Tuesday, April 26, 2011

Top Misc Content on Internet

Top Misc Content on Internet


Assistant Manager Resume Sample

Posted: 26 Apr 2011 10:00 PM PDT

For someone applying for the position of an assistant manager, it is imperative that the resume be highly professional and include all possible details of professional experience and skill sets. Provided here is a sample of such a resume for some guidance on writing a good one yourself.

Investments to Fight Inflation

Posted: 26 Apr 2011 10:00 PM PDT

Rising inflation is a matter of concern for global economies. This article will suggest you some of the finest investments to fight inflation and secure your future financially.

How to Appreciate Your Employees

Posted: 26 Apr 2011 10:00 PM PDT

So, how to appreciate your employees? Well, the answer is as simple as it can get. All you've got to do is just say it. But, if you are one of those hesitant kind of a boss, read on for some ideas that will say so.

How to Become a Chemist

Posted: 25 Apr 2011 10:00 PM PDT

Chemists are professionals who develop various products such as paints, cosmetics and medicines. They study the contents of these products and make sure about their suitability. This article gives a brief overview about how to become a chemist.

Conflict Management Skills

Posted: 25 Apr 2011 10:00 PM PDT

Managing conflicts in organizations in an effective manner has become very important to ensure its smooth running. In this article, let us know about the conflict management skills which all human resource mangers must have.

Workplace Communication Tips

Posted: 25 Apr 2011 10:00 PM PDT

Effective workplace communication skills are one of the main reasons behind the existence of a successful organization. This article on workplace communication tips will help you overcome the barriers between you and your employees. Have a look...

Top Paying Medical Careers

Posted: 25 Apr 2011 10:00 PM PDT

Medical jobs are amongst the most respected and decently paid jobs. Know all about top paying medical careers in this article.

How to Write a Vision Statement

Posted: 25 Apr 2011 10:00 PM PDT

What is vision statement? It is important to understand that before you learn how to write a vision statement. In this article, we explain to you the process that you need to undertake in order to write a vision statement after explaining what that is.

Workplace Safety Topics for Meetings

Posted: 25 Apr 2011 10:00 PM PDT

There are quite a few workplace safety topics for meetings that are often overlooked. Read the ones in this article and discuss them with your employees so that you'll are well prepared to handle an emergency appropriately.

How to Have Good Communication Skills at Work

Posted: 25 Apr 2011 10:00 PM PDT

How to have good communication skills at work? Almost all of us who are working or are employed, know how important effective and good communication is. If you know how to communicate well, you'll always be a winner in life, as words do make a lot of difference...

Workplace Health and Safety Tips

Posted: 25 Apr 2011 10:00 PM PDT

It is a fact that safety is the most important thing in any environment, be it at home or at work. If you are looking for some workplace health and safety tips, then you must continue reading to know the essentials...

How Do Cash Back Credit Cards Work

Posted: 25 Apr 2011 10:00 PM PDT

If you are looking for an explanation of how do cash back credit cards work, this article will be an insightful read. Here I explain how cash back credit cards work in a nutshell.

Role of an Office Manager

Posted: 25 Apr 2011 10:00 PM PDT

An office manager plans, organizes, coordinates and supervises, to ensure that an office functions well and employees are able to perform their best. Read on to know the role and responsibilities of an office manager, in modern organizations today...

Walmart Employee Discount

Posted: 25 Apr 2011 10:00 PM PDT

Many aspirant Walmart associates want to learn more about Walmart employee discount. Read the following article and find out more on discounts for Walmart employees that are on the offer, if you are aspiring to join this organization...

Importance of Work Ethics

Posted: 25 Apr 2011 10:00 PM PDT

The importance of work ethics is highly underestimated by the majority of us today. The reasons for this range from negligence towards certain principles, to greed for better profits. However, in the following article, we shall read through a few points that throw light on the importance of work ethics. Check them out!

Medical Data Analyst Salary

Posted: 25 Apr 2011 10:00 PM PDT

If you wish to become a medical data analyst, and want to know how much they earn, then you must read this article as it tells you about the same along with some additional information on the medical data analyst job description. Take a look.

How to Choose an Advertising Agency

Posted: 25 Apr 2011 10:00 PM PDT

The following article is a mini guide for businesses on how to go about selecting an advertising agency. Read on for some useful tips on how to choose an advertising agency...

Why is Health and Safety Important in the Workplace

Posted: 25 Apr 2011 10:00 PM PDT

Understanding the importance of safety and health in a workplace is important for employees as well as for employers. We have provided you the most obvious reasons on why they are important. Read on...

Workplace Safety Checklist

Posted: 25 Apr 2011 10:00 PM PDT

A workplace safety checklist, helps the housekeeping staff to maintain the safety decorum and avert any dangerous situations. Read on for a general workplace safety checklist, that will help you chalk out your own list.

Motivational Speaker Salary

Posted: 25 Apr 2011 10:00 PM PDT

Getting motivational speakers to give a motivating speech at meetings and congregations is fairly common, as the world we live in gets complex and competitive. This article tells you about the job description of motivational speakers and the salary earned by them.

How to Build WordPress Landing Pages That Work

Posted: 26 Apr 2011 10:14 AM PDT

Image of Landing Page graphic

When it's time to get a payoff from all your content marketing efforts, you send people to a landing page to take some form of action. If you're relying on pay per click or banner advertising, landing pages are what determine whether you make a profit or take a loss.

The better your landing pages work, the more people take the actions you want them to. What kind of actions are we talking about?

Everything from a purchase, to an email opt-in, to a phone call. Other landing pages help you target specific search engine traffic, present various pricing options, and tell people what they need to do next after they've taken initial action.

Let's take a look at the landing page formats you must master to market effectively online. It's also important that these landing pages avoid the classic mistakes that crush conversion.

The 7 Critical Landing Page Formats

While there are many variations on these basic themes, here are the 7 core landing page formats you should be using to increase online conversion.

1. Sales Page – This is the old workhorse when it comes time to move more of your product or service. No clutter, comments, or confusion – all action.

2. Email opt-in page – One of the most important tasks before the sale is to get people on your list. In fact, outside of highly optimized pay-per-click campaigns or incredible search engine rankings, no list means no sales at all.

3. Video landing page – As video becomes even more ingrained in the online experience, video landing pages are being used more and more for sales and lead generation, especially in some of the most lucrative consumer markets.

4. Thank You landing page – Once you've collected an opt-in email address, you'll want to send people to another landing page, thanking them for subscribing and providing valuable information, such as a) telling them to click the confirmation link in their inbox, b) stressing the importance of white listing the email address you send from, c) providing beginning resources or tutorials, and d) making an initial offer to purchase something.

5. Content (SEO) landing page – When you really want to rank for a certain search term, this the landing page to house your cornerstone content. We use a bunch of them on Copyblogger (see Copywriting 101, Content Marketing 101, etc).

6. Pricing page – When you're selling anything with multiple plans or price points, this page is crucial for clarity. Plus it's a great way to restate benefits and reverse risk when boosting conversion for any type of purchase offer.

7. Tabbed scroller page – The tabs and side-scrolling content approach is what we used on Third Tribe. This is a way to deliver lots of copy without it looking like long copy.

Introducing the Premise Landing Page System

A little over a month ago, we soft-launched our landing page software, Premise. Since that time, over 1,000 initial users have put it to the test, and offered valuable feedback. We've already released Premise 1.1, which is even better than the original.

Premise is a bundle of software and education that lets you quickly and effectively create landing pages with WordPress. You can use it to build custom landing pages alongside any WordPress theme, or use Premise to build entire WordPress sites.

The total product breaks down into the three vital aspects of landing pages that work:

1. Point-and-Click Page Design

First of all, you've got to be able to create the important landing page types outside of your normal WordPress theme. You don't want your typical header and sidebars in the mix, and you need to be able to controls styles, colors, fonts, and graphics specifically to those landing pages.

Premise allows you to easily create those 7 critical landing page styles in WordPress, add visual flair with included custom graphics, and control fonts, colors, and styles without code. And it works with any WordPress theme you'd like to use it with, or no theme at all.

2. Built in Copywriting Advice

Building pages alone won't get you the action and conversion rate you're looking for. It's the copy that makes people do what you want, and this is the element missing from any website or page-building software. But we're uniquely qualified to make up for that.

Premise makes your words work with copywriting advice delivered directly from your WordPress interface for each type of landing page. Plus you get the Premise Guide to Effective Copy and high-quality copywriting seminars as part of the deal.

3. Optimization Made Easy

No matter how great your copywriting skills, there's always room for improvement in your conversion rate and search rankings. You just need the proper tools and the right guidance.

Premise provides detailed conversion optimization seminars, split-testing directly from inside WordPress, and SEO tools that ensure you're getting the absolute most out of your landing pages.

In short, Premise doesn't sell you short with simple page-building tools. It allows you to create great pages, and most importantly, helps you create great content for those pages — you know, the truly important stuff that leads to higher conversion.

Over 1,100 Custom Graphics Included

Thanks to the wonders of the Premise API, we're able to pump in constantly updated goodies to you. One of the biggest batch of goodies is the Premise graphics library. 1,119 custom landing page graphics at last count, from our very talented in-house designer Rafal.

So, no more bad clip art. And it's included when you get Premise. We'll be updating the graphics library over time, and taking your feedback for new stock. This feature alone is worth more than Premise costs.

Instant Access to Valuable Education

We're including seminars from the top people in the industry – people like Bryan Eisenberg, Jeff Sexton, Sean D'Seoza, Brian Massey, Geordie Caldwell, me and our own Sonia Simone, and more. Here are the seminars you get instant access to as soon as you purchase Premise:

The Premise Guide to Effective Copy

This 69-minute seminar and 23-page manual (from yours truly) reveal the power of the premise as the start of any effective landing page campaign.

Magnetic Headlines Intensive with Jeff Sexton

An intensive 55-minute webinar on writing content titles that work, plus a 10-page manual and slide deck.

Anatomy of a Landing Page: The 10 Elements You Must Have with Bryan Eisenberg

Coming this week, this seminar breaks down what you must have for an effective landing page, and why, from one of the most respected online conversion experts around.

Premise Does a Lot of Cool Stuff

Seriously, I could go on and on (there, I said it before you could). If you want to get the full scoop, head over the Premise site and spend some time. We hope you get on board with us, because Premise will continue to evolve and get much better.

And it's not going to stay quite this affordable forever.

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.


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Priceless Lessons Learned from Scathing 1-Star Reviews on Amazon

Posted: 26 Apr 2011 07:45 AM PDT

image of diamond star

It isn’t hard to write about something you hate.

What’s hard is to do it well.

Hello, my name is Julien Smith, and I have a sickness — I’m absolutely obsessed with 1-star Amazon reviews.

It started with reviews of my book, Trust Agents, but it has since developed into a full-blown addiction.

Now I can’t stop reading them. I seek them out. I even bookmark them.

But here’s the thing: much as they can hurt, those 1-star reviews have made me a better writer. In fact, I suspect it’s one reason I’ve gotten good at writing about things I hate.

Now, you too can learn from 1-star reviews. :) I’ve even packaged a few of them here for your convenience.

These reviews are from books of friends (who I know won’t be offended), but you can definitely seek out your own anytime. In fact, I highly recommend learning from those who offend you.

Sometimes, they offend because what they say is true. Other times, they’re just haters. Either way, it’s an entertaining and educational experience.

Let’s begin …

“This book cured my insomnia.”

[Trust Agents] is “like reading Dostoyevsky’s Crime and Punishment while munching stale meat” might be the best thing I’ve heard in a long time. It is like the most epic forgotten line from a modern version of Dante’s Inferno.

We could only hope to write something so great. I love this review, even though it’s about me.

Lesson: Go big or go home. People don’t want to hear how bad it is — they want to hear you compare it to the Hindenburg disaster.

In moderation, hyperbole works. Don’t be afraid to tell them how you really feel, especially when there are so many other things competing for your attention.

“Like ‘The Secret’ for Aspergers patients”

This review for Gary Vee’s Crush It! might be my favorite headline I’ve read this year. It made me laugh out loud even though it’s totally gratuitous.

Lesson: The other night I was at my father’s house and a copy of The Power of Now was sitting there on the table, so I picked it up and read about six pages before realizing that it was utter crap.

Yet, as Eckhart Tolle himself points out, millions of others have had their life transformed by what he does.

Look, if what you write works, there will be haters out there, and they can be vocal.

You need to accept this and move on.

In fact, you can polarize on purpose to create these people. It can be good. Better that than bore everyone to death.

More power to Gary, and to you, if you can do this.

“Never heard of Google? Then this book is for you!”

My friend Mitch sent me this book review, which included this great sentence. It does something amazing, which is pretty subtle, but important to know. Check it out.

Lesson: This reviewer uses an amazing sales technique which basically forces you to to agree with him. Everyone’s heard of Google, so obviously this book is for idiots! Well, not exactly.

Good salesmen know that a little yes (especially one as easy as this) can start you on a series of bigger and bigger agreements. It’s like mental sleight of hand to get you to agree.

The way he implicates you in his thinking is a kind of cold reading that works so well, most people don’t know it’s even happening to them.

Why you should learn to write from things you hate

I had a friend named Mike in the early days of podcasting.

I didn’t understand him very well. I saw him as an alarmist. He often got upset about the company we worked for, when I saw no reason to be upset. It bothered me that he was always freaking out about nothing.

But I learned something.

Whenever Mike was upset about something, a few months later, I would become upset about it. When he would rage about a way we were going to get screwed over, sure enough, we would get screwed over a little while later, just as he predicted.

Mike was right, and I began to see his anger as an early warning signal. It was a kind of canary in the coal mine for what would eventually happen.

Something amazing happens when you decide to turn off your jealousy, your insecurities, and your judgement.

Sometimes, we don’t like things because they remind us of ourselves, or because they make us insecure.

But we can’t see clearly until we turn those emotions off

Why does a review make you laugh?

Why does it persuade you?

Or why does it make you angry?

Has your writing ever been criticized? Mine sure has, more than once. I happen to be sensitive as hell about it and you probably are too.

But that doesn’t mean you shouldn’t listen.

The web brings you closer to those who agree with you and further away from dissenting viewpoints. Therefore, in order to grow, you must actually seek them out.

Why you should seek to polarize

As Gary Vaynerchuk wrote in his new book, the Thank You Economy, you must play to the edges to get any traction on the web.

But that isn’t the only reason — it’s also because it will make your detractors come out — those who disagree with your opinion, find you offensive, or just outright hate you. You will get these people to take notice, to comment or write elsewhere, and then you will pay attention to them.

Then, and only then, will you hear the things you need to hear.

Whether you listen, afterwards, is up to you.

About the Author: Julien Smith is the New York Times bestselling author of Trust Agents, with Chris Brogan. Subscribe to his blog In Over Your Head to learn to be more awesome and productive, one day at a time.


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