Top Misc Content on Internet |
- How To Promote Your Writing
- Article Reviews - 3 Hot Article Writing Tips
- Writing e-Newsletters With Clarity..... Not Correctness
- Technical Writing and the Importance of Content Multi-Purposing / Repurposing
- The 3-Step Cure for No-Sales Syndrome
| Posted: 26 Aug 2011 04:27 AM PDT
Writing is an enjoyable exercise, for most. It is a great way to express your thoughts and feeling with words. And to garner appreciation for it just adds to the charm, doesn't it? Further, the thought of "earning" a bit through your work sounds intriguing enough…true? The number of bloggers turning into writers speaks for itself. But not many writers/bloggers find it easy to promote their work. The key word here is "driving traffic to your site where you publish your writing." Attractive Blog Page
Create a short and crisp (and may I add "killer") bio or profile for yourself. Add a picture of yourself if you wish. Once people start liking your content/post, they do tend to read about you. Do not forget to provide the RSS feed links for people who wish to follow you. SEO and Link Building Wise men have said: On the internet, Content is King! And you needn't be a techie geek to know the working of Search Engine Optimization. All you need remember is that SEO essentially banks on the structure of the content you put in. The content needs to be the one that readers are looking for. It needs to be of relevance to the readers to connect with. Make sure you keep the content current and update it on regular basis. This will help readers come back to your site and also share it amongst their friends. Link Building refers to the back links your page is connected with. One easy way of doing it is by submitting to 'bookmarks'. People suggest guest blogging and writing guest articles as an effective mean to creating and building back links. You can also chalk out press releases and submit articles to promote your site. Make sure it has ample of back links to bring in readers. One major advantage of networking on social media sites is to help gather an audience and create more back links. You don't really need to "know" people to gain popularity. Start networking and you'd be amazed to know how small the world actually is. On FaceBook: You can link your blog/writing page to your profile information tab. You can create a Fan Page for people to "like" and enroll for updates. On Twitter: Tweet in accordance to content relevant to your blog post or writing. Use keywords that work as links to your site. Be creative. Have fun. Tweet links to your content a few times during the day. Oh, don't forget to re-tweet good posts to gather a good following. Then there are other sites like LinkedIn (more professional), Digg, Reddit, StumbleUpon, etc. The internet has millions of other blogging and community sites. Spend some time researching them and registering with them. Leave your blog post links at relevant junctures. This helps in generation of good will. Please make sure you don't end up spamming. You have to look at it in terms of a long term investment. Make sure you don't get in the "bad books" of people by spamming them unnecessarily.
Indulge in commenting on blogs you like and find interesting. The comments could be praising the blog post or adding value to the post. Writers can indulge in writing book reviews and posting them on relevant sites – like Amazon, Flipkart, Goodreads, BookChums!
Stay Active You ought to stay active online and look for means to constantly promote yourself and your blog if you really want to stay visible and gain popularity. Always remember: Consistency pays.
Other Cool Stuff And if all this is still mumble-jumble for you…I’m around to help you. |
| Article Reviews - 3 Hot Article Writing Tips Posted: 26 Aug 2011 02:09 AM PDT A search for article writing tips just isn’t truly complete until you know just how to research each article you write. Here’s some research and article writing tips that will help you whether you are writing to promote your business or earn some extra cash as a freelance writer. 1. Don’t over-research. Too many of us think article writing tips should include tons of research; you need to spend more time writing than researching. For the average blog post, article marketing piece, or online freelance writing piece you should spend 10 minutes or less researching websites. 2. Only interview sources if absolutely necessary. If you’re writing an article for a print publication or high-end website, you probably need to interview one, two, or three reputable experts. But again, don’t overdo it! For many articles, a brief e-mail interview will suffice. For extensive articles (for which the pay should be in line with your time investment) limit in-person interviews and keep phone interviews to 30 minutes or less. I can usually get all the information I need for a quick quote in 15 minutes or less. 3. Write your introductions last. It is just way too easy to research, research, research, and then procrastinate on the actual writing because you’re stuck in the introduction process. This is one of my hottest article writing tips. Write the rest of your article first, then wrap it up by writing a killer introduction that introduces new information or entices people to read your content. These hot article writing tips should prime you for maximum time and financial prosperity whether you’re a seasoned journalist or a beginning content writer. Remember the words of my mentor Christian Mickelsen that Done is better than perfect. Twelve step groups all over the world promote Progress, not perfection. You are a writer when you say so, and there’s no such thing as the perfect writer. Peace, prosperity, love, and happiness will come your way as soon as you stop thinking and start doing-or in this case writing.Get anything you want to know about the Article Reviews Articles. Thanks for reading the articles. |
| Writing e-Newsletters With Clarity..... Not Correctness Posted: 25 Aug 2011 06:00 AM PDT
I was recently reading an e-newsletter written by, Sonia Simone of Copy blogger. The e-Newsletter was titled, Remarkable e-Newsletters begin with remarkable communications. The title alone compelled me to continue reading the newsletter. The main part of the newsletter that really stuck with me was the paragraph that was headed with the subject line: Clarity not, correctness. Sonia really stepped on my toes with this one. In fact, I am guilty of focusing on correctness as I write articles, blog post and e-newsletters. Moreover, I find myself double checking my articles and e-newsletter more for correctness than for clarity. In the e-newsletter Sonia wrote: “On the other hand, if your writing is completely clear and conversational, even if the grammar is a little “colorful” in places, you’ve done a terrific job.” Sonia did give a great tip that I loved and it is as follows: “Become obsessed with clarity. Take long winded sentences and cut them into two or three parts to make them easier to read. Take out anything “clever” if it could also be confusing. Use a tool like the Flesch Reading Scale to analyze the grade level of your writing. If your email newsletter reads at a 5th grade level, believe it or not, it’s just about perfect.” I decided to log on to the Flesch Reading Scale website (Writing Sampler analyzer) . I entered content from one of my e-books and I discovered that the e-book was written on a 11th grade level. According to Sonia, writing on a 11th grade level is a little too clever and can be confusing for busy readers. In fact, Sonia recommends that e-newsletters be written on a 5th grade level. Considering this advice from an expert on content, I think it is time for me to make some adjustments to my e-books, articles, blog post and e-newsletters; to assure that my readers have an easy and enjoyable read. How about you? After writing this blog post, I copied and paste the content from this post into the Writing Sampler analyzer and discovered that I improved by two grade levels. The results concluded that the content in this post is on a 9th grade level . However, I am quite surprised that I improved by two grade levels in one reading and I looking forward to more improvements. I would also like to add that; writing on a 5th grade level does not mean that you or I are lowering our standard of writing or that your readers are dumb. It simply means that your readers are busy and want to read easy and simple content. If you would like for your e-newsletters and online content to be easy and more enjoyable to read, check our one of my favorite writing resources, Build your business with content writing. I look forward to your comments about this blog post. Success and Love, Shiketa |
| Technical Writing and the Importance of Content Multi-Purposing / Repurposing Posted: 25 Aug 2011 03:46 AM PDT Technical Writing and the Importance of Content Multi-Purposing / RepurposingContent multi-purposing takes utmost advantage of existing or new content by repurposing and broadcasting it across all communication channels, with channel-appropriate formats, at appropriate levels of aspects, all with modest incremental attempt, while ensuring adherence to all corporate, legal and delivery standards. In this article we will discuss in detail some of the benefits of content multi-purposing / repurposing. Let me first introduce the term technical writing. What is technical writing?Technical writing is used to communicate the technical aspects of a product or service to technical and non-technical audiences. Examples are the user manual of a consumer-oriented digital camera, the technical service manual for a car or instructions on how to operate a machine that makes parts for a TV. Fields as varied as engineering, chemistry, aerospace, computer hardware and software, robotics, finance, consumer electronics, and biotechnology all need technical documentation. Technical writing teams are often referred to as Technical Documentation Groups, Information Development, User Assistance Teams, or Technical Publications Departments. What is the purpose of technical writing?The purpose of technical writing is to let readers understand technical materials and use them as needed without having to decode wordy and ambiguous writing. Technical writers put complex technical ideas into understandable words, for technical as well as non technical audiences. What is good technical writing?The three C's of good technical writing are:
Good technical writing clarifies technical jargon; that is, it presents useful information that is clear and easy to understand for the intended audience. Poor technical writing may increase confusion by creating unnecessary technical jargon, or failing to explain unavoidable technical terms that readers would not be familiar with. Now as you are having clear vision for the term technical writing, let me discuss benefits of content multi-purposing / repurposing. Efficient content creation, management and deliveryContent writing, management and content review requires a lot of time. The real challenge is to ensure that (before a product is released to the market) all the possible documentation is done well in advance. Strategic content re-purposing helps you shorten this content-creation-and-review cycle and ensure that the product is released, fully supported with documentation, on time. Consistent quality of content through a standard input formatQuality is a major factor while developing content. Content Re-purposing ensures that the quality of the documentation remains consistent, and is not compromised across formats and delivery channels. Easy content updates that are quickly made available to all output formatsaMarketForce multi-purposing technology ensures that content updates made in the source document are available to update all downstream delivery content formats. Automated delivery for Sales, Support, Consulting, Marketing and other organizationsMulti-purposing makes user-appropriate content delivery to all teams, in their preferred format, faster and easier. aMarketForce technology parses core content into data sheets that Sales can use, presentations for prospects, support Help CHM for use by tech support, or HTML on websites. This is significantly more cost-effective as compared to creating each piece separately. Elimination of labor-intensive manual review processes that are required to ensure compliance to corporate legal standards, corporate style and localization requirements.Every document is automatically checked by the Standards Checker to comply with language, grammar, corporate style and legal guidelines automatically, eliminating most, if not all of the need for tedious manual reviews. Cost-effective across the organization.Content re-purposing helps companies to same time and money. To know more about aMarketForce technical writing service, please email us at info@amarketforce.com.
Keywords Technical writing, tech writing, technical writing services, technical writing services, content writing, content multi purposing, content repurposing, document writing, user manual writing, |
| The 3-Step Cure for No-Sales Syndrome Posted: 02 Nov 2011 04:00 AM PDT
You’re building an audience and boosting your credibility with great content. Maybe you’re even savvy enough to capture that audience with an exceptional email autoresponder, to keep building loyalty and authority. The problem is, you gathered your courage and tried selling your wonderful product or service … and there doesn’t seem to be anybody who wants to buy it. You’ve got No-Sales Syndrome. And it sucks. A lot. The truth is, just about every business gets hit by No-Sales Syndrome every once in awhile. (Pixar started out as a complete bust, mainly because they were trying to sell an image-rendering computer that no one wanted to buy.) But there is a cure. Why do some fail and some thrive?Jim Collins’ terrific new book, Great by Choice, is all about the key differences between the companies that thrive in tough times, and companies that sink. You might think the difference is innovation, or getting some juicy VC money, or even plain old luck. But it isn’t. In fact, the companies that survived tough times were actually sometimes less innovative, and had objectively worse luck. Great by Choice is full of advice that applies to businesses of any size — even if that business is just you and your laptop. Today I want to give you one of Collins’ most important bits of advice, something you can use this week to bust your way out of No-Sales Syndrome. The difference between bullets and cannonballsHere’s a quote from Great by Choice:
Lots of companies, both big and small, do this. They put everything on one roll of the dice, risk the whole enterprise on a single big, risky project. In fact, this is exactly why the average person thinks business is so risky. Our stereotype (shared by some reckless CEOs) is that the prize goes to the boldest business. But that isn’t true. The smarter option — the one that Collins found consistently led to a much more resilient business — is to fire some bullets first. Fire a few, see where they land, and then adjust your trajectory. You use your light ammunition to figure out how to hit what you’re aiming at. Then you load those cannons. In business, this means you don’t roll out a big, risky project until you’ve collected lots of data by launching smaller, lower-risk projects to see works and what doesn’t. Don’t try to sell what your market doesn’t want to buyThe most common — and painful — mistake I see marketers make is to develop a product that no one has any interest in buying. This is why so many inventors spend decade after decade without any commercial success. They’re passionate, yes — but they’re passionate about the product — about their brilliant new invention that they’re sure the world needs. A smart businessperson falls in love with the market, not the product. Fall in love with your buyers. Watch them, listen to them, cherish them. Figure out ways to surprise and delight them. Famed direct marketer Gene Schwartz wrote that copywriting was like sailing a ship. Your market’s desire for a particular product or service is the wind that propels that ship. A smart marketer can take a faint wind and make the best of it. And in the internet age, you can collect bits of breeze from all over the globe, and combine them to make a strong business. But even the best marketing technique will only take you so far. The desire has to be there before you start trying to sell. Where there’s no wind, there’s no movement. That’s actually why the very first thing our students work on in our flagship course Teaching Sells is to identify a profitable market. Not a market of enthusiasts or fans — a market of buyers. What’s a buyer? Someone who deeply desires a certain result, and will pay to get it. Step 1: Get analyticalThere’s a lot of analysis you can do to unearth a solid market. The simplest is just to watch for a topic with lots of competitors. The “blue ocean” strategy, where you look for a market without competition, is attractive in theory, but more often a lack of competitors means a lack of buyers. Instead, look for markets driven by the basic human desires that never change. People will always look for sex, status, or a really great lunch. They want to look cool, to feel safe and secure, to create better relationships with their kids or spouses, to make themselves more attractive. We always have wanted those things, and we always will. Then you figure out where the holes are. What are the slivers of the market that aren’t being served well? What’s missing in the other offerings, good as they may be? What can you do that’s different in a valuable way, in a way that better serves a slice of the market? Innovation is great, if you’re innovating in the right direction. Instead of dreaming up a product or service no one has ever seen before, innovate better ways to serve a robust market. Step 2: Get empiricalBut analysis only takes you so far. There are all kinds of business ideas that should work … but don’t. Maybe you’re not a great fit for the market you’ve chosen. Maybe you’ve figured out what your customers need, but it turns out it isn’t something they want. Maybe what worked last year (or last month) doesn’t work today, for any one of a thousand reasons. There’s one way to find out if your idea will work or not, and that’s to fire off some bullets and see if they hit a worthy target. Last year, with some help from Authority Blogger Chris Garrett, we added a module to Teaching Sells on the “Minimum Viable Product.” It takes everything our students learn about developing the right product for the right market, and it teaches them to create a bullet first, before they build a cannonball. Step 3: Create a bullet and fire it offYou don’t have to be a Teaching Sells student to make this work for you. This weekend, put together the smallest product possible that will deliver a benefit for your customer. It might be an 8-page special report. It might be a 30-minute webinar or teleseminar on a basic concept. Whatever it is, make it good enough to pay for. (Keep in mind what Jon Morrow told you earlier this week — you want to deliver ten times as much value as you’ll charge.) Since it’s going to be a small product, the price will be in line with that. Not a lot of risk for you, not a lot of risk for your audience. And it’s a priceless way to gather intelligence about what works and what doesn’t. What your audience values enough to pay for, and what they don’t. Put your new product out for sale next week. If you wait any longer than that, you’ll get sunk in analysis paralysis and a week will turn into three months. Rather than getting it perfect right now, let your audience know it’s a beta version — that you guarantee it will have some flaws. Create a simple landing page, then email your list, write a blog post, get your friends to talk it up on Twitter or Facebook. You’re not trying to pay the mortgage with this oneYou’re just firing a bullet. You’ll learn more, and gain more confidence, in putting a simple product together this weekend and launching it next week than you would in five years of market analysis. And you might even come away with a few dollars in your pocket. And if you don’t sell a single copy? That’s good data. Figure out if the problem is the product (doesn’t solve a problem people care about), the market (cheapskates who think everything should be free), your list (if you have 9 people reading, it’s going to be hard to hit that first sale), or your copywriting technique (here’s a quick reference for a simple technique that should give you at least some results). Then start at step 1 and do it again. Don’t launch a cannonball until you’ve fired enough bulletsA single Minimum Viable Product may give you enough data to build a much bigger project. Or, more likely, you may need to fire some more bullets. Try different angles. Different customer types. Solve different levels of problem (simple, moderate, or really ugly). Take different approaches. Try getting out of your comfort zone a little with a stronger copywriting approach. Figure out who you like to sell to. Who really gets you. Who benefits the most from your product or service. Who actually has the money to spend on what you’re selling. Then, observe. Watch what people go for. (It’s often very different from what they’ll tell you in a survey.) Keep track of your conversion rates (what percent of people buy) and your total profit. Keep working to nudge those two numbers up. This isn’t always an easy process, but it’s a straightforward one, and it will reveal the cause of your No-Sales Syndrome. Fixing it can be tricky, especially if you’ve been trying fruitlessly to sell to a market of non-buyers, or your topic just doesn’t have the potential to support your business goals. You’ll need to have the courage to face the facts, and make the changes you need to make. But knowing is, in the end, always less painful than not knowing. Keep firing bullets, keep observing, and keep getting better. Do all those, and you truly can banish No-Sales Syndrome for good. About the Author: Sonia Simone is CMO of Copyblogger Media and co-creator of Teaching Sells. P.S.If you want to maximize your chances of running a successful, profitable, enjoyable online business, take a look at Teaching Sells. It’s a comprehensive course that distills the Copyblogger approach to building a great business — by focusing on benefiting your customers and giving them the results they crave. Teaching Sells normally opens to new students just once a year, and our 2011 enrollment period is coming up in the next week or so. Sign up here to learn more about it, and to pick up a suite of articles, reports, case studies, and more that will help move your business forward, whether or not you end up joining us inside the course. Learn more about Teaching Sells now. TweetShare       Comments
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