Top Misc Content on Internet |
- 'Ail Work!
- Cash Method of Accounting
- Quick Ways to Make Money in a Day
- Accrual Method of Accounting
- What to Expect in a Second Interview
- Manufacturing Production Coordinator Job Description
- How to Create an Out of Office Reply
- Creative Career Choices
- How to Prepare for a Second Interview
- The “Talk Radio” Approach to Effective Email Marketing
| Posted: 14 Apr 2011 03:51 AM PDT Sigh! Double sigh! Triple sigh! And so the train of sighs goes. I am so so tired, I think I am beginning to envy the receptionist! There’s just so much to do and hardly any time ever. You see I work for content company and that entails a perennial stream of small changes, big changes, moderate changes, few changes, many changes, several changes, and another truckload of changes every other hour! Not like I want to do this. This happens to be the only way a writer can pay for his daily bread in this part of the world! The other less attractive option is to freelance, which – come to think of – is not quite a miserable alternative: I can:
The downside of this entire dreamy enterprise is: Work is inconsistent in coming to you and consequently, your bank balance fluctuates worse than the lights in tiny villages in Vasai Road where power cuts and voltage dips are the order of the day and night. So then, what should I do? Do I let this dragon-tailed guttersnipe of a schedule eat into my bones? Or should I show it the door and welcome the wrath and acerbic comments of my parents and relatives? Time – as Someone said – will tell! |
| Posted: 19 Jun 2011 10:00 PM PDT The cash method of accounting is a well known and widely used technique which has some advantages and disadvantages. In this article, we shall know about this accounting technique in detail. |
| Quick Ways to Make Money in a Day Posted: 19 Jun 2011 10:00 PM PDT Looking for quick ways to make money in a day? Read to know some of simplest ideas which will yield lucrative rewards in no time. |
| Posted: 19 Jun 2011 10:00 PM PDT How does the accrual method of accounting expenses work? This might be a question before many students of accounting and finance. In this article, I shall present to you the accrual method of accounting, its rules and procedures which will help you to understand this concept better. |
| What to Expect in a Second Interview Posted: 19 Jun 2011 10:00 PM PDT It's all nerves and nail biting post the first interview, and now its time to face the second round of these. In this section we help you out on what to expect in a second interview, preparing you for what's in store... |
| Manufacturing Production Coordinator Job Description Posted: 19 Jun 2011 10:00 PM PDT In the following article, we have presented the manufacturing production coordinator job description, that would give the desirous candidates knowledge of the various duties and responsibilities concerning this job, for a better performance. |
| How to Create an Out of Office Reply Posted: 19 Jun 2011 10:00 PM PDT So you just landed your first ever job fresh out of college, huh? Well, then you must be new to various office applications including the intranet mail application. In case you're wondering how to create an out of office reply to put on your office mail server, read right ahead! |
| Posted: 19 Jun 2011 10:00 PM PDT Nobody wants a job that is deadbeat, heading to nowhere and unexciting to do every day without the dreaded feeling of going to work in the morning. Let's find out here about some creative career choices that could work in your favor... |
| How to Prepare for a Second Interview Posted: 19 Jun 2011 10:00 PM PDT How to prepare for a second interview? This is a question that most candidates ask after they successfully clear the first round. This article will take a look at some tips which can be helpful for candidates appearing for a second interview. |
| The “Talk Radio” Approach to Effective Email Marketing Posted: 20 Jun 2011 06:30 AM PDT
Most people struggle with email marketing because they think email is … email. But it’s not. At least, not when you’re selling online. When you’re selling with email it’s far more like talk radio than it is sending an email. What do I mean by this? Instead of thinking of your email marketing efforts as sending emails, a better description is … Talk Radio in textWhat does that mean, exactly? Just like an online sales letter is like direct mail on your computer screen, email is nothing more than talk radio on your computer screen. Take Rush Limbaugh, for example. Love him or hate him, he’s the talk radio king, and every step he takes professionally has been carefully crafted. He’s made hundreds of millions of dollars, spawned thousands of knock-offs and competitors — and has even changed the course of political elections — just by having daily conversations with his audience about their frustrations and emotions. Without constantly pitching. Without hard selling. And without even hard teaching. What's his secret? A big part of it is related to what actor Alan Alda once said about the TV show 60 Minutes when its creator Don Hewitt (Alan’s friend) died. According to Alda, the reason 60 Minutes was so popular in its day is because it made the news fun. He described the show like this:
In other words … Few people enjoy eating broccoli. Just like few people like to digest hard information via the news (or email). But most people LOVE a good hot dog. It’s fun to eat, tastes good, but is more or less junk food, isn’t it? And the trick with delivering information is to make it valuable (i.e. broccoli) while looking and tasting like a fun “hot dog.” Well, guess what? It’s the exact same thing with emailYou just have to think of it like talk radio. You’re feeding your list broccoli (value), but making it as fun to consume as a hot dog. They consume it, they want more, and when the time is right, they trust you enough to get out their wallets. Does Rush Limbaugh provide hard value? No. Usually he jokes, entertains, and tells stories. Does he teach? Maybe once in a while. Always a fun way, not a cold, dry lecture that puts you to sleep. Does he pitch for 3 hours straight? Never. If he did, nobody would listen. Instead, he takes “profit center” breaks (what the rest of us call commercials) to air direct response ads. So, what does this mean for you?It means … don’t think of yourself as an “email marketer.” You’re now a talk radio show host. You’re writing to your audience each day in a way they find fun and interesting. You’re not writing for everyone on earth. Like Rush, you’ve defined your audience and you communicate in the way that works for them. When you teach, you make sure it’s entertaining. You’re not constantly pitching. You’re simply talking to them about a shared passion. You DO sell in every email, but you do it strategically, making sure the timing makes sense and the offer is relevant. This has worked like gangbusters for every market I’ve sold to. And I bet it’ll work for your market too. For a free eBook showing you 10 ways to use email like this (as well as some other cool tricks), click the link in my bio below and subscribe to my email list. About the Author: Ben Settle is a direct response copywriter and email marketing strategist. Although Ben no longer accepts clients, he gives away over 700 pages of his bestselling ideas and insights free at www.BenSettle.com. P.S. Want more online marketing advice that works?Ready to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and developing new business? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know when marketing online. Find out more and sign up here. |
| You are subscribed to email updates from Content Writing on Internet To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
No comments:
Post a Comment