Top Misc Content on Internet |
- Freelance Writing - What is the Use?
- >Content Quality - Quality Spearheads The Success Crusade
- Requirements to Become a Pastry Chef
- Charitable Donation Receipt
- Current Account Vs Capital Account
- How to Start a Laser Engraving Business
- How to Ask for a Performance Review
- Types of Investment Strategies
- Top Health Insurance Companies
- Restaurant Theme Ideas
- Does Subliminal Messaging Work
- Matrix Organizational Chart
- 7 Steps to an Email Opt-in Page That Works
- Meet the Lazy Marketer’s Best Friend: The Email Autoresponder
| Freelance Writing - What is the Use? Posted: 18 Apr 2011 01:50 PM PDT Information rules the world. Many great people who have great influence in our society have one thing income; that is, the ability to communicate effectively with their community. The world communities have grown over the years; being separated by natural and artificial boundaries. With the growth came the problem of communication, misunderstanding and struggles. Oral communication did not help in any way until the art of writing was developed. The art of writing ensured that messages were actually delivered as it was intended. While it is true that most of us who passed through school learnt to write; we were not all trained to be professional writers as those who took up writing as a way of life. It is equally true that many people who can write don’t have the time to write and to solve that problem, they hired people who helped with their writing assignments. While it is good to have in-house writers, many people don’t really need that; what they need to fill that gap is freelance writers. Working with freelance writers helps to bring out the beauty we desire to see without having a staff to do it. Freelance writers can help with web contents, blogs, press release, product description, copy writing, ebooks, ghost writing, etc. The cost of using a freelance writer is not expensive. I can help with your writing if for any reason you need someone to help with writing. I have written a lot of articles which have been published by a lot of sites on-line. I write on small business, Internet business, relationship, lifestyle, ebook promotion, etc. I have published some ebooks and I have blogs. I can help with your ezine. I am available and my training as a freelance writer is a valuable asset. I am an administrator and can view issues from that perspective. I have access to the Internet and we can work together to give your business a boost. Contact: fodiogorodoh@yahoo.com: Phone: +447828913423 |
| >Content Quality - Quality Spearheads The Success Crusade Posted: 08 Apr 2011 05:51 AM PDT |
| Requirements to Become a Pastry Chef Posted: 21 Jun 2011 10:00 PM PDT One of the most necessary requirements to become a pastry chef is to have a liking to work in a kitchen setting. This job needs physical as well as creative work. To know more about becoming a pastry chef, read on... |
| Posted: 21 Jun 2011 10:00 PM PDT Providing a charitable donation receipt is essential for donors to file for charitable contribution deductions in the process of filing income tax returns. Provided here is a sample of such a receipt and what goes into one. |
| Current Account Vs Capital Account Posted: 21 Jun 2011 10:00 PM PDT Current accounts and capital accounts are two important concepts in the field of macroeconomics and international finance. In this article, we shall discuss the current account vs capital account comparison in detail. |
| How to Start a Laser Engraving Business Posted: 21 Jun 2011 10:00 PM PDT A laser engraving business is an interesting business that has good potential of making loads of income. This article helps you in understanding how to start a laser engraving business. Read on... |
| How to Ask for a Performance Review Posted: 21 Jun 2011 10:00 PM PDT Have you been wondering how to ask for a performance review for yourself? Well, this task requires a lot more than simply asking for the meeting. |
| Types of Investment Strategies Posted: 21 Jun 2011 10:00 PM PDT The following article, discusses some common types of strategies which can be easily used at an individual level. Now note that this is the theory part, which will guide and help you to make financial decisions. The actual decision will be of course yours |
| Top Health Insurance Companies Posted: 21 Jun 2011 10:00 PM PDT The top health insurance companies strive hard to provide their customers with plans that would help them in times of a medical emergency. However, not all of them are considered high quality. Here are some names of some of the best health insurance companies in the US... |
| Posted: 20 Jun 2011 10:00 PM PDT These restaurant theme ideas could help you out when opening up your very own eatery. Find out which theme speaks for you, and does well for your restaurant... |
| Does Subliminal Messaging Work Posted: 20 Jun 2011 10:00 PM PDT We have all heard about how advertisers and movie makers use subliminal messaging to influence viewers, but does subliminal messaging work? In this article, we will try and shed some light on how this concept works. |
| Posted: 20 Jun 2011 10:00 PM PDT Different organizations have different organizational structure. One of the organizational structure widely used is the matrix organizational structure. However, the matrix organizational chart often differs from one company to another. |
| 7 Steps to an Email Opt-in Page That Works Posted: 22 Jun 2011 06:30 AM PDT
Email marketing works. In fact, it's still the best online method for converting prospects into customers or clients. A critical part of the process begins, however, before a single email is sent. You've got to get people on your list in the first place. This happens most effectively at a landing page specifically designed to convince the right people to sign up. Some people call these opt-in landing pages "squeeze" pages, which, in addition to being a derogatory way to think about the process, is also technically incorrect. Here's a quick Internet marketing history lesson. A squeeze page was originally a very specific type of opt-in page that required you to supply an email address just for the privilege of reading a sales letter. If you didn’t buy immediately, you got follow-up pitches. Sounds crazy now, huh? But things were easier back then, until hucksters and charlatans abused the privilege and people fought back. I’m about to show you how to win the trust and interest of prospective subscribers despite any initial misgivings your audience may have. Let's jump right in. 1. Who do you want?The first step is crucial, and yet time and again I see people plow ahead without a clear understanding of exactly the type of person they want on their email list. Without a clear and detailed understanding of who you want, you can't craft a message that resonates strongly enough to spark interest and gain trust. Take a look at our Internet Marketing for Smart People opt-in page, for example. The exact same course benefits could attract your typical "get rich quick" business opportunity type. But instead, the message is positioned squarely against that type of person, and aimed at people who are willing to put the effort in. Take the time to figure out who you really want on your list in terms of your ultimate goal, which is likely to be moving enough of them to customer or client. Then and only then will you know how to "speak their language" with your opt-in copy. 2. What do you want them to do?Your email opt-in page has one goal — to get people to sign up to your email list. Every word and element of the page should support that single action. If it doesn't, lose it. That means lose your typical sidebar. That means lose those links in your copy. In many cases, that means creating a page so focused on the opt-in that you take an approach that's different from your normal site design. One page, one action. That’s it. 3. What are the essential elements?No exceptions, you absolutely must have:
You might also need number 5 … The Proof: In this case, proof should be of the social kind. Number of subscribers, subscriber testimonials, reviews and media mentions, etc. Whether or not you need to add in proof depends on a number of criteria, including the strength of your brand and the traffic source. For example, if you're driving existing blog subscribers to a focused email list, your good reputation (hopefully) precedes you. If you're using Google AdWords to drive traffic, you likely have no reputation on your side and you'll need everything you've got. 4. What incentive should you give?It's always been a smart tactic to offer an up-front incentive, or "ethical bribe" to convince people to sign up for your list. This could be a free report, webinar, audio seminar, or other instant-gratification freebie. In many markets, this strategy still works just fine. In others, you'll face savvy subscribers who snag your incentive with an alternate "trash" email address, or simply unsubscribe immediately. The better approach is to focus the incentive on staying subscribed. Offer that report over time as a series of emails from your autoresponder, break the video or audio into parts, and always entice subscribers with what’s coming next. The key is for people to realize that you're giving more than you're taking (pitching), and they'll happily stay with you much longer. 5. How long should your copy be?Same as it ever was: As long as necessary, and no longer. In the case of an opt-in page, the essentials have to be there — headline, benefits, and call to action. But going back to step one, a bit more copy will help you better target the exact type of person you want on your list. Again, look at the IMfSP page … we lead with three paragraphs of positioning before stating benefits, presenting the sign-up form, and then provide more copy for people who want more information. You can follow this format, or use testimonials to round out the second call to action and opt-in form. And don't forget to reassure people that you respect their privacy. 6. How much information should you ask for?This one's easy. The less form data you ask for, the more people sign up. We tested asking for first name and email address against email address only, and the latter won. Now, we only ask for an email address (go figure). If your business goals dictate getting more information, like a mailing address and phone number, so be it. Personally, I'd get the prospect on the list first, and then send valuable content that culminates with a call to action that asks for that information via a contact form. The more trust you build, the more people open up to you. And you get to communicate with prospects regularly, which means it's no longer an all-or-nothing situation. 7. What works better?Everything above represents tried-and-tested wisdom for email opt-in pages. But when it comes down to what specifically works for you and your audience, only your own split-testing will tell the whole truth. Changes to headlines, button colors, and other tiny tweaks can make a big difference when it comes to your opt-in rate. Just don't forget step one above. In other words, tweaking your landing page to get the absolute best opt-in rate doesn't mean much if you're attracting the wrong people for your ultimate goal of selling something. You need to make sure you test within the bounds of a well-targeted premise that resonates with your intended audience. Remember the first step at all times. Opt-in pages made easyOften, people are well aware of best practices for creating an effective opt-in page. And yet they don't follow some of them (especially split-testing) because it can be a pain. Our Premise Landing Page System for WordPress makes creating and split-testing opt-in pages a snap, and features easy integration with Aweber, Mail Chimp, and Constant Contact. Plus, you'll never attract the wrong crowd to your list with the Premise Guide to Effective Copywriting — a 23-page manual and hour-long audio seminar included at no extra charge. About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.  Our Premise Landing Page System for WordPress manages all the heavy lifting when it comes to turning traffic into money:
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| Meet the Lazy Marketer’s Best Friend: The Email Autoresponder Posted: 21 Jun 2011 07:15 AM PDT
No one loves blogs more than I do. They’re a great way to build your authority, attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines. I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility. Blogs take time. You’ve got to write terrific content that stands out from the general noise, promote it intelligently, and cultivate reader relationships. And that’s in addition to everything else you do in your business, from producing your product to getting your taxes filed. That’s why there’s another content marketing tool that I always recommend having in place — ideally before you write your first blog post. It’s the email autoresponder. What is an email autoresponder and why do I want one?An autoresponder is just a sequence of email marketing messages that gets sent to subscribers in the order and frequency that you decide. Let’s say you have a seven-part autoresponder that delivers a great tutorial for your potential customers — something that they’ll find beneficial and valuable, and that lays the groundwork for you to make a sale. That autoresponder creates a great experience for your first subscriber. And it creates the same great experience for your 100,000th subscriber. It never gets tired. It never needs the weekend off for Father’s Day or Mother’s Day (or Email Autoresponder’s Day). It never gets bored with your marketing message. It never gets snarky. It never gets sick of newbies. It delivers your best content, in the best possible order and frequency, to every new reader who finds you. Forever. That’s why I say it’s the lazy marketer’s friend. Whether you want a day off to head to the beach or a month off for a life-changing adventure, your autoresponder is back home taking care of business. What goes into a really good autoresponder?Most autoresponder sequences aren’t all that good, because most of them are about the marketer. Your autoresponder needs to be about the reader. The autoresponder’s most important function is to take people who are curious about what you do and turn them into raving fans. That means an autoresponder needs your best content — the kind of content that makes readers glad every time they click through. It doesn’t have to be funny, witty, charming, or poetically written. It has to be damned useful. It has to solve problems your readers need to solve. It has to give them small, quick wins toward what they want to achieve. And if it can show you’re a nice, relatable, trustworthy person — not just an expert but a likable expert — that’s even better. Autoresponders make your case for youYou can use autoresponders for anything you need to educate prospects about before they buy. Explore the pain and problems they’re facing today. Paint the picture of what their life will look like with that problem solved. Address and overcome objections, build trust, outline features and benefits, and create intense desire for what you have to offer. And if your prospect isn’t ready to buy right now, great email content will keep her “parked” until she is ready … whether that takes her six months, a year, or ten years. As long as you keep adding to the sequence, you can keep prospects engaged and interested until the time is right for them. Build it firstThere’s no such thing as free traffic. You either pay for web traffic with money — with advertising or affiliate commissions — or you pay with time and creativity. Blogging is particularly demanding of that time and creativity. So you want to make sure you capture each and every true fan you attract, from the very first days of your blog. That’s why if you’re starting from zero in a new topic, I recommend you build your autoresponder first, before you start blogging or doing any other social media marketing. And if you already have a blog going, the second best time to build your autoresponder is today. How about it?
If the answer to any of these is No, let us know in the comments when you’re going to fix that. You have my permission to be as lazy as you like after you get it done. About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. Get more from Sonia on twitter. P.S. OK, how about an example?Want to see what an effective autoresponder looks like? Ready to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and developing new business? We’ve got you covered on both counts, with Internet Marketing for Smart People. It’s a free 20-part course and email newsletter that delivers the techniques and strategies you need to know when marketing online. Find out more and sign up here. |
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