Top Misc Content on Internet

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Freelance Writing Posted: 03 May 2011 10:15 AM PDT For folks who want to write for a living, everything I’ve learned boils down to one piece of advice: Write nonfiction. The market is bigger. The pool of competition is smaller. The assignments are easier, since we all wrote a fair-sized heap of nonfiction while in school. This doesn’t mean you shouldn’t write fiction if that’s what calls you. But eating and staying dry takes money. Writing nonfiction lets you practice writing while you pay the bills, and you can still keep submitting your fiction projects until you write that breakout novel. Another thing about writing nonfiction is that there’s an amazing array of kinds of nonfiction to write. You can specialize in one to build a top-shelf reputation, or you can diversify to keep from getting bored. Some of the better options today include… SEO writing…discussed in another post, this is writing short articles with strategically placed words that draw hits from the search engines. Article Writing…classic nonfiction pieces you sell to print and/or online publications. Copy Writing…not to be confused with copyright, this is writing advertising copy for brochures, sales scripts, websites, audio, video, direct mail and others. It’s a huge market, and often short on qualified producers. Ghost Writing…writing work somebody else will present as his own. Celebrities and experts are the two best clients here, but some folks hire out ghostwritten blogs because they don’t have the time to make it happen. Content Writing…providing informational or opinion copy for websites. This ranges from working for the “content mills” through doing large articles for major URLs. This is another enormous market. Business Writing…somebody has to produce the reams of business manuals, employee forms and marketing plans. It may as well be you. Technical Writing…understanding, and helping others understand, how to use technical equipment and software. This includes business-to-business and consumer-oriented writing. Academic Writing…textbooks need experts to write them, and tests need somebody to write the questions. There’s also a growing “grey market” for people to “edit” or fully ghostwrite academic term papers. Travel Writing…visiting places and telling people about it. This is a surprisingly easy market to break in to, but it can be hard to make more than you spend on the trip. My upcoming book is an example of this kind of opportunity. There are other opportunities, but these are what I see popping up in the job sites most frequently. When you consider that each type will have a dozen or more subjects attached to it, you’ll see that just about anybody has the expertise to write one kind of nonfiction or another. Thanks for listening.

Attention Web Writers: Viewers Scan the Web, but Don’t Typically Read It Posted: 02 May 2011 05:39 AM PDT Heatmap indicating viewers eye pattern scanning a document by Kris, My Web Writers Team Member Web writers, how do you keep a viewer scanning your Web page? Formulate straightforward, concise, and organized content. Viewers don't want to read a book; they want quick information at their finger tips without having to browse too much. Thus, they scan the Web, but don't read text word for word. An eye-tracking study reveals that viewers typically scan Web pages in an F-shaped pattern. This means that the majority of people scan the left side and the beginning of the page. Appeal visually to the reader by utilizing the following tools: Relevant headings Short paragraphs Bulleted lists Related graphics Informative natural links Relevant Headings Limiting paragraphs to one subject per paragraph enables you to label the paragraph with a relevant heading. This assists the user in quickly evaluating whether the subject applies to the topic they want to know more about. Short Paragraphs Merely breaking up large amounts of content into paragraphs is not enough. Stick to short paragraphs with concise writing that forms a connection with the viewer. Rather than using a literary style of writing, use everyday language that is easy to understand, yet generates interest to read further. Bulleted Lists Bulleted lists are an effective format to display a series of items because an individual scanning the document can visually digest the content at a glance. Phrases and sentences are most commonly bulleted. If order is important, numbering the list is preferable. Related Graphics Incorporating a small to medium sized graphic image into your document is good as long as it relates to the topic. Add a caption underneath the graphic to create a relationship between the image and the text. An image grabs the viewer’s attention and increases the probability that they will continue reading. It can also lend credibility to the subject matter. Informative Natural Links Hyper links are an indicator to viewers whether the content is credible. Links allow the viewer to dig deeper into the topic if desired. Link to Web pages that are reliable and contain accurate information. Fast response time for hyper links is important to retain the user’s attention. Linking to Web pages within a website aids in keeping a user on the site longer.

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