavor with sound bookkeeping, solid tax counseling, and informed investment advice.

Accountants in Cornwall Posted By : Alex Blackwell

Posted: 27 Oct 2009 09:00 PM PDT

The importance of accuracy in accounting cannot be overstated. Millions are lost every year in the UK to incomplete accountancy, lack of expertise in tax-related issues, and mistakes in investment schemes.

No Dig Trenchless Technology - Opening Up Possibilities Without Opening Up The Ground Posted By : William Penworthy

Posted: 26 Oct 2009 09:00 PM PDT

No dig trenchless technology has revolutionised the way in which businesses and industries are able to lay new pipes and cables, or replace or repair existing pipes. But how is it possible to achieve this without disturbing the ground, and is no dig technology really as clever as it sounds?

No Dig Trenchless Technology - Opening Up Possibilities Without Opening Up The Ground Posted By : William Penworthy

Posted: 26 Oct 2009 09:00 PM PDT

No dig trenchless technology has revolutionised the way in which businesses and industries are able to lay new pipes and cables, or replace or repair existing pipes. But how is it possible to achieve this without disturbing the ground, and is no dig technology really as clever as it sounds?

Intellectual renovation! Posted By : anatev

Posted: 25 Oct 2009 09:00 PM PDT

Modernization of metalworking equipment - the task interesting and attractive. The development of industrial electronics, drive technology, systems of measurement and control, of course, ahead of the rotation of industrial equipment in general.

INTRODUCTION TO FOREX TRADING( CURRENCY TRADING) Posted By : clifford thompson

Posted: 25 Oct 2009 09:00 PM PDT

Traditionally stock market received huge share in the trading industry, but recent trends show that Forex) trading or currency trading is breaking that tradition. . OTC market and Spot market, is world's biggest market having daily turnover of over 3.2 billion US Dollars more than all other trading markets combined.

Course # 1 A FOREX TRADING PLAN Posted By : clifford thompson

Posted: 25 Oct 2009 09:00 PM PDT

Here is a Free example of what a FOREX Trading Plan should look like...read below.

Is Your Company Ready for Business Integration? Posted By : Rudy Silva

Posted: 25 Oct 2009 09:00 PM PDT

Are you a business that is continually growing? At some point in time you will need business integration. Do you know what business integration is? The combination of all of your business activities may require consolidation. Through the use of software you can combine your business activities. To discover what business integration really means read this article.

37 Days to Clean Credit review Posted By : bbrij87

Posted: 25 Oct 2009 09:00 PM PDT

If you are interested in ways and means in which you can improve credit score and boost your credit score, you can do plenty of credit repair with the help of 37 Days to Clean Credit.

Work From House - 7 Trouble-free Steps that Financial Security Using Your Work from House Big business Posted By : liam wharvell

Posted: 24 Oct 2009 09:00 PM PDT

Learning that working from at your house can be a challenge that various especially when you're trying to be taught everything at your own. Countless population start out their work from at home corporation using a positive attitude, other than after a few short weeks they end up throwing in the towel that never return again. In this article we will discuss 7 steps to will help you remain committed toward your dream that become financial secured work from home.

Nathan Olsen's review on MLM Lead System Pro... Posted By : Nathan Olsen

Posted: 24 Oct 2009 09:00 PM PDT

A review of MLM Lead System Pro by Nathan Olsen. The number one top MLM lead generating system in the world.

The Blockbuster Secret to Seducing Your Audience

Posted: 14 Mar 2011 07:40 AM PDT

image of secret agent in a white tuxedo

So there he was, bleeding arms tied to an unnecessarily slow dipping device, hovering over a pool full of hungry sharks, his beautiful companion's fate bound up with his.

Everything depends on his next move. What does James Bond, perhaps the most iconic action hero of all time, do?

He cuts himself loose with his Rolex Submariner, which just happens to be equipped with a miniature buzz saw.

Sounds pretty cheesy when you put it like that, doesn't it?

But it isn’t cheesy when you’re watching the movie … in fact, it’s amazingly satisfying. What makes this patently ridiculous plot point work? Why doesn't it seem dumb when we watch it on the big screen?

Because the movie sets up the use of the watch early in the story.

Introducing the set-up

Setting up fantastic gadgets and intriguing devices is a cornerstone of the spy genre, and the James Bond franchise in particular.

When the buzz-saw watch is issued to James Bond by Q, it seems a bit fantastic, but still congruent with the world Bond inhabits: a world of super-villains, gorgeous female spies, deceptive appearances, and cool gadgets, cars, and weapons. So we have no problem accepting the existence of the watch.

And with that set-up accomplished, the amazing escape via buzz-saw watch goes from lame to fantastic. In fact, the audience feels a sense of genuine pleasure to see how the gadget reappears at the crucial moment the story.

If James Bond was issued a cool gadget and never used it, we'd feel cheated. As Anton Chekhov famously said, “If you say in the first chapter that there is a rifle hanging on the wall, in the second or third chapter it must absolutely go off.”

Screenwriters for blockbuster movies use set-ups like this for two reasons:

  • Set-ups make incredible plot elements (the kind in James Bond or Indiana Jones movies) far more credible and satisfying.
  • Set-ups create open loops that keep readers itching to find out how they work out in the end — a need-to-know phenomenon called the Zeigarnik Effect by psychologists. Open loops are much more compelling than closed ones.

How to use open loops in your copy: An example




To see how an open loop can create credibility, entice curiosity, and stimulate the need to know more, take a look at this example.

This radio ad was written for a diamond seller named Woody Justice by the Wizard of Ads himself, Roy H. Williams:

Antwerp, Belgium, is no longer the diamond capital of the world.

Thirty-four hours on an airplane. One way. Thirty. Four. Hours. That's how long it took me to get to where eighty percent of the worlds diamonds are now being cut. After 34 hours I looked bad. I smelled bad. I wanted to go to sleep. But then I saw the diamonds.

Unbelievable. They told me I was the first retailer from North America ever to be in that office. Only the biggest wholesalers are allowed through those doors. Fortunately, I had one of ‘em with me, a lifelong friend who was doing me a favor.

Now pay attention, because what I’m about to say is really important: As of this moment, Justice Jewelers has the lowest diamond prices in America, and I’m including all the online diamond sellers in that statement.

Now you and I both know that talk is cheap. So put it to the test. Go online. Find your best deal. Not only will Justice Jewelers give you a better diamond, we’ll give you a better price, as well.

I’m Woody Justice, and I’m working really, really hard to be your jeweler. Thirty-four hours of hard travel, one way. I think you’ll be glad I did it.

The ad starts off by setting up an open loop: if Antwerp is no longer the diamond cutting capital of the world, which city is the new one?

But we're not told which city; we're only strung along with the hint that it takes a 34-hour plane trip to get there. Must be an exotic place, right? The listener’s curiosity starts to itch. He wants to know where this mysterious place might be.

Then we're told that to be allowed into this inner sanctum of diamond buyers –- a place out of reach to every other retailer in America — is to have access to prices lower than the competition can match. How much lower remains an open question, and so another loop is opened in the mind of the listener.

Finally, the ad closes by circling back to the 34-hour trip without ever closing (i.e., "paying off") either the "how much lower" or the "which city was it" loops.

Now the itch to find out "where'd you fly to, Woody?" or to see just how great the prices are — well, those are the obvious parts of the ad, the ones everyone recognizes on a first listen.

But the added credibility achieved through set-up and payoff is really where this ad shines.

If Woody had just come out and claimed lower prices through access to some un-named, super-exclusive source of cut diamonds, we'd give him the old "Yeah, sure."

But we're not told that straight out, are we? No. Because that claim has to be set up.

So we're told how difficult it is to get to this new diamond cutting capital of the world (it takes a 34-hour plane trip). And how many diamonds are cut there. And who normally does make that long, arduous trip (only the biggest diamond wholesalers).

Only after we've mentally put ourselves into that room –- after we've had the moment set up for us –- do we then get the claim of lower prices.

And at that point, we listeners may not quite swallow the claim whole, but we're intrigued enough to put it to the test. We have enough faith to at least investigate Woody's claim by coming into the store, if only to ask him where that 34-hour flight took him.

How open loops apply to content marketing



By now, you might be thinking that headlines are actually a form of open loop copywriting. Many headlines hook the reader by starting an intriguing thought — and implicitly promising to close the loop in the article or post itself.

This Copyblogger post, What a Drunk Swiss Guy Can Teach You About Handling Criticism, is a perfect example of that technique. It starts with a surprising headline and sets up an interesting story, then uses the payoff for that story to make a point.

And a more serious article used a headline as an open loop to lead into a striking story about one of our writers: Why James Chartrand Wears Women’s Underpants.

Articles and posts use this technique when they open with a dramatic scene or image, backtrack or diverge to another point, and finally circle around at the end to close the loop.

When you open a loop, when you set up an intriguing situation and leave the reader wanting to know more, you create momentum that carries the reader through the page. But as you might imagine, you can’t just open loops — you need to close them (to provide a payoff) as well.

Skilfully created set-ups and payoffs can create emotional power through narrative misdirection and symbols — giving you some of the satisfaction you get from watching a well-plotted action movie.

How, specifically, do you build that emotional power? Well actually, you’ll have to wait for part two to find out. Read the sequel to this post next week for more.

About the Author: Jeff Sexton is a partner in the Wizard of Ads consulting firm, a well-known online copywriter and optimization expert, as well as a faculty member at Wizard Academy, where he co-teaches Writing for the Radio and the Internet. You can find him online at www.jeffsextonwrites.com.

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