Top Misc Content on Internet |
- Authoritative Content Writing
- Product Placement in Digital Media
- Caregiver Cover Letter Sample
- How to Sell Like Steve Jobs
- 5 Great Reasons to Start Your Facebook Page Right Now
| Posted: 25 Apr 2011 03:41 AM PDT Readers enjoy authoritative and intellectual literature that convinces them that whoever is involved in writing that is an expert in that field, and hence trustworthy. Trust is the most rewarding achievement any website marketing and promotion actions can hope to gain. Now if one is going to gain such trust from the content of their website, they are going to have to employ the services and skills of SEO content writing firms. Such firms know how well to write content that can portray expertise on behalf of the website's owner. SEO stands for search engine optimization and with regard to website content writing, it also entails providing content that has been optimized for the search engine's mechanism of giving favorable ranking to that piece of content. What this means is that the way the literature is written, and with the inclusion of certain words or word phrases, a search engine is able recognize it and match it to an initiated search looking for what it is all about, hence displaying it among the top most relevant results. From that top position, that written content is more likely to get readership and favorable actions depending on what it intends to achieve. With quality web content that generates trust, and the added benefits of appearing top in the list of search responses, favorable business is bound to follow. To get to this point, one has to engage a web content, article and press release writing service that can establish them as masters in that field. This kind of content writing can grow any internet based business in leaps and bounds. |
| Product Placement in Digital Media Posted: 05 Jul 2011 10:00 PM PDT Be it a conglomerate or a small shop, everyone needs to be advertised. Even in career planning sessions, you must have heard that you should market yourself so as to procure a place in the organization. Advertising acts as an oxygen for the company without which survival is nearly impossible. This articles throws light on why product placement in mass media has now become important for every company. |
| Posted: 04 Jul 2011 10:00 PM PDT A cover letter is an important document in the job application process. In this article we have provided a sample cover letter for a caregiver... |
| Posted: 06 Jul 2011 06:30 AM PDT
It's a simple formula. To convert readers into buyers of your product, you must provide them with:
If you can provide your prospects with the reasons that they want/need/expect to own your particular product, it can go a long way toward helping in that crucial — and inevitable — spousal “sales” conversation. Writing that fails to convert often contains only half of this formula. Take a look at how masterfully Steve Jobs (and his copywriters) accomplish this — with product after product after product … I didn’t even know I had iPad envyI was recently in a meeting with a graphic designer. I watched — starry eyed — as she zipped through the stunning examples of her work on her brand new iPad. The screen was breathtaking. She instantly moved from a five to a ten on the cool scale. “The economy is tough out there buster. You already have a laptop, desktop and a smart phone. Besides, your wife will kill you if you drop 800 bucks on an iPad! You can’t justify that purchase,” I said to myself. Translation: “I’ve got to get me one of those. Now.” Getting hooked on mere wordsTwo hours later I found myself researching iPads on Apple’s website. As I read the sales page, language like … “It makes surfing the web, checking email, watching movies, and reading books so natural, you might forget there's incredible technology under your fingers” … made me imagine myself lying on the couch with the power of the Internet resting in my hand. Then, I read that … “iPad is one big, beautiful display — 9.7 inches of high-resolution photos, movies, web pages, books, and more.” … and I fantasized about using my iPad in front of colleagues, proudly displaying my membership in an exclusive, imaginary community I called iPaddians. Oh yes, I would be one of them! But these were just fleeting thoughts. The practical side of me quickly threw cold water on this emotional, shallow thinking. While I wasn’t buying a Malibu beach house I was still making a significant investment. How could I tell my wife I spent $800 for such vanity? Nope, I’d have to pass. The iPad would have to wait until next Christmas. How I was eventually soldThen, I saw that the iPad has:
20 minutes later, I was printing the sales receipt. And I felt good about it. Steve’s copywriters had assured me that the purchase was justified. Here's how they did it. Getting emotionalYou’ve heard it before, because it’s true — buying is an emotional experience. And there are numerous ways you can tap into the emotion of your prospect. The sales page for iPad uses a number of strategies to cause an emotional reaction in their reader, including those discussed below.
Apple is second to none in writing copy that conveys the experience of owning their products: "The view is amazing … hold it up to someone across the room, or share it with someone sitting next to you, and everyone gets a brilliant view."
The copywriting for iPad is riddled with language that excited my emotional need to join the iPad clan by purchasing this unparalleled product: "Now iPad is even more amazing. And even less like anything else."
The iPad copywriters did a wonderful job of exciting my curiosity: "Apps on iPad look and feel like nothing you've ever experienced." The power of assuranceNow that you've excited the emotional side of your potential buyer, you need to satisfy their more prudent side and, perhaps more importantly, their spouse. No one wants to make a mistake and your potential buyer will want to be ensured that they are making the right choice. The Apple copywriters provide logical arguments for buying their product using a number of methods including those discussed below.
Apple copywriters are masters of differentiation: "iOS 4 is the reason no other device has yet come close to iPad."
Apple gives numerous physical characteristics and explains their benefit in their copy including: "[iPad 2 is] 33 percent thinner and up to 15 percent lighter, so it feels even more comfortable in your hands."
Consider Apple's description of their LED display: "Because [iPad] uses a display technology called IPS (in-plane switching), it has a wide, 178° viewing angle." Failing to provide practical reasons to buy, is failure to provide your buyer with the benefits to tell themselves (and their spouse). As a result, no sale. Finish the storyThe emotion you stir in your readers will often be the primary reason they buy. But it will require technical descriptions, physical characteristics and other rational descriptions to seal the deal. It's human nature to repress the emotional and cite the practical when justifying a purchase to ourselves or others. This is such a powerful psychological principle that, in most cases, it can hardly be called lying. When I broke the news to my wife, it wasn’t pretty. She went all “down economy” and “day care costs” on me. So, I did what any confident owner of a new toy would do. I looked my wife square in the eye, and with ammunition provided by capable Apple copywriters, I said “Honey, I bought this iPad so we can do video calls with your mother in Florida.” About the Author: Russ Henneberry is the evil genius behind the largest community of tiny business owners in the galaxy. Receive ten free Internet marketing video lessons for tiny businesses including "The #1 Barrer To Gaining New Business" by clicking here.  Our Premise Landing Page System for WordPress manages all the heavy lifting when it comes to turning traffic into money:
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| 5 Great Reasons to Start Your Facebook Page Right Now Posted: 05 Jul 2011 08:00 AM PDT
With all the chatter over the weekend about the debut of Google Plus, you’d think this article would be about the newest and shiniest social network from the search giant. But for now, we’ll let the tech types and early adopters play with Google Plus and go ahead and make sure your business is being seen where the people are. We’re talking 700 million people — that’s the estimated number of Facebook accounts. With those kind of numbers, even Copyblogger couldn’t resist creating a Facebook Page. You may have been avoiding Facebook due to lack of privacy, lack of time, or an overflow of confusion (all valid reasons). But it still pays to take advantage of the benefits. The obvious thing Facebook has going for it is numbers. Facebook has surpassed Google as the most trafficked site in the world. People spend over 700 billion minutes per month on Facebook, and at least a little of that time isn't Farmville. That's 700 billion, with a 'B'. Your business needs to go where the people are hanging out. But getting on Facebook isn't just about the fact that there are a lot of people there. If you are one of the last holdouts, here are five great reasons to go kicking and screaming onto Facebook. 1. ConnectionFacebook allows you to contact your community every day and remind them of your presence. Your post shows up in the News Feed of your "Likers" and they are given the opportunity to interact with you. You are inviting your target audience into your business every day. Hint: when I say every day, that's how often I recommend you post to your Page. Facebook also allows you to connect with people so they get to know you and your business better. With those daily connections you build that "know-like-trust" factor which is critical. 2. AuthorityFacebook helps you establish yourself as an expert in your field. You become the funnel of helpful information related to your niche that your community needs. You hand-feed your community tips, tidbits, newsworthy items, and hot happenings so that when they need your services, you are the first person they think about. 3. BrandingFacebook helps your branding. The more places you are seen on the web with your consistent brand message, the more you will be remembered. The playing field has been leveled. The small guys can now look big. Have a professional logo done or professional headshot if you are branding yourself. Everything about your Facebook Page can add to your brand philosophy. Even the links to other sites that you choose to share will help you brand yourself. Be mindful of where you are sending your audience. 4. VisibilityWith some recent Facebook Page changes, you can now comment on other Pages as your Page and Like other Page's posts. If you have no idea what that sentence is about, don't worry. Just know that this feature will give your Facebook Page much more visibility then it had before and make it easier to participate on Facebook as your business. As with any online posting, use this new feature wisely. Make sure you aren't just spamming other pages — always add value to the discussion. 5. Share-abilityFacebook makes it very easy to pass good content around. People can share your links, your videos and your pictures. So if you post quality content from your site on your Facebook Page, your community will provide you with valuable digital word-of-mouth advertising. Some people worry about where to get all this good content to share. Pull it in from other blogs, Google alerts in your niche, and mix it in with your own content. It doesn't even have to be directly related to your business. For a whole lot of tips on how to get the most out of Facebook, see my Ultimate Guide to Facebook Marketing. Got any more (or better) reasons to jump on Facebook now? Let’s get at them in the comments. About the Author: Have I convinced you yet? Are you ready to drink the Kool-aid? If so, I have lots of handy tutorials on how to get started and how to effectively use Facebook posted at the site of my alter ego, Grandma Mary. Grandma makes learning Facebook slightly less scary and a little more fun than your average tutorial. And let me know in the comments if you now think Facebook can help your business.  SEO comes down to three basic things: 1. the language searchers use, 2. the way search engines view your content, and 3. the trust search engines have in your site. Our Scribe SEO software makes these three basic steps easier and more efficient than ever:
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