Top Misc Content on Internet |
- Ways to Show Employee Appreciation
- Best Business to Start in a Small Town
- Finance Director Salary
- Psychiatric Nursing Career
- Ethical Dilemmas in Business
- Car Rental Agreement
- Types of Short Term Investments
- Quality Control Inspector Job Description
- How to Write a Resume for a Business Analyst
- Best Mutual Funds in India for 2011
- Effective Leadership Skills for a Manager
- Qualified Dividends
- Why Nobody Cares About Your Content (And What to do About it)
| Ways to Show Employee Appreciation Posted: 24 Apr 2011 10:00 PM PDT All of us need to know some great ways to show employee appreciation, as it can be one of the most important elements in successful employee retention. Employee appreciation has many benefits, and helps enhance the environment in the workplace too. To know more, read the article below. |
| Best Business to Start in a Small Town Posted: 24 Apr 2011 10:00 PM PDT The following article suggests some useful ideas on best business to start in a small town. Read on to know about the kind of businesses that have a higher probability of being a success in a small town |
| Posted: 24 Apr 2011 10:00 PM PDT A finance director is one of the most important posts in companies belonging to all sectors of the economy. In this article, we shall know in detail about the financial director job description, and finance director salary, in detail. |
| Posted: 24 Apr 2011 10:00 PM PDT The job of a psychiatric nurse is a tough one. It demands knowledge of all the possible mental disabilities and a compassionate temperament to deal with them. Read on to know some vital information about psychiatric nursing career. |
| Posted: 24 Apr 2011 10:00 PM PDT Distinction between right and wrong isn't a new one. However, when we are pushed in a situation to act right to avert a wrong, it creates an ethical dilemma. These are often seen in business environment as diversity and power brings its cons too. Read on to know what are some of the ethical dilemmas in business. |
| Posted: 24 Apr 2011 10:00 PM PDT In the following article a brief example of a car rental agreement has been provided. A brief explanation about the car rental agreements, their legal premise and important contents has been provided. To know more about such agreements, read on |
| Types of Short Term Investments Posted: 24 Apr 2011 10:00 PM PDT When you don't want your savings to be locked away for long, opting for short term investments makes abundant sense. In this article, you will be introduced to the different types of short term investments, that provide decent returns. |
| Quality Control Inspector Job Description Posted: 24 Apr 2011 10:00 PM PDT Ever imagined who monitors the standard specifications and quality of products in an organization? How is it that a food brand maintains its flavor and taste for years? Consistent quality check from quality control inspectors ensures that the formulas, codes and specifications regarding product manufacturing are always followed. |
| How to Write a Resume for a Business Analyst Posted: 24 Apr 2011 10:00 PM PDT Do you want to learn how to write a resume for a business analyst? In this article, we tell you how you can write such a resume and what are the things to keep in mind while drafting the resume. |
| Best Mutual Funds in India for 2011 Posted: 24 Apr 2011 10:00 PM PDT In the following article, a small elaboration on some of the well performing mutual finds in India has been made. The best mutual funds in India for 2011 which are yet to open up or have opened up quite recently have also been included. To know more, read on... |
| Effective Leadership Skills for a Manager Posted: 24 Apr 2011 10:00 PM PDT Management skills are a must for a manager in today's competitive business world. In this article, we shall know which are the effective leadership skills for a manager. |
| Posted: 24 Apr 2011 10:00 PM PDT Understanding the concept of qualified dividends is a must for all people who are interested in studying finance. So, let us discuss them in detail in this article... |
| Why Nobody Cares About Your Content (And What to do About it) Posted: 25 Apr 2011 06:50 AM PDT
A few weeks ago I decided to open up my coaching services for one day only. The results of this 24-hour period were gut-wrenching … for my clients. In this round of consulting I noticed a lot of my clients were — like so many online — focusing their content on precisely the wrong thing. They wanted to make money by helping people — but in the harsh light of day, their websites painted a very different story. Results from my consulting questionnaire, the domain names used and content on their sites, made it clear that my clients were consistently focusing on one thing … themselves. My feedback? Nobody cares about you. Now let me show you where your focus should be … The cold hard truth must be faced directlyI softened the advice to my clients by telling them that nobody cares about me either. At least not until I give my readers something to care about. A concern many of them had, which does make some logical sense, was that if they didn’t focus their site content around themselves, they wouldn’t be able to build their personal brand effectively. I threw out an example based on my own experiences of building multiple successful blogs, all of which didn’t include much personal branding in the content. On ViperChill, for instance, around 400 people per month land there by searching for variations on my name, Glen Allsopp. I say variations, because a lot of people like to call me Glenn, but that’s a rant for another day. My full name is only found in one place on that site. It does not appear in my posts, it’s not in my comments, and it’s not in the sidebar. It doesn’t actually appear on any static page on my site. I may have mentioned it a couple of times, but it’s hidden in the post content. As a matter of fact, the most common instances of my full name are on other websites in things like interviews, guest posts, and reviews of products I’ve created. The only reason I get interviewed and attract people who want to promote my products, is because people like what I have to say in the first place. They trust me. They know I can help them with their problems. Then they want to know more about me. Your readers care about themselves first and foremost, not about you. They only start to care about you when you give them value that they keep coming back for. In time, they become curious about who is behind all that amazing value, and that’s how you start to build your personal brand. Since you want to build your personal brand, but attract readers at the same time, there are two things I strongly recommend that you do … Be personal (but not too personal)There are literally more than 100 million active blogs out there, so it’s not that easy to get noticed and in turn create a lasting connection with your audience. As a lot of blogging advice will rightly tell you, being personal in your posts and activity online is one of the best ways for your readers to learn more about you, and engage in the content you’re consistently putting out there. It’s no coincidence that I know quite a bit about some of the biggest content creators online. I know that Brian has been an attorney, a real estate broker, and an ezine marketer back in the day. I know that Darren Rowse (I don’t even have to tell you his website, another case in point) lives in Australia with his wife V. I know that Sonia has a young son and rocks an awesome pink hairdo. I don’t know these things because they go on and on about them. I know them because I love the content that they write, and in time, through a series of articles I follow, get to know a little more about each of them. Being hooked on the value they consistently provide to me is the only reason I have come to learn more about each of them. Put the focus back on your readerI’ve done a lot of split-testing lately, and have an example which proves my point even further. I set-up a squeeze page which promoted a free eBook I’ve created, and varied a number of headlines. Two of them being:
Can you guess which one resulted in the most conversions? The second headline outperformed the first by a huge margin. The reason being that the first headline put the emphasis on me, and the second put the emphasis on the reader. The only reason people read any blog is because of the value that they get from itIf Brian and Sonia started putting out content here which mostly focused on their personal lives, I’m sure they would quickly find their audience engagement levels decreasing. It’s the Copyblogger core philosophy of creating content that benefits readers … week-in and week-out … that keeps the subscriber numbers growing. Don’t automatically assume that you need to talk about yourself all day and plaster your site with personal interests and ongoings in order to build up your brand. From my own experience, and with examples taken from some of the biggest blogs online, being personal — but subtle about it — is usually a far better route to take. About the Author: Glen Allsopp writes guest posts just so people can discover what his surname is. You can find him writing about marketing over at ViperChill.  |
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