Tuesday, May 31, 2011

Top Misc Content on Internet

Top Misc Content on Internet

Jobs for Dog Lovers

Posted: 30 May 2011 10:00 PM PDT

Did you know that, you can earn money, while you spend your time looking after dogs? Yes, you can! Here are some jobs for dog lovers, which you might find interesting...

Benefits of Prepaid Credit Cards

Posted: 30 May 2011 10:00 PM PDT

The following article, discusses some of the important and common benefits of prepaid credit cards. Along with the benefits, some meritorious features which are often available with most of these cards have also been discussed in the following paragraphs.

How to Manage a Project Effectively

Posted: 30 May 2011 10:00 PM PDT

There isn't one thing that would answer the question of how to manage a project effectively, but there are tips that can together make efficient management a reality. Read the article below to know what you can do when a project demands effective management.

Personal Cash Flow Statement

Posted: 30 May 2011 10:00 PM PDT

The following article, gives a brief description as to how a personal cash flow statement can be made. Some common basic concepts of the cash flow statement have also been depicted in the following paragraphs. To know more about cash flow statements and the procedures with the help of which they are prepared, read on

Data Entry Clerk Cover Letter

Posted: 30 May 2011 10:00 PM PDT

While sending out your resume for the post of a data entry clerk, it may be advisable to send out a data entry clerk cover letter highlighting your experience and skills. In this article, we tell you how to draft such a letter.

International Lawyer Job Description

Posted: 30 May 2011 10:00 PM PDT

This article will help you understand an international lawyer job description and the requirements for becoming one. So, if you're planning a career in international law, you will definitely benefit from this article.

Hospital Housekeeper Resume

Posted: 30 May 2011 10:00 PM PDT

When seeking a job as a hospital housekeeper, you will need to present yourself well by drafting a resume. The hospital housekeeper resume given in this article should be able to help you draft a proper resume.

Advantages of Low Cost Health Insurance

Posted: 30 May 2011 10:00 PM PDT

A low cost health insurance plan can provide you respite from expensive medical care. Know what are the advantages of low cost health insurance in this article.

Marketing Strategies that Work

Posted: 30 May 2011 10:00 PM PDT

There are a lot of factors that contribute to the success of a business and an efficient marketing strategy is one of them. In this article, we will take a look at some marketing strategies that work and how organizations can adapt these to ensure overall success of their businesses.

Phone Etiquette for Receptionists

Posted: 30 May 2011 10:00 PM PDT

A receptionist is a person who is the first point of contact between the customers and the organization. This article focuses on the basic phone etiquette for receptionists and how should their approach be while attending calls. Read on...

Experience Letter Sample for Teachers

Posted: 30 May 2011 10:00 PM PDT

Here's a simple sample of an experience letter for teachers that will help you understand how such a letter is written. Take a look.

Criminologist Career Information

Posted: 30 May 2011 10:00 PM PDT

The job of a criminologist is an exciting and unpredictable one, with great career prospects. Find out more on the criminologist career information in this article...

Marketing Ideas for Beauty Salons

Posted: 30 May 2011 10:00 PM PDT

Scratching your head over marketing ideas for beauty salons? Well, read ahead for some useful suggestions and tips.

Strategic Human Resource Planning

Posted: 30 May 2011 10:00 PM PDT

Find in this article, information about the process of strategic human resource planning and why it is essential to focus on HRM in formulation of company policies.

How to Calculate the Value of Scrap Gold

Posted: 30 May 2011 10:00 PM PDT

Scrap gold can fetch substantial value, with the bullion prices at an all time high at present. In this article, I provide you with some tips on how to calculate the value of scrap gold accurately. Also provided is a scrap gold value calculator, which you may use to directly evaluate the price of any scrap gold piece.

Examples of Sponsorship Letters for Sports

Posted: 30 May 2011 10:00 PM PDT

When you need to raise money for your team or for sporting event, you will need to contact a sponsor. You need to learn how to write proper sponsorship letters and the examples of sponsorship letters for sports should help you learn this.

Business Process Analyst Job Description

Posted: 30 May 2011 10:00 PM PDT

Being a business process analyst is a challenging job in the industrial sector. For more information regarding business process analyst job description, read through the following writeup...

Investment Companies Comparison

Posted: 30 May 2011 10:00 PM PDT

Investment companies are quite difficult to compare, it's too difficult to decide that which one is better or even which are the best ones. However if you are planning to take the aid of investment companies, then the following guidelines would help you out in comparing them and finalizing the one that suits you the most.

Creating a Blog for Your Business

Posted: 30 May 2011 10:00 PM PDT

Creating a blog for your business is an excellent way of establishing yourself in the smallest possible time span. Read on to know what are the benefits of making a blog for your business idea.

16 Smarter Ways to Use LinkedIn to Build Your Business

Posted: 31 May 2011 06:45 AM PDT

image of the LinkedIn logo

With its recent IPO debut, LinkedIn is hot news this week.

We'll let the financial press drool over the rapid first day rise of its share price. There's actually a lot more about LinkedIn you should know.

While most people think of LinkedIn as a glorified job search board, this social media site is actually an amazing business-to-business marketing tool.

If, that is, you know what you're doing.

With a little bit of time and effort, the following guide can help you turn LinkedIn into a lead generation engine and give you the inside track to generating more business with LinkedIn.

Start with your profile

Your profile on LinkedIn is the single most important element on the site. It’s your "enhanced" business card –- a quick and easy way for people to decide if you’re relevant or not to what they care about.

LinkedIn provides a rich feature set to make your profile stand out. Use these tips to create a profile that gets your message across without losing readers along the way.

1. Don’t get clever with your picture
No one will recognize you if they can’t see your face. The best pictures have solid color backgrounds with your face taking up as much of the frame as possible. The image upload tool in LinkedIn includes a cropping feature to make this easier.

2. Headlines matter (as always)
The Professional Headline that appears below your name is included on every reference about you on the site. Make sure it includes your title and your company. Again, don’t get so caught up in trying to be clever that you’re hard to understand.

3. You are more than your job
The biggest mistake people make with their profile is excluding their non-work related experiences. If you belong to a local networking group or other affiliations, add them.

The more experiences that you add, the easier it will be for LinkedIn to connect you with others within their network.

4. Create connections that matter
Schedule some time every few months to update your contacts within LinkedIn.

As general rule of thumb, ask yourself, would you feel comfortable picking up the phone and calling this person? If not, don’t add them to your contacts.

One of my favorite ways to add contacts is using the People You May Already Know tool. Of course, the "trick" is to make sure you have done a thorough job of adding all of your work and non-work experiences to your profile.

While you’re busy adding contacts, don't forget to prune a few out as well. By using the "would you call" benchmark, you may find that are a few names to drop. Keep your contact list relevant.

5. Work your recommendations
An easy way to enhance your reputation is to obtain as many recommendations as possible. Lots of recommendations add up to social proof that you’re a professional others can depend on.

The best way to get recommendations is to ask for them. The Request Recommendations tool is simple to use, but take the time to edit the default message by tailoring it for your audience.

For people you know well, a simple subject line could be "I need your help."

(I wouldn’t recommend “You are not alone” for this one … you might make your colleagues a bit nervous.)

For other connections that you may not know quite as well, include a point of reference to jog their memory.

As for the message itself, be short and to the point. A good way to start your message is to acknowledge how much you value their opinion. Vanity is often a great motivator.

And if your requests for recommendation fall flat? Start writing recommendations for others you know. You will be pleasantly surprised how many will reciprocate.

6. Don’t waste your summary
Don't waste your summary area with a lot of empty verbiage about your "team-oriented, results-focused goal setting" qualifications.

Instead, use the summary as a place to answer a simple question — Why do you do what you do? Think of your summary as the human element of who you are, the backstory to everything you’ve done so far.

7. Flesh out the details
A new feature of LinkedIn is the Add Sections tool — a way to modify your profile with additional details about your qualifications from other online sources.

One of my favorite features is the ability to add content from SlideShare.net, Twitter, and WordPress.

Give your LinkedIn viewers a well-rounded sense of your digital presence.

8. Drag the conversation along
With one click and a mouse move, you can substantially control the narrative that people view when visiting your public profile page.

Next to every section heading on your profile page is a directional arrow icon that allows you to re-order and emphasize the sections of your profile for viewers.

Front-load your page with the most exciting content. For example, if you have great recommendations, drag them to the top so viewers see your most positive details first.

9. Don't forget SEO benefits
If you make your profile page public, search engines like Google and Bing will index it.

Take the time to optimize your summary, using your full proper name versus "I" or "me." You might also want to enter links to websites you want to highlight.

Also, give your profile page some link juice by creating a link from your website biography page to your LinkedIn profile page.

Now you’re ready to start promoting your business on LinkedIn

Having a solid LinkedIn profile is a crucial ingredient — but it is only the starting point. LinkedIn gives you lots of tools to drive interest and traffic to your business — so use them.

10. Update your email signature line
You’ll want to start building awareness of your LinkedIn Profile. Since many professionals rely on email as their primary digital communication stream, your usual email signature is often a great starting point to connect with others.

The Email Signature tool provides a series of options to input and style your signature line. Make sure to select under Options the "Professional Profile" link and "See who we know in common" link.

11. Explore the rest of the tool kit
The LinkedIn Developer site has a rich number of easy-to-use tools to enhance your site.

For example, beef up your online Bio or About page with a quick link back to LinkedIn by using the Member Profile plugin.

If you have a business blog, the Share on LinkedIn plugin is the perfect complement to your Tweet Share button.

Don't forget to also include the Recommend with LinkedIn button. This feature gives your business social proof through recommendations of LinkedIn Users that are visible on your site.

As a side note for those of you who are more SEO-savvy, it is very feasible that LinkedIn Recommendations will be a factor in search rankings — similar to Facebook Likes or Twitter sharing today.

12. Dominate the All Updates area
By default, LinkedIn presents a list of Network Updates when a user logs in. This is a gold mine for the smart content marketing professional.

Start building authority and awareness through an ever-present stream of relevant information that appears directly on the LinkedIn home page of your connections.

13. Create your own LinkedIn group
LinkedIn contains a vast collection of online groups. For many, joining and participating in a LinkedIn group is an easy way to build authority through comments and discussion postings.

But for the savvy professional who is willing to commit the time, creating and nurturing your own online group can pay huge dividends — if you build it right.

The real secret of having your own group is the free email broadcast tool included with it.

Under the Manage options, you will see a feature to Send An Announcement. While restricted to once every seven days, LinkedIn provides you with a free and easy method to send email broadcasts to your group members.

14. And speaking of email …
Did you know you can send out email newsletters to your contacts?

The Compose Message feature in your inbox has a unique way to tailor your emails to your LinkedIn Contacts by geography and/or by industry, for up to 50 people at a time.

So if you want to share an interesting story or idea with your contacts in the accounting industry, a simple point and click is all it takes.

Obviously you’re not going to use this feature to spam or annoy your contacts (that will take you in the exact opposite direction of where you want to go). Keep these messages informative and highly relevant.

15. Work your company page
Recently, LinkedIn introduced company pages — an easy way to provide additional details about your business.

As you update your Products & Services page, consider including appealing special offers for people who visit and recommend your LinkedIn company page.

And of course, don't forget to promote your company page by LinkedIn email, group discussions, group announcements, and updating your status.

16. Manage and mine your data stream
With so much activity conducted within LinkedIn, it’s easy to get overwhelmed. This is where RSS can become your friend.

On the Account Settings page, you will see a tab called Account. Within the Account features is an option to Get LinkedIn content in an RSS feed. Make sure this feature is enabled and add the link to your favorite RSS reader to receive daily updates from your connections.

Once you have everything where you can review it easily, mine the data stream by taking advantage of the built in search features of your newsreader. Alternatively, your reader may have additional options to flag certain items that contain terms you designate.

With a little bit of effort, your RSS reader can become a daily source of business opportunities.

The value of LinkedIn is you

LinkedIn gives you plenty of powerful toys to play with that can make your business-to-business marketing more effective. This guide represents just a few of the many things you can do.

The tools are there, your customers are there … the only thing that’s missing is you. So while the rest of the world sits in awe of LinkedIn's stock price, start creating your own return on investment for your business.

About the Author: Sean Jackson is a partner in Copyblogger Media and the company CFO. Check out how he uses LinkedIn here.


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