Thursday, April 28, 2011

Top Articles & Content Writing on Internet

Top Articles & Content Writing on Internet


Ordering Items in Series

Posted: 25 Mar 2011 04:19 PM PDT

Woman writing a list.

You're writing a series of items, and you're not sure what order to put them in. Do you write "A, B, and C" or "A, C, and B"? What is the best order for items in a series?

Here are two approaches I use when evaluating the order of items in a series or list, both adapted from 300 Days of Better Writing.

APPROACH ONE: CLARITY

From the readers' perspective, series can be confusing. They have to figure out what connects to what and where each item begins and ends. (This is one reason why I recommend putting commas after every item but the last.) Series are most confusing when some of the items are complex.

Example 1. Consider this sentence.

"The plan called for 25 people, 2 weeks, and the expertise, obviously, of the human resources department."

The complex item here is "the expertise, obviously, of the human resources department." If we write this item as the first or second item in the series, the potential for reader confusion increases. The reader will have to decide where the item begins and ends because of the extra commas.

Putting this item at the end removes any confusion about where it ends (because nothing follows it), and the sentence is clearer.

Example 2. Here's another example. Let's say that your series will have the following three items:

  1. "a covered area for fans, such as benches under a canopy"
  2. "good parking"
  3. "clean bathrooms"

The first item above is the most complex. If we write it as the first or second item in the list, the reader may think the part after the comma is a new item. The reader will figure out that the final phrase in the item is an explanation of the covered area (probably), but this is more work for the reader than necessary, and people reading quickly might misinterpret your words.

To write in a straightforward and easy-to-understand manner, place that item at the end of the series, resulting in the following sentence.

"A softball arena should contain good parking, clean bathrooms, and a covered area for fans, such as benches under a canopy."

Could we have used semicolons between the items in the series, thus preventing confusion caused by the commas? Sure. I could have written "A softball arena should contain good parking; a covered area for fans, such as benches under a canopy; and clean bathrooms."

With the items in this order, the sentence sounds choppy because the order creates two breaks in the flow of ideas, one break after "fans" and another after "canopy." With the complex item last, the sentence is smoother and feels more complete. By putting that item at the end, therefore, we have increased not only clarity but also elegance.

APPROACH TWO: IMPACT

Consider these three ideas. 1) People tend to remember and respond to what they last hear. 2) Series create an expectation, an emotional build-up, that is resolved by the final item. 3) Words at the end of a sentence have more impact than words within a sentence.

When we combine these three ideas, we find that we can use a series to create impact and emphasize a final point. In short, the final item in the series will have more emotional and mental weight than the preceding items.

For example, these two sample sentences emphasize different points:

"We shall spare no cost, overlook no detail, and forget no promise."
"We shall forget no promise, overlook no detail, and spare no cost."

In the first sentence, "forget no promise" has the most emphasis. In the second, "spare no cost" has the most.

Sentence structure is important in persuasive writing. When considering the order of items in the series, I ask which item is the most important, which item I want to emphasize. Then I put it at the end where it will create the most impact.


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Three Essential Steps To Take When Attempting To Blend Generations

Posted: 25 Mar 2011 01:32 PM PDT

Every generation has a place in the workplace. All are able to get the job done, only in different ways. Each generation comes equipped with their own styles of work and though different, all styles are proven to be effective. So what does this mean when generations come together in the workplace? Where do they fit in? Can they fit together?Three Essential Steps To Take When Attempting To Blend Generations

Established Generations

  • Vets born 1922-1943
  • Baby boomers born 1944-1960/65
  • Gen X born 1960/65-1980
  • Gen Y born 1980 +

3 Steps to a Successful Combination of Generations

A common problem in the workplace is the inability generations have to understand and adapt to one another. Blending generations in the workplace is a beneficial venture for both generations and the company they work for. There are three essential steps to take when attempting to blend generations.

Transfer knowledge: It is common practice for older generations to retire without ever having transferred their knowledge to the younger generation responsible for taking their place.

As a leader of the company it is important to instill within your employees of both generations the importance of learning from one another. Make it clear to the younger generation that they need to listen to and learn from the older generation as it will only prove to be an advantage to them. Require the older generation to pass down their knowledge and encourage them to be open to sharing their tried and true skills.

* Leave generational stereotypes at the door: Establishing a healthy line of communication amongst generations helps to break down the age barrier between them. Once the difference in age is no longer a factor, co-workers are better able to focus on how to work with one another to create a successful outcome.

* Enhance One Another's Strengths: Each generation thinks they bring their own strengths to the table. Even if this is true, each generation must encompass a willingness to learn the strengths of others and embrace them. Once this door has been opened, each generation can build off of one another's strengths and aid in making up for their weaknesses.

Understanding Generational Attitudes

* Vet's: Show company loyalty, strong sense of ethics, conservative

* Baby Boomers: Diligent, show comfort in stable work environments, portray company loyalty, embrace leadership in terms of hierarchy

* Gen X: Independent, self-motivated, self-sufficient, puts emphasis on self-satisfaction/hard work, show concerns for balance of work/life, challenge way of individual development

* Gen Y: Educated, articulate, possess high level of technical skills, individual, comfortable within global village

Understanding the Risk of Mismanaged Multi-Generations in the Workplace

Conflict can arise in the workplace if the integration of generations is not properly managed. Conflict has an overwhelming affect on the performance of the business and can contribute to a downward spiral. It is important for employers to take the initiative when it comes to managing cross-generations. Try the following:

* Succession planning

* Accommodate different generational views

* Implement conflict resolution amongst varying perspectives (commitment, respect, work/life balance, efficiency, independence)

To keep mixed generations happy and working together in a productive manner, it is important to embrace their differences. Older generations can be utilized to mentor and support younger, less experienced generations. Due to their years of experience, older generations are very capable of foreseeing and diagnosing issues before they morph into problems or crisis situations. This method of integration opens a line of communication where different opinions can be expressed. An exchange of opinions allows one generation to compliment the next by combining new ideas with wisdom. Furthermore, this leads to the building of a bridge between the gaps in generations.

~ Written by Gary Sorrell, Sorrell Associates, LLC.
Copyright protected worldwide. All rights reserved. Must have written permission to use this content in any form from Gary Sorrell.

Since 1995, Sorrell Associates has been producing proven effective customized newsletters, blogs, and marketing programs. We offer these powerful marketing products/services in order to help you achieve your dreams and goals through an effective proven communications tool. Contact us today to see how we can put your marketing on auto pilot. 740-824-4842. http://www.NewsletterVille.com

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About UnitSquare

Posted: 25 Mar 2011 07:57 AM PDT

UnitSquare is a team of extremely talented individuals from various fields of business, working together to provide best of the best Knowledge Process Outsourcing (KPO) Services. We are committed to providing our clients with great service and powerful business expertise to help them meet their business goals. We are proud of our team and the values that reflect the four sides of UnitSquare.

Performance
We apply knowledge, experience and innovation to develop and deliver the right solutions to all of our clients.

Customer Focus
Our commitment to know our clients and understand their needs, concerns and aspirations allows us to make it easier for our clients to meet their business goals.

Integrity
We conduct business with the highest ethical standards because we know that our customers must be able to trust us in all situations and circumstances.

Teamwork
We work together to meet our goals and, in the process, to help our clients meet their goals.

UnitSquare’s Services Include:

1. Writing & Translation
a) Article Writing
b) Blog Writing
c) Academic Writing
d) Technical Writing
e) Creative Writing
f) Sales Writing
g) Report Writing
h) Newsletters

2. Sales & Marketing
a) Research & Survey
b) Business Plans
c) Sales Presentation
d) Viral Marketing
e) Email Marketing
f) Ad Campaigns
g) Marketing Strategy

3. Admin Support
a) Data Entry
b) Research
c) Presentation Formatting

Useing Private Label Rights to your Advantage

Posted: 25 Mar 2011 05:10 AM PDT

Private Label Resell Rights – how can a writer use these to their advantage? PLRs are when an individual agrees to purchase the right to resell the product, often from the original creator. The buyer of those resell rights is then able to make a profit every time they sell it, or a version of it. Many individuals have capitalized on the success of Private Label Resell rights and now you may also be able to.

While Private Label rights exist for a wide variety of different products, some products are better known than others. In a way some products are considered "well kept secrets" and if you are interested in profiting from one of those secrets you are advised to examine the articles that contain them and purchase those you wish to use.

Many of these articles are written by professional freelance writers and in large quantities. Many authors enjoyed writing the articles, but they do not enjoy trying to sell them. That is where the resell right opportunity develops. Instead of selling their articles to a prospective website buyer, they sell them to someone who has the time and the knowledge needed to make quick sales.

Setting up PLR store fronts is not a difficult task. One great source for buying articles to resell is ArticleWholesaler.com and many entrepreneurs are reselling rights to e-books and software programs. Other webmasters are your target audience for these products and the larger your market, the more return customers you will have. Use a Template to set up your website, and definitely use a lot of pictures of your e-books and/or articles for sale.

Webmasters who have created their web pages to market other people's products buy "content" to make their website more user-friendly, and to increase their website's search engine ranking.

The internet is full of duplicated content and many webmasters prefer to purchase their own unique articles, but that does not mean that you cannot give them what they want. When a freelance writer places their article resell rights up for sale, many writers are giving up ownership to those articles. In this way, those articles become yours. This means that you are encouraged to alter them in any way that you see fit. The more you alter, the more you can sell it as "unique content".

Use PLRs to your advantage and shorten your day's work.

Esther Smith, author/publisher
Cashoftheday.com

Article Marketing - I'm a Diamond Geezer!

Posted: 25 Mar 2011 01:50 AM PDT

When it comes to article marketing (aka article writing, article PR or article submission), I now have Diamond Membership status at article directory <ezinearticles.com>.

This recognition is only given to writers who meet the highest quality standards. I’m happy to take their word for it that I can indeed walk on water!

Diamond status isn’t without its perks either. These include:

  • Unlimited article submissions
  • Express article approval
  • Shorter articles accepted – provided they meet the required standard

This last point is key to Diamond Membership. Maintaining the quality expected of a top-level author also brings its own responsibilities.

That isn’t a problem for me. As a self-avowed ‘perfectionist’, everything I write has to be the very best.

Add to Technorati Favorites

Are You And Your Company Prepared To Handle A Crisis?

Posted: 24 Mar 2011 01:00 PM PDT

If you are in a management position or are the CEO of a company then you know that you have to be prepared for any event that may happen. Crisis management is one of the duties that go along with your corporate job. Are you good under pressure? Are you ready to manage a crisis? How strong is your bench? This article will discuss ways to control the risks involved with crisis management and strengthening your bench.

If you want to be sure that your company is able to withstand a crisis then you must see if your bench is strong enough. Amazingly there is a lack of executive talent out there and there is even less being seen for the future. Many CEO's are worried that their corporation does not have the talent to see them into the next twenty plus years. Many baby boomers are reaching the retirement age and the new hires just do not seem to be up for the challenge. In fact, 11,500 people will turn 65 each day starting January 2011. How are you handling the lost of experience?

If a company is to succeed in this global world where crisis seems to be the norm rather than the exception, all factions must work together instead of independently. There needs to be a team for executive education and performance management.

When a company is not running at full capacity and this may come from civil unrest, acts of terrorism, a natural disaster or just plain mismanagement from the leaders, the costs quickly add up.

If a company is not able to operate fully, their stock prices may plummet and the firm could find themselves on the brink of bankruptcy. That is why it is up to you to try and mitigate these circumstances if they occur, and to be proactive as to avoid it all together.

The key to any successful campaign strategy that is going to succeed is through advanced planning. Worst case scenarios such as a key employee being lost should be thought through and the way to remedy the situation should be discussed. Crises are not often planned for and it is sometimes difficult to convince your other team leaders that this is important and may occur. One must always prepare, prepare, prepare.

The first order of business is to already have a crisis management team in place. These team members should all have different skills that they bring to the table. They must be able to effectively work together under pressure. There must be a team leader that all of the other members respect. Look at your roster of employees in key positions and see who you feel would be a good fit.

Next, carry out a SWOT analysis. What are the company's and the team's strengths? What are their weaknesses that must be worked out before a true crisis hits the company? Do you see opportunities in the future? Sometimes it is a good idea to have an outside expert audit your business. They often are able to see clearly what someone standing in the trenches cannot.

You then will want to identify any possible threats. Could your company handle a potential hostile takeover bid? Is your IT server running at full capacity?

Finally, what can you do to minimize the risks to your company? Can you get better firewalls and a back-up system? Are there safety protocols in effect when employees travel with sensitive information or to high risk countries?

In closing, if you want your company to succeed into the 21st century and beyond you must be willing to recruit and train new leaders. These leaders must be willing to work together. There must be team leaders that stand out and are willing to lead the others in times of crisis and in times of peace.

~ Written by Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide.

Since 1995, Sorrell Associates has been producing proven effective customized newsletters, blogs, and marketing programs. We offer these powerful marketing products/services in order to help you achieve your dreams and goals through an effective proven communications tool. Contact us today to see how we can put your marketing on auto pilot. 740-824-4842. http://www.NewsletterVille.com

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Connect with us on LinkedIn

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Do Your Articles Represent You In A Good Way?

Posted: 24 Mar 2011 08:51 AM PDT

So you’re writing articles to promote your blog, website, or affililiate products. Great! That shows that you’re willing to go the extra mile to market your wares. But what are your articles saying about you?

I’m sure you have seen many articles that have really great information in them, but are so poorly written that you would never bother to click on a link in them. And then again, maybe you’ve sometimes clicked on a link in a really bad article, just to see if the site was equally as

Article Marketing …

Buy Creative Content

Posted: 24 Mar 2011 07:42 AM PDT

I have been working on a few sites such as Freelancer as well as Guru. And to be honest it felt dodgy and not all the people are very honest. I was that silly person that fell for a scam here and there.

I decided to make use of this blog as a platform for content buyers to use me as an article writer. My rates will differ from project to project, but I can assure top quality writing within deadlines. I have a lot of experience regarding online writing and will therefore work best if you give me keywords to work from, this will ensure the best SEO results.

So feel free to contact me through my blog, or email me at anneke2712@gmail.com

I hope to start writing for you soon!

Charleston Scene: Unique Activities (July 2010)

Posted: 24 Mar 2011 06:55 AM PDT

Article Writing is a path to a Websites success

Posted: 22 Mar 2011 11:55 AM PDT

The development of science has posed a lot of benefits to humanity. The web is truly among those scientific innovations which may have launched a revolution in the commercial world. With all the advancement of internet, a new terminology continues to be specifically introduced which is ‘Content Writing’.

Article writing is in fact quite simple and trouble-free work. Beside its straightforwardness and easiness, it needs lots of abilities and possibilities among the people who enter this career. Content writing is actually those types of jobs of online business environment that gives severe satisfaction and gratification. The growth of internet and also the relevant technology have made the way in which for the skilled content writers to obtain a large amount of earning possibilities. Present economic slump have changed the entire prototype of economic market globally. Economic crisis make it quite difficult for the measly income earners to create both payments using minimal earnings. For anyone individuals who want to generate income on the internet and within short time, online article writing is easily the most probable alternative available in the pool with the internet world.

Many teenagers and adults with all the current generation will be in search of having some side revenue as a result of financial chaos which has horribly struck the economy. Besides these, teenagers furthermore want cash to pay their every single day expenses. Article writing, therefore, is probably the most reasonable option for all these folks to make money by spending only 3 to 4 hours daily on the web.

To become content writer, a person will need to have ability and skills to gauge the subject and to properly communicate it towards the visitors. There are numerous online sites that usually try to find such people who have interest with writing and editing. These web sites usually spend lots of wages towards the skilled and seasoned individuals of the article writing industry. However, inexperienced authors could find it tough to write and evaluate content material using their creation within this business job. The normal procedures and methods would definitely groom the abilities as well as creativity of young and recently established newcomers. The vicinity of article writing in the commercial domain is really some of those aspects that captivate the young and mature likewise and offer equal opportunities to both to show their characteristics and skill.

The best practice on this connection would be to hold unique website and submit the content inside it. This might provide oneself a podium to begin with individual business. Gross income could possibly be created effortlessly by using the imaginative and thought provoking posts. Because the importance of the content escalates between customers, more and more traffic might access one’s internet site. Hence you could reap profit by applying this program as techniques to publicize 3rd party products and services. One of the most critical and considerable part is always to place this kind of content that may attract readers to go to the web link frequently. The luring and tempting opportunity among the visitors will certainly reflect the opportunity profits from the website. Plenty of analysis should have being done prior to starting the voyage of placing any type of article online. The standard as well as the originality with the content material is extremely crucial.

Once a particular person grows to be familiar with treats and advantages of article writing that offers large earnings as well as the comforts and luxury of a work from home job, the person gets hooked on it. Some individuals wish to choose this task however not many have that necessary quality within these phones outlive on this skillful business occupation. This certainly provides one, a win-win situation.

2. HP LaserJet Pro CP1025 Color Printer

Posted: 22 Mar 2011 10:37 AM PDT

This product of HP is one of the unique color printers in the series. This is the smart one with advance feature like options in connectivity. This color printer is also the energy efficient printer. The printers in this family by HP are also bought by many offices all over the world simply due to their high quality and efficiency. This color printer could save up to fifty percent energy.
It is fast and reliable printer with quality results ensured. HP has designed this printer for most of the busy and media offices. This printer is small but advance with most up to date connectivity features. Again HP is smart in designing of low price and high quality printers like this one. HP have a specific taste in taking care of customers who are buying its products all over the world and definitely HP will not bear to manufacture a printer with low quality in output and in other matters.
This printer can be connected via different methods including LAN, wireless and USB etc. This color printer is for people who have to ensure their work done in less time and in less cost. Cost is one of the big qualities of this color printer. Both at time of purchase and after purchase you can save money in different ways while utilizing this printer. This printer is for you and for your office. After sale, its service and warranty is available from HP itself and there are many dealers who are helping clients to get rid of any problem that halts functionality of color printers by HP.

"Can writers meet magazine editors in person? Does it help?" Part 1

Posted: 22 Mar 2011 09:54 AM PDT

"How can writers meet editors in person? Is it helpful?" Part 1

Yes, it's possible to meet some, and yes, it can be helpful.

Yet by nature, freelancing tends to be a long-distance business. You will sell to editors you never meet in person, especially if you write for national or specialized publications or for book houses in cities miles from your hometown.

And that's OK. It's your words on paper they buy, not your good looks. What they see in print from you is what their readers will see, after a bit of editorial polish and spit.

That's not to say that you won't develop relationships with editors. Between emails, phone conversations, chat, and snail mail you may work together very closely, and for many years. You will learn and grow from their input. They will become familiar with your experience, knowledge, and writing skill sets. That leads to more trust, and repeat assignments.

If someday you finally get a few minutes to meet them, that's a bonus and a pleasure.

However, I admit that I got a nice jump-start in writing for one magazine by meeting the primary editor at a writer’s conference. You can do the same.

That doesn't mean it necessarily gave me an edge over other writers. It simply means that instead of trying to get that editor's attention in a sterile, black and white, 12 point Times New Roman font, I had 15 minutes to reveal my enthusiasm for the magazine and my fountain of ideas, while pitching one idea more specifically.

After the conference, when I sent the formal query in the mail for him to consider more closely, I had the privilege of it being moved to a smaller stack on his desk than his towering slush pile, due to my scribbled words "requested material" on the envelope. However, that one meeting did lead to my writing for nearly every issue of the magazine for six years, so it was the beginning of great working relationship.

Not all editors attend conferences, and not all conferences are suitable (or affordable) for you to attend. Find several conferences that appeal to you. Look online at the brochures to see who is attending. You might see an editor listed who would be a good fit for a query you are working on.

However, the purpose for attending should not revolve solely around the one meeting. Look for workshops and keynote presentations that excite you. Look forward to learning a ton and developing new friendships. Before I go to any conference, I pray that my time there will be well spent, to help others as well as getting help myself.

Consider the whole conference a relationship-building experience, in addition to a chance to build writing skills. Your excitement about being there in general will carry through into your editorial appointments. Then if a serendipitous moment happens, say a prayer of thanks.

Next up is Part 2: ” Can writers meet magazine editors in person? How are appointments arranged?”

Write on!

Laurie Winslow Sargent

SellYourNonfiction.Wordpress.com

Does Article Composing Operate in SEO?

Posted: 22 Mar 2011 07:13 AM PDT

The primary objective in creating the substance of one’s internet is to capture the curiosity of the reader. A great very first impression will gain the loyalty of one’s readers. Create contents inside a straightforward fashion, readable text and manageable pages that can meet the visitor’s need. It’ll be valuable for you to adhere to a step-by-step procedure or useful ideas that you can remember when composing articles or blog posts.

Satisfying your readers isn’t a piece of cake but if you’re within the mood for any problem everything will go effortlessly. Your contents illustrate in two methods, the way in which you like or even the way your audience likes it. Conditioning your words to complete these methods will unquestionably end result to a satisfying outcome. But do not focus with only one technique, perhaps the tricks you might have now isn’t very good enough to understand the continuous altering actuality. Guests who’ve diverse backgrounds, schooling and views will browse your website and glance more than the content material. In the event you caught their interest and curiosity on their 1st scan, the guests will attempt to search for more and skim the content to see if they locate it fascinating. When the content material aroused their feeling of concern, then they’ll study it.

Right here are some methods in creating your text be concerned free of charge to skim.

Create a soundly paragraph heading to intrigue your visitors however it ought to depend on the duration. Split up the contents with this paragraph heading. As significantly as achievable don’t place headings just before every paragraph since that’s a great deal. It is possible to divide longer text into little elements so that viewers might consider it.

Most organization websites neglected to hyperlink their contents to other relevant division with the website. Another components of your site might expound your principal goal as well as your site’s navigation could present huge supply of details to help your guests. It’s valuable to characteristic hyperlinks for your substance contours for the quicker and effortless searching.

Emphasize the crucial points of the content material by bolding the text like the essential words, clauses or phrases and sentences. Just before you begin composing, bear in thoughts the factors that you’re going to present for. By bolding the key phrases it’ll anxiety the significance from the words.

Explaining your factors in brief paragraphs exerts less energy for viewers to adopt. Breaking up important information thru bullet points is efficient approaches to make your visitors review each and every unit with the content material. Generally visitors read the record then push aside every thing else. Bullets may also be utilized to connect other fields amongst your website and also attributes much more data inside the absence of disturbing the smoothness from the topic from the page.

Acquiring basic component in the formation of a idea and in addition self-education are crucial for seo. Hence, as long as you’ve these qualities you can extend SEO assistance. Reliable lists of customers depict that you are supplying companies to a substantially founded organization. Often try to invigorate and incite the individuals who go to your website. By creating your content it’ll help you to lead visitors towards the part of one’s website which you like. You’re not just instructing them to link on the website but additionally providing methods in the best way to find the exact info they want.

In case you have a small business which has a website that you’d like to broaden on-line, get the most beneficial Hawaii SEO in the SEO Consulting Firm website.

9 Examples of Powerful Inbound Internet Marketing Tools.

Posted: 22 Mar 2011 03:36 AM PDT

Social Media Channels

There are many examples of inbound internet marketing, but these 9 channels seem to be the most widely used:

1. Facebook
2. LinkedIn
3. YouTube
4. Twitter
5. Blogging (i.e., WordPress.com, WordPress.org, etc.)
6. Video Marketing
7. Press Releases
8. Social Bookmarking
9. Article writing and submission.

 
Marketing can be an overwhelming task for many business owners, and you many not be familiar with how to effectively participate in social media. Even if you are aware of its many benefits and success stories, maybe you just don’t have the time to implement them. 

Whether you want a social media review or you wish to create and implement a successful marketing strategy, Masterful Social Media will help you put your plan into action. Visit our website at http://MasterfulSocialMedia.com to get started today.

Baby Boomer Talk Online: Self-Help Books

Posted: 21 Mar 2011 12:41 PM PDT

How to Write an Article that Shows Your Value

Posted: 21 Mar 2011 09:39 AM PDT

It’s been said that writing is easy. You just sit in front of a blank piece of paper until blood comes out of your eyes. It’s a little less bloody now, of course, because we have computers. But for many, writing can be a mountain to climb.

At a recent meeting of the Tech Group vertical of All Cites Networking, founder Eric Shaw mentioned that although he’s asked for articles from the group, fewer than 10 percent actually respond with one.

Here’s how to change that.

Getting started on an article might just be the hardest part. But beginning is a lot easier when you know that the most effective articles are from 300-500 words. In other words, you can keep it short. It’s not a dissertation, and you don’t have to tell all that you know in a single article. You also want to keep it personal, making a connection between your reader and yourself. We are narrative creatures – think of our ancient ancestors sitting around a campfire telling stories. So, tell a story, bring in a short anecdote, connect. You’ll also want to show value, but in a non-pitchy, non sales-y way. What does that mean?

The most successful blog articles, and also LinkedIn posts and Twitter newsfeeds, are 80% informational and 20% promotional. Most of the material is offered in the “spirit of giving” – it’s useful to the reader. You can provide tips, how-tos, recommendations or market surveys. For example, in my line of work, I would offer insights on how to get more people to visit your website, or do a rundown on the best free applications like TweetDeck, Hootsuite or Seesmic that help you manage multiple Twitter or Facebook accounts. I wouldn’t be at all shy about mentioning my company, Red Cup Online Strategy + Media, and linking to it in the article. But you notice I didn’t lead with that. I feel good that I can provide information and be of service and I know that it will eventually come back to me. People are looking for solutions, and if you address a few hot button issues, like time management, how to get more referrals, how to scout for prospects, or how to be a better leader, you’ll find lots of readers.

If you’re experiencing a little writer’s block – and who doesn’t? – just take out a piece of paper and begin listing all the article ideas that come to mind. Don’t censor yourself – just let the ideas flow. Writing by hand actually uses a different part of the brain than when you type to a screen, so think of this as going to a gym for your brain and working on some thoughts instead of your abs. After a page or less, you’ll have a few good ideas to run with. I usually bullet-point those, breaking them out into a short outline that becomes my roadmap for the article.

One last tip: Before you publish, show the finished article to a friend, spouse or co-worker for feedback. If they can reflect back to you in a few sentences what it’s all about, you’ve succeeded.

Lee Schneider is a consultant with Red Cup Online Strategy + Media in Santa Monica, CA. He analyzes your online presence, builds a communication strategy for you, and grows your visibility so that people recognize the value you offer. He often writes articles for clients.

You probably have nothing nice to say, so try saying nada.

Posted: 20 Mar 2011 10:33 AM PDT

I just purchased my iTunes copy of 'Rebecca Black – Friday'. I couldn't stop myself. It's BRILLIANT. I can't contain it. Sure, it's nonsensical, but it's fun nonsense. It is blissfully, unadulterated fun. It's the sort of thing you listen to while rallying up excitement for something or other….exciting. Gosh, I really should have a little flash music box playing the song on loop as you read this. I don’t kid.

I just don’t understand the stick it’s getting from some of the corners it’s getting it from. Sure, the writing is on a par with a crayon-chewing, sand-pit-diving, coat button-munching pre-schooler, but who cares? It’s not a song to be listened to for divine deliverance from emotional trauma, it’s a Friday night, adrelinaline pumping jingle, something you listen to in passing, on a semi-conscious level, paying no particular attention to the lyrics, just the hook. Something you below into your hairbrush. I’m trying incredibly hard to think back to a time where ‘The Macerena’ was all that plagued the dancefloors, for the 100,000,000 person strong horde of party goers who stopped and put down their glasses to slate the song for its nonsensically simple lyrics, and alas, to my memory I can draw none. What I do remember, though, is that DESPITE the fact people were singing along to something that was written in aanguage they themselves couldn’t understand seemed to be OKAY for them, even if there was a possibility that they could have been chiming along to something barely any less intellectually simulating than ‘I tickle, my elbows, I tickle my elbows, I swing my hips, I swing my hips, Oh how I love to watch you stare as I tickle my elbows’. Then, we have the ‘grime-heads’ who pumped their fists and flung themselves haphazardly across dancefloors in 2005 to Lethal B’s ‘Pow (Forward Riddim)’ and didn’t seem to care much for the ridiculous ‘I’ll bring arms house to your mums house’ and everything painfully nauseatingly similar. No. Every thing has a target audience, and anomalies like me aside, young teens are the target audience on this occasion. This is who it is inteded for and low and behold, these are the people who make up the majority of those who enjoy it. If you are not part of the intended target audience, I’m not sure why it should suprise you that you don’t like it. There are tons of things you dislike, it’d be incredibly sad and unreasonable of you to spend your time systmatically calling upon and slating all of them. You realise this, so you generally don’t.

This song really is receiving criticism on all levels. People have even gone as far as to send death threats to Rebecca, whom, may I add is 13 years old. Last time I checked, parents were berating the music scene and those who frequent it, for their sexually explicit, violence drenched, child innapropriate lyrics and the blatantly pornographic videos that accompany them. Isn’t Friday’ exactly what they’re been screaming for? Isn’t it the innocently cheesy piece of pop that will invariably keep their kiddies the little saints they’ve been crying out with vehement desperation for them to stay? Isn’t this what they’ve longed for? Now that they’ve got it, surprise surprise, they’re not pleased. They think that it’s trash. Then you have the adults (who probably aren’t parents themselves), who blasted her with such hateful comments as ‘I hope you go cut [yourself] and die.’ Now, crap lyrics aside but when did it ever become okay to spit such unwarranted hate at anyone? Particularly a thirteen year old tying nothing more than to have the world dancing in ecstacy with her? So you hate the song? Great. Don’t play it, don’t listen to it, don’t watch the video on YouTube, but if even the very last three of your periliously diseased braincells had any fight left in them, you’d realise that’s it’s near impossibly stupid to have hatred for someone who a) had no contribution whatsoever to the making of the song and b) is in no way personally associated with something intend for nothing more than light entertainment.

Now I’m not saying that the song is written well, I’d have a painfully loud, and impossibly hard time advocating the fact that I think it is, if, of course, I actually thought so, but I think that this is the point that everybody is missing. There has been a history of basic, bare-lyricked pop-songs that a lot of people have welcomed with open arms, because they understand that what the song is trying for is not to be ingeniously ground-breaking in that sense, but to enable them to have a damned good time. I’m not entirely sure why this one should be any different. It seems that the people who won’t let what the song is lacking lyrically go are those who aren’t particularly Mensa worthy themselves, can barely string five fitting words together or spell out anything remotely fridge-magnet worthy. They are the people who flock to anything containing any element of anything below the pitiful standards of what they themselves are capable of, slate it, and revel in the negativity that encompasses it, using it boost their own feathered and frayed self-esteems. It’s a case of ‘I can do little good myself, but look at her, what can she do that I can’t? Nothing. She probably can’t even do what i can. What is she playing at? ‘ These people are poison and can’t wait to infect anyone who dares to cross their paths. They don’t realise that it isn’t the Rebecca Blacks who are inhibiting their own chances at success, it isn’t the Rebecca Blacks who are moving the goalposts they shoot for in trying to attain their dreams. It’s themselves. They don’t realise that time and effort spent trying to spark the downfall of another, is time and effort wasted, time and effort they will never ever get back, that could have been invested in themselves.

I don’t understand why people can’t leave all of the 13 year olds in the world to flick their hair, swing their arms in air, kick their legs and jump up and down, whilst belting out ‘IT’S FRIDAY, FRIDAY, GOTTA GET DOWN ON FRIDAY’, all in the name of fun.

I don’t understand why people won’t leave me to do the same.

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Posted: 19 Mar 2011 04:32 PM PDT

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Charleston Scene: JK Harris (April 2010)

Posted: 19 Mar 2011 10:00 AM PDT

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