Top Misc Content on Internet |
- Guides to Effective SEO Article Writing
- Mortgage Marketing to Realtors
- Assistant Property Manager Job Description
- Green Jobs of the Future
- How to Turn Your Hobby into a Job
- System Administrator Resume Sample
- Effective Oral Communication in Business
- Team Communication Strategies
- Car Salesman Tips
- Art Teacher Cover Letter Example
- How to Find a Profitable Small Business
- How to Find a Writing Job Online
- How to Use Facebook for a Small Business
- Advantages and Disadvantages of Investing in Stocks
- Summer Business Ideas for a Teenager
- How the Buddha Solved His Marketing Problem
| Guides to Effective SEO Article Writing Posted: 22 Mar 2011 06:56 PM PDT Search engine optimization or SEO is the term used to describe efforts to bring the website to the top of the search engines results page. All websites will benefit from SEO from a weight loss website, home decoration tips to travel guides. If you want the best results, you seriously need to consider using an SEO article writing service. Your website will need a fresh supply of unique and informative content. If you don't have it, you likely won't get the targeted readership. You may or may not hire article writing service, it's really up to you. If you can manage your business and write articles at the same time, the better. For those who don't have time to do both can choose article writing service providers found all over the Internet. These people are experts in SEO and can provide you with the right blend of information that both your readers and search engines will truly love. The job of the SEO optimized articles is to tell the search engines the keywords you want to rank for. And since everyone is working hard to be in the top position, you need to exert more effort to get there or stay in your current position. You need lots of content to achieve that, which is why many successful online business operators hire article writing service than wasting their time writing content. A good writer must have the following qualifications: The use of the right keywords Anyone can write an article, but not all of them understood the importance of keywords and keyword placements. To get to the top, you need to optimize your content with the right keyword density. If you are citing your products or services, the best approach is to do it subtly; less blatant marketing of you will be scaring your readers. Set Linking Standards Link building is another strategy to increase web visibility. Although some writers are offering back linking services, the best approach is to do it yourself so that you have a total control of where you are linking to, which, apparently matters these days. You also need to establish links within your site. Set Title Standards The article's title is one of the most important parts of SEO. This grabs the attention of your readers and can affect your on-page ranking factor head-on. However, things change and when Google or Yahoo! does, they won't say a thing. The best way is to stay on the safer side – that is great content and SEO optimized. Safer side means not using the product's brand name in the title and not exceeding 70 characters. SEO is here to stay and it gets better each year. Strive to create search engine friendly articles and stop worrying about other people messing up your plans. When you have it setup correctly, let the search engines do their job. Looking for cheap writers? Use our professional article writing service today.
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| Mortgage Marketing to Realtors Posted: 16 May 2011 10:00 PM PDT In the following paragraphs, a brief explanation about the strategy and concept, 'mortgage marketing to realtors', has been provided. Some related concepts and associated lending practices have also been discussed in the paragraphs. To know more, read on |
| Assistant Property Manager Job Description Posted: 16 May 2011 10:00 PM PDT Assistant property manager is a person who works under the supervision of a property manager in order to carry out fundamental administrative tasks for the smooth running of apartments and complexes. In the following article, you will get to know more about the assistant property manager job description. |
| Posted: 16 May 2011 10:00 PM PDT Today, the world is moving towards greener technology and this change is also reflected in the job sector. The article deals with descriptions of some of the important green jobs of the future. |
| How to Turn Your Hobby into a Job Posted: 15 May 2011 10:00 PM PDT Who wouldn't love to spend their days doing something that relaxes them and makes them happy? Exactly why you should probably think about making your hobby, your job, and we tell you exactly how to turn your hobby into a job. |
| System Administrator Resume Sample Posted: 15 May 2011 10:00 PM PDT System administrator is a technology whiz, and it is his chief responsibility to manage the computer network tasks in an organization. In this article, we have presented system administrator resume sample, that would help you design your resume in a correct way. Keep reading further for all details. |
| Effective Oral Communication in Business Posted: 15 May 2011 10:00 PM PDT Having an effective oral communication in a business environment is vital to the success of an organization and its employees. Let us know more about this topic to understand its importance in today's business scenario. |
| Posted: 15 May 2011 10:00 PM PDT Working as a team to successfully achieve the goals and objectives, requires effective team communication strategies. This article will give you some very simple and meaningful insight into how you can improve team performance and output by effective communication. Read on... |
| Posted: 15 May 2011 10:00 PM PDT Car salesman tips provide you with the finer nuances of selling a car and expanding your customer base. Read on to know what makes honesty the best policy... |
| Art Teacher Cover Letter Example Posted: 15 May 2011 10:00 PM PDT Take a look at the art teacher cover letter example provided here for your reference, along with some tips on writing one effectively. |
| How to Find a Profitable Small Business Posted: 15 May 2011 10:00 PM PDT When starting or buying a small business, make sure you are investing for the right reasons. Having experience and having interest in an industry is a great start. |
| How to Find a Writing Job Online Posted: 15 May 2011 10:00 PM PDT The Internet locks up plenty of opportunities for budding writers. You just need to figure out how to find a writing job online, and you're sorted. This article helps you out in kick-starting your career as a writer. Take a look. |
| How to Use Facebook for a Small Business Posted: 15 May 2011 10:00 PM PDT Small businesses generally do not have the resources for full blown marketing or advertising; but in this day and age, it is possible to use social networking sites to spread the word about the services you offer. We tell you, in this article, how to use Facebook for small businesses. |
| Advantages and Disadvantages of Investing in Stocks Posted: 15 May 2011 10:00 PM PDT People who are planning to enter the stock market should definitely know the advantages and disadvantages of investing in stocks. Putting large amount of money in the stock market is no child's play and it's always good to know the pros and cons of investments. |
| Summer Business Ideas for a Teenager Posted: 15 May 2011 10:00 PM PDT Need some summer business ideas for teenagers and have none? In this following article, we will focus on some of the very same and help you out like so. |
| How the Buddha Solved His Marketing Problem Posted: 16 May 2011 06:30 AM PDT
When you think of the Buddha, you don’t think of marketing. At least I hope not. The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money. But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time. Over the last 2,500 years, his teachings have influenced the lives of millions of people, spreading first across Asia, and eventually to the furthest corners of the globe. For several hundred years, in the absence of written records, his ideas survived purely by word-of-mouth. And for well over two thousand years they crossed continents without the benefit of mass communications. The Buddha’s example is particularly relevant if you work for a non-profit, in a ‘helping profession’, or if you want to change the world by communicating your message. But even if you’re running a business for profit, you’ve probably noticed that generosity and purpose are critical to success in the 21st century. It’s also a nicer way of doing things. The story of the BuddhaSiddhartha Gautama – later known as the Buddha – was born into a life of privilege and luxury, the son of a king. His father did everything he could to shield him from the realities of life, bringing him up within the confines of splendid palaces. Yet when the young prince grew to manhood and ventured outside the palace walls, he was jolted out of his complacency by three troubling sights: first, a wrinkled old man; next a man suffering from a terrible illness; and then a dead body being taken away for cremation. Finally, he saw a wandering holy man, a symbol of an alternative way of life. Realizing that all his pleasures and possessions would be taken from him by old age, sickness and death, Siddhartha abandoned them, along with his family and royal status, and set out on a quest to find a way of transcending suffering and death. He travelled across India, learning from many different teachers, and trying many different philosophies and approaches. He meditated, fasted, practiced yoga and experienced all kinds of weird and wonderful states of mind. But like all the pleasures of life, he discovered that sooner or later, these blissful states soon came to an end. He even tried torturing his body by denying it food, sleep, and any kind of sensual indulgence. He wasted away until his body was a living skeleton, but this brought him no nearer to the truth. So he gave up extreme asceticism and started eating properly again, restoring his body to health. Having exhausted the paths taught by the gurus, Siddhartha retired to a quiet spot in the forest, sat down cross-legged under a tree, and resolved to stay there until he had found the truth. And after 49 days of solitary meditation, he found what he was looking for. The word Nirvana literally means ‘blowing out’ – the extinguishing of the fires of greed, hatred and delusion that are the roots of human suffering. Once these are gone, there is no more suffering, no more fear of death. After he had experienced Nirvana, Siddhartha was known as the Buddha, meaning “the awakened one”. Now, I’m not going to presume to talk to you about the Buddha’s teachings after his enlightenment. (If you’re curious, I recommend Steve Hagen’s excellent book Buddhism Plain and Simple.) Instead, I will show you some of the ways he transmitted his teachings, and got his ideas to spread to millions of people, for thousands of years after his death. If you want to get your message across in an ethical and effective manner, whether you call it marketing, teaching or simply communication, here are some suggestions for following in the Buddha’s footsteps. Even enlightened masters have marketing problemsOne of the first things that occurred to the Buddha after his Enlightenment was a marketing problem. Sitting under the tree, reflecting on the experience of Nirvana, he said to himself:
Having known the unfathomable experience of Nirvana, and looking at the levels of ignorance and confusion among human beings, he concluded it would be futile to even try to educate them. So if you’re feeling discouraged by your lack of success as a marketer, take heart! You can have great knowledge, amazing skills and a lot to offer the world, but marketing is a whole different ballgame. It’s not rocket science, but it’s a different kind of expertise to the one you already have. If an enlightened master like the Buddha can own up to a marketing problem, it gives hope for the rest of us! Don’t try to reach everyoneWhen the Buddha concluded there was no point trying to explain his discovery, he was visited by the god Brahma, who encouraged him, saying there were some people “with only a little dust in their eyes” who would be able to see the truth. So the Buddha set out to find these earnest souls who were actively seeking enlightenment and would be receptive to his message. A classic marketing mistake is to look for everyone who could benefit from your product, service or message, and try to persuade them of its value. The problem with this is that however much someone may need what you’re offering, they won’t be receptive to your offer unless they want it. Otherwise we’d all be super-organized, fit and healthy, and financially secure, thanks to the helpful marketing of productivity gurus, health and fitness coaches and financial advisers. If we follow the Buddha’s example and focus on the people who actively want what we’re offering (not just the ones who need it), we’ll have a much smaller potential audience — but a much better chance of a positive response. Telling the truth is not enoughThe Buddha’s first attempt at teaching is generally considered a failure. Walking back into town from the forest, he met a wandering ascetic who could instantly see there was something unusual about him. The ascetic asked the Buddha what he had discovered. Here’s his reply:
The other guy scratched his head. “Sure you are,” he thought, as he made his excuses. The funny thing was, the Buddha was telling the plain, unvarnished truth. He wasn’t being egotistical. (By definition, a Buddha has transcended the ego.) And he was giving his teaching away for free. But that didn’t make any difference to his audience. In an ideal world, you wouldn’t have to sell. You’d just tell the truth, or show people your product, or describe your service, and people would instantly see the value and accept your offer. But even for Buddhas, this isn’t an ideal world. And even if you’re making a free offer — say a subscription to your blog or newsletter, a free trial of your software or even a free consultation — you still need to sell it. People are busy, overwhelmed or just plain confused, so it’s up to you to cut through the mental clatter and persuade them of the value of your offer. Packaging makes a differenceThe Buddha tried again. Meeting five of his friends and fellow seekers in the Deer Park at Varanasi, they asked him what he had learned and he told them about The Four Noble Truths — fundamental principles that explained the nature of suffering and how to transcend it. This was much more successful — the story goes that all five achieved enlightenment, and became the first Buddhist monks. To this day, the Four Noble Truths are the foundation of Buddhist teaching. By breaking his teaching down into four basic steps, the Buddha made it easy for his listeners to understand, remember and share with others. This was especially important given that he was teaching in a pre-literate culture — it would be several centuries before his teachings were written down, so until then they had to spread via word-of-mouth. The Buddha’s teachings contain several other examples of complex concepts broken down into numbered elements, such as The Noble Eightfold Path, The Triple Jewel and the Five Aggregates. It’s almost as if he’d been reading Copyblogger’s advice on writing headlines. So if you’ve ever looked at headlines with numbers and thought they were too cheesy or simplistic for your audience, consider that the Buddha’s teaching is one of the most subtle and profound ever expressed. If he wasn’t too proud to use a numbered list … And if you provide a complex service or sophisticated product, you will get better results by breaking it down into simple elements when talking to prospects. Give them three key benefits, or talk them through the three stages of your training program. You can explain the fine detail later, but packaging your offer in this way makes it easier for people to grasp. Positioning is criticalThe Buddha described his path to enlightenment as the Middle Way. This was to distinguish it from two popular alternatives he’d tried himself. As a rich young prince with abundant possessions, servants and a beautiful wife, he had had plenty of opportunity to indulge in sensual pleasures, but he came to realize he couldn’t find relief from the suffering of the human condition in external pleasures, or even a loving relationship. Later, as a spiritual ascetic, he had tortured his body by fasting, meditation and denying himself any kind of pleasure. But that didn’t work either. Finally, he adopted a more balanced approach, steering clear of the two extremes of indulgence and self-mortification. He learned to see pleasure and pain as two sides of the same coin, and to transcend them through the experience of Nirvana. When he set out to teach, he knew he was entering a crowded marketplace, with all kinds of gurus, yogis, swamis and other teachers eager to attract students. Calling his approach the Middle Way allowed him to instantly differentiate it from competing philosophies. Just like the Buddha, you need to position your message so that it stands out from the crowd. You need an effective business modelIt might seem strange to think about the Buddha having a business model — after all, he and his disciples had renounced money and possessions. But just like everyone else, they needed food and basic necessities like clothing, medicine and shelter. Which meant they needed a business model — i.e. a system for coordinating transactions with the people who could supply these things. Unlike most of us, however, they didn’t depend on commerce. Instead, they were supported by a gift economy, driven by donations and generosity instead of money and desire. Each morning the monks went on an alms round, taking their food bowls for the local villagers to fill up. Their clothes and other equipment were all donations. In exchange, the monks provided teaching and conducted ceremonies for the laypeople. This system survives to this day among Buddhist monks and nuns, not just in Asia but in the US, Europe, Australia and other advanced capitalist economies. If you’re wondering what this has to do with you, consider Seth Godin’s proposition in Linchpin:
If you want to thrive in this hybrid economy, you’ll need a purpose that goes way beyond making money. You’ll also need to be genuinely generous — not just handing out ‘free gifts’ in the expectation of a payback:
Community is the bedrockWhen we think of the Buddha, we think of a solitary figure sitting cross-legged in meditation. And it’s true that he attained Nirvana alone. But he also realised that most of us need a little more help along the way. So he established the Sangha — a community of truth seekers, comprising monks, nuns and lay followers. Members of the Sangha supported and encouraged each other, in a community that persists to this day, with millions of members worldwide in the various branches of Buddhism. One day, the Buddha’s closest disciple Ananda, realizing how much he had come to value the Sangha, said to the Buddha:
And the Buddha replied:
If you aspire to make a positive difference in the world, by working through your business, your profession, or your nonprofit organisation, ultimately your success comes down to the difference you make to people around you. So one of the first steps you should take is to find your village of like-minded people — the people you can help and support, and who will help and support you in their turn. The people who will be most receptive to your message. The people who make all your efforts worthwhile. How about you?Does the Buddha’s example resonate for you? What can you learn from it? Have you ever solved a similar marketing problem? Let us know about it in the comments. About the Author: Mark McGuinness is a Coach for Artists, Creatives and Entrepreneurs. For a free 26-week guide to forging a remarkable career, sign up for Mark’s creative careers course The Creative Pathfinder. WordPress Landing Pages Made Easy
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So you may be surprised how much you can learn from the Buddha’s approach.
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