Friday, August 5, 2011

Top Misc Content on Internet

Top Misc Content on Internet

The answer to keeping your Website fresh and up to date

Posted: 23 May 2011 12:17 PM PDT

Are you struggling to find the time to write your blog or update your article content? There are so many companies out there that know how important SEO Content is when it comes to promoting their business. This is where I come in. I have been writing blogs and articles for more than 5 years. I pay special attention to SEO content while writing fresh, high quality, error free articles. I have done a wide range of writing assignments; I have experience in Squidoo articles, web content, SEO articles, blog posts, product reviews, and WordPress.

If you want to find out more information on what my specialized skills can do for your company, please contact me at Chauntelg@gmail.com. Please make sure to put In need of Content Writer in the subject line. I look forward to discussing the many ways my company can benefit you and your business.

Chauntel Greenwald

Visualization Brings Product Descriptions Home

Posted: 23 May 2011 03:00 AM PDT

by Marni, My Web Writers Team Member

Marni, My Web Writers Team Member

Potential customers given a flat presentation of a product’s functionality and characteristics lose interest and risk making the purchase through a competitor’s website. To make the sale, you need to persuade the customer that a purchase from you isn’t just a transaction but a true experience that gives them confidence that they are making the right choice. How do you create that experience? By filling the product description page with features that help customers visualize that product in their home. Elements of visualization are:
+++- quality pictures,
+++- contextualized text,
+++- demonstration videos, and
+++- customer reviews.

Quality Pictures
A picture is worth a thousand words so describe your product with an image or images that showcase your product in its best light. Make sure the depictions present a true visualization of the product’s color and features. Poor quality images could lose the sale. Images that are not a true representation of the product could result in a returned product and bad customer reviews.

Contextualized Text
Take advantage of descriptive content to help potential customers envision how the product benefits, enhances and fits into their lifestyle. Describe how the customer can sink into that page’s couch to read a good book. Tell them how excited their loved one will be when receiving that box of chocolate’s purchased at your web site. Make sure that customers understand how guests will love a fresh batch of salsa whipped up in your ultra-fast blender. Don’t just tell the customer how fast the blender works. Contextualize it’s speed in the setting of a special evening of great food with close friends. Visualization created through contextualized description takes the incorporation of adjectives to the next level.

Demonstration Videos
With the advent of YouTube and other internet video capabilities, customers can actually see the product in action. If you are trying to persuade a buyer to buy a glass fruit bowl from you then include a video showing how it can also be used to serve drinks, make pudding parfaits, and be part of a unique centerpiece. Confirm the effectiveness of educational software by showing it in use. Caveat – make sure that the demonstration videos are not too long, are easy-to-follow, and are made of quality picture and sound.

Customer Reviews
Customer reviews play a valuable role in contributing to the visualization of your product. Customers who are already using the product in their home often include first-hand examples of how they themselves have used the product. They share how it has benefited them and sometimes share additional uses of the product that the seller hasn’t thought of or tried himself. Potential customers, while reading these reviews, can also visualize how that purchase makes him or her part of a community of fellow users who are all enjoying how that product enhances their lifestyle.

Visualization-based product description pages take the potential customer beyond just understanding the product. Through the incorporation of visualization techniques, customers actually experience and envision that product as if it were already in their home. Help your visitors visualize the product as part of their lives and, in their mind, they will have made the purchase before ever hitting the "add to cart" button. To reach this level of ultra-enhanced product description requires the ability to not only write words but to write words and add elements that paint a picture. Experienced web writing services like My Web Writers make that extra effort to ensure that your content supports the other visual components of your product page for that successful product description experience.

Article Marketing: What Are You Writing and Why Do You Write Them?

Posted: 22 May 2011 03:53 PM PDT

In the ever-evolving world of inbound marketing, article and content marketing are becoming synonymous in building a long-term relationship with your customers. What are you writing and why are you writing this content? How frequently are you submitting articles for RSS feeds? Some marketers think that the more articles they produce in the social media sector, the better it is. All too often, quantity without quality and generating a buzz or interest in your products or services retards your purpose. To be an effective article marketer you have to produce and distribute quality, compelling, thought-provoking and appealing content. Read more…

www.kymgmoore.com

10 SEO content Writing Tips You Must Know

Posted: 18 May 2011 08:36 PM PDT

By integrating important elements like coming up with quality content writing, directory submissions, posting to blogs and forums, you can help search engines find your website to be of value and significantly increase your overall ranking.

Content writing services can help you with this process. Some key tips to help with the writing process include the following.

Your SEO content writing needs to be interesting and relevant to be able to capture a large audience. This is the only sure way for your website to enjoy the benefits of SEO services.
Make sure your content is well written and also, stay on topic. A personal or adventure related blog cannot be written in the same way as you would with a medical or business blog. Staying on topic helps readers stay glued to your website material.

Come up with very attractive and compelling titles as they will grab reader attention and encourage them to want to read some more.

You may also include keywords in your biographical information. This will enhance your credentials and optimize your content.

The content needs to be rich with keywords. Use a good rule of thumb to make the article interesting to read. Too many keywords can make search engines consider your content as spam.

The keywords need to be spread evenly. This gives your site a professional look.
Use Meta descriptions to enhance optimization and better rankings in search engines.
Come up with a flowing, easy to read and well structured content. You may also use tags. Prioritize the most important information.

Include creative and relevant images to attract attention.

Stay original.

Feed the Google Panda

Posted: 14 May 2011 04:20 PM PDT

The recent Google algorithm updates (yes plural, if you’ve been reading the right sources), have many in a SEO panic, scrambling to add unique content to their sites, trying to write and re-write catchy phrases & titles, spamming the web with their infographics about not spamming the web with infographics.

But there is a small handful of people not freaking out… (inspiring video after the break).

These are the people that have been focused on delivering quality pieces of writing to their audience since the beginning. These are the people that have put together their own research, their own stories, and their own analysis since day 1, knowing readers are attracted to helpful, interesting information – and are often willing to dig through the engines’ ineffective rankings to find gold.

SEO’s have been chanting the Matt Cutts mantra “Content is King” without understanding a key assumed ingredient – great content. You must be the King of your content in order for your content to be King. It has to be excellent. And the continued tweaks to the Google ranking math are only promoting that fact further. If you think SEO is about links, social media and PageRank, you’re putting the cart before the horse.

Great writing, great design, a great story compels people to talk about it, to link to it, to +1 it, to “like” it – because, it turns out, they really do like it. You might be missing out on links, traffic, & rankings – not because you don’t have a story, but maybe because you haven’t told it the right way yet… (aaaaaaaand cue video)

Writing Rants-N-Raves

Posted: 13 May 2011 07:44 AM PDT

This blog is about my freelance writing career, the things I have found out along the way and am still learning. Of course I do have several pet peeves, and things that just piss me off when it comes to writing.

I don’t like to read an article I have to muddle through because it has been accepted by some content mismanagement that hasn’t got a clue about English.

I don’t mind an article that isn’t 100% grammatically correct; mine aren’t perfect. I don’t even mind a misspelling or two because it is common and everyone can hit the wrong key occasionally.

Another thing I don’t really mind about are the people that post jobs and you can tell from the posting they do need to hire a writer. Example: “Good Artikles Writters Needed” Okay, so it is almost laughable then you read the posting for this person. Apparently they can’t write their own content, reviews, descriptions or whatever it is they want to add to their work.

Then you read what they are looking for: “I am in need of artikles writer must be native English speaker with strong writing skills and skilled for long term work. (sounds promising),all work must be grammer correct with no spelling errors. You must write a minimum of 500 words and a maximum of 700, include keyword, description sentence and a short summary. I need these in batches of 5 to 10 per day. will pay $1.00 per artikle.”

I know that if you are just breaking into writing this STILL DOESN’T SOUND GOOD. Many people might jump all over this; IF THEY LIVE IN INDIA. I don’t, I live in the U.S. I think I am talented and fancy myself a writer or I wouldn’t be doing it for a living. But, no matter, I cannot write an article of the calibre they are seeking for $1.00 and won’t.

I would rather not write for pay at all if that is the rate. A lot of the better writers will give the advice to just stay away from these jobs if you aren’t willing to do them. That is my advice too. I also suggest that writers stay away from the sites that offer this kind of pay for your creative brilliance.

It doesn’t do any good to complain to the people in charge of these job boards so if writers refuse to frequent the sites looking around for jobs then they will either have to pay up or write it themselves. I know a lot of them don’t want to do that.

If you are determined to break into writing and you are willing to write for free; at least do it to benefit you. Make your own blog, write for hubpages, bukisa or squidoo and at least you’ll see some residual income on down the road. Plus you can use your work to show what you can do.

Is Social Media a Buyer or a Seller?

Posted: 11 May 2011 02:16 AM PDT

What Is Social Media’s Place?

The easy way to answer this question would be to say that it all depends on you. Everything is in flux, and if you use social media to buy as much as to sell, then the end-game makes everyone happy. The problem is that we’re coming from a solid background of in-your-face advertising. We used to have to watch commercials that didn’t interest us to watch our favorite sitcom. We had to listen to advertisements that didn’t interest us to hear our favorite radio personalities or the newest music. We even had to deal with ads that didn’t interest us in order to see the latest postings from our Facebook friends. Some of that is changing, but there are still many areas of opportunity for advertisers to push products on us without so much as a nod of the head from us indicating we have the slightest interest. The Facebook ads are usually a feeble attempt at being somewhat aligned with what some data-miner assumes our interests are, but they’re largely inaccurate and I’m largely disinterested. What do I want? The opportunity to be in control of my own data.

What Is the Social Way?

So far, the social way hasn’t been much better than the old ways. But it seems like the overall trend is headed in a different direction. We’re transitioning to a more consumer-oriented market, thanks to social media, and that’s good news for all of us. Why do I want to control my own data? Because then, and only then, can I control the value of my data. I can share it with who I want, when I want, assured that I will be interested in the offers that result; that they will be as valuable to me as I am to them. Social media can become a more effective seller and a more interested buyer this way.

We Are Hard-Wired For Efficiency.

 It’s easy to see when we look around that we’re constantly innovating in ways that increase efficiency. What most people don’t know is that our brains do the same thing with language. We’re constantly making our languages more efficient, on a global scale, over generations. I’m not talking about texting and tweeting shortcuts…I’m talking about actual linguistic differences. (Since it’s not the point of this post, I’ll save a more detailed review for another time.) The point is, we’re pretty much hard-wired for increasing efficiency. Buying, selling, marketing and advertising are no exception. Luckily, the simple fact is that, if businesses want to an increase their ROI, they have to do a better job of listening to what consumers want. It’s tough to think of any well-used applications that allow you complete control of your information. When do we ever have executive control to share only with those who will offer us direct value for our data, on a single-use basis if we so desire. Most applications demand access to your data and then pass it along to others who use it at will, often in obnoxious ways.

Let’s cut out the middle-man and make social media a buyer and a seller. 

 

 

 

Copy Editing - Check For Content As Well As Style

Posted: 09 May 2011 09:56 PM PDT

For any author going through a sequence of copy editing is most important before publishing any type of screenplay, book or article. Truly editing process is most agonizing part of writing for author. Some copy editors also follow though their effective masterpiece and in effect makes them to take exact steps to audit the copy. Even though their copy editing experience is invaluable to the published author, the relationship between author publisher and editor is too much delicate.

Author publisher write content frequently while copy editors goes through each line by line to finish the manuscript. A copy editor mainly focus sentence correcting that are already written by authors. All copy editors most need to follow below important five steps to improve their editing skills as well as making strong relationship with content author.

* Inappropriate punctuation

* unfocused relationships between verbs and subjects

* unbalanced sentence elements

* placing words in wrong order

* Needless words

The content publisher has one task to write content and publish it. Bur for copy editor there are many different types of responsibilities. The major responsible are mechanical accuracy of grammar, punctuation and spelling. They also in charge for the stylistic reliability of the writing.

The copy editor check that the work is briefly, clear and appealing. For editor, content editing is a very important part of their job. Probably it is difficult talent to improve. The editor should be a voracious reader. Everyday reading and analysis no-fiction and fictions help the editor to distinguish the high-quality content.

Lots of difference or confusion between the subjects of content editing and copy editing. Most of time the terms generally used interchangeably. Really there something difference between this two words. While they are both editing variation is momentous. The recent movement is leaning towards combining content editing and copy editing.

All the question rise that what are the real fact in a copy written in great English, may the content is not right! Editor in content editing rechecks for factual error, contradictions and inconsistencies. The dialog or character of plot requires to well-integrated into the story or content.

The author, must need to change her/his writing style, re-writes sections by taking help of content editors. A editor is the full response to finalize the copy editing, once he/she approved the content, then its time to copy editing and publishing. Few person does dual task; copy editing and content editing.

The editors thoroughly check all the links of resources and footnotes in order to get correct and relevant. The all subject should be match according to the time, appliance and history.

The carefulness of the copy editor often saves the reputation, time and expertise of author by getting error and indicating author to make corrections before going to publish and further time author will give more important while he/she writing content.

Induswebi.com a web content copywriting Company offers writing websites India , content writers and content Writer. To know more visit our website today!

5 Tips Help to Become a Professional Online Content Writer

Posted: 09 May 2011 09:54 PM PDT

There is lot of difference between writing content for print and content writing for web page. Hardcopy, traditional publications are too much bendable when it comes in print media to the verbosity and length that any writer can use according to his/her writing skill.

But in case of online content writing is completely different. A writer or online content writers always follow many of points while writing content for online magazine. In this article post I have mentioned five basic writing tips that help content to become a professional content writer. I hope you will like, if have any question you can content me freely by visiting my website wininginweb.com.

* Select a Niche: These days internet creates easy to find any type of information in less time. You can know answer of your question by typing your query in any major search engine search like Google. Because most topic always have been written by others online content writers before you attempt to write.

Still some niches are still available that you be able to utilize. Generally a important niche always focused topic inside the large subject of framework. Suppose, you decide to write a online book, you must first thinks that there are thousands of article exist in internet daily basis written by various professional content writer. But you may find very less online article written about "Leather Bound Fantasy novel" or "fantasy novels"

Such type of niche you should give important.

* Research: These modern technology days the word "R" does not occur the sale level of disdain and dread. Recent time research is too much easy and fun. The modern technologies are improving vastly and no need to go library and spend lots of time and money to know the exact information that you want.

By simply spending online and reading few couple of target article you can catch your information. Because any well written online article carries readers' remarks, opinion and suggestion, so it is easy for you to judge. You can improve your knowledge and writing skills by reading different types of article.

* Writing format: Divide your all content into some paragraphs and use number list. All ways keep your words in short sentence and meaningful.

* Promote: Promote of publish your article on hubpages and other freelance website like elance website.

Marketing: These days marketing is essential for any less or more value products. Marketing always require more time and complicated specially in internet, because every body produce content on specific subject to beat competitor. Internet is the only good place to promote your writing skill or style.

Induswebi.com a online content writer Company offers freelance web content writer and content writer. To know more visit our website today!

How to Set Up a Dairy Farm Business

Posted: 04 Aug 2011 10:00 PM PDT

Starting a type of agricultural business involves a lot of decisions and formulating a plan of action in order to be successful. The main factor which is central to all business is finance. While maintaining a dairy farm, it's essential to take into account all the factors. This article highlights information to setup a dairy farm.

List of Good Army Jobs for Women

Posted: 02 Aug 2011 10:00 PM PDT

The defense force in any nation has it's own set of jobs, as the need of this sector is specific. Talking about the army jobs, 70% of these jobs are open to the women in the army. Let's see which jobs are suitable for the women.

Effective Competitive Analysis

Posted: 01 Aug 2011 10:00 PM PDT

Company's survival is just not measured as earning profits but it involves beating the competition. Marketing techniques and military techniques have one thing in common - attack and destroy the enemy. Even to retain the top slot, companies have to constantly beat the competition.

Managing Your Joint Finances

Posted: 01 Aug 2011 10:00 PM PDT

Managing your family's finances can be incredibly difficult at times, especially if you've recently gotten married or moved in with your partner. Fortunately, there are many things you can do to help keep track of your joint finances.

Grab Our 20-Part Online Marketing Course (It’s Free!)

Posted: 05 Aug 2011 08:00 AM PDT

image of Albert Einstein

Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and developing new business?

We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.

This 20-part course and email newsletter delivers the techniques and strategies you need to know when marketing online.

Find out more and sign up for free here.

The Four “Productivity” Personality Types and How to Write for Each One

Posted: 03 Aug 2011 07:15 AM PDT

image of humphrey bogart as sam spade

If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect.

Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color.

If you're writing to that person (and you really have those details correct), your copy will likely convert well.

What you might not know about is a secret weapon you can add into the mix that, if used correctly, can skyrocket your conversions through the roof.

Do you know your prospect's productivity personality? No? That’s all right, not many do. And that’s precisely why this knowledge can give you an unfair advantage as a marketer.

There are four basic personality types that profoundly affect human preferences regarding organization, time management, and productivity strategies.

If you know the personality type of your ideal customer, you can make your copy speak to them on every possible level, from the problems you'll solve to how you'll go about solving them.

Let’s take a look at all four, and how to write for each of them …

1. The Fantastical type

The Fantastical personality type is energized by wrestling with problems and coming up with creative solutions.

They learn best by doing, and they have a tendency to lose track of time when they're caught up in an interesting project.

The most distinctive mark of a Fantastical, though, is that they need to have all the pieces of a project in front of them, otherwise they’ll forget it exists.

My Fantastical business partner goes so far as to refuse to use the produce drawers in her refrigerator because otherwise she’ll forget she bought the fruits and vegetables!

Fantasticals want more than just a plug and play product.

When writing to Fantasticals, make sure you assure them that they'll get full explanations of all the actions suggested in your product, and then tell them how they'll solve their problems and learn by doing.

Once you’ve closed the sale, keep up the Fantastical copy by making sure your product dishes out the background theory and information, because your Fantastical customers will want to know all the details.

2. The Structural type

Structural types are natural organizers (and, not coincidentally, are the authors of 99% of the productivity books on the market).

A Structural thrives in a calm, structured environment and doesn't do well with uncertainty or surprise.

The Structural is the one everyone turns to when there’s an event to be planned, a schedule to be created or a pile of files to be organized.

They can typically pull off feats of organization that amaze lesser mortals, but take away their planner and to-do list and they’re lost.

Therefore, your copy needs to tell a Structural prospect exactly what to expect and what format you'll be presenting it in.

You also need to explain why your product is better to solve their problem than any other product out there.

And don’t forget to provide testimonials, because a Structural will be reluctant to try it without some evidence that it actually works.

Including clear steps and checklists in your product (and your pre-launch content) will help Structurals to implement your ideas, and trust your word.

3. The Environmental type

Environmentals are all about connections and people.

They care that everyone around them is happy, healthy, comfortable and has what they need.

The Environmental type thrives on human interaction, and has been known to miss meetings and appointments because they were deep in conversation with a friend or coworker who needed a hand.

A strong Environmental type will even go so far as to save anything that might be of use to someone someday — like my grandmother, who ran the string that bound the Thanksgiving turkey through the dishwasher each year and tucked it safely away into a drawer (we did actually find a use for them one year, thus vindicating Oma for everything she’d ever saved).

So, in your copy, make sure you emphasize the personal attention Environmentals will receive as they go through your product.

If you've included forums, tell them all about the great interaction you're expecting and the support networks of peers that they'll have a chance to contribute to.

The icing on the cake would be to mention all the people the Environmental customer would be able to help after they finish your product — thereby selling the outcome rather than the tool.

4. The Analytical type

Analyticals are success-driven, goal-oriented individuals.

They work well with summaries and numbers, and they don't have patience for anything that appears unnecessarily elaborate or potentially ineffective.

An Analytical is gifted with the ability to see the big picture and plan accordingly, but their ability to track the smaller details isn’t particularly strong.

It’s not that they aren’t capable of doing so. They just don’t view the financial paperwork or files to be essential to the big picture in their head.

Copy for Analyticals needs to be precise.

Don't beat around the bush; condense your benefits into concise points and tell your prospect exactly what you're solving and how you'll go about doing it.

Extra bonus points if you can fit it into a chart or graph that can be understood in seconds — Analyticals are all about understanding valuable information quickly and effectively.

Many Analyticals have assistants or informal helpers, so structure your product with the understanding that your Analytical customer may not be the one handling the minor aspects.

If you can communicate all this succinctly in your sales copy, you’ll have a great shot at winning the business of your Analytical customer.

Why write for personality types?

By writing to your prospect’s personality, you can connect with them on a level that everyone in the marketplace ignores.

You can also structure your product offering to suit the style of the primary type in your audience, thus increasing the chances that they’ll be able to implement it effectively.

Writing to your audience’s personality allows you to accurately cater to them from pitch to result, giving you more money in your pocket and a cadre of fans raving about how awesome your product is.

There’s no marketing strategy that’s more effective than that!

About the Author: Kirsten Simmons is an author, a coach, and the creator of the Personalized Productivity program that uses your personality to create your ideal productivity system. She’s a Fantastical (in case you were wondering), and she’s also a full time grad student studying mathematical models of epidemics. Come take the personality quiz to discover your type, or connect on twitter @kirstenasimmons.

A Crash Course in Marketing With Stories

Posted: 02 Aug 2011 08:00 AM PDT

image of big brother

Remember learning Greek mythology in school?

I'm going to give you one name, and I want you to think about the first image that pops into your head …

Hercules.

What'd you think about? Was it what you read in that dusty old history book, or was it the unforgettable Disney cartoon?

That, my friends, is the power of storytelling in action.

According to Chip and Dan Heath in their book “Made to Stick”, stories are an incredibly important element in creating ideas that stick.

We humans process information much more efficiently when it's in the form of a story, and we’re therefore much more likely to remember it.

We quickly forget a dry recitation of the facts.

And yet, most marketing is just that: fact after fact after fact …

"Buy this widget from us, and it’ll do this, this and this."

That doesn't stick.

If you want your marketing to really sizzle, if you want people to remember it, you need to turn your marketing messages into stories.

I've broken down the classical elements of story below so you can begin to think like a storyteller, and make your marketing messages stick …

The protagonist leads the way

You don't have a story unless you have a main character — also known as the protagonist — whom the audience empathizes with.

The protagonist helps the audience become emotionally engaged with the story.

That's why very emotional scenes, such as love and action scenes, are so powerful.

Think about horror movies, particularly when the killer is chasing the protagonist.

The audience is on the edge of their seats because they are experiencing the same fears and rush of adrenaline as the protagonist.

Who or what is the protagonist — the hero — of your business?

Your antagonist is their antagonist

In addition to a protagonist, a story also needs an imposing antagonist — someone (or something) hindering the protagonist from reaching her goal.

The antagonist creates conflict.

An antagonist can be a person, an entity, or even the protagonist herself (for instance, the protagonist trying to overcome her own fear).

Tap into and talk about a common “enemy” to bond with your customers, and their loyalty to you will grow very strong, very fast.

The protagonist must be on the move

Boring stories are ones where things happen to the protagonist.

Engaging stories are ones where the protagonist takes action to defeat the antagonist.

In other words, there's an active struggle.

Let's say there's a story about some really bad guys who steal a boy's dog. The boy is sitting on his couch, crying, missing his dog terribly.

A few moments later, a police officer knocks on the door and delivers the slobbering, excited dog back to the boy.

Boring.

We'd rather see the boy chasing down the bad guys, trying to get his beloved dog back himself.

Are you boring your clients/readers/customers?

This is a cardinal sin of marketing.

Boring kills sales.

No plot, big problem

Of course, a story isn't a story unless it has a beginning, a middle, and an end.

The beginning sets the stage, showing what the protagonist's life is like before the antagonist disturbs it.

After the antagonist is introduced, we enter the middle of the story where the protagonist fights the antagonist, trying to accomplish a particular goal.

Then, we reach the climax.

All seems lost. The protagonist makes one more dramatic move and defeats the antagonist totally.

In the end we see how the protagonist restores order to his life.

What’s the “plot” of your content marketing?

Is there a beginning, middle, and end present in your messages?

The moral of the story is …

Lastly, great stories have an overarching message, or moral.

For instance, the moral of "Beauty and the Beast" is that we shouldn't judge people by their looks.

What’s the major message — or, moral — of your business or idea?

Distill it into one or two very clear lines that you repeat, like a mantra, over and over in all of your marketing efforts.

Pulling it all together

Now, let me bring this all together by diagramming one of the greatest marketing stories of all time: Apple, Inc.’s “1984″ commercial.

Take a minute to watch it here:

The protagonist in this story is the running woman.

The antagonist is “the man” on the screen (Big Brother for you "1984" fans).

The plot here is interesting. There is a beginning, middle, and end, but the commercial only shows us the climax, and merely hints at all the other elements.

We can determine the beginning of the story was that the woman and society were living free. Then, Big Brother came and forced everyone to conform. But the woman — possibly alone — resisted (the middle).

Now, when there is no hope left and the entire culture has submitted to the will of “the Man” (the climax), she takes one last action: she destroys big brother by launching that hammer through the screen.

And she does it in front of the entire world.

As the screen explodes, we know that both the woman and society have been freed from Big Brother once and for all.

The moral? We must act to overcome tyranny and conformity.

And the marketing message? Macintosh will set you free from the tyranny and conformity of the other droning, boring PC manufacturers.

See how stories really help make a marketing message stick?

Apple could have just said, "Hey, we make better computers, and here's why …"

Instead, they told a story.

Take a look at your marketing message and ask yourself: How can I use a story to make my message stick?

It’s how we humans communicate with each other best.

Go tell your story …

About the Author: Ready to create relationships with your customers that lead to more sales? Want to build a business consumers know, like, and trust? Check out Brandon Yanofsky’s website, B-List Marketing, and discover how.
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