Top Misc Content on Internet |
- Top SEO Tips for Improving Your Website
- Web Content Copywriting - Are You Currently Actually Being Heard
- Culinary Chef Job Description
- How to Manage a Project Successfully
- Facts about Successful Radio Advertising
- Things to Consider Before Buying an Existing Business
- How to Calculate Retirement Needs
- Impact of Communication Technology on Globalization
- Retail Sales Associate Interview Questions
- Disadvantages of Online Recruiting
- What are the Factors Affecting Performance Appraisal
- How to Choose a Trade Show Theme
- When You Absolutely, Positively Must Know if Your Content Will Rock … Do This
- Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority
| Top SEO Tips for Improving Your Website Posted: 19 Apr 2011 10:51 PM PDT As the internet becomes increasing important more businesses are looking for ways to boost their Maryland SEO ranking. Getting a site to show up near the top of a search engine listing can generate a lot of new clients. Here are the top tips for improving a website ranking with MD SEO tasctics.
Since the internet is fluid and changing on an almost daily basis it is wise to stay up to day with a solid Maryland search engine marketing plan. By staying aware of the trending keywords that people are using to search for a service or product the website can be modified and improved to stay in the top of the search engine listings. Larry Chandler is a freelance writer for Maryland Internet Marketing, a company providing Maryland SEO services, Maryland search engine marketing, MD SEO, Maryland search engine optimization as well as social media and website content writing. To find out more about MD SEO, visit the site Marylandinternetmarketing.com. |
| Web Content Copywriting - Are You Currently Actually Being Heard Posted: 19 Apr 2011 10:04 PM PDT Talking is a funny marketing method. You may be heard from other person while you chat, do you know what they exactly discussing. Even though the truth, many of us might choose some of our key phrases or words carefully, habitually the message sometime doesn't act well. The body expression, facial and tone expression makes us to know about proper communication. Why we avoid thinking dipper some basic steps of web content copywriting that helps a lot of our working and give better result. Every business especially content business should think about the message or content that they send to the reader, content should be copy write in the format of crystal clear verbal exchanges. All online business people in the stage of select phrases or words to convey the message. Everybody says that communicating may be explained in two way format. Rapidly everyone gives more and more important on this fact. Here are the four basic steps of web content copywriting, I think it will solve your problem. * Before assign any task to your employee, write down the task yourself. Write the actual result you want expect from them in mail or demo, be sure both of us understand clearly. * Share and discuss with your content writer or copywriter with copy of guidelines. If you have copywriting website where you have written, show them to refer the writing styles in order to save hours, saving hours means you can fix any misunderstandings. * Remind your employees time to time by sending memo or e mail. * it will be better if you call your web content copywriter team for face to face meeting, so that you can face to face discuss what exact your requirement. Make sure, your employee feel comfortable during your conversions. However you favor to do it, just take accountability that whatever you mentioned is exactly what he or she heard. The greater All of us be sure to take this kind of accountability, the much less uncertainty and fewer errors will take place. Induswebi.com a web content copywriting Company offers writing websites India , content writers and content Writer. To know more visit our website today! |
| Posted: 28 Jun 2011 10:00 PM PDT Are you passionate about cooking? Do your friends say they simply can't have enough of the delicious and yummy fare that you prepare for them? Well, then a career as a culinary chef might just be right for you! Have a look at this article about culinary chef job description, to know what a career in cooking is all about. |
| How to Manage a Project Successfully Posted: 28 Jun 2011 10:00 PM PDT Effective project management is essential if an organization wants to achieve the project goals within the set budget and time. The following article provides a step-wise procedure to manage projects successfully. Read on... |
| Facts about Successful Radio Advertising Posted: 28 Jun 2011 10:00 PM PDT Branding and marketing by simply tuning the radio is a traditional and most successful strategy. And these facts about successful radio advertising, definitely highlight the role of radio in advertising. |
| Things to Consider Before Buying an Existing Business Posted: 28 Jun 2011 10:00 PM PDT If you want to buy an existing business, you need to be sure that it is indeed a profitable venture. You should also be able to appraise it properly so that you do not end up paying more than the business is worth. Read on to know all the things to be considered when buying an established business... |
| How to Calculate Retirement Needs Posted: 28 Jun 2011 10:00 PM PDT One of the most difficult questions to answer is how much to save so as to retire comfortably. In the following paragraphs, we shall be taking a quick peek at the basis on which retirement needs can be calculated. These calculations are based on different facts and assumptions, and general trends. It means that the assumptions and facts won't apply to each and every individual. |
| Impact of Communication Technology on Globalization Posted: 28 Jun 2011 10:00 PM PDT Communication technology has contributed to globalization more than any other factor. The innovations in communication technology have promoted cooperation among nations and also have helped in greater interaction between people of different cultures. |
| Retail Sales Associate Interview Questions Posted: 28 Jun 2011 10:00 PM PDT The type of retail sales associate interview questions will differ from store to store and also from candidate to candidate. However, we've made an attempt to give you a list of some of the most commonly asked questions at an interview for a sales associate position. |
| Disadvantages of Online Recruiting Posted: 28 Jun 2011 10:00 PM PDT Online recruiting has emerged as one of the viable options of recruitment for organizations. However, there are some challenges associated with this form of recruiting. Let us take a look at a look at some of the disadvantages of online recruitment. |
| What are the Factors Affecting Performance Appraisal Posted: 28 Jun 2011 10:00 PM PDT Performance appraisals are carried out by every organization to review the performance of its employees, and reward them accordingly. In this article, we will try to know the factors that affect performance appraisal. |
| How to Choose a Trade Show Theme Posted: 28 Jun 2011 10:00 PM PDT A trade show is like an exhibition which allows companies to advertise their products and services thus helping in marketing. For an event as important as this one, there needs to be a proper theme in place. What are the factors that go into choosing a proper theme is what we shall be studying about in the following article. |
| When You Absolutely, Positively Must Know if Your Content Will Rock … Do This Posted: 29 Jun 2011 06:30 AM PDT
Ever had a great idea, and then started to doubt yourself? Or maybe you've already executed on that great idea, but you're hesitating to launch. Maybe it's an article, or an ebook, or a completely new site concept. How can you be sure it will work? Should you ask for feedback? I'll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film. Let's start with a band called Wilco. Wilco gets the shaftIn 2000 and early 2001, Wilco recorded a selection of songs for a fourth studio album. Signed to Reprise Records (a subsidiary of Warner Music), the band was continuing to shift away from its "alt country" roots toward a more experimental alternative rock sound. This made the folks at Reprise nervous. After a shakeup at the top executive level of the label, a guy named Mio Vukovic was assigned to monitor the progress of the new album and offer suggestions. Let's just say that Vukovic wasn't much impressed with what he heard, and Wilco wasn't much impressed with his suggestions. This resulted in the band being unceremoniously canned by the label. Wilco negotiated its contractual divorce from Reprise. Part of the deal allowed the band to keep the master tapes and full rights to the unreleased songs. The band was down, but not out. Nobody knows anythingBefore we get back to Wilco, let's take a trip to Hollywood. "Nobody knows anything" is the most famous line from the book Adventures in the Screen Trade by screenwriter William Goldman. That's because it's the truth. Goldman isn't saying (contrary to popular belief) that Hollywood is filled (exclusively) with idiots. He means that prior to a movie’s release, no one has any real idea how well a film will do. Smart people in Hollywood seek writers, producers, and directors who have a proven knack for being right more often than wrong. Because that's the best you can hope for. The same is true for anything designed to entertain, educate, delight, motivate or move people. The best you can hope for is take your best guess and do your best work. This is how online content marketing works, too. Welcome to the media business. That's not to say people won't have opinions about the viability of your ideas. Oh boy, will they ever have opinions. Everyone has one of those, right? Let's get back to Wilco. Yankee Hotel FoxtrotLater in 2001, Wilco's Jeff Tweedy decided to stream the "album without a home" from the band's website. The move was prompted in part to curb piracy of leaked mp3s, but it also let the fans decide if they liked the collection of songs known as Yankee Hotel Foxtrot. People did like it. But that's not all. Suddenly, over thirty record labels offered to sign the band. Wilco went with Nonesuch Records, which is ironically also a subsidiary of Warner Music (who says the music business is screwed up?). Here's what happened next:
Nobody knows anything … except the audience. Put it out thereThis doesn't mean you shouldn't do your research. This doesn't mean you shouldn't relentlessly think it through. This certainly doesn't mean this particular idea of yours will succeed. Here's what it means:
You'll never absolutely, positively know until you put it out there. Go ahead … we're all waiting for the next fascinating thing. About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter. P.S.Want to increase your odds of getting it right the first time? Check out Internet Marketing for Smart People. It’s a free 20-part course … and Mio Vukovic has absolutely no say in it. Tweet |
| Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority Posted: 28 Jun 2011 07:37 AM PDT
You might have already bought it. Maybe you loved it. Maybe you hated it. Maybe you listened to the great Copyblogger radio show about it. What is it? Enchantment: The Art of Changing Hearts, Minds, and Actions. It's Guy Kawasaki’s most recent book, and it was a smash hit. But this post is not about that book. Sorry, Guy. Instead, this is a post about the myriad triggers that lead readers to pick up a copy of Enchantment … and about the strategies Guy Kawasaki has used to make himself one of the most likable authorities around. This is a post about how you can make a little bit of that Kawasaki magic work for you … and it all starts with creating a stamp of approval. Why you need a stamp of approvalGuy Kawasaki's ventures carry a stamp of approval that catapults his books to bestseller lists before they’re even released. Get your hands on that magic stamp, and you can catapult your own work — your blog, your product or service, your business — to heights you've never seen before. I'm not going to lie to you. This takes time. Guy's first books didn't jump to #77 on Amazon.com — pre-sale — like his latest did, and neither will your book, blog, or business. There's no magic formula, but there is a formula. It's up to you to make the results magical. Let's break it down now. Guy’s (unofficial) 5 steps to gaining your own stamp of approval from readers and customers:
1. ValidationOne of the quickest ways to gain an audience is to tell them what they want to hear, how they want to hear it … but all in a fresh way. Believe it or not, this is the quickest step to master, because there's only one person who can put your spin on whatever you do, and that's you. For the most part, readers are not looking for Earth-shattering new facts or stunningly profound insights. They want answers they can jump on-board with easily, answers that already make sense to them. They want bite-sized thoughts, and they want you to dig deeper only occasionally. They want to absorb your ideas right away, and only take the full PhD when they feel like it.
2. PrognosticationPeople have always looked for fortune-tellers, and they always will. Sometimes you'll get it wrong (though I have still got a lion in my pocket…). People generally forget those times, thank goodness. Sometimes you'll get it right. Sometimes you might even help to create the future in the way you’ve predicted it. Just ask Seth. Or Brian. Or Darren. Why should you tell readers and buyers about a future they may be scared to face head-on? Because in being the one who'll stare far ahead, you gain a reputation as a leader. Because in sticking your neck out, you teach others to view the world just as boldly as you. Because when you jump to the stage and announce that you see things in a new way, you get your best chance to sweep others up in your vision. Who knows, you might even change the world.
3. Social proofIf you're looking for a stamp of approval that your readers and customers will buy (and keep on buying), then look no further than social proof. The traditional definition of social proof is a bit narrow. If lots of other people like you and say so, more people will start to like you, and buy from you, or read your work.
That's certainly true for Guy Kawasaki. He’s become a bestseller, and his blog posts, Tweets, and books are read by tens of thousands of people, who tell tens of thousands more. It's a beautiful word-of-mouth cycle. But there's more to social proof than big numbers. Today we buy Guy because thousands of other people buy Guy. But before there were thousands, there was Steve. Steve Jobs "bought" Guy — he made him Chief Evangelist for Apple back when Apple was more of a geek dream than the mega-business anti-hero that it is today. (Okay, Apple’s still a geek dream.) People first got caught up in Guy's enthusiasm because a smart dude at a little company believed in him, and then that little company took off. You may or may not have that kind of luck, but you’ll never know unless you find some little companies (or bloggers, authors, or speakers) who believe in you right now. Start showcasing the people who like you, even if it's one at a time. Don't wait until there are thousands who drool at your feet. The beauty of having thousands of fans is that they create a second wave of social pressure — fans don't want to be left behind by not knowing about Guy's latest. Fans do want to hang with the fun people, to belong to the group who's read it and put it to use and can quote their favorite lines. If you're old enough to remember when only those cool new sneakers called Nikes would do in junior high, then you know the feeling well. Maybe you haven't invented a rockin' new type of sport shoe, but you can still invoke this feeling. Uncover what's cool about buying from you and emphasize it. Before there are thousands, imagine who they'll be, and then draw them to your in-crowd — just like Guy in 1983, when Nikes were everywhere, but Apples were only a fruit you bit into. Be your own Chief Evangelist.
4. Past performancePast performance is related to social proof, but takes your work a step further. Social proof is other people convincing new folks to give you a try. But past performance — a demonstrated history of showing up and being remarkable over time — clinches the deal. Past performance helps people convince themselves … because despite what those financial disclaimers say, past performance very often is an indicator of future worth. In other words, if you've done good work before, you're probably going to do good work going forward. Crowing (humbly) about your past removes risk from your potential new customer's mind. Now there’s no doubt about it, consistency over time is going to take … time. There is no sneaky way around that. Guy began the part of his career that we usually hear about at Apple. He moved on to become an entrepreneur, a successful venture capitalist, an in-demand speaker, and the author of ten books. If Guy wants to convince us that we're taking very little risk in buying a copy of Enchantment, he can point to that long history. He's not some random dude, he's a known quantity. His successes in guiding others convince us that he'll provide great guidance once again with this book. When he writes about the many businesses he's helped to launch, fund, or grow, it's legit for him to refer to his "Golden Touch." We buy the past performance, we buy the man with the Golden Touch, we rush to order the book. As you develop your history, go ahead and crow about it. There's an old saying that every success guarantees the next. Write about your successes, and your audience will look for a little of that success to rub off on them.
5. PersonalityYou could say I saved the best for last — after all, you've got one, I've got one, and Guy's got one. A personality. No sweat, right? For some folks, that's true. Some people have no problem writing, speaking, and selling with plenty of authentic verve and personality. But for many, letting that unique personality out in a natural way will be a project that will take them months or years. And this is where Guy Kawasaki shines. Of all the things people have mentioned about Guy, this was #1. If there were magic that I could bottle up for you, I'd be offering Kawasaki-Personality-by-the-Ounce. It's not magic, though. It's comfort in his own skin. It's an incredibly positive outlook (though Johnny Truant might say that a signature "bite" of strategic crankiness can work as well). It's drive and a sense of humor. It's being … you. You, out loud. Simple, and difficult, as that. Let people gravitate toward you. Let people hate you. Let people believe in you, argue with you, fall for you, grind their teeth when they hear about you. Be outspoken. Be a connector. Word spreads fast about people with that kind of confidence, because we want to be near it and we all want to have it ourselves.
One more note on personality — don't discount the smile. Smile, and the world tries to give you a smile in return. It's one more reason for your audience to stay glued to you! Can this stuff really work for you?Maybe Guy's story seems a bit larger-than-life. Would you like to be able to see down the road and imagine your own results in a shorter time frame? Well, once upon a time I started a little business. Helped out a few small businesspeople like yourself. Then, I wrote a blog about the work I do with your business and others … for 3 and a half years. I made close friends and warm acquaintances among writers, colleagues, and clients. I reached out, I tried to surprise people, I had fun with it. And I kept it kind of low-key, because that suits me best. Then one day I had a hankering to write a little post — and when I got halfway through, I knew it was a gift for you. I asked my friend Sonia what she thought, and she liked the idea. I asked all sorts of folks I know, who know Guy and have written about Enchantment, if they'd offer a few words or a sentence on my quickie "interview." I asked some folks I don't know, too, and I hoped that I'd built up enough of a reputation over time that they might volunteer some great ideas. They overwhelmed me with their amazing insights (thanks, everyone!), and today I get to give some tips on getting a little of Guy Kawasaki's magic.
This post isn’t really about Guy Kawasaki, or about Enchantment. It's about you … about the step you’re going to take today to create the stamp of approval needed so people will buy you. So which step appeals to you to start with? Let us know in the comments. About the Author: Kelly Erickson is "your intrepid Experience Designer," providing website audits, user testing, strategic planning and writing, and complete Experience revamps. She is also the author of the Maximum Customer Experience blog, one of the web's longest-running sources for Customer Experience tips and tricks.  Take WordPress FurtherThe Genesis Framework from our StudioPress division empowers you to quickly and easily build incredible websites with WordPress. With search-optimized code and functions, 37 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the "best of the best" among premium WordPress theme frameworks. It’s no wonder over 46,465 online publishers trust Genesis to provide a solid foundation for their sites. Whether you’re a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress places you never thought it could go. |
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